 Welcome back to Sailor Academy's marketing management videos. This is Unit 5. If you haven't watched any of the Units before, we recommend that you go back. And of course, these are overviews of the course. So you should probably go and find the course on Sailor.org. There's a link below. And of course, if you have any questions that have been going along, please feel free to leave them in the chat to the side. Or if you're watching this later, as I know a lot of people do, feel free to leave a comment below. And we'll either answer it down there or answer it later. But I'm just going to go ahead. And we've got some people waiting here. So why don't we just hand it over and get started. And again, if you have any questions, leave it in the chat. And I'll be back when needed. But I'll just hand it over here right now. So no, I had a question. This is not from the chat. I'm just curious from a marketing standpoint. So would you think a company, for example, like Apple, when we talk about something like the iPod, which I mean, we think of it's like it then became the iPod touch and whatever. But in between there, you have the iPhone and iTunes music and stuff. Do you think when they're looking at product life cycles like this, would it be smart in your marketing life cycle to also think about like, OK, well, by the time we're at the blue of the maturity of the iPod, we need to have our next thing starting to be in the green or else we're going to fall behind. Is it like a company talking to people? Right. So while they're getting to the gross stage of the iPod one, they're already trying to introduce the iPod. Like they do now. Like here's the iPhone 12. But also, we still have the 11. But it's on the way down. They're rolling through it, I guess. OK. They weren't easy to market. All right. Well, that was great. That's what I was thinking. I couldn't stop thinking it. So I was like, well, I'm on the call. I can ask a question. But we can keep going. So which phase of the marketing structure would be them just going, actually, our iPod commercials can just be silhouettes of people dancing? Is that maturity, do you think, when people know? OK. Awesome. All right. We'll get back. If you have any questions, feel free to leave them in the chat. You're going to get very thorough answers, which are great. I love that. That's so awesome. But I'll get out of everyone's way and we can get back to the presentation. Awesome. All right. Well, I'll be back if anyone else has questions. We don't have any questions so far. But if anyone, again, has questions, you can leave them in the chat or leave them in the comment section below. But we'll keep going. Of course, leave them any time and we'll get to them. If you miss our questionnaire window, you're so good. You get to put it there any time. Well, I'll switch it over so if you want to see me. While we wait here and I move it over, I found that Coke thing very interesting because I think the, like the, what would you call it, the schoolyard rumor or whatever was that Coke came up with new Coke to, to like reintroduce classic Coke, which is because they saw sales bump. But it's like, why would you spend all that money to come up with a fake product? Like it's obvious they just re misread the research, right? Like, I think, yeah, I was just looking up because I do remember like, and I'm sure this could probably come up in some like, if anyone wants to go any further into the research, I do remember they tried to come back in like the 2000s with like, they read up the Pepsi challenge, they were trying to like recapture it. But I think maybe from what you just said, like because Coke didn't bite, it didn't quite have, like they didn't bite on the fact that the Pepsi challenge worked when Pepsi tried to do it again. They didn't like try and develop a whole new Coke. So you got to like understand the data, I think. Yep. And Pepsi never recaptured except for that one time they did a bunch of Bernie Mac commercials. But, well, we don't have any questions right now. I've been up here for a while, but you're so nice to even answer my questions. Feel free to leave them in the chat, everybody, or leave a comment and we'll get to them later. Well, I feel like I've talked far too much, but we'll give everyone a chance here to ask any questions. Sometimes we have delays, things take a while. So that's why I try and fill with my nonsense for a little bit, but everyone, thanks for joining us. As always, of course, thank you so much for taking us through all of this. We will be recorded next week, I believe. So again, if you have any questions, I mean, we won't be able to answer the next week, but leave comments on next week's video, leave comments on this video. Leave us a chat now. We love answering your questions. This is all to help people get through Sailor's MBA 602 course marketing management. So we're here to try and help you guys with any questions you might have. So certainly feel free to put them in the chat now or the comments later, but I just wanna thank everyone for joining us. Again, wanna thank you for taking us through it. And I've vant pretty long, we have pretty low latency. So I'll just say thanks again, guys. Again, we'll be free recorded next week, but we'll be back live two weeks after that. I'm not gonna do the math on what date that would be right now, but again, thank you so much, Dr. Salazar, thank everyone for joining us. And we will see you guys in a couple of weeks.