Small business stories – a series of short films.
Australian small business owners share their personal stories on what drives them, their challenges & keys to success.
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MAN: A lot of our decisions
weren't necessarily the best
business decisions along the way
but they were the best
When we came to Adelaide we decided
we wanted to buy our own business.
There was a stall in the Central
Market called Barossa Fine Foods
which was, you know, for sale,
and it suited very much
who we were and our heritage.
We've been butchering
as a family since 1924.
And so we decided that
we would take Barossa Fine Foods on
as our business.
For a short while, we were trying
to sell other people's products.
And we found that it wasn't as good
as what we wanted it to be,
and consistent, so we decided
that we would start to make our own.
Mum and Dad had a small kitchen
here on the farm.
We decided just to make
a few of the fundamental
simple products that we could.
We tried to be that extra
ingredient, that bit of home
or that bit of special
that really people appreciate.
and you learn from mistakes.
You grow and you learn
from when people say things.
And you can't adapt and change
things if you don't get critique.
Either you're an expert
in what you do
or you get an expert to what you do.
Not that you shouldn't take risks
but the risks you do take
should be ones you can manage.
Our work is what drives us
as a family together
because we have a joint goal.
We're only here for the customer
and we try to make that
a unique proposition.
We try very hard to make sure that
everybody that works with us
that they feel part of the team.
Any joy or any compliments we get
belong to the people
that make the product,
and the people that have the ideas
because if we don't
all share in that
then it's a fairly shallow dream.
Value your business well.
Be honest in your business
because if you're honest, people
around you have to be more honest.
I'm Franz Knoll, managing
director of Barossa Fine Foods.