Small Business Stories - Barossa Fine Foods





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Published on Nov 13, 2014

Small business stories – a series of short films.
Australian small business owners share their personal stories on what drives them, their challenges & keys to success.
Proudly brought to you by Telstra.
For more small business ideas and tips, visit http://smarter.telstrabusiness.com/


MAN: A lot of our decisions

weren't necessarily the best
business decisions along the way

but they were the best
family decisions.

When we came to Adelaide we decided
we wanted to buy our own business.

There was a stall in the Central
Market called Barossa Fine Foods

which was, you know, for sale,

and it suited very much
who we were and our heritage.

We've been butchering
as a family since 1924.

And so we decided that
we would take Barossa Fine Foods on

as our business.

For a short while, we were trying
to sell other people's products.

And we found that it wasn't as good
as what we wanted it to be,

and consistent, so we decided
that we would start to make our own.

Mum and Dad had a small kitchen
here on the farm.

We decided just to make

a few of the fundamental
simple products that we could.

We tried to be that extra
ingredient, that bit of home

or that bit of special
that really people appreciate.

You'd grow
and you learn from mistakes.

You grow and you learn
from when people say things.

And you can't adapt and change
things if you don't get critique.

Either you're an expert
in what you do

or you get an expert to what you do.

Not that you shouldn't take risks

but the risks you do take
should be ones you can manage.

Our work is what drives us
as a family together

because we have a joint goal.

We're only here for the customer

and we try to make that
a unique proposition.

We try very hard to make sure that
everybody that works with us

that they feel part of the team.

Any joy or any compliments we get

belong to the people
that make the product,

and the people that have the ideas

because if we don't
all share in that

then it's a fairly shallow dream.

Value your business well.

Be honest in your business

because if you're honest, people
around you have to be more honest.

I'm Franz Knoll, managing
director of Barossa Fine Foods.


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