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Published on Nov 13, 2014
Small business stories – a series of short films. Australian small business owners share their personal stories on what drives them, their challenges & keys to success. Proudly brought to you by Telstra. For more small business ideas and tips, visit http://smarter.telstrabusiness.com/
MAN: A lot of our decisions
weren't necessarily the best business decisions along the way
but they were the best family decisions.
When we came to Adelaide we decided we wanted to buy our own business.
There was a stall in the Central Market called Barossa Fine Foods
which was, you know, for sale,
and it suited very much who we were and our heritage.
We've been butchering as a family since 1924.
And so we decided that we would take Barossa Fine Foods on
as our business.
For a short while, we were trying to sell other people's products.
And we found that it wasn't as good as what we wanted it to be,
and consistent, so we decided that we would start to make our own.
Mum and Dad had a small kitchen here on the farm.
We decided just to make
a few of the fundamental simple products that we could.
We tried to be that extra ingredient, that bit of home
or that bit of special that really people appreciate.
You'd grow and you learn from mistakes.
You grow and you learn from when people say things.
And you can't adapt and change things if you don't get critique.
Either you're an expert in what you do
or you get an expert to what you do.
Not that you shouldn't take risks
but the risks you do take should be ones you can manage.
Our work is what drives us as a family together
because we have a joint goal.
We're only here for the customer
and we try to make that a unique proposition.
We try very hard to make sure that everybody that works with us
that they feel part of the team.
Any joy or any compliments we get
belong to the people that make the product,
and the people that have the ideas
because if we don't all share in that
then it's a fairly shallow dream.
Value your business well.
Be honest in your business
because if you're honest, people around you have to be more honest.
I'm Franz Knoll, managing director of Barossa Fine Foods.