 Next up is the SWOT analysis. SWOT signs for strength, weaknesses, opportunities, and threat. This allows your investors to know what your strengths are. For me as a strength, I know all the influencers in this space that targets my target market. Whereas my weakness is my distribution because they have multiple locations, they buy things in bulk. Opportunities in the marketplace because my partner and I, we know that someone in the grocery chain is trying to expand and find a partner in the dessert industry. And that's where an opportunity that we have over our competitors. And finally, threat, knowing the fact that smoke coming out of ice cream is only going to be a temporary gimmick that brings people in. Then we must be able to have other plans to make sure that this threat would not kill our business. By you identifying and creating the SWOT analysis, you're covering all your bases. So then that way your chances of success of your ice cream shop is much higher.