 And when I say that every great thing has started with a no, I'm not exaggerating like Shark Tank, QVC, Walmart, like Nordstrom, like every, every great partnership, retail, all that. Even the deal on Shark Tank started with a no. Even the deal on Shark Tank. So, but I did apply to Shark Tank, I think two years. And then the second time I got a call back and I got pretty far in the process and then I got cut.