 Test one two three Cool, so I think we'll give it another 20 30 seconds, and then we'll start. Hi everyone So I'm Danny From cyber ducks. It's great to To meet all of you and talk to some of you so my talk today is about How diversity is a digital superpower and A lot of organizations completely ignore diversity and some just have it as a tick box Whereas really it should be diversity of thought. We're actually thinking in a diverse way listening to the voices etc and Diversity isn't just something that we do for the sake of Doing and really it has to be a superpower. So what I'm going to do today is introduce cyber duck what we do here at cyber duck and and Yeah, how we leverage diversity internally so super excited as you can tell by my accent I'm from some of you may recognize a British accent others may not which is fine and Equally, I've learned I've spoken to quite a few people from different countries and they they for example can't recognize different accents Which is really interesting Equally, I couldn't recognize a different Spanish accent as an example from one to another So so we always have to be open-minded. That's that's what I find and The talk today is really this is the agenda We're going to talk about you know What diversity looks like the bigger picture and how we can unleash diversity in practice and thanks for coming I mean it looks like that you're an audience that are really interested in this subject and Passionate about it. So I just wanted to introduce myself So I'm Danny Bluestone. I'm from cyber duck I was born in the 70s and come from a very diverse background myself So I grew up in two countries So so that was a really interesting experience working-class backgrounds As a young kid, I kind of fell into computers at the age of probably six But at the time my parents couldn't afford to buy a computer. So I had to go to friends houses basically to To learn about computing I also as a child was not just passionate about computers computer games and design But also I became a DJ at the age of 14. So started my own business, which was quite an unconventional thing to do and Yeah, gradually just got more and more into music and Computing so I didn't take like a classical route into business like you know go to business school Start an agency. I kind of took more of the scenic routes and then eventually ended up doing a master's degree in interaction design Before UX was UX. It wasn't called UX in those days and then ended up finishing the degree working at various Organizations designing everything from CD-ROMs to to websites taught myself HTML and did a bit of everything really and then eventually in my late 20s I started Cyberduck This is just a nice little clip of the two little girls and obviously coming from a family of boys having two little girls is It's been a great experience as well And I think has helped me to become even more diverse in my in my thinking Yeah, and the cyberducks. So we're focused on digital transformation through user-centered design and open source technology So we advocate Drupal and Laravel that they're the two main technologies that we really promote but You can kind of see it in the photo here and it's not the the sharpest but Basically, we have almost a hundred people with 25 different mother tongues. It's an extremely diverse Agency and from you'll see later, but from the very beginning when I started cyberduck in the early years It was an extremely diverse organization Simply because I love having such diverse types of people around me and I feel that it fuels me with creativity and inspiration Equally I really enjoy working with the global community of Drupal and Laravel evangelists. It's great to to get just such Inspiration from from them as well and We're fortunate enough to have some amazing clients like the Commonwealth Bank of England the European Union Bosch We've got some really really great clients, which again, we really enjoy Working with so I'm really here to talk about how we at cyberduck leverage diversity as a superpower So first of all, it's been proven by McKinsey Harvard business review all of the main Publications I won't even bother with stats that diverse teams simply perform better. They generate better results And and basically having an inclusive culture in your in your workplace is simply better for business We live in a digital world. We do everything using digital technology from going on public transport to traveling to Going to banks There is no There is no thing today that really digital doesn't touch And this is why we really need diverse digital teams so we can build more inclusive Digital products for users because if you have diverse teams, they start to think about the myriad of use cases and different types of people out there So this talk is about how we build diverse teams through and through empowerment They can then produce Inclusive design for a myriad of users resulting in better business outcomes. So essentially, we're talking about a duopoly of strategic forces within your businesses However, not everyone is there yet. So I'm just going to play a short video To prove my point Voice recognition technology in us left the hell in us Voice recognition technology in a lift in Scotland. You ever tried voice recognition technology? No, they don't do Scottish accents 11 Could you please repeat that? 11 11 You need to try an American accent 11 11 I'm sorry, could you please repeat that? Try an English accent 11 You for the same part of England is Dick Van Dyke. Please speak slowly and clearly So as you can see digital isn't diverse yet during during the pandemic 20% of British school children Couldn't do things like Google Classroom. They couldn't basically learn online. Why? because they their parents couldn't afford computers in fact in a lot of Different parts of the UK the internet speed still isn't fast enough for most Websites the UK in terms of where it is in Europe. It has the slowest broadband speeds in all of Western Europe So we're still we're still behind And it's not just that type of thing. It's if you consider the fact that at work People from different social economical backgrounds You're I diverse people particularly in tech don't feel comfortable for various reasons And this is based on surveys and data. So we're still not making people feel Equal at work And a lot of people the work in tech have they come from diverse backgrounds have something called the imposter syndrome Which I'm sure you've all heard of So we're not doing well enough So just in terms of like the bigger picture and where diversity fits into pestle So we at cyber duck we use pestle as part of our business plan to basically analyze the landscape and look at basically opportunities challenges and risks So I'm not sure how much you follow the UK news. We just have a new government, which is actually The most diverse government in the history of the UK so there's high Representation from women ethnic minorities in government, but it equally just declared a war on woke. So if you know what woke is Controversial the royal family. So sadly our queen just passed away. That was a message that we put out there But she well the royal family has it has had a fair share of controversy with with Diversity as well. So we're in a quite the strange place in terms of the economy So now now the current sort of generation that are growing up and starting to go into work a cool generation Zed They're the only generation that have had 24-7 internet access since birth So they see the physical and digital worlds as is a seamless continuum of Experiences And that covers online information Commerce communication everything is digital for the for these people But 75% of disabled users can't complete transactions online And they can't and they can't do the same in physical stores So you quite often will see somebody in a wheelchair going into a store and just struggling to get around so online and offline It's a bad situation still in fact If you ask a blind user to apply for a job online, you'll see what I'm talking about They simply can't fill in the forms the forms even I struggle with forms and I'm full-sighted a lot of websites The forms are just simply not good enough and visually impaired People are struggling to apply for jobs and that that's not not right Equally In the UK and I've recently been into lots of banks Physical banks and walked in you see a lot of elderly people that are struggling with their apps. They get All sorts of security problems. They can't use the apps and power of attorney requests Have increased this year in the UK by 60% to give relatives autonomy to use basically banking apps on behalf of of Elderly people and going to kind of branches and basically act on their behalf So we're not in a good place there either The 2020s is pretty much a Transformational decade because because people now completely change their habits in terms of how they work most organizations have some type of hybrid policies and Generation Z Basically very very different to to boomers in a sense that 54% of them are attracted to the opposite gender compared to 80% of boomers. So there's obviously a big difference there And there's some people like Christopher walk walk in I'm not sure if you've ever seen this video before but he is an example of an elderly gentlemen Who doesn't have a laptop doesn't have a mobile phone? But equally other elderly people that I know like my mom for example, she loves her gadgets and she's constantly online and Then in the world of technology, there's a lot to talk about but In 2022 a lot of crypto investors don't feel safe online In fact, there's been two billion dollars this year of crypto that has been stolen from people's accounts It's supposed to be secure and bulletproof There's one guy called Stefan Thomas who is a He's got basically two guesses left To figure out a password that unlocks two hundred and twenty million dollars So it's it's pretty crazy and this year a lot of people have suffered from anxiety a lot of crypto investors There's even been some suicides as well from people who've lost I mean you hear about people in Ukraine that have put their money into crypto and have lost lost everything very sad situation and then in terms of the environment 10% of the the world's energy demands now Or carbon output are coming out of digital websites and things that we produce so we need to do better There's over 1.9 Trillion websites that exist today And very few organizations measure their their digital footprints. Why is this important for this talk? Well 66% of the generation Z Agree that environmental concerns Should take priority over economic gain. So obviously this generation that are growing up now They're very diverse in their thinking. They don't necessarily think how we think Millennials Gen X boomers. It's a very different type of so it's we have to take their views on board and then obviously in this example here even the US government itself is being sued by disability pressure groups for in this instance here the Ministry of Transport in Illinois was sued because the physical machines the mobile app and the website weren't Accessible to a lot of users so so they had to read spend a lot of money Put out a press release to show that they're redesigning their their digital and physical products and There's lots of Accidented change in our world economic turmoil energy crisis is wars obviously very very sad That there's wars in today's day and age the rich are getting richer the poor are getting poorer and The digital cultural identity problems Their mental health issues and stress and obviously all of this is exasperated by Freedom of speech and kind of the hyper connected world where literally people can publish anything and it goes viral Instantly people's needs are becoming more and more complex and we need diverse thinkers to solve these challenges And this is what my my talk will hopefully prove and the diverse thinkers are the best people to solve the problems of the world And in Star Trek, which again is a show that I I love people were not only diverse, but they they were also from different planets They had universe type problems in Star Trek and they brought in all the races and creeds and diverse types to boldly go Where no one else has gone before in the show characters had to jump out of their comfort zones So for example a scientist all of a sudden became Captain of the Starship and then you saw that when one of the characters was injured a younger character had to come in And basically take over and do things way outside of what they used to be doing So what does diversity look like in the natural world? Well diversity is beautifully ingrained in our world We would not exist without diversity like in specialities like ants for example They're all part of the same species, but they have different body sizes and and different Specialities it is specialization and it allows ants as a species to do things that they simply would not be able to do as individuals Obviously the difference between humans and ants for example is that we as people we do not necessarily have to specialize We have the freedom to do other things as well. That's the difference between us and ants as you see on this slide Diversity is very much intersectional and and dynamic In the human world, we're very much multifaceted Our diversity often intersects Our family status for example can evolve, but some things can't like age and health As much as I'd love to be 21 again. I can't I'm 22 and joking Many capital cities in the Western world like London if you take London as an example 40% of the population Identifies coming from an ethnic minority In the UK 18% of people have a long-term illness Impairment or disability and Consider that 8% of British people aged 16 to 24 identify today as LGBT On top of this 15% of the UK's population is neurodiverse now All the stats that I just threw at you all of this can exist in one person You can all exist in one person and that's the fascinating thing about Diversity being so dynamic So it's cyberduck The the senior board of directors we have six of them Two of them started as an interns One of them started as a graduate and the other one was on their second job. Now. Why would we start a business? with such young people I Think it's because they were digital first they they were a new generation and they understood where digital was going Many organizations are reluctant to hire older people So my mom is a great example of that at the age of 60 without a university degree She was made redundant. She had no income coming in and actually she was a deprived child She came from a working-class family So she related to the problems that she saw in the world People without goods children without nappies people without clothes So she started her own business from her dining room table And Essentially what she does is she stops waste going into landfill By taking things that are about to be destroyed like brands which they tend to destroy goods After it becomes out of fashion and ships them to communities all over the world as well as people in the UK like homeless people and This she's managed to deliver 37 million pounds worth of goods in eight years Which is incredible and this proves that people of any age can change lives So obviously when you're interviewing for someone slightly elderly consider that So I realize a stat here about gender diversities from 2009 this particular lady works For the FT is a software engineer and when she graduated in 2009 out of the cohorts that she was in 120 graduates there were only four women Recently she did an interview last year that stat has barely gone up and we're in 2022 now Not much is really changing and in fact one of our own Designers at cyber duck she said that the biggest bias she faced getting into tech was actually from her own family So I think as a society, you know, we need to do more and obviously me being a parent to you and two young girls I want to change that so our biases tell us that Disabled people cannot do the things That we do but it's simply incorrect our own diversity leads at cyber duck We had have a diversity lead called yaya He's visually impaired to his blood he's blind But he's an ex-paralympian. He's an entrepreneur and he regularly travels the world to educate Organizations on inclusive design is an incredible guy and he's a permanent reminder of the statement Not for us without us and what this means is every single user is important They all need equal access to the information and functionality that that we create It's only recently the people like Alan Turing for example CEO of Apple It's been recognized for the great diverse thinking that he brings to the table Turin was was one of the many tech LGBT people So in the in an era where where computing was seen as mathematics he was thinking about artificial intelligence way before anybody else does and You probably know the history, but he was instrumental during World War two absolutely instrumental But what happened? He was prosecuted for being a Gay at a time when it was illegal and to this day. I remember about ten years ago Filling in a questionnaire for a mortgage. Well, it's asked about my sexual preferences In the UK ten years ago Still happens it's still happening at the moment whether we like it or not This is one of the early photos of the cyberduck team just to show the diversity that we had it was a house party So we a lot of the talent that we brought in were from other countries. So there was that geographic diversity And it was amazing There were some challenges so we so we ended up hiring an English teacher He's to sit down with the team and help them to harness their skills and give them more confidence And we need to recognize and understand that when we're hiring people from other countries and they let's say speak in English We take it for granted. They they they need that support from us So will I am will I am as a visionary and tech expert? He was one of the people that helped shape the beats by Dre deal, which was one of the biggest hardware software tech deals in recent years However, only 0.9% of European tech founders identify themselves as being black or from an ethnic minority And only half of them have managed to to receive fund funding and finance that they need to grow their businesses Why is that so it's cyberduck? We we very much benefited so much from from the diversity that we have With them ethnic minorities one of the things that we do and I do is every week for the last Two years now. I sit down and mentor black founders to help them Benefit from the networks and knowledge that I have and make sure that they have an equal footing So fueled by a different way of thinking Neurodiverse people can really unleash superpowers that typical neurotypical people do not have So with a small campaign greater pressured governments global governments and institutions To meet carbon emission targets Within a few weeks. She had 20,000 school children from all over the world joining global Protests, why is this relevant? Greta said in her own words That she she thinks that Asperger's gave her the single-minded Determination to take on the world's leaders without Asperger's She wouldn't have been able to do it a year later. She received the Nobel Prize Quite often we do not even know what Disabilities people have So at the age of 14 Aaron Schwartz Help to develop the RSS software that syndicates News across the internet within a year later at the age of 15. He helped to write the code for creative commons At the age of 19. He was a developer for reddits one of the largest social networks in the world He had a hidden Problem he had something called ulcer ulcerative colitis Which is a serious digestive disorder that wasn't diagnosed It caused him to be extremely introverted and depressed and eventually he was prosecuted by the FBI for basically trying to open source some of the MIT's content and they were really Ran after him and sadly he committed suicide some of our top software engineers at cyber duck Came from very very different fields. So for example one of our software engineers used to be a tree surgeon Had a small business used to meet clients That gave him some great human skills that allowed him to expand and learn faster And our ops director used to work at a yachts company She applied for a job as a project manager at cyber duck, but initially we rejected her for not being agile enough agile The magic word right But we saw the potential in her And we eventually hired her and she's done so well And brought all of these transferable skills. Then there's class diversity. So Alan sugars Intreponorial and practical Retail experience working in markets and stools Eventually led him to start Amstrad computers, which was one of the biggest success stories in the history of computing He was a big contrast to Clive Sinclair who came from a middle upper class backgrounds. So we'll obviously Amstrad versus spectrum if you remember the the 80s But actually Alan sugar is a great example of how intersectional diversity can be he came from a working-class Jewish background And it's today is considered in the top 1% of society. He's quite controversial as well So it just shows you how intersectional things can be And this is again proof of how diversity evolves. We don't just Remain one part of the diversity spectrum. We do evolve as we as we as we mature So this is our cyber ducks model for our five pillars of digital inclusion and As you can see here They need to consider physical abilities mental abilities technology literacy so like how adept people are Social economical means whether people can even afford computing in the first place and internet connectivity I mean, how often do you even today struggle to load websites on your mobile phone and just think if you're based in Africa Or somewhere like that. It's terrible And then there's things like safety and data topics where a lot of people don't feel secure So you'll build a website people still don't feel secure. Why? quite often it is a basic understanding of Or trauma from the past So in terms of unleashing diversity in practice I'm going to talk about how will you can create a superculture. So first of all, you need to attract a diverse team To the table and you need to give them a seat and you need to keep them there and make sure that you listen to them It's not only the leaders talking in meetings and making decisions, but you bring the voices you hear less and Belonging should happen without barriers, especially in a hybrid remote type of business. We need to ensure there's no judgment barriers Regardless the differences in in in location Experience culture religion or race To do this at cyber duck we we and again It's challenging in any organization where you're doing everything in a digital way is we have a company announcement meeting every week Where we talk about the opportunities and challenges that we have in the business on a kind of commercial level But equally we bring in fun things like what movies have you watched this week this week So people get to to basically talk about What they're enjoying as well, we also run Friday surveys to see how the team are feeling how happy they are And equally we set up asynchronous principles to help them with things like Communicating digitally on Slack and email and things like that So we all we all get older and we'll all suffer some sort of situational situational impairment throughout our lives as an example Many of us will have eye impairments. We're not when I had Our first baby I used to be called Dan the one-hand man because I was constantly walking around Trying to feed a baby run a business with a phone in one hand It was extremely difficult even navigating on a website trying to just you know pay the bills talk on Slack It's situational impairments So there's all sorts of different types of Personalities out there and there's ways to map them out. I'm sure you've heard of things like Myers-Briggs There's lots of frameworks out there out there But ultimately what is the ambition? It's to create the best versions of ourselves and We use these type of frameworks to help us create better relationships with other personalities. That's that's what we do I think the goal is really to avoid like the sharp elbow syndrome hippos highest paid individuals in the room And basically find ways to engage with the quieter people So in engineering for example software development Drupal you can end up with quite quiet leaders and Quiet developers as well. So after I did my own assessment. So we did it in a group like a management team assessment and So I did it some of the tech directors did it and then the coach came to me and said to me look Danny You need to stop being high-level with your with your with your directors You're you send them to email to two sentence emails and you expect them to understand they want the details Danny You can't continue to do that. So it was really good to learn how other people want to communicate how they want to receive information Can't be high-level with them anymore And then there was another instance where I had to call Someone very senior in the tech team quite urgently. There was there was a problem with one of the Drupal Websites I had to call call him and then when I called in me basically just left the phone on And I could hear he was on a zoom call So he just left the phone on but what I found out later is he hates picking up the phone That's just his style of communication. He doesn't like using the phone. He wants to chat so I had to join the The zoom call and chat to him in the chat window. So that's just the intricacies of how you can find these out Spontaneously you can find these sorts of things out spontaneously or you can do it through personality mapping So I think meetings are like flowers They need to be planted correctly Nourished and even questioned on why they needed what why they needed some people are allergic to to flowers And they might be allergic to meetings as well, but these are just some of the principles that We have at cyber duck first of all you need to have a purpose for every single meeting Do you actually need a meeting in the first place? Do the the hard work first So don't just come into a meeting for a brainstorm get somebody to write something to do the deep thinking have Silent meet silent reading at the beginning of the meeting five minutes where people get to read a document It's also good for for people with Visually impaired people neurodiverse people And then the leaders should speak last the more people you have in a meeting The more the leaders tend to speak so try and get the quiet voices. I know it's hard To do it but try and get a Good group of people in who are more junior into the meetings and give them a voice to bring in that that diverse thinking So hybrid working has really helped my business to hire people from all over the world The team are from lots and lots of different countries today and this brings like lots of different circumstances For example people will be in different time zones Some people will be inherently night owls other people will be parents and some people will be carers of pets So you need to you need to kind of understand that Also the reduction in commuting creates lots of opportunities like more time to study family time And it creates a better bond with with families. I think we as Bosses need need to understand the benefits that hybrids and remote working provides It's a choice architecture. It's kind of if you Google it, you'll see what it's all about But it starts with a vision And the values that you have in your organization and then it develops conscious strategies To organize the context in which people make decisions So for example when you plan an office space where people come in you can get people to sit next to each other Move people around have things like digital doughnuts that encourage chance encounters And it just helps the organization Set up for success moving forward and then then obviously having policies and continual improvement is really really really really important So the by the biasing is essentially reducing the amount of bias that we have in our organization It's a constant. It's a constant job Like I think when I came here, I was biased that everybody understands for example What is what an English accent is compared to an American accent, but then I realized that my biases were wrong So It's cyberduck we've had lots of issues with bias and obviously I'm the first person to put my hand up and say We can always do better the average age at cyberduck used to be people in their late 20s So a lot of our benefits were geared not towards people with families or parents But they were geared towards young single people. So we had to change our we had to debias ourselves and change our policies Another thing we do at cyberduck is have something called one cool thing which is a way to really get to know each other Where we nominate every week somebody to talk about something a passion that they have so this particular Person here was talking about how he volunteers in our galleries over weekends to build incredible things Equally we had one person Who was talking about triathlons and funnily enough within a few weeks? We had to do a big pitch to a triathlon organization So it really helped just by learning what people love and their passions Not only does it break down walls, but it actually helps you as an organization And then the final section, I'm just going to talk about probably another Sort of five minutes how you can create a power to really deliver inclusive design To two customers. So it's a cyberduck. We have a process to embed inclusive design In everything that we do throughout the production lifecycle So part of our design process is to audit projects For inclusive research accessibility, and we need to understand that you know, this is an evolving process We need to have a sense of humility There's not we can't do everything by ourselves Sometimes we have to bring in even more diversity from the outside and bring in specialists as well but we do things like Feature audits accessibility audits all sorts of audits to understand how accessible products and systems are So it's a product we call Hard skills technical skills and soft skills human skills. I don't like the word soft skills because it kind of diminishes the importance. So that's why we call it human skills and winning teams need both human skills and and and technical skills Drupal success doesn't just sit with the Drupal team to deliver Great Drupal projects. We need a multifunctional team with diversity So what we do is we observe how the relationships and how people work. So for example one of our back-end Developers is very introverted, but the front-end developers very extroverted and they as a pair Work extremely well. So what we then do we recognize that and we'll make sure that we put them on other projects together because The dynamics are simply fantastic So earlier I spoke about our weekly company announcement meeting The problem with that meeting is you don't necessarily hear all the voices. That's why we have like smaller Town halls for the different department like the Drupal town hall So everyone is comfortable in a smaller forum and you get to hear the quieter voices as well So don't have like a company-wide meeting and expect to hear from everybody in that meeting Break it down and have smaller forums where everybody has a voice So in this project here we work with the government's Civil service fast stream and when we had to pass something called government digital service assessments But essentially the whole point of this project was to create an app to encourage the hiring of diverse civil servants for government So how do we do it? How do we improve the results? We included diverse imagery in the design So people could see other people that look like them. We also had a Obviously part of the goal was not to just attract young people but people of all ages We introduced a walk-through tutorial to help the less digit digitally savvy individuals feel at home And we conformed to whack whack and accessibility guidelines making it a lot easier to people with impairments In this project here we designed the Commonwealth's design and built on Drupal the Commonwealth websites The goals were to both minimize carbon output because that obviously the Commonwealth of Nations have some incredible Targets around sustainability But also make sure that the website loads super quick In poor connectivity areas. There's 2.5 billion users potential users for this website Findability of information and bringing in multiple websites into one Drupal platform was absolutely key And what really made me happy was to hear that one of the youth ambassadors at the G7 summits found the the new website Transformational that were able to easily complete and find The information for a course that they probably wouldn't have been able to do without the new websites and that helped them to Close the digital divide in in India So Sport England is also one of our clients what you what you can see here is some accessibility So you can see sort of some a transcripts of Yaya who's visually impaired testing both PDFs and HTML Contents but they're an exemplar of digital transformation And together with them we help them to re-platform and rework all their content on Drupal They had tens of thousands of PDFs and HTML pages And what we did is bring in the accessibility expert early on that that's how we were able to achieve these results The 50% increase in funding for them and obviously you can look at the other more vanity stats about website traffic then This is another client of cyberduck the College of Policing So I'm not going to read the soft slide as it's pretty it's pretty self-explanatory But at cyberduck, we're not policemen or police women. We're not law enforcement with a polar opposite of that But the the the diversity of our team then working with the College of Policing was incredible And for every subject matter within the College of Policing we had an equal team member from cyberduck and Despite the knowledge that the client had cyberduck was considered the experts And we got some fantastic feedback from the police force themselves as well as the client You can read the testimonial here from Jay who's one of who's one of the senior leaders at The College but basically he was attributing diversity is driving innovation forward. That's how powerful it is It drives innovation forward. He says it's one of the most single Most important powers that they have over there is diversity in this final slide. I just wanted to show you Why designing for diverse scenarios is important because what you need to consider when you're a designer and developer Is people will be in all sorts of personal situations, you know, like a marriage or divorce Moving home. So this is an example here where I was renting An apartment temporarily and I had to pay bills and I kept getting Letters asking me to register. So I did register easy peasy, right? But every time I Logged in I got this error message. Something went wrong. Something went wrong very very frustrating try to call To call the utility company I was getting nowhere with it took me hours and hours It shouldn't take hours and hours to pay a bill should it and then you start to receive the letters from debt Collectors saying you're not paying the bills Eventually I went into an online chat and after 45 minutes managed to figure out what happened They didn't really consider the service design blueprints that when you register in an address if somebody else is registered E.g. The landlord your account can't be activated. So they had fundamental issues with The user journeys and again, it showed no empathy at all Towards the user zero empathy. So just to summarize Consider the case for diversity But try and understand all the facets of diversity. There is a really big range Recent events in the world make the five pillars of digital inclusion even more important And I think that because of pestle and what's happening just globally It's moving the need that the needle towards a greater focus on inclusion really and truly is And more than ever now the different generations they want equality Acceptance and belonging we need to hear their voices as leaders and managers We truly need to bring them in and give them a voice and a seat at the table and then de-biased your organization create choice architectures And then strive for humility and empathy like I'm not satisfied with the amount of diversity that we have There's so much more that we can do to improve nobody's perfect You just constantly need to improve. So thank you very much We're also hiring So if you are interested in joining our organization, feel free to reach out. That's my Twitter handle and the company's Twitter as well Yeah, I just want to check if there's probably a couple of minutes for four questions I just wanted to see if there's anything in the chat and if you want to ask a question I'll just pass over the microphone as well. Oh By the way before I forget there's another event from the gentleman. Sorry. What was your name again? Yeah Yeah, perfect Thank you. Thank you very much for this talk and just to add into all that diversity Aspects that you can involve in a team There's also a lot of career But changes and I also felt like I have a different degree. I'm not a trained graphic designer. I don't study like Artificial intelligence and I have to learn it all by myself and I have to deal with this a bit like as imposter syndrome Like they will realize I don't study tech but a lot of people in tech teams are actually come from different career backgrounds like I work with our UX designer that study mathematics other one that comes from architecture Other one that comes from background from sorry for marketing So just to add that and then here comes my question. I see you had a statement that you say Most accessible websites in the world and how do you achieve that on your team? So it's a team each member of your team train on accessibility and they are the ones working to deliver this Or do you deal it with a different team that is specialized in accessibility and they are the ones making the websites accessible? So great great great question and just to answer your question I think it's a combination of things like accessibility training like without with our own UX team. We do Training with the RNIB which is the Royal National Institute of blind people So that's one of the ways that we get the training We've also brought in we've hired a diversity lead who is again as I mentioned visually impaired himself and we use partners that specialize in Accessibility testing so we get a fusion of of almost creative diversity to do with inclusive design Thank you. Thank you anyone else Thank you. Cool. Thanks a wonderful talk by the way. It's nice to nice to Hear someone who has basically Similar opinions to me and similar also came into tech via the scenic route because yeah Also wonder is there anyone from Finland else from Finland in the room? I don't think any of my colleagues attended this So I am going to yeah so I am a non-finished speaker in in Finland working as a Drupal consultant and Language requirements make that tricky sometimes. I've been lucky I've been lucky. It also has to do with I pass this finish most of the time But one problem the company has is selling Selling consultants that don't speak Finnish in this case the dominant language Because that's a it's an arbitrary requirement and it's if you excuse my French kind of bullshit So I wonder if you I mean obviously the UK is a different country. It's a different situation But still have you do you have like a magic phrase or like a magic pitch? How do you pitch your diverse teams to clients? Yes, I'm just trying to unpack your your your questions. So Is it like You're struggling to kind of pitch a a non-finished native It's not me personally who's struggling But I would like to come I would like to tell managers and someone at my company that no, yeah, actually you can pitch Non-finished speakers to clients. Yeah, and well, well, I think it's about selling people and there obviously it's kind of more of a sales Orientated, but yeah, I mean try and promote that their experiences and their lived experiences, but also The fact that they're they're passionate about working with with the end client that that's what I would say and and just sell Sell them as diverse individuals with with lived experiences and the value that they can bring is actually Comparable if not better It's a feature another bug exactly. Thank you very much. Thank you So I think we're yeah, maybe time for one more anyone else Cool. Thank you so much for your time