 Excellent visuals and compelling edits for brands is the standard not standout. Thanks to the wild advancements in AI and editing software in the last year, the real focus for brands needs to be truly creative short form video. Artless just released a comprehensive report on the state of content that really puts things into perspective. Technical skills, modern formats, and well edited videos is now the baseline. Brands need to make sure their core team and processes are up to par and focus their investment on creative strategy. Creative and narrative matter more than ever. Every beautiful set of visuals needs a narrative that consumers can attach to. Think of creators, team members, and influencers as a TV showcast. How can they help build your world through storytelling across platforms? And lastly, brands need to zone in on niche, using personalized content and niche creators versus focusing on mass appeal. A smaller dozen creators who create value content in your niche can often drive more success in a big mainstream celebrity or public figure deal. Get the complete breakdown by downloading the full free art list report linked on my profile.