 I wake up, drink coffee, I'd surf, and then I'd have a beer. I said Kosubi. That was kind of where it came from. My name's Alex Morris, and I'm the owner of Kosubi Surf Shop. It's really been a part of my life since my earliest memories. I was surfing with one of my good friends. I just noticed every time we went there was more and more surfers in the water than I had ever seen surfing in Oregon. And on the way home, I just said, you know what, if we opened a surf shop concept in the center of Portland, I think it'd be really successful. I kind of said to myself, I'm going to write this business plan because I think this place needs it. We're a retail clothing store that has surf lifestyle. If you drive by or walk by Kosubi, you may say, like, oh, I'm not a surfer. I don't want to go in there because I don't surf. I like coffee. So you can pop in, have a cup of coffee, and then you realize, like, this is a pretty welcoming environment and you may like a lot of the clothing we have and this may be just your new spot to check out new clothes and hang out. And then we are a full-service surf shop. We have lots of boards for sale. We rent surfboards and rent wetsuits. You can do them online so you can even, like, reserve it for any day in the future from your phone and then you just pick it up. We have an in-house shaping bay. We have shapers come through regularly, cut down boards. You can sit and drink a latte or a pint of beer and watch a board get made. We also do shaping lessons. So if you actually want us to shape yourself, you can sign up for a lesson, learn all the basics of shaping, and then you can buy a blank from us and just rent the bay and hobby a board out yourself. And then when you're finished, we'll get a glass for you and you can surf your own board. It was how do we blend this off-the-coast urban lifestyle with an adventure component that people are doing to get out to actually go and surf and we hope that we can create that home for people here. I want to run my business for as long as I can. For me, success is just can this place be sort of the home that it is to me to a lot of other people and sustain that.