 Good day and welcome to another episode of web words proudly brought to you by private property Many of you may have seen me before hosting the private property home shopper show right here on Facebook and YouTube But for those of you who don't know me My name is Chad and I'm the head of prop tech within private property and today We're going to be talking about what I personally believe is one of the most important factors within any business And that is a successful and encompassing digital marketing presence I'll also be introducing private property's new product that is tailor-made to assist businesses in real estate in that regard And that is sales floods But before we go any further Let's talk about what digital marketing is digital marketing Which is also called online marketing is how we promote a brand product or service using the internet or any other form of digital communication this includes email social media and or any other web based Advertising thus your presence on the private property platform itself makes up a large portion of your business's digital marketing presence You'll also realize that the majority of real estate marketing in this day and age is made up from robust digital marketing At least if you're planning on being successful Digital marketing is one of the most undervalued aspects of the real estate industry and one that plays a critical role in the Success of the business you do daily. Not only does digital marketing promote brand awareness But it also helps keeps brand unique among its competitors Let's talk about some of the reasons a robust digital marketing presence is necessary for your business Now more than ever before we see consumers using search engines and social media when requiring a quick piece of information Why waste time asking a friend a colleague or a neighbor for advice when you can get all the information you require and all it Takes is pulling out your smartphone or opening up your laptop You'd therefore want to establish a presence online to boost your brand visibility After all this is the place where your potential customers hang out and you don't want to miss out on people finding you in their searches Mobile and video marketing has continued to prove its worth through its effectiveness Several research papers have confirmed that mobile ad campaigns are more effective than other online adverts The majority of internet browsers visit websites using smartphones, so it's not surprising to see why this is true also videos increase Conversions video and mobile marketing is an investment for example landing pages with videos tend to boost conversions by up to 80% according to HubSpot Watching a video that presents a product or service could facilitate the buying decision of a potential customer and Convert audience to leads on top of that search engines rank video content Google is always on the lookout for content that engages an audience and posting a video has proven to increase Engagement which is not surprising given that YouTube is the second most visited website after Google Sales Flats is at its core a digital marketing solution aimed at real estate professionals alleviating them from the challenges of developing and consistently implementing an effective social media strategy through the journey of building our own social media following we've learned a lot and We want to repurpose that information to help our clients increase their own brand awareness Sales Flats is a new website and product that allows clients to set up effective social media campaigns and run them in a few clicks Using the diversified backbone of private property's own social media You get the added benefit of a social media solution that is more cost effective than if you had to run it yourself due to the one million plus following of Eager property and su enthusiast that follow us across all of our social media platforms We'll not only charge you at the end of the month for this campaign Where it will appear alongside your monthly private property bill But we also set the whole campaign up for you taking so much of that pain out of your social media marketing strategy So now that I've spoken so much about sales floods What I'd like to do is take you quickly through the program and really just explain all the different features So I've got my laptop right here We're gonna put it up on screen and let's take a quick run through sales floods So ladies and gentlemen, yeah, we are finally we off to the good stuff and that is the sales floods website The link is www.salesflats.com We end up on this landing page four options at the top here home why you social media FAQ and start campaign We're gonna be leaving the start campaign for lost We're gonna start off with why you social media because it is such a good recap of what we've been speaking about You get to this about us page sales floods by private property First thing they direct consumers from social to your listings Sales floods by private properties an instant ad platform that allows private property agents to reach millions of individual users Through our combined digital presence half a billion impressions last year That's what we've generated as a company eight million plus web visits one million plus followers There we go Instagram 113,000 plus 74,000 plus on YouTube 31,000 plus on Twitter and 17,000 plus again on LinkedIn You've almost got to take a breath after this the numbers are so high right of your impressions in total 569 million 563,801 impressions 19 million plus post clicks 36 million plus engagement sessions We are the most connected real estate portal on the continent and the numbers show us that if we go down a bit More you'll see when you advertise through us. This is who you'll reach a one million plus audience We reach one out of five South Africans our audience age group is between 25 and 45 years old And they have a profound interest in everything property now. We've spoken about that. Let's click on FAQ This is some frequently asked questions or questions. We get asked most. I'm not gonna go through these in depth I'll let you guys jump online here take a read through just before you you launch your first campaign They are really cool questions. The first one is why you social media to advertise in the real estate market? Well, we've run through that. I think we've answered that question why sales floods We've definitely run through that as well. Why use private property to handle my social media We've got the answer right there. What if my property clients on on social media? I don't think social media works for my business. It really will you'll be surprised What is an awareness campaign all the campaigns we run right now are awareness campaigns How long should my social media media campaign run and what is the minimum or sorry? Why is the minimum budget one thousand if we then go to home again? I'm gonna come back to that landing page And it's not time to click start campaign You can see the differences right there the first one promote my listing is aimed Exclusively at promoting listings as you can tell by the name We've got two different options a multiple listing campaign if you give us multiple links or a single listing campaign If you just give us one you can give us all the way up to eight It doesn't increase your budget your budgets right here starts at one thousand and we can basically move on up Two thousand three thousand four thousand all the way up to ten thousand you'll then see the monthly reach changes So this is minimum reach if we start off with our one thousand the minimum reach is 15,000 people seeing that advert you can choose different targeted areas We've tried to keep these areas broads to make sure you reach your target People don't want to be advertising just in Brineston or just in a suburb of Cape Town just in a suburb of Cozzoluna tell because you're missing out on prospective buyers Pretty much people in Brineston are not only buying in Brineston. They're looking everywhere So you want to see or you want to get buyers that are interested in property in and around those areas You can choose more than one location feel free to do so it doesn't increase your your spend We've nailed this down to a tee put in all your information here put in your account details Select your relationship manager click place my order and it's done You'll be billed at the end of the month the awareness campaign goes live You'll get a notification of when that awareness campaign goes live so you'll know Exactly what's happened. You will also receive a report at the end of that campaign So don't worry about that will give you a full-on report at the end of the campaign of who's seen it where those clicks have Come from really really cool stuff. We're gonna go into promote my development next And once you've clicked on the development here it comes up awareness campaign boost your development Again your two styles if you've got video, this is gonna be the style for you You'll add in your private property development link right there We'll pull all the information including the video including the description including the different pieces of artwork You've got from that development link again. You set your budget You choose your target area put in your personal details put in your private property account details hit place my order And it's done super super simple last but not least promote my brand your brand is your unique identity and a sea of competition So you need it to do more than just open doors for you You've got your two styles again style to being your video style. You'll put in your website link You put in a link to any videos you might have of your brand doesn't need to be there You can give us a wee transfer link. We give us a dropbox link dropbox link But just that website link is enough will then direct people to your website You'll select your budget. You'll choose your areas put in your personal details hit place my order and it's done It's as simple as that again as I've mentioned all of your reporting comes at the end of the month It's a 30-day campaign. So you've got 30 days that'll be running online for you You'll see what the ad looks like it'll be customized if you're doing a listing or development campaign It'll be customized with your company colors as well as your company logo will write your own copy for you So it really is super in-depth super easy. That's what we've tried to keep it to Now if we talk about the listing campaign in and of itself as I did mention You need to put in all your listing links there all the way up to eight It will run a campaign of your your different listings Straight from private property don't need to worry whatsoever and you can then monitor how these listings grow on insights So you've got access to insights you can log on to insights You can go to that specific listing under active listings and you'll start seeing the impressions go up there Which is again really nice because you've got live reporting So we all walk working into live reporting for the site But right now you'll get that through insights super simple site super easy really nice to use guys I can't wait to see how well this is gonna work for you And I hope this quick webinar in tutorial has given you a different perspective on digital marketing And why it should be top of mind when it comes to your brand awareness and planning your yearly marketing budget It was a pleasure speaking to all of you and I hope to see you all on social media and most certainly your businesses If you have any questions, please do contact your relevant account managers, but I definitely do want to see you again Thank you so much for tuning in and we'll see you on the next episode of web words. Goodbye