 Okay, so on today's call, Deb, what we're going to do is we're going to run a Facebook engagement ad. So let's scroll down. Let's look at that post one last time. And the reason the reason why all that editing was so important to get done now prior to us running the ad, because now as we actually open up another tab and go into the ads manager, we can no longer edit this. So as you post you want to and if you're going to use that post as an actual ad, all the editing happens now. And it would have been the same with a video ad. So you'd make sure that everything, the text, the on a video, the thumbnail, the video title, if it was a video, all that happens now. So now that we did all that, we did all the editing in the text, make sure there's no misspelled words, because again, we're not going to be able to edit that after we move on right here. So all that's perfect. Look, story, offer, the call to action, please click share and tag all your friends. The text looks great. So now we open up a new tab, and we're going to go into the ads manager. And so we'll run this as engagement and just get a bunch of people in that area. You want me to open a new tab? Yeah, so we'll just open up a new tab. And let's just go to our favorites and we'll go to ads manager. So we should have the folder. Are you are you on the same computer or are you in a different browser? I must be a different browser, but I didn't know that. No worries. Go back to the Facebook tab, then we can use that Facebook tab. Let's just go to the Facebook tab and then we'll just click on the actually to the left right here as manager. We'll go to ads manager from here. Perfect. And then as we go into the ads manager, again, you have you have two different accounts. You got Christian Daniels and then you have the end that my NCCU. So as we go in, sometimes by default, Facebook will have you in the Christian Daniels ads manager. So we always want to double check that first. Then you can always see by just the ads that you'll start to see right here. But if you don't see any ads, then that's my point. See, that's my point. So as we get Daniels, yep, we're in the Christian Daniels. So what we want to do is just hit the drop down on the top. Christian Daniels hit that drop down top left. No, not there. The drop down Christian Daniels. I'm so sorry about the Christian Daniels to the left. The one five five four two. You have that question. I'm not looking. Oh, thank you. At the very. Yes. Yeah. This is your drop down. So see more ad accounts and then you'll see the other one. That's where we want to be running everything out of. And that's your business manager. That's your business account. So everything runs from here. So what we'll do is we'll click the green button and set up the ad. OK, so there's the active video view one. So that one's that one's still going. And now it'll probably be, I don't know when that shuts off. You can see it to the very right where it ends. So if you move the bar, the cursor to the right, you see ends right there. So yeah, if you move it over, you'll see when it ends tomorrow. OK, perfect. So now we're going to click the green button, create and we start. These are my three sections. I remember that. That's yep. And that's what we set up. So as we click the green button, that's what we set up those three tabs. So the first one is campaign. So again, Facebook, as I mentioned earlier, the the keyword that I mentioned a few minutes ago was specific. Every single objective is specific. So what we have is video views going. That's why we have almost a thousand views on that other one. In this one with in this case, with this this current one, we're going to go engagement. So we want engagement. We want to just get as much attention to that and as much engagement to the post as possible. So you're going to click on engagement. Yeah, click on done and then just click on engagement to the right. Oh, it's happening. OK, so again, whatever you choose, there is what you get. So that's why a lot of times when I when I'm speaking to clients that are looking to to capture a lead, for example, or get someone to schedule an appointment with them or even get someone or try to make a cell, they'll put out an ad. They'll put out a video. And again, their objective is to capture a lead, get an appointment or make a cell. They put out a video and they come here and run video views because logic thinking if we can get thousands of people to view it, maybe someone will buy our stuff or maybe someone will click and opt in and give up their information, but they're running video views. And so last night, how I was on Facebook and clicked and bought a flag that I really don't need, but it was adorable that they were on catalog sales, right? OK, so so here's my point. That's what I'm trying to say. Yes, it's very specific. So they could have been they could have been either on catalog sales or they could have been on conversions, which which nine out of ten times its conversions, if someone is selling a physical product or even even selling services, nine out of ten times is always conversions. So when I want to start my midlife ministry, it would be conversions because I want them to join that group. Yes, you want them to join something. So if you're trying to get someone to to to to form a specific or to to to do a specific action, then nine times its conversions. OK, yeah. Now engagement, that's action to someone clicking like someone commenting that is action. But but the real objective is to get them to do to to do something out, which is normally jump into our world. So you're either jumping into my world by clicking on something and entering your name and email or you're clicking on something and buying a flag. That's really jumping into my world. That's conversions. So OK, so in this case, we're going to go engagement and then we're going to go post engagement. And then what we can do is we can let's get in the habit of naming of titling because the background, the campaigns, ad set ads, the three tabs in the background, that's what we title right here. So let's get in the habit of titling everything right here. And it's just giving it a brief description of what of what that is. So the campaign is going to be free coffee, free coffee, free coffee for health care or whatever. Sure, you don't need to be too too long, but free coffee for for St. Luke's and then go to put image ad. So that's that's enough free coffee for St. Luke's ad dash dash image ad dash image ad. And then in parentheses engagement. And the reason why naming it descriptive, being as descriptive and short as as you can be, but being very descriptive is so you can start so it allows you to when you look at the dashboard, like without this, the background, you can just look at the title and know what ad that is. That's why titling it is so important, because if you don't titling, you don't know what ad that is, you're going to have to click on it, go into the actual ad to see what which one it was. And that's too time consuming. I want to be able to just glance on this dashboard, see that title and know exactly what ad that is. And that's descriptive, right? That's pretty descriptive free coffee for St. Luke's image ad engagement. Yeah, engagement. In the ad set, as we click on the middle tab, the ad set tab. No, you can leave that drop down there. Leave that there. The title, all we're doing is a title here. So in the title, you could put maybe the town that you're that you're targeting, not free. The ad set is where we now choose the demographics, the location we're targeting and even our budget. So here, brief description. You could put Treasure Valley and then five bucks a day or 10 bucks a day or whatever. I don't want to spend. I'll spend $20 over the weekend. That's 10 a day. OK, perfect. So do that then. So Treasure Valley and then and then let's do in parentheses, $10 a day. Perfect, perfect. And then the ad could be can be just red image, coffee image or red or red, red coffee image or whatever. It could just be a brief description of the actual image like right here. Yeah, on the third one. Yes. OK, perfect. And then that that carries over as we click continue. And now that'd be the title of each section of each tab. So now we'll come in and over here, what you're going to always, always, always do 100 percent of the time. If you don't do this part, then none of the none of the other stuff works at all. So because you guys are a credit union, you're always going to go special ad category and hit the drop down and you're going to go down a credit always. If you don't do that, that ad will get rejected. OK, always have to go credit. OK, so click away and that's it for that. So next, that's step one. That's the campaign level, choosing our objective, tidying everything and going credit. That's step one. That's it. Hit next. Hey, what's the A.B. test? Just curious. You don't got to worry about that right now. That's just. Yeah, that's that's that's when you don't use just one image. You use five. OK. And Facebook simply sorts through as the ad is running. They'll sort through automatically all five images to find the one that works. That's why it's 11 dollars a day. It doesn't really matter, but no, because well, it's all because of the date. So all you got to do is just go and put put 10 bucks daily budget going to put in 10. And then what you can do is you can I mean, since it is this weekend to tell you what I would, since it is Friday, what I would do is I would probably start at this afternoon. I'd probably start today. Yeah, I would start it tonight. Like I would start it like maybe at what we just started right now. You have to give Facebook time to review it. So you don't want to start it right now. You want to give us some hours. So if it's if it's if it's one o'clock your time, I would set it to go live at at 6 p.m. Let's give Facebook some time to review it and then I'll go live at at 6 p.m. So go ahead and change out that. So October 1st happened. Go ahead and click on the 12 and just change that. Do I have to write zero six, maybe? There we go. Six is fine. Yeah. Why isn't it changing? Because I would pipe it in. OK, and then let's put it in. I want to end it. Yeah. And when you end it, it's always the same time as well. So go ahead and put whatever date, Sunday, and then go 6 p.m. So you always want to match that. OK, so it's so the money is spent evenly. You it wouldn't spend evenly if that was a different time. Got it. OK, cool. So so we're good there. So we'll scroll down. Now what we'll do. You don't need any custom audiences. We'll edit the location. So United States, let's take that out. And let's just check out gender, demographics. Where do you see United States above? So if you if you look up, oh, yeah, yeah, sorry. So we'll edit that and then go to just type in Treasure Valley or Nampa, whatever you want to. Yeah, I'll type in Treasure Valley. Yeah, X out the United States. First X that went out to the very right. So whatever you choose here, again, because local and everything is local targeting, you always want to stick to that one. So people living in this location for sure, people living. No, not location. Is it do you want to go recently? Because there is a difference. Oh, I want now. No, but you the drop down at the top. People living in or recently in? No, I want to living in this location. Yeah, there is a difference. So make sure you always go with that one. People living in this location and whatever town you're you're choosing, make sure you do that every time. Oh, so it won't call the Treasure Valley. So I'm going to put Nampa and then we'll just make it 20 miles out. Yes. And so stick with that. That's your targeting. Don't don't don't go out of that. That's your targeting. So Nampa and then 20 miles and always stick with that. All right. 25 miles. That's fine. OK, so OK, so here's what I want you to do also in the title at the top. Let's go back up to the title. Let's also add that in the title. So we got Treasure Valley. In fact, let's take that out. It's Napa. It's not treasure. It's Napa. So we're going to go Napa and then we're going to go. We're going to go 25. So Napa Valley 25 25 miles. So again, it's very descriptive. It's being able to look at the title and know exactly what add this is. OK, and our targeting. Very important. So OK, we're good there. Napa 25 miles. Perfect. And then we'll scroll down, scroll down, scroll down. We don't need any of that. We're good there. We're good there. We'll leave all that as is. We won't even put in any keywords because it's already a small. I mean, 25 miles is is far, but at the same time, it's not like it's just a break. Yeah. So I wouldn't even put any keywords. We're going to leave all that wide open and just target the entire area. And then we'll just go. We'll go automatic placement. We'll leave it on on automatic and then we'll scroll down and that's it. That's that's all for step two. We'll hit next. And that's step two, that's what we call the ad set level. That's that's actually what Facebook calls the ad set level where you're choosing the targeting and the budget on that second level. Now, on the third and final step, this is where we simply grab the post that we already put on the page. OK, and there's two ways as I'm taking you to this. I'm also trying to teach you different different options and strategies and reasonings behind why why I do what we do, the way we were doing it. There's two ways to run an ad. And I think I might have touched on this before, but I'm going to touch on it again since we're at this spot. Two ways a person can run an ad. One way is to post it on the business page first and then come over here and run that as an ad. That's option one. That's what I did. That's what we're doing today. Yes, option two is when you don't put it on the business page, you simply come here and set up the ad. So so the image would be in our download folder, right? We we click on add setup and we would just create the ad from here. We grab the image from our download folder. We would write all the text out here and that's option two. So I'm so sorry. What am I what am I in again? Business manager? Yeah, yeah. When the manager as manager, we're in the manager. But but what I'm saying is those are your two options. And do you know, do you know the difference or do you know why? Why what is the difference? What I mean, I know I could visually see the difference, but why would I do one over the other? Very good question. And don't worry about trying to take notes on this. I'm recording all this for you. So the reason for it is because with option one, by putting it on the business page first, when this ad ends in a few days in a couple of days, that post remains on the business page with all that engagement showing all the likes, all the comments, all the shares. So I really liked it that way. Yeah. It's what we call social proof. So now when people in the future come to your page, they see a post with all this engagement. It's there forever. That's why I do it that way. That's option one versus option two. If we don't put it on the business page and we just do it here behind the scenes, the moment that ad turns off, it's nowhere to be seen. Yeah, I definitely always want to do one option. One is more for me. Yeah, you'll always post it on the business page first. Yes. Yeah. And then come over here. So now that it's on the business page, now it's there. Go ahead and click on add setup. You got use existing post. That's fine. And then now we're going to go select post. So right below ad creative, select post. You're going to click on select post right down down. I'm looking down select post. Hey, and I keep noticing the review error. Did you see that? Yeah, well, because we're not we're not finished with it. So go ahead and go ahead and choose the actual post. And then you'll that that will yeah, that will be gone. So let's let's let's let your computer. I think it might have been like it's not fully loaded just yet. But when you don't when you don't go back to the Facebook page, go back to that where you copied it. So when you don't see it pull from there, then you can always, whether it's a video or an image, you always click on it and that number is right at the top. It's either one of those. That's why you always want to test both of them, but we got it right on the first one. It could have been the other set. But what would the other set be? What is this? I don't I don't even know. I don't I mean this one of them is the image. One of them is the image. Yeah, so you'll just copy that, bring it over your pasted in, hit Enter and you'll see it right there. So now click on it. OK, and then hit continue. OK, continue. OK, perfect. So now all that pulls over here. And now now now now we're good to go. So go back up real quick. Let's let's see if we can connect the Instagram. Go back up up, scroll up. No, right now, right here in the middle of the page, you want to go above add, set up, scroll up on this page right here. Yeah, right here, scroll up. Sorry, right here. So you selected page of the Instagram account. Go ahead and actually know what the Instagram account? I think it's still I think it's still connected to that older page. So yeah, so the IG won't even worry about that right now. What the fit that eventually but scroll down. And then what we're going to do is we're going to see if there is a call to action button, which is right there, the add button. So go ahead and click on that, add button. And since we don't have any page that we're going to send people to hit the drop down for learn more. And then let's just simply go with a different option. So we got to get quote, send message, shop now. Anything else can you scroll down? I want to share it. No, that's going to happen no matter what. It's because that's the only options we have. Yeah, so just go in and put send message. That's fine. Send message. OK, update post. OK, perfect. So now as the post updates, you'll now see that little call to action button. Send message. OK. And then you scroll down every message. What are they that's just to message me? Yeah, that's just a message you. So yes, that's fine. So scroll down. Everything else is good to go offline. OK, there's no website. OK, cool. Publish and that's it. So now as you publish it. You want me to hit it or no? Yeah, green hit the green one, publish. So now as you publish it, the ad goes into review and then you'll get an email. Hopefully in a couple hours, hopefully before six p.m., sometimes it could take longer. That's why I always set the ad to go live the next day. Always set the ad to go live the next day. But in this case, we're already at Friday and it's it needs to run. It needs to run. Yeah, we could have done 6 a.m. I guess till Monday, 6 a.m. Yeah, that that that would have been a better option, but yeah, I didn't think of that till right now. So too late, but it's OK. Yeah, so it's not too late, but but that's fine. We'll we'll leave it as is. Hopefully it approves before six p.m. And if it doesn't, no big deal. It just carries into let's say it doesn't approve until until 9 p.m. So if it approves at 9 p.m. And then it ends up going live at 9 p.m. But we set our budget for 6 p.m. Then the dollar amount just gets thrown off. It doesn't spend evenly, right? Because now we're three, three hours in. You don't lose that money, but it just doesn't spend evenly over the over the over the duration. So that's why you always want to give it plenty of time. So that's fine. That's fine. We're fine in this case. So here's what happens now. This again, we're seeing it again. It gets stuck. The bottom blue. Oh, that's right. Publishing one of three. And so I'm starting to see that time and time again. All you do is just open up a new tab. So go to one of the tabs at the top, the new tab, go to your ads manager or just go back to Facebook to the top, to the very, very left. Why that's not right, though. How could I do that? Or they'll mess everything up. It's not even your and it's Facebook. Good. Just go to the go to go to your go to your Facebook tab at the top left. Facebook. Yeah, click there. Click there. And then just X out of this, go to the home. Click on the little home at the top, little icon. Go to your news feed and then just click on as manager over there. And then we'll just clear it up over here. So click on as manager. And then we'll just as we come into the as manager, we'll just make sure we're in the right account. We'll hit the drop down in the top left and make sure that's the right account. And then we'll just publish it from over here. So right here. Yep, it sends you to the Christian Daniels one. So that's fine. So just hit the drop down. Christian Daniels, the drop down. No, drop down. Yeah, drop down. Thank you. I'll get it. And then go to see more ad accounts and just go to that other account. And that's why the bookmarks are so, so important because right allows you to get there quick. So over here, now you'll just see the blue button in the top right. As this page opens up that there'll be a blue button in the top right. Which says review, I think it says review. And then you'll have the number three in it. And so all you'll do is click on that. And then yeah, review and publish, click on that. And then just click on the green publish. And that that should push it through. OK, so as this loads, you'll see a green. So every time Facebook sends you the boost your post now, that's kind of a waste of money. Yeah, don't don't boost post only because it doesn't give. Yes, we're going to hit the green one. It doesn't allow you to set up each three all the three tabs just like we did. And each time is very important. If you boost post, for example, you end up bypassing the first campaigns. The first step, which which what do we do in the campaign? We, because it's a credit union, have to click on special ad category. Hit the drop down and go down a credit, right? So it's very important for me to do that. If I don't do that, that ad is going to get rejected. When you go and boost a post, you don't see that option. Yeah, you know, boosting the post. And a few hours later, you get an email saying, hey, your ad's been rejected. So you always want to run it here and never boost the post. So now that now that's in in in review, you'll you'll be in review for a few hours and then you'll get an email from Facebook saying your ad is scheduled or running. And that's and that's that. OK, so now we'll go back and take a screenshot of that other page. Yes, let's do that real quick. Let's go to any questions on this on this engagement ad. No, I think I'm good. Awesome.