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ADVISE TO DEALER TEAMS: “LISTEN VERY CAREFULLY” | Hwei- Lin Oetken | Automotive Digest

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Published on Nov 3, 2015

Hwei- Lin Oetken, Vice president of Strategic Insights, clearly reveals that dealer sales and marketing teams should listen very carefully to what the car shopping consumers, particularly women, are saying in order to get them into the exact vehicle they want.

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Hwei- Lin Oetken
Vice president of Strategic Insights
Customer Insights & Brand Strategy Leader
Kbb.com




151028KbbHOetken03

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