 we are going to talk about the corporate entrepreneurship and leadership. Here we will discuss about the relationship between the corporate entrepreneurship and the leadership in a way, how can we go into the developed corporate or the mega business orientation or the development. Now, let what we will learn about it, what will be the outcome of it. So, the new phenomena and how corporates are developing entrepreneurs within the organization set up to promote creativity and drive profits. Now, these are the very important points, I mean one is the corporate who develops it. So, is that the creativity requires organization or organization need creativity or the corporate becomes the corporate without creativity? Is that just the trade? Is that just the manufacturing? Is that just the structure? Is that anything without creativity? No, of course not. If you are producing any, I mean fixture or tiles, if somebody is producing the same it is just the trade. So, you have to have the creativity. You need a kind of creativity. I am not in the chapter of innovation. So, how do we drive profit? For example, Jeff Bezos, Facebook, Google, Instra, You can talk about Insta here and become a platform that suddenly comes to you and becomes a talk of the town. Was this creativity for amusement? Was this creativity for fun? Were these things created by the people? Did they make these things accidentally? Most of the things that were created, such as the social network, if I refer you to a movie, you will find this story in it. When Facebook was created, it was made accidentally. Now it is not necessary to share it, I leave it for you. If you look at a college dropout, it was made accidentally. But when was this business platform created? When was this for networking? When was this for business enterprises? When did it start making ads? When did it start taking business? When did Google start taking business? When was the net profit of YouTube? When did Google take up it? How much was its worth in total? Then after that, how much billions, 1.67 billions, how did it decide the journey of trillions? How did this conversion of creativity take place? And then when this billion of the billion dollars went away? If you saw that Insta came, then in that Insta, mainly business cooperation started. From small enterprise to big enterprise, everything is sold on Insta. Everyone has a promotion, paid promotion, available to your house. Everybody becomes the freelancers and a big market for freelancers. So this means that this word is all about digitization and digital world. In this digital world, maximum people are accidental. They had no intention to make Google like this. And now Google has converted to Meta. So what is Meta thinking? To take up WhatsApp and then to launch Meta version. How is it being brought in? But you will see that creativity is coming from profit derivations. If you start removing its net worth, then what is the worth of WhatsApp? YouTube is going towards the biggest profit derivation on monetization. You see Google going towards business. Before that, if you see what is wrong with Yahoo? Before that, what is wrong with Orchid? Is there an issue of upgradation or innovation? No, there was no business orientation. There was no entrepreneurial development. There was no entrepreneurial platform. If you look at it as users, in Pakistan, 90% are mobile users. That is, with 90% mobile users, if someone has a mobile of 30,000 to 50,000, it is on average. If you have it on average, then a mobile is a complete business platform for you. Now you sell something on Instagram. You sell things. So this has developed a new idea of a profit venture. It has negated many things, but we will not discuss it in this discussion. We will talk about pros. Now let us look ahead. In module 145, it is discussed what is corporate entrepreneurship. Now we come to this discussion. What is corporate entrepreneurship? Corporate entrepreneurship, what we refer to CE, is the term to describe entrepreneurial behavior inside established mid-sized and large organizations. It was said that a stop foot and a bedding fuller kept this idea in 1994. And it was said that corporate entrepreneurship is made for behavioral and inside establishment mid-size and large-size. It is basically a behavioral determination which is full of profit. So profit is the main focus. There are many philanthropic businesses who have worked with big people in their lives. But when I saw that all the philanthropic companies are hiding their business internally. Instead of an advertisement campaign, I will run a philanthropic movement which gives you more market segmentation, marketization, and advertisements. If you put all the money in the campaign, you will get more profit. Then the other popular or related term including organization entrepreneurship, entrepreneurship or the corporate venturing and the strategic entrepreneurship is these terms. Pinchot did it in 1985, Morris did it, and Coven did it in 2011. Regardless of the reason the firm decided to engage in corporate entrepreneurship, it has become the major strategy in all type of organization. Moving on, what does it do? You can understand three or four things. One was a venture, a business venture. Look at a strategic venture. If we look at business venture, corporate venturing, we saw different ventures. We saw Google buying different things. We saw YouTube dying. We saw digital spaces dying in different things. Once, this was the time of Procter and Gamble. There were big corporates. Then the big companies of FMCGs used to capital venture capital. Especially in the financial market, corporate venturing used to happen. But what is the difference between strategic venturing and corporate venturing? Corporate venturing refers to the internal corporate venturing and external corporate venturing. These are the two sides that I mentioned. Then there is strategic venturing. There is strategic renewal. There is sustained regeneration. There is domain definition. There is redefinement. There is organizational satisfaction and business model refinement. If I look at all these, in the case of Robert Mondevaak, we see that he was the son of the immigrant parent who began producing wine in 1966 at the age of 54. The Robert vision was to create wine in California that could successfully complete with the greatest vines of the world to achieve heated the falling. What did he say? Built a state of the art winery. He gave a complete corporate structure. I have seen a lot of Pakistani businesses here. To develop a complete venture, the state of the art is important. Vision is minus. Profit is ahead. And the structure below is zero. And the employee retention, employee employability, employee first, they do not have this concept. And they are running towards total profitability and are doing maximum losses. They have no idea where they are coming from. For example, in places like Pakistan, people do more land grabbing. The asset increases. The price of the asset, because there is a casino economy, the price of the asset increases. But the structure organization, the failure of the structure, cannot be seen. To achieve following built a state of the art winery, establish the Robert Mendevi brand name in the premium wine market. Expand business raw material by collecting with top vineyards. Then assign long-term contracts with growers to improve the quality. Assemble expert with the various backgrounds in the field of the culture of winemaking to give the evidence on the new wines, develop new technology that allows special handling of grapes and the cold from the fermentation of the white wine as a iski puri type, puri supply chain and then created a process innovation such as a steel formation, tanks, vacuum croaking of the bottles and aging of the wine with new French oak barrels. Now, as you have seen here, he took the whole funnel and studied the structure and then he mostly focused on the structure. When we make something, basically we want it to be in the air. But we forget its physical structure. Remember that since the digitalization has started, we feel that we will show something fake on the screen and the product will not be visible. You have seen on the West, wherever you have seen the West businesses, that anything prominently, whenever a product makes its own special brand in a market and nothing bigger than a brand, but remember that this brand was not fake. There was no hype for the brand and in that there is a structure, there is a supply chain in the structure, there is an expandability in the supply chain, there is an expansion, there is an establishment, there is an assembling, there is a development, there is a financial platform. And then the product resubmits it or goes towards brand resubmits or catches quality standards and then retains it. Thank you very much.