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Uploaded on Jan 10, 2011
In this presentation, Todd will discuss best practices on evaluating customers from first contact to customer to referrer and all the steps in between, drawing some of the great work done by folks like Dave McClure and Brant Cooper. This talk will highlight what to measure, why it's important, and the strengths and weaknesses of the various analytics tools available on the market today. Attend and you will leave armed with the practices and tools you need to accelerate your product's growth.