 So making mayonnaise is quite a complex adventure even for experts like Jamie Oliver So to really mix the oil and vinegar you have to ensure that you have the ingredients at the same temperature That the steering speed is really high and so on and so on This is actually similar to collaborations between corporations and startups Those organizations are so unlike of each other that they naturally don't go together Corporations those are large organizations with hundreds of employees They are slow in making decisions and have very bureaucratic processes in contrast to that startups are small fast Innovative creative and flexible, but they miss the resources and the experiences a corporation has So a collaboration would be a win-win situation for both of them also because Corporations are desperate to generate new innovative products and services to survive in the market Do you remember Kodak in the middle of the 90s? They had nearly 100,000 employees Then they hesitated to go into digital for your photography So within 15 years they needed to file bankruptcy and 85 percent of the employees lost their jobs So in my research, I accompanied in the last year six housing corporations and six startups To taking part in a startup innovation contest to figure out what makes this process so complex and what factors Support this mixing between them. So I found three exciting results there first They use a recipe just like we do when we're making mayonnaise So Corporations create very structured programs that shall help to cooperate with the startup and also to ensure that the knowledge is exchanged between them second The ingredients of the mixture. They are not at the same temperature The culture the working mode differ heavily between them So the corporate employees try implementing the startup hands-on technique They use but they fail at their own bureaucracy and third The steering speed is too slow to really make a good mixture together in every collaboration It came to huge delays due to the corporate processes So the corporations were really not able to keep the momentum So in summary, I hope that my research and my insights will help corporations and startups To create creamy mayonnaise together