 when it comes to our kind of industry and the marketing and advertising communications industry in general, storytelling has gotten so much more important because the channels for delivering messaging have gotten in some ways less important because there's so many more. Now with so much kind of breadth of opportunity to deliver your message with the notion of communication being two-way rather than one-way in social media and the conversation that's happening with consumers and businesses and financial worlds and governments, the story and what you're trying to say is kind of the tent pole that holds the whole construct up and that's what makes it so important. When you think about social media and so many people talk about the emergence of it as though it's just happened, it's important to remember that we as people around the world have been kind of working on this interactive component in the digital world really for more than 15 years now. You know, it started with the internet on one hand the technology is getting more sophisticated, more articulate, more in real time and on the other hand, people are getting more comfortable using this technology and so those two things coming together are creating a whole kind of parallel world that exists in kind of next door to our real world and becoming just as articulate, intuitive, emotional and important as the relationships we have in real life. To take the incredible kind of presence that we have in the world and our ability to keep learning and understanding, combine it with our ability to execute and deliver new innovations, new products, new services, things like purple that can be delivered back into our businesses and taken to our clients as new thinking and new ways to leverage what's happening in the world and help our clients get their job done, get their stories told, make the connections with the audiences they want to speak to. Personally, from my perspective, I think every client, no matter how small, needs to think as though they need to be ready to be a global client. Not only are the boundaries between traditional communications starting to fall, communications channels, but as the years go by, the months and years go by now, the next thing to fall is the difference between geographical borders. Everyone will have to have a global perspective because they will be communicating with the world and so in a lot of ways, I think, our ability to say to every client, no matter how big or how small, you need to execute in your local market and understand your audience and customers intimately, but you always need to be thinking about being prepared to tell your story to the world, is a unique advantage we have at MSL, another way to take advantage of kind of the unique nature of who we are and how we've come together as a group of companies to become one company and really, again, a differentiating aspect of our story and I think one that our customers and our clients would really will appreciate, not only today, but as time goes by.