 Good morning. How is everyone? Yeah That's what I like to hear. Thank you all for being here. Thank you to the PSC team for having us I'm very excited to talk about our topic today Dows are one of my favorite things to talk about and I think staff feels the same way But basically if you are a power of a doll this talk is for you because this question here What can dows learn from I think is something we all need to think about a lot more within the context of dows and Also outside of web 3 what are other non web 3 entities that dows can learn from to be more effective And so now we're gonna hop into introductions. My name is Madison. I'm one of the co-founders of dreamdow and I'm from the US And I'm south I'm a coastward of dreamdow and I'm from Vancouver, Canada and In today's talk, I'm gonna give you all a brief intro to dreamdow as well as dows in general and This will hopefully paint some help paint some context on to some of the things that we'll talk about later on in the talk Madison's going to spark some inspiration with some case studies and Then we'll give you an opportunity to same share some of your thoughts as well So at dreamdow we train Gen Z to use web 3 for good We work with impact-minded Gen Z youth and I promise you these are some of the brightest kids you'll ever meet And we equip them with tools and resources to leverage web 3 in creating the impact that they want to create in the world And we do this in three main ways the first of which is through educational sessions we host a series of talks called learning together sessions with web 3 leaders past speakers for for the series have included I am Yaguchi from EF who you all heard speak yesterday at the opening ceremony as well as Kevin Owaki from get coin and we're always looking for speakers And educators, so if that's if you have a topic on web 3 and social impact that you're excited to speak about definitely reach out to us We also have a one-on-one mentorship program where we connect our builders with established mentors in the space and Second we also host what we call an explorers program where twice a year we run 12-week internships So just giving our brightest builders the opportunity to practice what they've learned through our learning together sessions And last but not least we also sponsor builders to attend IRL gatherings such as this one so over there You can see a group of our builders who are learning making connections and just making the most of everything that you get out of IRL gatherings and We do all this as a Dow we have Yeah, we have NFTs governance discord All the things that you'd expect from any other Dow because we truly believe in this model The ultimate vision of Dow's promises is better ways to organize humans from our workplaces to our social communities But the truth is we're just scratching the surface of Discovering how to optimally structure and operate Dow's many processes that are more democratic decentralized, etc It may sound good on paper, but the truth is they proved to be impractical in practice for one reason or another As a result many Dows are not serving their mission or members as effectively as they could be But the good news is we don't have to reinvent everything We're solving human problems problems that we've grappled with for millennia Often we're too quick to scoff at what we call the web two way of doing things But the truth is that many of these web two solutions exist because they work They've been researched and iterated on for way longer than Dows have been around and we shouldn't shrug off their lessons as if we're above them And it's not all tech either We often get so lost in the latest tooling or the shiny news frameworks or models That we forget that what coordination comes down to in the end is the human element So we can choose to learn from our past mistakes instead of repeating them And now we'll pass it over to Madison to show us how to do this Thank you staff. Okay. Now we're going to get into the tangible examples So thank you for staying to that introduction So the first thing is we're here telling you about like that you should learn from other entities besides web three Dows So what have we learned from the first example is civics unplugged, which is actually our parent organization So civics unplugged trains young people to be civic innovators So basically people who solve civic and social problems in more innovative ways And it was basically an off-chain Dow before they even knew Dows existed So if you look at some of the design choices here, there is an elected steering committee with a treasury that they get to control They're the community votes on youth led projects that they want to fund and there are subgroups that work on Responsibilities like social media and international student experience. So basically like working groups And so the co-founders of dream dow We're also really involved in civics unplugged and we're able to take a lot of the Principles and design choices and experiences to inform how we run dreamed out today Okay, so the first non web 3k study is Boy Scouts So if you're from the US you probably know what Boy Scouts is But for those of you who don't the Boy Scouts of America is one of the largest youth organizations in the United States with about 1.2 million youth participants and I think there's a lot to learn from Boy Scouts in terms of Recruiting and retaining young people and honestly just people in general the two core design choices Is the first one is recruitment? So the first thing that they do is they recruit from Existing values aligned organizations. So you can become a Boy Scout. I believe it's at 10 years old But they have Cub Scouts for younger boys And so they recruit from that organization and it's a direct pipeline. So That's kind of how we at dream dow do it We have civics unplugged as a parent organization and there's a recruitment pipeline But this also applies to dow's who don't have parent organizations or direct affiliations because you can find Organizations that are aligned with what you do and have members who wouldn't find your community otherwise So for example at dream dow we look for non-technical people who are interested in using web 3 for good They probably wouldn't find a dow, you know without civics unplugged and so we recruit directly from the fellowship The second part is a strong emphasis on word of mouth recruitment I think that dow's can do a lot better job of emphasizing this piece Because what you can do is actually encourage your members to recruit by word of mouth But also give them the tools they need to do so Give them the tools to share about what the dow is how they can join and other tools like that Because that's one of the biggest methods that boy scouts used to recruit people The second is gamification. So for boy scouts the girls the goals are clear The highest level you can achieve is an eagle scouts There are a variety of requirements like having a certain number of badges leadership experiences and recommendations And while there may not be a direct equivalent in dow's the principal is still the same Make the goals clear and make it clear what people can achieve in your dow Because that makes them want to stay and it gives them something to work towards the second is badges to reward small steps along the way So the Boy Scouts model is actually what directly inspired our merit system at dream dow We've developed our own entire merit system that we're about to finish in the next month or so But basically the way that we're doing it is on-chain Boy Scout badges for the purpose of incentivizing and recognizing activity So basically the problem right now is like when I say I'm a member of dream dow That doesn't mean much to you because I could be the most involved person or the least involved person But something like merit badges gives context to people internally and externally about what level of involvement a member has So for elections if I'm going to vote for someone I can see how much they've been involved and exactly how they contributed And if I'm putting dream down my resume, I get to show that I'm a very involved member Okay, number two is parks So I actually haven't heard this really talked about in the context of dow's so I thought it was a good case study to include But actually public parks are the the foundation of public park design and construction is community involvement and gaining consensus So the first part of that is master plans So every park that is created creates a detailed plan for how the park will be developed and constructed Along with how the community is involved in the design process So this serves as a blueprint for others that they can learn from, you know, like an open source document And I dreamed we're actually going to be creating a master plan of our own like a 30 page document It's something like that maybe not that long of all of our governance structures The ones that we've really liked the ones that we see and proven on and some of our other design choices Because we believe that for the Dow ecosystem to make some of these strides and how we can better optimize how we can better Structure dowels and like optimally just make them function We need to learn from each other's mistakes and documentation is a really powerful way to do that The next is the spokes council model So this is not exclusive to parks, but a lot of parks use this model Essentially the way it works is there are representatives of different groups So think for parks like there's a representative from the police department a Boy Scout teachers, etc And these representatives meet in a larger group to discuss their individual contexts and make decisions That would be too high level for any one group to decide on their own So the way we do that is dreamed out is we have a Dow council that consists of the leads of each of our working groups So once a month we meet to talk about issues that would be too high level for any one working group to make the best decision about And the last is existing for users So it's actually really really impressive what parks do to understand and build for their users If you look at some of these master plans, they have like extensive tables about like what are each of the facilities? Who are the users? Why do they use them? And parks exist to make sure that the people in the community are enjoying the facility Right, so they build things specifically based on like if they have like, you know the spokes council What the teacher says that they want what the Boy Scout says the needs are for the park And so they exist for the user and every park is different because of that Okay, so our last case study is Eco villages so you may or may not have heard of eco villages before but those of you Who have not they are small sustainable physical and co-living communities with their own work currency school and more I will say not all of them have their own currency or school or work They all vary a lot, but the general principle is they're their own self-sustaining communities in a physical space The first lesson to learn from eco villages is their small size So eco villages range from 50 to 250 individuals because with any more it's hard to form a strong community and I Get very disappointed when I see dows blindly follow the metric of how many people are in it Because if you just think about it logically like if you have 10,000 people that you have a light touch impact on Versus 50 people that you have a high touch impact on like what is the better long-term result? And so I think what can be learned from eco villages is that Oftentimes in eco villages people depend on each other for survival And so it's important to have a strong sense of community And I think if dows also want to have a strong sense of community they need to learn from that It's important to have a small size Okay, the second one is work and play So residents of eco villages have a lot of formal structure to keep it running because obviously like I said They really depend on each other, but they have an equal emphasis on community work and play are interdependent so it's not just a Transactional experience of like we're going to make sure that you have food and you have shelter and everything They need to make sure that they have a community And I think it's the same for dows because without play I think dows are the 2.0 of web 2 because I mean that's true for a lot of reasons, but the main thing is that unlike in web 2 companies people are voluntarily coming to dows and Don't have a strong reason to say if they don't have a strong sense of community and they don't feel valued in the space The third one is making money So I will say that eco villages are still figuring this out too much like dows But something that eco villages do because often they can't export things because of a lack of resources or physical isolation They profit off of information so some make money off of providing education and consulting services to outsiders About living in eco villages and so similar to dows I think if you have not figured out a revenue model outside of grants like us at dreamdow Then and you can't export a product maybe consider information So the master plan that I mentioned earlier that dreamdows creating We're considering doing it as a mere post as a way to raise funds for dreamdow But of course we haven't figured out a super structured model So would love if you have any ideas after as well But I think the core takeaway from that is like what are some innovations and information that you can provide as a way to gain revenue for your Dow and we'll close it off with a call to action What are some steps that you can start taking today to encourage a culture of learning and sharing within your teams? one look at examples of other dows in the web 3 space as well as other structures outside of web 3 and be open to learning and evolving and To let others learn from you Share and document everything. This is so important We can only move forward in this next iteration of the internet and human coordination if we all work on this together And now it's your turn What are some examples and case studies that you know of or even bolder mistakes that you've made that we can all learn from So open questions We wanted to ask the question of like what are some other examples you've learned from that we didn't include I Was late, so I didn't hear like all the talk, but more than More than example, I want you to ask like since you don't know that the research How do you think that I can create like a community of people that are interested in Know or learn about blockchain in a college. Oh In a college. Yeah, interesting students. Yeah So I would say Are so are you are you trying to what kind of people are you trying to target? Like what kind of students or just students in general? I mean right now it's Software engineer and economic Students, but I want to like target mainstream people and the ones that aren't like into Speculation and trading to stay Right. I want people that are into that technology not into speculation That makes a lot of sense. So I I don't know staff you have something to say But I would say did you see the Boy Scouts example that we gave? No, I was okay. Okay. Yeah So I think the Boy Scouts example is a good one for me to learn from in this case because What Boy Scouts does to recruit people is they have a direct pipeline from an existing Organization and that's what we actually do as well So I think the principle there is like if you don't know how to get people to just come to your club naturally or your community Naturally, and they wouldn't find the application on their own what you can do is you can find Organizations that have the types of people you're targeting and Collaborate with them and like a partnership to get people to like your community So like if you're targeting like software engineers, maybe like out of college There's like a technical club for like software engineers or something like that Or if you're targeting non-technical people like we do maybe there's some like social impact oriented clubs that you could talk to and have like There's like more design choice to talk about from that point of like if you have live conversations Or if you just like share information like hey, here's the application But I think generally if you're targeting people who you think it might be hard to get them to your community You need to have a lot of one-on-one Conversation and community building to be like this is not as scary as it sounds and and you can do it and we'll be there to help you Yeah, no, that's great. The only thing I would add to that is just like I mean I'm assuming but looking at you You might be a college student who's Interested in blockchain outside of speculation. Is that right? Yeah. Yeah, so just like think about what got you interested in the space What what brought you here and like what are some of the things that you wish you had as in a community that would have Helped you be more excited about this earlier on so yeah, just like think about who you're targeting You know what what's in it for them? Why would they be interested in something like this? And yeah, just like make it interesting Just think about what would make it interesting for you. Yeah Thank you Any other Hi, so I'll share a mistake that I've made in my project So I'm trying to onboard my community to web three through social and environmental impact and So it consists of beach cleanups and dives against debris and different activities like that and to me It made sense. So I started organizing on Sundays and the community response was Carlos, that's my only day off and why is it at 7 a.m? so there's incentives for people to join and It I haven't fully figured out the solution but something that definitely helped was Instead of me proposing this thing that made sense to me was okay You tell me what works best for you right and so a lot of them said well I'm down for Friday after work like at sunset. We do something, you know, so Still trying to gamify it a little bit more and make it more fun. So that's just my mistake Something that I think is almost impossible to solve is the time zone problem So like we are an international community with people from like West Coast East Coast India Italy Russia, that's everywhere, right? And so we've had a very hard time and we haven't figured it out like the learning sessions at SAF mentioned We did a survey to try and figure out what would be the best time for everyone and there was absolutely no consensus It was like completely spread out and so like what we do is like for important calls We host like multiple like if it's like a really important call will host it like two times or something like that But we're really still trying to figure that out. I don't know if it can be figured out, but yeah, we're thinking about that too Thank You Carlos anyone else 70 I'm coming to you. I'm coming Thank you. Thank you for the presentation and congratulations for the project So We've been doing a project in Chetumal in Mexico it's very interesting to see that you brought up the example of the parks and a couple of years ago like in 2018-19 we tried creating a local urban dose in the city of Chetumal so people could organize themselves and We have a lot of parks there that nobody's using because they're full of drug addicts and trash and well, we tried teaching people how they can organize and We what we learned was that we went through a creation phase where we taught people how to do things and We made a big mistake because we were like oh this everything works So we can just leave and you're gonna be fine. You know how to organize What we learned was that there is a creation phase and there is a consolidation phase So well everything stopped the moment. We went away from Chetumal And now we went back to consolidate what we are doing. So this was our mistake. That's why I wanted to share it and Now we are taking a five-year Trip in a school bus throughout Latin America to teach local people how to use web-tree tools And we are taking care of the creation phase and of the consolidation phase So I just wanted to share this and yeah, congratulations again. Thank you for sharing I want to ask a follow-up question. What did you mean by you stopped? I don't think I understood. We had to go away. So we went we moved to Europe from Mexico for a master degree and The people were like they they just got over one then that everything stops That makes sense Thank you so much for sharing anybody else want to share If not We have one more Chris One of our fearless leaders Hi, I guess I just have one question I think like being in the space one thing I've always noticed is that Several dows goes through different leaders coming in and out different community members coming in and out So how do you sort of one think ahead of that situation and make sure like that now can sustain Without the people, you know leaving immediately So like what are the things you're doing to kind of like get ahead of that or make sure like you have a solid foundation Yep, I think that's a great question I think two things that come to mind for me is one information and then two just Making people feel like they are able to step up. So on the information point I mentioned the master plan that we're going to be creating of like all of our governance structures And how the Dow works that will be useful to people inside the Dow But also people outside the Dow. So there's never any questions about like, okay How do we I don't know on board our mentors or something like that someone can always pick up the process because it's open source and The second is even if you do have the right structures for like elections and like a system that makes sense If you don't have people who feel like they can step up That's not gonna work. And so what we try to do is embed Leadership Opportunities into every part of the Dow. So the example for that us would be we have working groups And they're all led by young people So we have a Roth who leads our community working group and Joshua who leads our gatherings working group And we have a couple others as well So and then that also applies to like smaller opportunities like bounties so people can like take bounties at any point And so eventually we could see ourselves doing a structure where we have one of our builders be elected to lead with one of our Mentors lead the Dow and so that's only going to be the case though if they feel comfortable and they have the experience And so we're baking those experiences into every level of the Dow Amazing. Thank you. Anybody else have anything to share about their Dow experiences I'm coming Maybe maybe a way to get revenue would be to make like the digital digital tween meaning a doll of current Organizations like the one it's your parent company So if you develop the knowledge not only the information for the knowledge and kind of do they Design Implementation for another organization that would be kind of some some revenue Yeah, like are you saying like providing some knowledge on like some of the things that we've learned to other organizations who are like wanting to start a Dow from the normal world like Like Boy Scouts like going to all these places and developing the digital tween Yeah, like so helping organizations start their Dow. Yeah, I think that that's an interesting concept. What do you think about that stuff? Yeah, I mean, I think this is I was too concentrated on my own portions of the talks. I wasn't paying attention to you, but I Think you mentioned right at the end of like we're working on a Playbook for for Dows that kind of like includes all the learnings from how we both dreamed out and One of the thoughts that we were just talking about this morning literally as we were thinking about this talk is like how Can we sort of like monetize that or make that a so we were thinking we could publish such a playbook on mirror Which is sort of like this decentralized publishing platform that Allows it so that anyone can see we don't want to like Token gate or like we want to like make sure like these learnings are truly open source, but People can choose to then donate and like buy editions of This playbook if they feel like they've gotten value out of it So yeah, that's one way that we're looking at at monetizing the work that we're doing That's great. And that's monetizing the information, but maybe doing Further like helping them to build it would be another way and you will be helping to build valuable things Yeah, absolutely Kind of like a consulting service. Yeah, okay. Yeah Thank you