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Uploaded on Nov 16, 2006
Victorian Government campaign created by George Patterson Y&R Melbourne strongly demonstrates the result of energy use in the home and greenhouse gas emissions using a black balloon as a tangible and easy to understand unit of measurement. 1 black balloon = 50 grams of greenhouse gas. 20 black ballons = 1kg of greenhouse gas 200,000 black balloons = 1 tonne of greenhouse gas.