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Introducing adidas DryDye

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Published on Jul 30, 2012

Innovation has always been part of the adidas DNA and with an even greater global focus on finding solutions to save water, adidas is excited to reveal the Group's latest sustainable advancement in the apparel industry: adidas DryDye. In partnership with the Thailand-based Yeh Group, adidas has supported the development of this new technology to all together eliminate the need for water in the dyeing process.

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