 We got our custom conversion set up. Let's click on the middle tab at sets for one campaign the middle tab and Then right here. This is where we'll set up multiple ad sets. So let's do this first check the box and Then just just hit duplicate you can do it from right here You can do it from when you're more in it, but we could just do it from here and let's put let's put Three take that take that number one or three. Okay, cool. So this is where we'll simply Now you got your master copy, which is the one at the top and then you got down you got copy copy copy So that's what we're gonna be. So we're gonna be in new ad set copy that first one right there Which is what we're at right now. I think actually no, yeah, perfect now. We're there. So right here now The first ad set in fact, let's start from the first asset because we don't even have a target on that one yet So click on new yeah, that one right there perfect So right here we start right here now We're gonna choose four different targeting for four different. We're gonna target one city, right? We're gonna target your city. Let's let's I don't know. What is it? Is it Atlanta? Atlanta? Yeah, okay We're targeting Atlanta, but we're gonna target four different keywords. Those are gonna be our ad sets One keyword And in fact, you know what like so so scroll down. We don't even know what that word is yet scroll down So let's let's go down. Let's let's put our conversion event in there There's our conversion event perfect and then let's see go back up real quick anything else we missed up Okay, so we're good. We're good. We're good pixel conversion event. We're good. Go down go down go down budget and schedule Let's set this this calendar real quick Just I'm gonna put Thursday just in case I did some stuff on the website My sequences, okay So I'll go 6 a.m. And that's Yes, see yours is showing Pacific time, which is fine, but We got to change that in the business settings. So we'll change that later, but that's fine So let it run for whatever you set for what you set for 10 days Yeah, well, yeah, I think it was It was 14 days. Okay. Yeah, so set that calendar And and here's a good rule of thumb as well once we set this ad live just make sure to proves make sure it goes through Make sure it's active but after that and I'm gonna challenge you I'm gonna challenge and I guarantee you would lose this challenge If I bet you right now the house, I'm gonna bet you the house right now You would lose the house right now what what what I'm about to tell you But it's just a challenge. I challenge you to not look at the damn thing until four days in Okay Because you're gonna be in this thing every damn half hour looking at the damn numbers Yeah, and don't like don't like don't you can but don't worry about it I don't even trip like let it let it run like let it run for a few days And then we analyze it after after four days on the fourth day We'll take a look at it You know at the four on the fourth day and what we're looking at is we're looking at these ad sets We're looking at which ones are performing and which ones aren't you know, it's that simple so So we got that we got the calendar we scroll down and so in the future This is where you'd be putting in your custom audiences, right? Right some audiences are gonna be people who are watching your shit So people who are watching your videos that's gonna be a custom audience people who are landing on your landing page But not opting in those are your custom audiences. Those are the audiences that you'll always retarget You'll always put them in right there and the ones that you'll always exclude is the audience who lands on your thank you page Right. Oh, so so we got to make sure that those custom audiences are set up So those who land on that thank you page you better always be excluding them from ad number two and on Right, right So we don't need to do that right now. We're on ad number one So we'll leave that part as is but hit the locations change that United States and go Atlanta And so one way of creating multiple ad sets and all this is is split testing That's all this is is split testing. We're split testing different keywords That's all we're doing but one way to do it is that way split testing keywords and then another way to do it It's split testing cities Right in your case, I would just stick with Atlanta and we're gonna just split test keywords Okay, okay, so so go You trying to go out 50? Well, this is digital. I don't mean you never know. Yeah, you're right. You're right. I love what you're thinking You're right. You're right. Okay, so leave it leave it 50 and then scroll down And then what we're gonna actually know what go back up or quick go back up You got always because by default be by default look where it has you people living in or Recently in this location. I don't want that. I need people living in this location So hit the drop-down always make sure you do that the drop-down people living in this location Perfect that makes a huge difference. Okay, so yeah, well down scroll down scroll down and Then right here we want gender. We want to change that. I mean not the gender but we want the age we want to change the age because Most likely, you know, the people we're targeting are not 18 19 20 21. They're probably not even 23 So you want to make sure you know that? Age like your ideal customer 30 to 65, you know, you can leave that that'd be good 30 to 65 Right and then another thing that that's that's one thing you could you can test as well So multiple ad sets is when you're choosing different cities Maybe even choosing a different age maybe even choosing a different gender and then for sure chain Choosing different target keywords Right, so you can you could play around with all of those on on each ad set Or as long as you know your age, okay for sure. It's 30 to 65. Okay, cool So let's leave that as is for all four and let's just focus on the keywords for the targeting So you can that's what I suggest you do. Just focus on the keywords leave everything, you know, make sure all four 30 to 65 And now let's just focus on the detail targeting so that detail targeting We're gonna go We're gonna go we're gonna hit edit and we're gonna choose that one word. So so when it comes down to it Since you're running a very general Type of ad and you're not really focusing on one type of person Or excuse me, you're not really focused on one type of business One Good keyword could be Type in type in business page admins, let's see if business page admins Business page admins right there So so is there any other one other than behavior or is behavior that scroll down more scroll down more Let's look at everything that's saying scroll down. Actually, no move the whole yeah You can't close that but just go up and scroll down from there. Yes, go down from there. There we go. There we go Let's look at all that shit So So this is a very very popular or very very powerful one because Yeah, I guess it is. Yeah, it is under behavior. So people who are an admin of a business page on facebook Right. So it's like shit, bro. That's freaking that's everyone who has a business page Right. That's freaking pretty pretty powerful. So I would probably go with that one hit hit that one Or or you know what there was other hit suggestions. There was other variations of it. Let's look at so we got facebook page admins So which one has the most this one has 367 Million what was but that's not that's not that's not an interesting number A lot of business. Oh, there you go food and restaurant page admins Okay, right. That's a good one health and beauty page admins So look, so this might be where we want to Yeah, that's definitely that was all that was amazing. That's really gonna open up what we want to do So so let's let's remember that But right here, we're gonna go with one keyword. So this one business page admins So let's go to the very top Very very top very very top. Let's rename it right here at the top. We're gonna go at lana dash business page admins That's the keyword And and then maybe just go 30 to 65 Bam, that's it That's it. That's this one right here. That's it. So scroll to the very bottom. Let's go to the bottom real quick We got everything. I've got calendar. Got all that um Now now again, you can run it only on ig Or you can run it all across the board. It's up to you. What do you want to do? I think I would try to write it across all across the board first. Okay. Okay. So that's that's automatic so Yeah, if you want to go ig you would hit manual placement hit manual placement This is how you run an ig one So you hit manual placement and then you scroll down And then all you're gonna do is uncheck everything except for instagram And that's one ad set so you can you can go one ad set ig Right and then that will be right. Okay. Okay. So when I'm doing that on the instill that will be a separate ad set in itself So I can I see a separate ad set that'll be your three or four for example Okay, okay. Yeah, so so let's in fact, why don't we do that? Why don't we go ahead and go up go up to the top go up a little bit Let's go back to automatic choose no down go back to automatic automatic And then and then put that in the title as well Just put ap ap for automatic placement put dash ap So so you know that this one ad set is for automatic placement Right, and that's it. So scroll to the very bottom. Let's see what else we got. We're done. I think we're done Um, let's go. Okay. Cool. So now now that's the first one now click on copy to the left And all we're going to do is change out that key word so We're at the copy now go down to the to the everything else is the same Um, other than other than the title and the in the in the calendar Right, you want to you want to change that so so that calendar yet go to name this one And what you can do watch go back to the go back to the the Atlanta business to the left the second tab The ad set tab click on that copy that copy that right there And just bring it over copy that And then go to the to the next one And and paste it in right there because all we're going to do is we're going to change out that one key word Everything else I'm going to stay the same all we're going to change out business page admin I think the other one was facebook page something All right, so we're going to figure out what that is Yeah, so so that one's that There you go there and then and then down the calendar 17 See the reason why we're going to now have to manually change each one individually now as we go throughout the rest of them is because We created four assets from the beginning Right, and so all it did is it cloned Everything before it was set up Now as we go into each one we got to redo each one, but if I If I did it all on the first one And then cloned it. I set the calendar. I said the I said all that other shit Then cloned it then duplicated it three times. I wouldn't have to change the calendar every time right very true So it's just the way we did it. It's all good So Atlanta we're going 50 and and again all we're going to do is is change out that um That keyword So age Yeah, we got to change the age See, yeah, we wouldn't have had to do this if we cloned it the or if we duplicated it After we've already set the master copy Yeah, you know what I mean That's fine because I long and then what was the thing that you said once I like if I want to go in and edit What what shouldn't I Adjust or what am I what's not a good idea to adjust When you can once the ad is set once you click on that green button and publish it Don't change it Okay You can maybe change the title But other than that don't change it don't change the age don't change the gender don't change the city don't change the keyword Don't change shit right You can um you can change the budget you can change the budget you can fluctuate the budget, but that that's about it Like that's about it. You don't want to change anything else so um I can't go to um So business page admins hit suggestions And then just choose a different thing. Is this all right? This was small business. No Oh, that's one, but you know, but but the other one was was health and beauty page admins food and restaurant page admins Yeah, that one was that one And then yeah delete the other ones and then and then just rename it at the top I'm trying to click this with all it is thought even so annoying. Okay. Oh damn And it was Food and restaurant, okay And then food and restaurant Name it name it at the top if you didn't already. Yeah rename it right there and then um and then just go to the next Okay food Okay And then we're keeping the same. Okay. Yeah, it's probably the same age group. Okay Automatic placement Yeah, that's that's good right there. That's good right there. So just go to the third one and and do that one The fourth one and then and then we're good and then we go on to the next step And then we just publish Do Okay, so then we're good man. Those are your four ad sets. So now let's um Let's click on the ad so at the very very Actually, yeah, you can go there click on ad right there New ad and now let's just go into right here where we're gonna make sure we choose the right page And we're gonna we're gonna title it rather than new ad. We're gonna we're gonna make sure we title it on this is Small business Maybe feel like video one or first video or something like that very descriptive. We want to be very descriptive um marketing general Yeah, okay, so make sure your ig account is connected right there as well um Okay, so your ig account's not connected to this account. So go ahead and connect it. Let's connect it Oh, thank god Oh, no, oh This is gonna be great. Hold up um And all we're gonna do right there at the bottom the top create ad click on that and go use existing post Use existing post and then just pull that video from your select post and pull that from your page So hit select post Oh, I didn't create the post yet. Oh, it's not on your business page yet No, yeah, I haven't written it yet. I thought you added it on your page No, not yet. I was just like getting okay. Okay. Yeah, so all you're gonna do is I mean shit. I mean Just in the future always put that that video on the business page first and then Come back here and start all this Okay. Yeah, I should go on the business page first But in this case just create ad then just create ad and then just pull that file from your computer Oh So single image or video and then just go in click just scroll down You should be able to um add media and then and then find that video so add video And then you just click on upload And if it's not here already Yeah, so upload is it that one? Yeah Okay Okay, perfect Okay, these don't matter, right? No, you could just leave it. You can leave it vertical Well, go square. See see what square looks like real quick hit square so Um, that's for in-stream videos preferably but Yeah, that's yeah, you can you can leave it at that and go click on horizontal as well Yeah, so leave it leave all of them checked. It's all good Yeah, so then there's that and then um Now what we need is we need the link For your landing page So let's let's add that so so let's yeah, let's go to cartridge and grab that link Okay, perfect. So Let's grab the landing page Get code perfect And what you always want to do is Edit that link edit that take out that one two g five And so you probably don't have a custom audience around this page So I'm not confusing it is Is that the right why? Yeah, I'm like where oh here it is. I'm just like what in the world Yeah, see delete delete the ones that you ain't using man. It's you're gonna get confused I think I remember why I did it because I think I was trying to like set it up to where I would like Have my services like the price is listed out and try to do that. But that's how I was trying to figure out how to Okay Okay, cool. So now scroll down and we're gonna go with learn more Scroll down scroll down scroll down. You'll see right here. So So again, now we're gonna have to write out some text write out a headline, but then scroll down You're gonna go with that website. You were out right there. So pasting that right there And then and then scroll down And we're gonna go with you should see I changed that picture That's pretty great Okay, it's online more So that there's okay perfect. So you're good with learn more. So now all you got to do is just click on Or actually you just got to write the text and the headline Okay Yeah, the primary text and the headline Would be good. The headline could be download your free ebook now Like that could be the headline like a good call to action on the headline Okay Yeah, see how it shows up right there to the right Okay Well, should I put tip to you or something else because it's not Yeah, you could do that Eat now perfect. Okay Yeah, so that's the headline and then um And then you could split test different headlines as well, but So just write the text write the text. Yeah, the primary text and then and then you're good Um, which is uh have a small business Or should I say maybe need help or have a small business? and In need or have a small business and looking to capture more customers on social media Or have a small business and looking for more customers on social media So you always want to Call out your ideal client like call them out like and it starts with a question Like you like have a small business and looking for more customers on social media So if I read that I'd be like Yeah, that's actually me, right? You'd capture my attention right away like with something like that with a simple question I'm calling no more than that right don't over convoluted. Yeah. Yeah Well, let me I just use the big word Have a small business and And looking for more customers on social media Watch this short video and download your tip sheet now That's something basic and simple and straight to the point Watch this short video Watch this short video And download your free tip sheet or download your tip sheet now That's perfect, man. That's perfect. I probably rock with that Yeah, I'm all right. Let me see how that looks Yeah, that's great. Yeah So have a small business and looking for more customers On social media watch this short video And download your free tip sheet now. Bam, dude. Perfect. Perfect. Can I change this? This Apps or I don't know what the hell we'll see that's that's you can do that When you upload that video to the business page first Oh Thumbnail no, it's all good man. Then you can you can change out that thumbnail. That's what that is is a thumbnail. So That's why yeah video specifically always upload that video first to the business page So hit publish and then and then and then and then we're and then we're good man hit publish So now it's just publishing each one So we should be good after this Okay Um, why wouldn't I say okay Okay, actually so so let's go into um hit that new ad at the at the all those red triangles Go click on all those And hit hit publish actually, um At at the url field I'll get it done and then um Yeah, then hit me up when you're done with that part add the video and then and then publish And let everything go and review and then hit me up Okay, all right. I appreciate it. Yes, sir. Good job, man. Thank you. All right. Talk to you