 The Cube at EMC World 2014 is brought to you by EMC. Redefine VCE, innovating the world's first converged infrastructure solution for private cloud computing. Brocade, say goodbye to the status quo and hello to Brocade. Okay, welcome back everyone. This is the Cube, our flagship program. We go out to the events and extract the signal from the noise. I'm John Furrier, the founder of SiliconANGLE and I'm excited to have a women of the world panel. We're going to just talk about what's going on in women of the world, what's going on in emerging technologies, emerging trends and I'm excited to have two special guests here. Stella Lowe, VP of Global Communications for EMC and Nina Tandon, CEO of Epic Bone. Folks, welcome to the Cube. It's great to have you on. Thank you, thank you very much. We really appreciate it. Stella, we'll start with you. Obviously, you're pretty busy this week. First of all, happy birthday. I know it's your birthday today. It is my birthday today. I'm celebrating by working mega long hours, schmoozing customers and also running this massive event at EMC World. How do you feel? Oh, great, absolutely love it. And it's my birthday's here at EMC World every single year. So it's become a bit of a tradition now. So I just want to just chat with you quickly about EMC. You've been now in America for a year. Yes. Okay, and a lot's changed. So quickly talk about what's changed for you and your role and your organization. So yeah, so we've made lots of changes this year. We've certainly globalized the team. We have, I think, 40 agencies across the world working for us. And I say it every day. I run the most phenomenal team. I think maybe the best team in marketing. I'm sure my other marketing colleagues would disagree. They run the best team in marketing, but I think I do. We've just run a two and a half day press program for 300 press analysts. And yeah, it's been phenomenal. And I think one of the things I really like about what you're doing is you really have a global, holistic view of the world. You're not just pandering to the echo chamber of one demographic or one market, whether it's the storage market or Silicon Valley or the hipsters or whatever. You look globally. It's pretty diverse. What are the challenges there? Yeah, there's lots of challenges. So as you can tell by my accent, I'm not American. I know I've worked for EMC for about five years and I've worked in Amir and in the U.S. So that's given me a kind of good perspective. But also, I go out to APJ, I meet the people there. Some of the challenges are language and culture. But I think if you make people part of the decision-making process and you bring people as part of the creative process, then you can get over all of those issues. We're here at Nina Tannen, the CEO and co-founder of EpiBone, the world's first growing, living human bones for skeletal reconstructions. You're also the author of Supercells, building with biology. Absolutely love what you're doing. I think it's really inspiring for folks out there. I talk to my young kids or in high school, my youngest, my oldest is in college. And bio is really hot right now with computer technology getting in the hands of this new generation. You see people look at bio as a really interesting field and just explain what's happening in your world. I mean, this is really super exciting. Explain what it's all about. I mean, this sounds almost sci-fi. Well, we have a lot of fun doing what we do. I'm a stem cell scientist. I actually started out as an engineer. I'm an electrical engineer. And so for me, I viewed cells as a different kind of technology that we could interact with with our traditional technology. And in our case, we're using that to be able to grow living body parts for people that can hopefully disrupt organ donation and skeletal reconstruction and the like. What I'm really interested in is how this same paradigm of viewing cells as technological partners is really disrupting across industries. For example, fashion, architecture, food, agriculture, mining. I mean, you can use cells. You can almost ask the question, can we do fill in the blank with cells and get an answer to a dizzying array of questions? So for me, what I'm most excited about is how kind of biology is breaking out of medicine and into the wider world. What inspired you, because this is fascinating, because you're seeing that trend that kind of now hit mainstream where cross-discipline or integrated disciplines, it's not the siloed, oh, the medical field or I'm in a computing field, I'm a geek. You're seeing a crossover, so what inspired you to do this? Well, I grew up in a family that was quite geeky. I also have two sisters that are colorblind and a brother who is nightblind. And so I definitely grew up understanding with a preoccupation about our bodies being a technology. And so for me, I happen to follow that towards my field, but I think a lot of people are preoccupied with this idea of how did we get to be the people that we are. So for me, it took that form of actually wanting to understand the biotechnology of our bodies. What are some of the things that you're seeing technology-wise that are enabling you to be successful? Obviously, you're seeing wearable computers just now starting to see fit-bit of some controversy around Nike making that, but you're seeing, you're talking about probes, small computing devices inside the body, and then the stuff that you're doing is this radical transformation. What are some of the key trends technically that are enabling this? I think there's a couple things. One is that biology is moving forward, so we can, in my field of tissue engineering, we can imagine growing structures out of cells. If you mix that with what's happening in synthetic biology, which is genetic engineering, where you can actually think, oh, let's think about the genetic code as something that you can remix, then you can start to think about things that you can build out of cells that are reprogrammed to do things that those cells wouldn't do in nature. So that's the biological piece. What I get really excited about is the interfaces between those living systems and traditional technologies, and that's where I think things like the Internet of Things, Quantified Self, all of that stuff is going to come into play when you start thinking about living implants for the body. So the big data equation certainly is intoxicating. You start thinking about the benefits of, you know, searching in real time or using data sets that you never had access to before, and some of the things that we're talking here about EMC World is about cloud computing, almost infinite hyperscale. You can spin up a supercomputer, literally to work on a project. Are you playing with some cloud technologies and data science involved in your project? Personally, no, but am I very much keeping my ear to the ground with what's happening? Absolutely, because if you think about what we're doing, for example, there's this company I really love called Little Bits, which is about putting pieces of electronics together to be able to make new systems for people who don't really know much about electronics. Their newest products are all around how do you connect that to the internet, right? So I think when you think about what's the next generation of, if a pacemaker is alive, okay, as opposed to if it's electronic, already pacemakers are speaking to traditional technologies because you need to download what's going on in that artificial system. But going forward, I mean, absolutely, we're going to have to start thinking, well, how do I connect this heart that I grew in the lab to the internet? How do I, you know, some of the systems that we grow are kind of doing the initial steps of that, but that's absolutely the longer view. Stella, I got to ask you, it's pretty inspiring to hear that, and I have a couple more questions I want to ask you, give a little breather here. But I want to ask you, I see EMC is enabling a lot of this, so, you know, as someone who's in the calm side of the business, you kind of lick your chops and say, man, I got to stitch this really awesome story. It's almost too much red meat to choose from for the meal to bake out the messaging. I mean, what are some of the challenges you have? I mean, you've got some amazing story lines. How do you choose which ones to? I know, I know, and actually, you know, messaging is something that we're looking at at the moment. How do we kind of, there's so much to choose from. What do we want to stand for at EMC? Because we're involved in so many different things. You know, we've talked about big data, we've talked about cloud, hybrid cloud, trust. And now we're really kind of becoming specialists in areas beneath that. You think about Viper, the controller, software-defined data centers. So yeah, we are looking at our messaging and thinking how do we clarify that? So it's not just clear for- Area 53 and 52 help. I mean, you guys are showing some really emerging stuff there. Really emerging stuff. I mean, there was some fantastic stuff yesterday. Think about what's coming out, simplicity, et cetera. Yeah, we need to make sure that we don't just communicate there with IT people that we can articulate the business message. What are the business benefits of all this technology? And people like Nina, I mean, you really see the benefits to society, the benefits to other human beings that technology is providing. It's very, very inspiring. So Nina, I want to ask you now, and still I want to ask you right after, is one of the things I'm personally passionate about is computer science. And the motto of SiliconANGLE, when I started it four years ago now, going on in our 50 years, where computer science meets social science. And I'm totally passionate about that. The other thing I'm passionate about is young women in the workforce. Young, my daughter's 617, and she's a geek. And computer science isn't always that clean to present to people. But now with gaming and kind of coolness of what things you guys are doing is, how do you explain to someone like my daughter or other folks out there? What would you say to the folks out there that don't want to be pigeonholed into writing code per se? They're geeky, but how do you inspire them? What advice would you have them, Nina? To my daughter and other young women out there that have an affinity towards science and math and tech? May I ask where you're based? Where does your daughter live? Palo Alto, California. Palo Alto, so great. There is a biohacking space called Bio Curious, which is just around in your neighborhood, and she can join it, and go hang out there and learn to play with biology. I mean, I think what's really interesting about computer science as an analogy to bio tech right now is that when you look back 30 years ago, you say, where were the garages? Where the apples and the Amazon started, right? Where were they? There were garages, physically, where you might have made your desk out of a door, but where is that for bio tech? And what's interesting to me right now is that that's emerging. There are biohacking spaces popping up in all these major cities around the world, including your city and including mine. The first one happened to have been founded closer to my hometown in Brooklyn, New York. It's called GEN Space, and you can show up and over pizza learn how to hack DNA. PCR and pizza, you can hang out in this place. But it's not like eating spinach. It's really fun. It's more of a maker movement. It's maker spaces for biology. And those that popping up will really decrease just the inertia around getting involved. People, you don't have to be in a PhD program to learn to play with bio. Yeah, it's fun. It's no stigma associated with being cool. Tech is cool. Absolutely. Anyone can get involved, right? Anyone can get involved. Anyone. Yeah, there's not enough women in technology, and that's what women of world is all about. Getting women together to talk about the kind of challenges that we face and share our kind of interests. Explain the women of the world to the folks out there. I mean, it's an inspiring group, and it's just got great people. Absolutely. So women of worlds have been going about eight years, and I wasn't there, but I believe it started with a breakfast with about 30 women impromptu. And they thought, we've got something here. We should be getting women together more formally. You may have noticed, John, that there are not a lot of women in tech. It may have been, you know, we may have noticed. We noticed. And so this is a way of saying, you know, it's cool to be in tech. And it's cool to be in, not just in tech, but in business, to work in business, right? And, but what are the challenges? How can we share our interests and how can we network with other women? And by the way, it's open to men too, in the beliefs today. Well, there are tons of women in tech right now, but they're not just, they're not there. If you look at the data on the social networks, it's 50, 50 almost more women involved with tech. If you include involved, meaning they touch technology, which means they're exposed to technology. Yeah. How do you get them onto a path that says, hey, it's normal, it's cool, it's okay. Exactly. And to study it as well in schools. So peer groups, you've got some hacking spaces. Any other advice, besides just learning and reading, and what other things have you seen that have been successful in bringing people into a safe, trusted kind of tech geek culture? I think toys are great. Toys are where we, when we're playing with toys, well, you could argue we're all playing with toys now. But I'm saying when we first start playing with toys, it's probably before we know how to put a sentence together. And if we look at the toys that are available to us and that we are in the different aisles of the toy store, I think that it speaks a lot to what our expectations are of different subsets of children. This is my kind way of saying, let's get rid of the pink aisle. But I think what we're seeing now is a lot of emerging trends with toys, with Legos that are rethinking boys and girls, with toys like Goldie blocks and little bits that are making circuits and mechanical structures that are very complex, making that fun for girls and boys. And I see my two-year-old niece playing with her power drills that are made for toddlers. And I think, okay, I think toys are where we begin. Yeah, I agree. And I also think getting kids out into nature, my daughter loves to observe the birds and the trees and everything else and really have an understanding of how they work and what's happening there. Why are the trees, why are the leaves falling off? What is going on there? And she wants to know, and it's great to help with that curiosity. It's very exciting to have you guys here on theCUBE. Really appreciate the conversation. Nina, I want to end, give you the last word. What is exciting about the future of building on biology? Given that you're doing some really awesome things, pushing the envelope, what do you see around the corner as you continue your journey? I see lots of new technologies where components that have either been involved in the manufacturing process or the finished products themselves are going to be alive. It's happening now, and I think it's really exciting when we're confronting issues of globalizing population, sustainability, longevity, just seeing what we can do when we partner with life. I mean, if the first Industrial Revolution was about machines and the second you could say we're in right now is about information, I'm really excited about the third Industrial Revolution being about life. And the humans at the center of the value purpose is about humans too, right, Stella? Yeah, absolutely, yeah, right at the center of the digital age. It's exciting. This is EMC World. This is the kind of action we have here inside theCUBE. We love it, science and math, doing things, rebuilding biology, it's soap on hacking bio. Great stuff, Nina, Stella, thank you for coming. This is theCUBE. We'll be right back with our next guest after this short break.