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The Autocomplete Truth: Kick-starting a modern conversation on gender equality

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Published on May 28, 2014

The Autocomplete Truth - developed for UN Women by Memac Ogilvy & Mather Dubai - started a viral and global debate about gender equality. It became Adweek's most shared ad of 2013 and The Ad Council's social good campaign of the year for 2013. Most importantly, it was the start of a conversation everyone thought was finished.

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