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Published on Nov 25, 2016
Indiana Jones fever was at an all-time high in 1985, as "Temple of Doom" came out the year before. To feed into the mania, Wrangler released a series of "Live It to the Limit" commercials that were action scenes of two protagonists in exotic lands with plenty of action shots of their Wrangler jeans. In this one, the adventurers smuggle a huge, glimmering green emerald away from a crime boss through a village filled with dangerous twists and turns.
Throughout the 80s, Wrangler, Lee and Levis battled it out for brand recognition and had some of the more memorable and creative commercials, much like this one.
Transcription: 0:00:08.200,0:00:11.400 ♪ You can live it, to the limit ♪