 If we think what we're working on actually matters for the world then that dissemination includes people outside of the academy and so our systems of scholarly communication should engage that information transmission to people who might have been trained in our fields and now doing jobs and policy or in nonprofits or in commercial world whatever they're doing their work and giving them information or people who are just informed individuals in the world or want to be informed individuals in the world and tangle with the issues that we wrestle with for how they might be relevant for for their own work.