 Y top value brands deliver, I suppose, three things for their stakeholders over and above, I think, any other brands. The first is that they deliver significantly greater shareholder value and that has benefits for the entire organisation and gives a better return on investment from the marketing spend. The second thing that they do is they are higher innovators and as we know from looking at all of the brand's data around the world, innovation is one important aspect of growing and developing brand value. I think probably the top ten brands are closer to their consumers and are able to course correct and refine their both proposition and their communication to their consumers in a slightly more faster way. I think brand valuation, the positive probably is that it's a kind of a validation of the marketing interventions. That's the key value I see because as we know from the methodology as much as 70% of the valuation comes from the market cap and other financial metrics. So whether the other 30% is working or not, we get validation from the brand valuation exercise. So that's probably the positive. Brands are a means to an end and the end is always how much value can you generate for all your stakeholders, whether it's the consumer, whether it's the shareholder or whether it's your internal people. And in that regard brands, Britannia particularly has done exceedingly well in the last three years and it's the effort of all the people who work tirelessly day in and day out to ensure that we are able to create value for all our three stakeholders. Stakeholders would include both customers and investors besides other people the brand or the organization works with. The valuation of a brand is a signal to all these stakeholders about how good the company is performing on all counts. So indeed the valuation is a critical component of how people look at you as a company, as a brand in the way it's being managed and therefore it's a very critical component of the brand.