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TEDxHogeschoolUtrecht - Maurits Kaptein - Persuasion and why we fail to predict it

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Uploaded on Dec 17, 2011

Maurits Kaptein is a PhD candidate at the Technical University of Eindhoven, visiting scholar at Stanford University, and research scientist at Philips Research. He received his MS in Economic Psychology from the University of Tilburg and completed the post-master User System Interaction program at the Technical University of Eindhoven. In his research, Maurits explores the size and stability of heterogeneity in people's responses to influence strategies and possible applications of such heterogeneity.

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