Mag+ live with Popular Science+





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Published on Apr 2, 2010

Popular Science + is the first digital magazine to emerge from Bonniers Mag+, an ongoing project across all Bonnier titles in the U.S. and Europe to rethink the way magazines can be read on a new generation of full-color, touchscreen tablet devices.

Popular Science+ is a new way of experiencing magazines on digital devices and a first step toward our vision of what digital magazine reading can be. Mag+, Bonniers digital magazine platform, is a project that began months ago in a collaboration between Bonniers global R&D task force and BERG, a London-based design studio.

Our goal has been to preserve all the qualities that make magazines such a powerful, popular medium—inspired packaging of carefully curated content by a team of expert editors, delivered in a visually dazzling issue with a beginning, middle and end—and at the same time to reinvent it in a way that makes it come to life on the iPads screen.

Read more about Mag+ and join the conversation about the future of digital magazines at bonnier.com/betalab

Were excited to have a conversation with you to find out what you think of the Mag+ platform and the Popular Science+. Well base our changes and upgrades on your feedback, so please give us your thoughts.


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