 and media leaders all under one roof. This convergence is a testament to our shared commitment to steer the course of TV news towards the horizon of innovation and significance. Ladies and gentlemen, my name is Shubhujid Ghosh and it's an honor and privilege to be a host for the day. News next day, day four is presented by the Exchange for Media Group that was set up way back in the year 2000 and today is a one stop information platform for the entire industry news, views and analytical information, in-depth analysis of events or trend forecasting. And the heartening part for the team at Exchange for Media is that our publications have a loyal fan following. Ladies and gentlemen, we're all set to host our annual media summit, popularly called News Next. News Next Summit, eForum's News Next Summit brings together thought leaders from News Next TV, media experts, advertisers, brand marketers and global media leaders to discuss the future of TV news. As we know, TV newsrooms are preparing for the changes sweeping over them and seem uncertain whether changes will actually lead. The sheer speed of change has outstripped our ability to understand it all. News TV is also shifting from serving a TV audience to serving audiences no matter where they are essentially going, from a TV broadcaster to an overall broadcaster. News TV, ladies and gentlemen, is at the cusp of a big change from format to content to the credibility of the content. There is no, nothing really to debate about, so much really to debate about actually. News Next is the forum for the industry to look within, to discuss and find ways to address the issues facing News TV. Ladies and gentlemen, before we commence here, it's very important that we thank all our partners for the day, powered by partner Blue Star, associate partner Vistar News, Abkhabra Hungry Vistar, say Vistar News, Aapka Apna Channel. On that note, may I please request for the AV. It's changed for media. My name's Longos, one of the latest news about the advertising industry in India. It's changed for media. Set up in 2000, customers create a brand of platforms covering the entire advertising, media and marketing domain. It's highly-adapted, digital, print and on cloud assets. In fact, it has become, it's changed for media content which is one of the subscribe subscribers who are forced to receive breaking news of the industry. The other website, other like ours, goes from the office to the site being a fresh point of view. In fact, the latest news magazine from India is the most widely-read business magazine for the advertising industry, and it advances by laws-based providing perspective to key companies in the industry. What's in which magazine provides a real-side view of events and furthering the marketing landscape around the media and advertising. Like other ones in the magazine, Realty Cross is a market-runner in the approach of the real estate industry. Today, exchange for media is not only a meaning of an issue in domain, but also it's the idea of more than 15 events spread across Mumbai, Delhi and Bangladesh, making it a powerful collaboration and a big sharing. Exchange for India has curated and launched some of the most successful labels across the world. Digital, TV, print, video, mobile, or which and we are. The impact of this ability here is changed for me by one place. Indian Visitor Marketing Awards take lunch at CMO Summit. India Marketing Awards, Prime Time Awards, Indian Content Marketing Awards, Golden Likes, and are some of the most top-notch events in the international niche, whispered events and roundtables curated especially for the surrounding clients. Exchange for media events attracts from lots of speakers from the royal audience of the rising of the world, transitors and filmmakers. We are the most important platforms for the entire radar and advertising industry. Now wonder, exchange for more than a couple of petitions and events have hide from energy and rage and have a destination of choice for agency, the brand and many other professionals across the industry. Exchange for media. Ladies and gentlemen, can I please exchange for me? All right, John. Louder on the red glass. Please, ladies and gentlemen. Direct services to me. Let's get over here. All right. I have a question here. Do you have a question? Why not? Push down fast, holding in your deli seat. I need you to. I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I'm I am I'm I'm I'm I'm I'm I'm I'm I'm Ladies and gentlemen request you all to kindly have a huge round of applause for exchange for media group once again please and a huge shout out and thank you to all our partners because of whom this event is possible today thank you so much to all of you now I request all of you to kindly put your phones in silent mode so that none of our speakers are distracted but we really don't want you to switch it off of course because this is the world of social media and we all would request you to kindly share your views using the hashtag e4m news next on twitter and social media platforms thank you so much now ladies and gentlemen I would like to request Mr. Sunil Kumar president exchange for media to kindly come up on stage for the welcome address ladies and gentlemen please give it up for Mr. Sunil Kumar good morning everyone it is my privilege to extend a warm welcome to all of you to our this annual meet of peace stakeholders in India's television news landscape to the day we are going to be joined in by a diverse group of individuals who are integral to this industry the owners the editors advertising and media teams distribution experts advertisers as well as technology and solution providers irya.com we truly value your willingness to share your views your insights your perspectives on industry developments as they happen you do that with our reporters and editors many of who are here amongst you and they'll be interacting with you on stage of stage on the record of the record you'll find them here I can see shantanu sitting there but there must be the others who are outside this marks the 13th edition of news next and the 16th edition of in bar the news broadcasting awards which would happen right here in the evening in the lawns outside and you know these this continuity talks about our deep commitment to the vitality the diversity and the evolution that the industry has seen and it's always our effort to provide you the real-time coverage and analysis the way it happens as it happens the agenda for today's conference curated curated by our senior at Roheal I mean reflects this commitment to the industry that we have as you would see in the agenda it's there on every table it encompasses a broad spectrum of perspectives and themes for string robust dialogue and exchange of ideas which are really the hallmarks of our various platforms the theme of this edition of the conference television news in the digital era will cover all aspects of this time of rapid technological advancements and shifting consumer behaviors the profound transformations that television news landscape is going through and the challenges and opportunities it brings forth for you professionals the people in this room don't quite need to be told how the traditional boundaries that once defined television news have become increasingly blurred with the rise of online streaming platforms social media and mobile devices audiences now have access to news content anywhere any on any device anytime this accessibility has democratized the dissemination of information empowering individuals to engage with news stories and participate in public discourse like never before however this democratization comes with its own set of challenges this proliferation of digital platforms has led to an explosion of content making it difficult for audiences to discern between credible journalism and misinformation this prevalence of fake news and eco chambers threatens the very fabric of our democratic society undermining trust in traditional media institutions and eroding the foundations of informed citizenship within these challenges we observe how television news organizations small and big large and medium are adapting and innovating to remain relevant to the digital era they're embracing new technologies and storytelling techniques that are essential for captivating audiences in an increasingly competitive media landscape from immersive virtual reality experiences to interactive data visualizations we see that television newsrooms now have a wealth of tools at the disposal to engage and inform viewers in creative ways as gatekeepers to gatekeepers of information you've really shown responsibility to uphold the highest standards of journalistic integrity and ethics or so we believe in an era where misinformation can spread like wildfire you have demonstrated how factual accuracy impartiality and transparency are more important than ever by adhering to these principles television news outlets are making every possible effort to regain the trust of their audiences and reaffirm their role as credible sources of information in the digital era we also find how the collaboration and partnership between traditional media outlets and digital platforms are playing an important role in navigating the complexities of the digital era by leveraging each other's strengths and expertise television news organizations are reaching new audiences experimenting with new innovative formats and creating more impactful journalism that resonates in a digital world with these words we welcome you once again and thank you for joining us this morning let's get started thank you thank you so much Sunil sir and i truly believe the appreciation can get a little louder please for Sunil sir thank you so much sir on that note it's time to invite on stage the man himself the visionary Dr. Nanurad Batra chairman editor-in-chief e-forum group and BWB business winners and gentlemen please give it up for Mr. Anurad Batra morning thank you Sunil for underscoring what's happening in the domain and how the business of news is getting changed and where is it headed and we have the stalwarts and pioneers in the news broadcasting editorial domain an entrepreneurial domain here and I'm sure they'll talk so I won't say too much but I want to welcome you to the 13th edition of the news next and the 16th edition of the INBA it's my honor and privilege to welcome Mr Rajdeep sir this I who really doesn't need an introduction please give Rajdeep a big round of applause to be continue to be excited about news doing news from the ground doing content every day and keeping yourself relevant for such a long period of time and doing it in a very very difficult environment Rajdeep who does to you and God bless you we also have Ms. Barkha Dathu again really doesn't need an introduction and you know both of them have two things in common they both have worked for NDTV and both have been entrepreneurs Rajdeep was the co-founder of CNN IBM and really in the last 15 years Rajdeep now 15 years 20 years for no for CNN IBM 5 so 19 years and Barkha with mojo story and the digital journalism she does where as an entrepreneur she's free to take the editorial line she she wants to so really kudos to you we also have Mr. Bhupen Chopeh Bhupen again really needs no introduction he started India head and now he started school right so really Mr. Rabindran Narayan who's the MD of PTC they're also apart from new music they have PTC news which is again been announced for at least 15 years I could be could be more also my friend Mr. Bhuvanlal who's been part of our initiators was last 15 years he's been on the Inva Jury he's moderated and he's a he's a very prolific writer both as a columnist as an author of books he's written on Subhash Chandra Bose he's written on Lala Hardial and he's now writing a book on Serda Patel that's right last but not the least my friend from France who's rarely in France but he's galloping to many countries he's teaches in China China teaches in America Mr. Frederick Matal he's here from France to speak at our conference Frederick thank you so much you drink a lot of coffee I noticed that yesterday I think you'd give win a prize if you had an award for coffee drinking you definitely win it but we don't have one just to take you through the journey of exchange for media so we'll talk about the fact when we started exchange for media 24 years back this is our 24th year the next year exchange for media will be completing 25 years there were very few news channels there were less than 10 English and Hindi news channels in the last 24 24 years 23 plus years the scenario has changed we have more than 500 news channels we have regional news channels in the last six years digital news channels have been added also some people would say this space for news is shrunk I don't agree with it if you're an independent journalist if you work for yourself you can create a platform that can take you to the audiences that want to hear you see you and have a point of view based on what you share with them the biggest change that has happened in the last six years is the advent of digital only only broadcasting networks these are channels India has many Barkha is doing mojo story there are other journalists and news professionals who are doing this in the news domain me and Raji were talking about sports and he was educating me how Murdock has bought athletic.com and top sports but in India in many news niches like sports which is a big part of news to people are doing digital only broadcast platforms so that's one big trend second is these platforms are also getting subscriptions small registers now but they will grow third is the rise of fake news with the rise of artificial intelligence the rise of deep fake is huge and with the rise of deep fake thankfully the tools to be able to tackle that are also coming up fast with the rise fourth with the rise of AI there are AI anchors AI generated anchors were also giving you news their personalities being followed across the world but they're not real humans they're just AI generated bots or personalities which are dishing out the news the fifth space is we are doing this just before two big events the elections and that's why we accelerated in my news next by almost 30 to 45 days and the second is IPL in the next six to eight weeks almost 6000 crores will be spent on advertising and exchange for media is a lot about connecting the ecosystem to marketers and advertising almost almost 5000 crores will go to IPL and only a thousand crores will come to rest out of which possibly 600 plus crores will come to these channels these numbers could be beaten but these are approximate number and are likely to be close to what the fact is news is getting revenues but it could do with more revenues the dependence on government for advertising or in an election season being dependent on the players again is not a very good thing the viewership for new broadcasting has to grow as pioneers in this room it is your responsibility to be able to grow the viewership as the pie grows as subscribers pray for it even the advertising will grow my last point is why do we do in my news next this is an event which for the first three four years you used to lose money and you stood still do the skill and my co-founder novel would tell me Anurag why do we do it shut it down because he looks at everything numerically you know after I stopped running E4M 10 years back except in my impact for some of the year I'm not really involved in E4M I mean I'm very actively glued but I'm not involved hands-on he shut down six IPs our media quiz which I used to love what's your media question in queue our digital quiz and another four IPs he shut down but the fact is we do it to celebrate the news broadcasting ecosystem not just the anchors the anchors and the journalists are the core of news broadcasting but we also have stakeholders in a 360 degree manner the producers the script writers the promo creators the guest coordinators the technology professionals the business professionals the marketing professionals sales professionals CEOs so the inba is a platform for celebrating the whole ecosystem so I just want to say that in a very tough environment journalists and especially the news broadcast journalists do a very tough job in a very hostile environment so it is our way to be able to celebrate them give a platform and to be a celebrate the work that they do year on year so please give the whole ecosystem a big round of applause clapping is good for heart muscle I just I just want to say that tonight we have the awards in the in the outdoor lawns of imperial at 6 p.m. we'll be giving out awards in multiple categories and I know the inba awards Rajdeep was asking is it five hours or six hours we'll be approximately four hours and we did away with giving the bronze on the stage and in lots of categories this year we didn't have bronze awarded in some categories no silver in some categories no gold so we had the jury meet on the 19th of March at the Leela Chanakipuri and 51 jury members split across four groups decided it and then for the final excellence award which are basically the people awards or individual awards or organization awards because the rest are programming awards programming or the work related awards you know these are more individual and personality based awards they will be awarded so be there applaud them well the next three months the quality of coverage the depth of coverage and the honesty of coverage will possibly shape the future of India these elections are very important it is really a festival democracy and I hope we get a good government and we also get a strong opposition at least that's the result we can practically hope for that's what my hope is we in the media are subdued sometimes I privately tell my journalist friends that we should be bolder I should be bolder I hope in the next few months and weeks we will be able to show that we are not here just to be able to be famous to make money or to be popular on social media we are here to make impact and I can say the leaders that are speaking in news next they'll come up they have been speaking their mind and telling the truth which is the purpose of news broadcasting I want to end by saying it is customary to thank your team at the end of the event but I want to start the event by thanking my colleagues we are able to do what we do at exchange from media because there is a very loyal committed professionals that work with Navalmi and Sunil to be able to do this so I want to thank the INVA team which is led by Priyanka who every year puts together the awards the jury and the process so please give Priyanka, Isheeta and the whole team a big round of applause Ruheil who's been working with us for 12 years, Priyanka has been working with us for eight years Ruheil is now based partly in the US he's based out of San Francisco so he does three months there three months there but he's come specifically in March to be able to create news mix which is in the 13th edition and please give Ruheil a big round of applause also my journalist friends we are able to break every story in the marketing I can say 99% and I'm being you know we are blessed because the stakeholders people like Rajdeep, Barkha, Bupain, Rabindra, Frederic they are able to share their stories give us the time attention and trust to be able to do what we do so I want to do congratulate Nazia who's the editor of exchangeformedia.com, Neeta who leads impact and Simran who leads pitch and Pankar Sharma, Anand Parashar and Vikas Saxena who are part of the Samachar for media team, Shantanu, Chahini and Shohini who write for exchangeformedia.com daily and Kanchan and a lot of colleagues in Bombay we have a almost 30 people editorial team for one domain across exchangeformedia impact and pitch and Samachar for media across these four platforms the reason we are able to get you together because throughout the year we editorially engage with you and we do believe we have an important role to play in this industry so thank you for being here I hope the next three months we're able to see India translating into a more positive environment which is generally inclusive in every way thank you God bless you ladies and gentlemen the welcome address couldn't really have gotten better can we please clap louder for Dr. Anurag Bhattra yes perfect thank you I request everybody to kindly keep your phones in silent mode so that our speakers are not distracted on that note it's time for the inaugural keynote of the day it's an honor and privilege to be calling up on stage the one and only like sir said the man who needs no introduction Mr. Rajdeep said this I consulting editor India to the television as we all know Rajdeep said this ICER is a senior journalist and also of the best-selling book 2014 the election that changed India with 26 years of journalist experience in print and TV Rajdeep said this ICER was managing editor of the MDTV network before he set up the IBN 80 network with channels like CNN and IBN as founder editor he began his career with the Times of India and was the city editor of its Mumbai edition at the mere age of just 26 is presently a consulting editor with India Today Group and anchors a prime time show on India Today he'll be speaking on the subject elections 2024 covering elections in the age of hyperpolarization give it up for Mr. Sardisai please pleasure to have you sir thank you thank you very much for that very kind introduction and good morning ladies and gentlemen wonderful to be here Dr. Anurag Bhattra is quite simply incredible he's a marathon man he carries on even as the rest of the world seems to give up on news TV and to his great credit and that of the exchange for media team that they are able to put together this event and make it bigger and better every year so a big hand to Dr. Bhattra and Rohail Priyanka and the wonderful team at exchange for media thank you once again for inviting me here to deliver a opening address I've been asked by some former colleagues to keep it very short which I will so that they because everyone apparently now works to hard hard time and wants conversations to be kept plus attention spans have become shorter so I shall make every effort to keep it as short as possible elections 2024 in the age of hyperpolarization this is an exciting time some would say to be a journalist so I'm going to talk about the good news as always but I'm also going to talk about the not so good news because I thought that we should start this day of talking about news by being a little honest about ourselves and about honest about television news so I'm going to talk about the glass half full but the glass that's also half empty ladies and gentlemen it is an exciting time to be a journalist that's the good news because we're entering a election and what better time than this great festival of democracy across the length and breadth of a subcontinental sized country to connect with our netas and more importantly the voters of this wonderful country it's also the one time when generally even the most stingy news organizations do spend a bit on news gathering sending their reporters to the ground as a result of which ground reports for once can actually compete for attention with the studio babble that we hear night after night with the same guests in our studio it is also for me a bit of a nostalgic election it will be my 10th general election who knows it could be my final one the first one was 1989 it was famously the VP sing election it was a terrific election to observe you know we often believe that or the younger generation believes Indian politics started in 2014 it didn't the 1989 election BP sing versus Rajiv Gandhi was a classic Indian election it was the pre computer age the pre internet the pre mobile age it was an age when you covered an election with the notepaper and pen or notepad and pen you went back to office typewriter no pressure of breaking news you could actually enjoy a long lunch with netas on the campaign trail actually i'm a bit lucky because i still do that which is why i called my program elections on my plate because i believe the best thing about India is the food so you discover food through elections but that was a quieter time it was a gentler age this generation is in some ways far more fortunate technology has made it that much easier for you to be in any corner of the country and uplink your story through a live view kit that you might have and news is in real time all geographical barriers have been broken you could be in sikkim one day you could be in kashmir the next you could be in kanya kumari the third and you just have your kit mojo kit or live you kit and you can uplink your story from any part of the world we couldn't do that so you're a lucky generation as we enter this election season now that is the good news and that's where the good news my friends sadly ends let's turn to the not so good news this election is taking place arguably in the most hyper polarized atmosphere in newsrooms and outside make no mistake that 1989 election that i spoke to you about about rajiv gandhi versus vp Singh was just as bitter and far more frenetic some would say than the elections of today it was the classic election between the top dog and the underdog but the interesting bit is it did not affect the newsroom we gave almost as much space to rajiv gandhi as we did to vp sing in fact there i say we gave more space to vp sing because journalism in those days believe you must stand with the underdog not with the top dog that was the difference between 1989 and 2024 the journalist would come excitedly back to the newsroom after having covered a vp sing rally because he was the new person on the block as i said elections were just as frenetic as they are today in fact it was the pre-electronic voting age as well i recall an election in mayhem not too far away here in haryana where ballot boxes were stolen journalists were beaten up television cameras were broken so if anyone tells you it was a gentler age it wasn't quite a gentler age sorry but it was an age where i think somewhere down the line journalists did not allow what was happening in outside to affect what was happening in the newsroom now as we saw a trailer in 2019 the newsroom is almost wholly monopolized at election time and there i say round the year by the top dog not the underdog one man one party one idea we talk as journalists of having a level playing field in every area or every other arena level playing field one actually it how much do we inch attempt to ensure even the semblance of a level playing field in our own profession is a question that we must all ask ourselves if we have a conscience left a survey in the 2019 election showed that 80 percent 80 percent of prime time was monopolized by one man and one party please show me a genuine democratic society where the news ecosystem will donate 80 percent of your time to one individual unless you want to be compared with a democracy or a autocracy rather like russia or a hungary or a turkey india is not that this is one of the world's greatest democracies plural diverse if we as journalists cannot respect that pluralism and diversity we do not deserve the respect or the status of being journalists then you might as well become a pamphlet here or a pr artist journalism was not meant to be that what is even more troubling my friends is that now it is almost demanded i use the word demanded of journalists to take sides partisanship is rewarded especially in this age of social media where opinion has taken over from facts where the space for so-called objective journalism is shrinking and shrinking fast if you want your insta clip to go viral if you want your debate to be talked about that whether it's on digital or whether it is on tv if you want to get the maximum retweets you are expected to say something controversial and as partisan as possible therefore navigating this hyper polarized ecosystem is not easy let's not minimize the challenge that is faced by journalists you will if you stay that course you will be stay the course of journalism today you will be called names you will be branded godi one day darbari next day even worse you will be called anti-national denied access maybe even not get your prize photo up with the home minister or the prime minister at the next glitzy conflave in the imperial hotel you may even have your reporting being censored and who knows you may have to start one day your own youtube channel since mainstream media will have less and less space for dissenters but let me say this and let me say this emphatically even in this age as one editor recently called it the unease of doing journalism i strangely enough remain a believer which is why i'm still doing the same thing 35 years later that i was doing in 1988 and the one time recently when i met him i told him sir but that is the job of a journalist the journalist is the cockroach in the system he's not meant to be the butterfly i think many of us made that mistake and conflated our popularity on tv which suddenly becoming the butterflies in the system if you can remain the cockroach you can still stay in the system i call myself a believer because i believe that journalism must take sides but the side that journalists must take at election time in particular is the side of the constitution and the side of your conscience if you take the side of the constitution and the side of the cons of your conscience you can still do journalism we have the constitution my friends as our holy book so tell as many stories as you can tell them without fear or favor hold those in powerful positions accountable expose hate speech expose the misuse of power question institutions that are seen to brazenly abuse their powers even if it is an institution that is called ed and i don't refer to the election department but the enforcement director tell the stories most importantly of ordinary indians those who have benefited and those who have lost out tell both stories tell the stories of neta's who have kept their promises and of neta's who have not the fight my friends that we are fighting as journalists is not between government and opposition we don't have a skin in the game someone may say apki mar 400 power someone will say apki mar 50 power that's their job let them make all the noise that they want it's their battle to win it is not our fight as journalists to win or lose but our fight is another far more important fight because politicians will come and go the constitution of this country must be preserved of india as a democratic diverse society not one where it every time on prime time you will have anchors who will use their platform to spread hate to spread prejudice to demonize communities that is simply unacceptable and if you do that to my mind you are committing no less than a criminal act my friends it is a crime what you do and if you look into your conscience and ask yourself and see sometimes the way you put your headlines and the way you put your top bands ask yourself and wrestle with that sea that i spoke about constitution and conscience will lead to the third sea above all else the one which should be most valuable for journalists which is credibility ask yourselves why have we lost that credibility and if you can answer that question and sleep well at night maybe you will find it easy to do journalism even in this hyper polarized age thank you very much ladies and gentlemen i truly believe the precision can get a lot louder sir i'll request you to kindly wait on stage may i please request mr sumail kumar president exchange from media to kindly come up on stage and give a token of appreciation to the man himself mr asif service i was also totally pleased ladies and gentlemen this is the moment that we need to appreciate ladies and gentlemen but i can say on behalf of everyone that it was a pleasure hearing you thank you so much for your time all right ladies and gentlemen after really really insightful keynote now it's time to move to the next one uh from one stall vote to the other the topic that's going to be discussed right now is technology ai and impact on journalism ladies and gentlemen please give up for the one and only barker that founder editor mojo story to tell you all a bit about her of course there's no need for an introduction but uh miss barker that founder editor mojo story uh is an indian television journalist and author she has been a reporter and news anchor at nd tv and tv she currently runs her own digital news channel called mojo story she's also an opinion columnist at the hindustan times and the washington post give it up for a please ladies and gentlemen it's a pleasure having you over here ma'am thank you thank you so much for that introduction and like rajdeep i must start by saluting the indefatigable spirit of dr anurag batra and ruhail priyanka and the entire team because really to remain believers year after year is to show an optimism that not all of us feel uh every day at all times so i think you keep us going you help us be believers so thank you anurag and team for what you do i'm supposed to speak about technology the rapidly changing world around us the fact that the rug might quite literally be pulled beneath our feet at the because of the rapid pace at which technology is changing how we are meant to do our job or sought to do our job but before i get into that i just i just want to pick up a little bit from where rajdeep left you know he spoke about the shrinking space within mainstream media how more and more people are actually are actually exiting or maybe forced to exit to start their own platforms uh as somebody who did that about four and a half years ago i can tell you that you're not free from the pressures of hyper polarization just because you leave one medium and enter the other right so if you're under this romanticized idea that tomorrow you can leave your organization and then just start from your basement and start broadcasting and suddenly journalism's health will be restored it isn't quite a quick fix formula which is as simple as that and there's a reason for that the reason for that is exactly the hyper polarization that i think we must spend some time discussing today somebody like me left mainstream television for three reasons one i had done it for 20 plus years and i felt the decline was coming i could see the decline of television news coming and one thing i always want to ask rajdeep every year and he always leaves before i can ask him that is that you know how does he remain within the system that he so honestly holds a mirror up to because certainly i couldn't remain in that system like i found it absolutely suffocating and therefore i walked out and when i walked out i was told that i was crazy that i should just make my peace with the system that i should just accept whatever compromised uh sort of you know version of television news that there was and i i felt like i couldn't do that and i always want to ask him uh you know why he has chosen to make peace with the structures that he so obviously feels uncomfortable with so maybe rajdeep will answer that one one day but to carry on um here's the problem there are three problems that face all of us irrespective of which medium we are in today one hyper polarization because our audience has begun to love a bias where i will agree with rajdeep is that the same person the same person the same journalist can be attacked by all sides in the same week and sometimes for the same story so for the same story i spent 20 years reporting from from jamu and kashmir you can be called an anti-national and you can be called a jingoist for the same story in the same program that you do you can be called godi and berbari at mojo story our motto was that chamcha namorcha because we said that we don't want to suck up to pa that's certainly not our job we have to hold power to account but we do not believe that the counter to holding power to account is to become political activists on the other side we remain believers in what some might today called old fashion journalism let the facts speak and give voice to those who do not have a voice i think those should be our twin guiding lights but we are in an ecosystem where those of us who are not old and thick-skinned i have seen younger people actually leave social media or modify what they say on social media because they seek approval of one camp or the other and that to me is the biggest change that hyper polarization has brought across mediums the need for approval the need for approval and the need for access because so many people have unfortunately structured their journalism or getting access to so-called important people you get a bit unnerved when they don't give you that interview when they don't come for your conclave when they don't want to get as rajdeep mentioned photographed with you uh when they want to look over your shoulder when they want to talk to you privately but not in public and some people are impacted by this some journalists are actually impacted by this and to them i want to say something i posted on my instagram feed recently that i think we should all remember why did we become journalists and there's a little cartoon of an elephant sitting on a chair with a little mouse on the other chair and the elephant is saying to the little mouse maybe it never was about standing with the great but sitting with the broken how many of us are sitting with the broken today because that is actually what journalism should be about not about your access to the powerful not about the interviews that you score not about you know how many retweets that you get no and the answer to brazen blatant sycophancy i'm afraid does not lie in becoming the political opposition that's somebody else's job that's not your job your job is to not look over your shoulder and tell your story as you believe that story's truth to be so the first challenge is indeed hyperpolarization the second challenge is the changing rapid nature of technology now technology presents you with a Charles Dickens like it was the best of times and the worst of times scenario so let me like Rajdeep start with the good news first the good news is that i do a live streaming show on my platform every evening at five o'clock when i did the same show at NDTV it took a crew of 15 people the PCR the production controlled room and the you know the line editor the director the output editor all of it in a composite set of numbers was 15 people i can do that show on most days with two people there are days that i have done that show with one person and there are days when my entire team is often i still feel like doing a show and i have now mastered the technology that i can do it myself and when i say about the show my shows don't look like a zoom they're not like a webinar they have graphics and sound bites and data and shots and if you looked at it you would not recognize the difference between a broadcast medium and the digital medium because we try and keep it professional we try and keep it to the highest standards of production so these are the great opportunities that have been enabled by technology but here's the downside while entry barriers have fallen and today all you need is a skill for storytelling a visual eye and a comfort with technology to be a storyteller the downside is that this is changing so quickly that apart from deep fakes and fake news i'm afraid that we are all going to have to do two things we're all going to have to upskill and we're all going to have to unlearn please note that i did not say learn but unlearn some of us of a certain generation who've been doing this forever the core skill that we have of storytelling that will always be required that skill will always be needed but to be wedded to one kind of storytelling one kind when you live in an age not just of polarization but in an age of influencers right you you you live in an age where your political class wants to talk to influencers because they're speaking to a generation that classic journalism isn't speaking to so you're you know you're you're being a journalist at a time when people who probably never stepped out of their podcast studios are very successful brands that you can do two things you get the wine about to resent them or you can learn your own version of contemporary storytelling you can either look down on the instagram generation or you can be part of it but not lose yourself so how do you remain authentic to who you are don't become somebody else but how do you remain agile in this system so unlearn don't be wedded to the old way of doing things there is no ego and there should be no ego and i'm saying this is somebody who is hitting 30 years in this profession there should be no ego in saying i used to do it this way i now need to learn to do it another way there should be no ego in saying you know what as a multimedia editor i want to learn how to do my own camera i want to learn how to do put up a light if i have to i want to learn how to make a graphic i want to learn how to make a thumbnail because guess what the media is moving rapidly towards one person composite units that is what technology is doing and the bad news is that if we do not upskill and we do not unlearn there are a host of professional jobs i'm afraid it's coming sooner than we think that are going to become redundant you can already shoot an entire movie on your iphone you can already do basic editing use in shorts and you can already use artificial intelligence for everything from generating videos to editing them to sub clipping them to adding b-roll right we know this each one of us knows this in this room so upskill and unlearn otherwise technology will not be your friend it will be it will be a disruptor in a bad way but technology can be your friend so get ahead of technology make technology your friend and the last challenge which we haven't spoken about enough i mean there was a broad reference i think anurag made the reference to how much money is going to ip l and how much money is actually being shared between the rest of the ecosystem is revenue newspapers depend on government television depends on big business or government and and the market and the internet now depends on clicks and i think once on this platform i said we moved from the tyranny of the state when media was government owned to the tyranny of the market when advertisers and your ratings drove how many sponsors you got to the tyranny of the algorithm the clickbait headline the need to say ki kaun mere link pe click karega in a saturated market in a fragmented media market these are challenges and that is in turn leading to a kind of hyperpolarization right because people feel the more partisan i am the more biased i am the more provocative i am the more controversial i am the more likely somebody will click me that desperate hunger dependence on the click is a very worrying trend in media today i do believe that what matters and what will remain at the end no matter how many platforms or jobs artificial intelligence takes away is the relationship between you and your audience i think we stand here today on the graveyard i'm sorry to not be a believer in the way that people before me have been i think we stand here today on the graveyard of news is we once knew it let us please be honest if i were 18 year old today in college and i looked at television channels in the way that they are i would not have become a journalist and i love being a journalist but if this was the media on broadcast forums that i was exposed to you know hate mongering shrill shouty hardly any ground reports hardly any voice to the voiceless i would not have become a journalist so i think it's time to acknowledge that we stand on the graveyard on the debris of a certain kind of journalism and the question before us is what are we going to build on top of that debris what is the new building going to look like can it contain authenticity while still having the agility to adapt to a technology that is coming at you like a tsunami and we try and do this in our own small way but i can't say to you i'm not going to be a big pretender and say to you we have all the answers we have cracked the revenue model we have cracked how to you know use snapchat and discord and instagram we have cracked how to you know at 52 to talk to somebody who's 22 yet we have to acknowledge that things are changing and if you don't acknowledge that we can keep pretending keep going on as if nothing has changed but i'm sorry everything has changed and now the challenge before us is how do you become somebody that your viewer trusts it all boils down to trust even if they abuse you i've noticed something very interesting like sometimes you go to these events and you will meet somebody and they'll come and they'll be very friendly with you and they'll say i'm so and so and you won't kind of know them and they'll say don't you remember we had this big argument on twitter and i'd be like haa and you blocked me can you unblock me and they'll be absolutely convivial in in in real life this has happened to me on multiple occasions i've stopped blocking i now don't block unless there's hate speech or abuse i just mute because i've learned over the years to not get into social media arguments but what it does tell you is that as long as your audience is engaging with you even if it's to disagree with you it's engaged with you it's because they take you seriously enough to even pick on you it's because they everything is not about praise sometimes people have reactions because they come from their own positions of bias they're seeking confirmation bias they're seeking for you to reinforce what they think and when you don't they call you biased but you shouldn't give up on that moment you should say this is what i believe let's agree to disagree as long as you engage with me in a civil way i will keep talking to you and that is my philosophy i will allow all opinions on my platform as long as they're not sexist as long as they don't slur another community they're not hate speech and they're not patently false you can't have somebody saying something patently false and not stop them you can't have somebody saying patently hateful and not stop them but my belief or fashion as it is and i will i will then start winding down is your audience should not know from your work your voting preference audience should not know who you vote for and your work has to rise above the noise of political polarization it's not easy it's not easy at a time when the journalist fraternity is othered it is treated as the adversary it is made the enemy it is as rajdeep said denied access often there are things that i used to love reporting on that i can't report on today because because access has shrunk access to even you know so many things that we took for normal i'm not talking about politicians politicians the political access other kinds of access has shrunk what a pib means today has completely altered some of you who have a pib card will know that um but yet what nothing can change no ai no deep fakes no fake news no disruptive technology nothing can change nothing can ever change the relationship that you choose to build between yourself and people and if people start seeing you as as as somebody who's willing to tell the stories that other people aren't willing to tell as somebody who's willing to bring the margins to the center and as somebody who is prepared to remain civil but strong in the face of provocation in the end they may not like you but they'll respect you and i believe that the biggest mistake that journalists have made is to seek being liked instead of being respected so may we embark on a new journey journey of journalism where we look for grudging respect above easy likes thank you very much we have this mic on oh yeah thank you it's an absolute privilege uh we have space for one question because it will be gross injustice if we let go without a question so does anyone have any questions so we'll come over here raise your hand there tell me please have a mic over there be so over there over there over there behind please mention your name sir and direct the question i mean hi what do you think uh if people doesn't think it's bias what i did understand what you think what is your idealism if people doesn't think the same way it's bias why my ideology is a journalist is to tell the facts as i see them i literally tell people i work with that once you've done your story i don't read comments i i do not read the comments under my twitter or x account except to like speed read sometimes for information sometimes somebody sends you an idea can be contacted for this can you speak for this can you share your number it took time look i wasn't born be so uh i don't know thick skinned or indifferent or strong you can use the objective of your choice but i to to pick up what i said our job is not to take approval when a journalist the guilty is you want you will even if you think something you will change it in your public expression because you feel you have to shut that out you cannot care i'm sorry it's a very counterintuitive thing i'm saying but you cannot care about being liked you absolutely cannot care about it because i have seen people i have known people i have worked with people and i have seen them say things i know them to not believe because they want the approval of can pay we all have friends who do this they either do that or they don't express they'll say the number of people in corporate india who say that today so there are three ways of doing this be silent modify what you actually think because you want approval or don't engage with do not engage with other people's opinion of you the best we can do is to be truthful to ourselves that's the best we can do thank you so much ma'am for answering that question give it up for her please ladies and gentlemen we have space for one more question and that would be the last one we have somebody raising his hand over there can you please have the mic passed over there yeah please introduce yourself sir and then direct the question uh this is province and i have a company called people and planet india i was listening to you and it's very interesting i have one question in today's context and tomorrow's context both what are the top three core values of journalism uh my first core value is authenticity i think too few people in indian media have remained their authentic selves yeah they're trying to be cool in a way that they're not that but people are not themselves i feel that the best journalists in broadcast are those who are the same when the camera is on and the camera is off same even the way of talking even the informality even the way you use your hands authenticity the second core value is passion if you do not love this profession you cannot do it because it is not a structured profession it is more difficult to be a journalist today by the way not just in india but everywhere in the world if you look at the united states of america i just returned from a conference there and one of the most important magazines had a piece the new yorker had a piece called the extension age of media because 3000 people lost their jobs in in america a new digital company they raised 50 million dollars in funding had to shut down in one year so everywhere the combination of polarized audiences hunt for pics the broken revenue model and the disruptive nature of technology is creating a very very difficult moment for journalism so that's the after authenticity passion if you don't love it don't do it this is not a tick in the box for your resume it is simply not and the third i would say a combination of courage and compassion i think if you can't feel what other people feel if you can't show empathy right you can never tell the stories of people and what people are going through so empathy and compassion and then the courage to tell that story even if someone may not want you to tell it wonderful thank you gentlemen give it up for miss barker please once again ma'am it's an absolute pleasure to hear it uh for me live over here i request uh miss pankha valoria associate director evenson marketing exceeds from media to kindly come up on stage and give her the token of appreciation give it up once again for miss barker please gentlemen thank you ma'am uh ladies and gentlemen from one keynote to the other now it's time for another insightful conversation we have the privilege of having mr bhopendra chaube senior tv journalist over here he's going to be talking to us about can new age digital media ever replace legacy media can we please give it up for mr bhopendra chaube please ladies and gentlemen i believe the appreciation can get a lot louder yes thank you sir for joining us over here oh hi good morning good morning everybody uh it's it's you know it's it's it's great to actually be speaking after rajdeep and barka because both of them represent two very contrasting and may i say polarizing since polarization has been the the buzzword today uh two very contrasting positions always taken by two of my very dear friends and former colleagues and i victor will of course have his own take on on technology and and his own baby at it which he thereafter but you know honestly speaking i mean and ragh is not here but i would have loved it if actually rajdeep and barka were here together because i i i really feel that there's no point of trying to you know to to hit a a dead dog or flog a dead horse if you are not going to be able to give some kind of a roadmap in terms of how to move forward you know every year i say this that we can say the glass is half full we can say the glass is half empty we can say we're sitting on the graveyard of television and journalism is dead and we can keep repeating it you know every year but but then what next fine i agree there are challenges i agree you know that there are problems which which are being confronted by our industry but if we are to remain journalists if our brief and if our mandate is to continue to tell stories how are we going to do that it's in that context that when dr batra and his team approached me i thought that let me let me speak about the challenges before legacy media and and try and address this whether legacy media indeed has been replaced by new age digital media because what is now happening in front of us is that legacy media platforms themselves now want to be repositioned as new age digital platforms you look at any television channel you look at newspapers everybody now wants to run on the gravy train of digital bandwidth digital content creation you know digital business plans just last week i was i was sitting with with the top CEO of one of the biggest media companies in our country and i was amazed that the maximum amount of investments now even for legacy media platforms are being made in terms of how to move forward on a digital landscape so i asked that person that will it ever be possible for a legacy media company to completely junk what it may have let's say stood for or what it may have achieved over the last two decades and reposition it completely as a new age digital media company and the answer really amazed me i mean i was given all kinds of numbers you know with a land of one billion internet consumers the number of people who are consuming everything on mobile phones business world you know does a lot of interesting analysis often of the numbers of people what are we really going to do at the end of the day with this mass of internet consumers in our country you know any story that you do on a newspaper or a television channel find this way now on instagram or twitter i have now actively in terms of daily prime time broadcasting i have not done it now for for the last six seven months because i've been building my own platform called the squirrel dot in and i urge all of you to to go online and and look up that platform where we're trying to build it as a data center any story which can be explained in five facts any story which can be explained through numbers that's the that's the task that's the challenge that i've set out for myself squiddles dot in hctbs dot squiddles the squiddles t h e s q u i double r e l s dot in and you know it's still in its it's still in its infancy it's still in its initial stages but i don't wish to be taken over and completely consumed by you know as i said that the graveyard of journalism or the death of television or philosophy i really feel that if we have to remain relevant as journalists we need to figure ways out of challenging what legacy media platforms what big brands are really offering you there is a huge information vacuum just ask yourself where do you go when you really need you know you need to verify some fact you've heard of some rumor you've heard of some comment you want to you want to know what is the backstory of the common look at platforms like bar and bench live law increasingly i am now seeing top judges of the country are not responding to what may have been written in a newspaper or what may have been spoken about the previous night by a high flying television anchor the commentary the context setting the information gathering mechanism is all now happening on online digital platforms and that's why i believe that it's time for us to stop looking at legacy media platform as the only media if you stop looking at legacy media platforms as the only media i think a lot of these challenges which which my previous two speakers have spoken about automatically go out of the window so let's then try and address that what are the challenges for this new beast how can we how can we make the most of this new beast this new baby which is the digital platform which is the digital media and can we as consumers and providers both with consumers of news with providers of news as well what is it that we can do to ensure that the quality which is clearly come down how can that quality perhaps be resurrected in some forms and that's where the context of data comes into play i don't know how many of you look at the sentiment analysis which is offer which is come out which comes out every quarter by the reserve bank of india you know there are there are companies here which which do regular in news terms what we call mood of the nation and election around election times there are there are election surveys and you can figure out which party has what probability of doing in how in a particular state or at the center but there is a lot which is happening in our country you know in terms of in terms of technological advancements in terms of the number of startups which are coming up in terms of the r&d which is today going in in space tech i spend a lot of my time now looking at these new age innovations and guess where am i getting all these information all all this all this information from i'm not getting it from a newspaper i'm not getting it from any of the explainer series on on a television channel or in a newspaper i'm getting all this from from new age platforms you know there is a platform called tice tice it's a startup focus platform you look at the kind of commentary which is going on look at the kind of information data which you which you are getting i'm afraid that the time has now come for us to i think in in large ways dissociate ourselves from our own addiction i think to legacy media i'm i'm making an attempt myself you know i say this as someone who's been a part of the television business now for two decades i've been associated with the nd tv and network 18 and before i i took my own path and launched india ahead relaunched india i should say as a television channel and that is going through a separate journey but now when i when i look at the kind of response the kind of questions which i often get for squiddles when i look at where am i going if i have to if i have to you know validate some some opinion that i may have had i get more and more convinced that the future the present and the future both is the new age digital media the credibility somebody was talking about you know the 3c question well let me throw another adjective within the ice phenomenon the ice age information credibility explanation and i'm afraid none of these three factors are being addressed today by legacy media that's where i think the the attempt must be made for for everybody who's here associated with journalism or interested in journalism to try and look for these new age platforms some of which i have spoken about if you yourself have have an ability or you have a desire you know the bar has come down dramatically to start up something on your own if you think you you belong you belong to the hospitality sector let's say right a few years back a biryani chain owner had come to me and i'll tell you i'll leave you with the story and the guy came to me and and and put this thought in my head that why can't a biryani chain be in cloud you know why do you need a physical restaurant and he spoke about a food product more as a content piece than than a food experience today that company is worth 50 million dollars it has just two or three restaurants like small hole in the walls you know across the country and it seems to be remarkably well they're on a global expansion screen now so i leave you today with only this fact please don't think that this is a graveyard moment i think it's a it's a moment of great opportunities we're in extremely chaotic democracy we're now in the midst of a massive election season we're in a highly opinionated society as well opinions require validation opinions require confirmation biases sometimes some of us who maybe had the freedom of expressing ourselves very very freely each night sometimes when we don't get that validation from the viewer and we end up being as bhakka said we end up being othered we start thinking that you know this is where it all ends this is not where it all ends i like to leave all of you this weekend but this thought that this is where it is beginning you know the election season is upon us and you will see all kinds of all kinds of theories all kinds of questions being raised against journalism against media you can if you if you adhere to a particular political ideology you yourself know which are those youtube platforms that you should be going to you know which are which are those editorials today we unfortunately reached a scenario where you don't need to read an edit piece you will just know who's the person which is a platform and by and large you know six or seven out of those 10 things which would be there in the editorial or in that opinion piece you would know that so i stand before you not as a naysayer i stand before you not as a part of the pessimistic club i stand before you as part of the optimistic club because i believe that in a country as big as complex and as diverse as ours a few television channels a few newspapers maybe challenged with a broken down business model cannot stand here and say that this is a graveyard of journalism i wish all of you very well and congratulations once again to dr bathai and his team yes thank you so much uh one request before i open this list of questions i request all of you to kindly keep your films in silent mode we don't want to distract our speakers over here so can you please have all our films in silent mode and on that night we have space for questions so does anyone have any question over here if you can please raise your hand in case there's any question go i'll see any question over here i think sir was pretty pissy here great thank you so much i request you to wait sir and uh i request dr boob and i'll take you on to the next one by the end of the conference stage and give sir the token of appreciation give it up for him i can so much give it up for mr and for once again ladies and gentlemen oh so thank you please thank you i'm over here i'm over here i'm over here i'm over here i'm over here i think the first fireside chat of the day uh the next discussion is a fireside chat on our regional channels surpassing mainstream ones in projecting the modern outlook of gloomy ladies and gentlemen please have the highest round of applause for mr rumpindran and indian president pdc network and shantanu davis special correspondent exchange from india's office for these ladies and gentlemen the stage is on us thank you uh good morning everyone i'm so glad this is the first fireside session and not after lunch because those get a little tricky uh so uh mr nand you know pdc is one of the most prominent uh banjabi news channel but more interestingly it's one of the only it's is the only indian news channel in panel by the white house so could you first tell us about how that came about see i sincerely believe that all the innovation and our experimentation is being done by regional channels be it from the north or the south normally the we have some of our successes but the you know that's not how much is settled abroad especially in u.s.a, canada, germany, nostralia they miss their roots they want to know the news as well as they want somebody to tell the news about them about their politics about their politics and how it impacts them in u.s.a we're proud to say that the only challenge is involving the white house the reason is the presence of very strong rabbi community they are very vociferous they're very participative and they have the politics and they're running in governments very seriously in those countries also you will see that many of the campaign managers many of the many of the community leaders are very very well influenced into the national and federal and state topics there not indians hold very important positions so unlike the indian news channels which exist in india we're really broadcasting and broadcasting here in those countries we decided to set up a studio have a staff dedicated and uh responsibly reporting about the developments which will impact the indians settling in those countries uh we have 93 purpose across 19 countries in the world uh our coverage of the board was one of the largest coverage that an indian network has done across the globe and the entire land so that coverage the second reason is when we set up shop there we understood that these new generation indians in these countries are not so much worried about what nobody is doing and we are loudly is doing a road show of privyatra and tell that they are very worried what is true today and how is this we have going to impact my housing problem or my uh the military development of my group housing or my savings or my expenses the economy is very impressive they need to know what the government is doing unfortunately no the indian channels will report on it so they have to rely on each media many of the people who do not even understand that language but passionately as their own language so when a prasadhi channel tells them what the media is doing or when a full day visits our studio gives them an interview at best for the audience in tlanda which is indian it makes a huge impact then when we discuss social problems there the business issues the domestic violence and the other issues it impacts their living life what has been happening that the older generation misses the information from here while the general generation meets the information of their surrounding the bad problem now it will be very shocked to notice that in Canada the problem is not between the Canadians and indians they are taking over the bottom is between indian Canadians and the indians who are going there now the great indians are going to have their jobs opportunities so there are a lot of issues which make us very very relevant which is why we excited the 30 percent of the content in those beams will be sourced and produced in those countries that is how i generally began the 10 years ago in the US, Canada and Europe and in the US we are proud to claim that we are the only indian channel apparently in white house and what we have seen through the rigorous screening process that we are credible and we are authentic that's why we are powerless so that answers your question and that answers quite a few questions but i had to ask that you know because i how comfortable are you with this term regional language because you know it's sort of mainstream seems to be divided between indian english but like there's so many communities like you so rightly said who have their own identity so could you comment on that? see when you are saying regional it's an indian and indian based mentality when you are talking about regional they call it premium channel everywhere else that you know everywhere in the country but when you are talking about indian channel where at the most where the line is that you are customary for every channel or a premium channel or a premium channel it's only here and that's because the mindset here is that indian rules channels in the channels or in some indian channel it's a based in valley except those channels are not based in valley except those channels are based in valley all of them are regional the movie talk about national politics in valley but they are regional so that's not the problem with us and i will tell you expansion experimentation is going on in the regional channels and there are the ones you expand normally you go to the valley you will see asian earth and tv and you can see the power of glass channel there are lots of new ideal example in uk there are bar ratings so there are many countries where there are ratings and where there is no rating game so in uk where in garb and every week at least twice or at least once we have a whole one ancient channel ancient channel means your Sri lankan pakistani indian all these seven together the stars in all of them together you see now why can't we be in india or why can't we be in india now i give you an example you can have an exclusive interview of the prime minister of this country you can have the live coverage of a band after this country the ratings of a sauce but when you will read that so the rating games is a very flawed game we succeed in those countries because they rate you on your credibility on your reach now prime minister of Canada or of retain will give you an interview to see because he knows the channel is authentic has credibility has the eyes and ears of the world that refers to them which is why which is why business comes to us in those countries uh 60 percent of our business in those countries is generated in those countries we're very few in india and we are going to advertise in Canada, USA, Europe most of the indian is financed from the outside of those countries why does it happen we don't have this flawed rating system in Canada, USA it's not so there is no rating that Asian channels are involved in USA or Canada or Australia it's only your reputation are you authentic are you credible are you uh uh we have the following of the people that is the incredibly unfortunately it is not so in India and in India or India or India TV none of these channels are available we are able to match the rating of a star zero sum is that the true picture no if it was true then should be willing to get a uh uh uh feature some fiction serial in some of these attainable channels there why they're often used to us the country is so this flawed rating system is only in this country which is why we're fighting for CRP if the news channels get CRPs I'm sure they will have better rating, better business opportunities and more local impact which you are able to do in those countries now give me an example how globally we are addressing it and what is the problem in India in India you have a satellite transmission but in Canada or USA we have several bills my east coast bill is different from the west coast bill my advertiser my channel my family in those bills is different that is possible because I'm not supposed to go on a satellite with a huge bill I can go through I can go through uh P2P fiber I can go through cloud I can have we need and I say we need uh regions it's not possible why does our government not change the system to CRP system and allow non-satellite based transmission Joe whatever punishment you can do with the non-contact broadcast on satellite you can do the same problem sandwichment on a fiber base or an internal based transmission we don't have those we are not following okay we don't we should all television channels and then we should protest millions of billions of foreign exchange is going in huge apparently environmental cost to the foreign satellites which are operating on Russia or US or Europe or Singapore and you can't even understand them the bills you can't control here you can't compare everything you're not allowing to be on the same platform as a national channel or regional channel which is on satellite so not only the budget is good but that's how we survive in this country and with a different set of advertiser in one to a different set of advertiser in front of and we can maximize our revenue through those very beans if I have the same opportunity here even in those channels up whatever channel can make more money can be back relevant locally so this is how the global expansion of Indian channels is happening by emotion so the innovative we did cloud cloud we did five phase signal delivery and both governments along it and we are not battling with the rating system there that's the success there right and you know like you said that basically the Indian diaspora is among the most economically impactful around the world and you sort of cater to them in all these different countries so which are your biggest markets abroad in Europe USA Australia and Pakistan Pakistan and every market then Indonesia how long basically wherever you find if I have a for Belgium or Spain which means I generate money again I business there there is audience right so I would say these are the markets which are very very very interest and so you know with the elections coming up in about half the world's population about to go and you have channels you know the PTC in that in local languages over there like you said you have Trudeau coming over or Sunaq and so on and so forth so could you tell us that how you know how how are you managing that in 2006 the course you said which are the only things happening in in the politics there right a lot of news and for MPs a lot of secretaries what their plans are and we currently election functions the all that is behind anything of the screen in these countries starting in 2010 we have had about two or three now that I'm 19 the next time I still that company might be sick he already is running to three little governments so that's the power of Indians abroad and we cater to that community we give them the voice we become the match between the Indian residents in both countries and their world they are their business the economy the politics everything that happens around them we become the house we become the bridge between them and I think we have time for one question sure yeah please mention your name and then direct the question hello myself Shazia from the University so I want to ask that what future brings to see in regional channels uh uh so business and leadership success and the established mainline channels channels and they are really adapting to change which is why we are succeeding. The chaos change and the chaos adapting with technologies and being relevant to those local markets. If you are relevant in those local markets, if you advance the current generation of Indians there, you will be relevant and you will succeed. Perfect and we are right on time. Thank you so much. Ladies and gentlemen, I would like to say that you and I get a lot louder. Please, I request you all. That's the hospitality that Zach's case brings to the table. I'll take to a shampoo and I'll give away the token of appreciation, but sir, can we have the token of appreciation on stage please? Thank you sir. It's an honor and privilege to listen to you live over here. Thank you so much for your time. On that note ladies and gentlemen, it's now time to say I'll quickly give them some time to get this sorted. It has a keynote address happening right now and I believe should we go ahead or let them clear up the stage first so then we can go ahead. Okay, thank you. Thank you so much to you both as well. On that note, we have a keynote right now, ladies and gentlemen. The subject that's going to be discussed right now in an anchor-driven news business is ground-regulating still the ultimate highly. We have the privilege of having Mr. Vikram Chandrath, founder of Elegant Technologies over here. Please give it up for him ladies and gentlemen. As you all know, he's an Indian journalist who founded Elegant Technologies, a multi-level video news platform. He set up videos in October with my great friend, mentioning it as it was not being in the digital news press. Give it up for him ladies and gentlemen, once again, Mr. Vikram Chandrath. Thank you, sir. The stage is on yours. Hello everyone. It's great to be here but sometimes I can't help but feeling a slight sense of deja vu because what often happens at these news next events is Rajdeep starts off by saying all that's wrong with the industry. Barkha follows on, Bupin comes in and says his bit about the things that are going wrong and then I come about here talking about how AI and other things are going to be used to transform all of this, right? So it's a bit of a script which I'm going to try and deviate from just a little bit to talk about something slightly different. Before I do that, let me just refer to some of what we have heard before and yes, it is true. The industry is in crisis. Yes, it is true that there are things that are going wrong and we have to find a solution to it because as you've heard before, it is perfectly true that biased news, opinionated news, views is what works. Journalism should be about being balanced, should be about being unbiased, should be about being credible, it should be about telling people what's actually happening out there. That's the reason all of us got into journalism. Doesn't quite work that way. Unfortunately, TRPs come not from being factual and correct and telling the accurate picture. TRPs come from being opinionated, from having people shouting and screaming at each other in studios. That's where TRPs come from. Digital media which many of us thought would be the solution also didn't work in the manner that we had hoped it would because like TRPs come from that, biased news, opinionated news, shouting and screaming, clicks also seem to come from that same thing and that's because we live in a tribal society. We click on things, we like things, we watch things, we read, read things. If it matches what we actually believe in, that's just the way things are happening and therefore, you've been hearing me saying this the last five years. None of this is a particularly big surprise by the way. We have known that this is the state of the industry and this is the way that the industry is moving. Not today, we've known it for five or six years. You don't believe me? Revived to I think a very similar address that I would have given five years ago or six years ago when I actually quit television news way back in 2016-2017 to set up editor G and if you play back what I was saying at News Next roughly around that time, 2018, all of this was said. Where the solutions need to come up also was said. So I'm not going to repeat myself. I promise you too much right now. You really want to see it. You can see that in a nutshell though, one of the things that I have always believed in is that new ecosystems will need to be created. Yes, this is a tough time. This is a bad time for journalism. It is a bad time because what is good journalism is not necessarily rewarded economically in revenue terms. Good journalism, the stuff that we all believe in, be factual, be correct, tell the true story. It doesn't get rewards economically. Will that be the situation forever? I hope not. Will there be new paths that will be found? I hope so and therefore a quick update. That's really what we've been trying to do at editor G, try and find new ecosystems, try and find ways in which you can use technology, use AI to try and build the ecosystems of the future. And so before I go forward into what I'm here to talk about, why I'm out in the field again reporting, I will give you a couple of quick updates on how that is going. From an editor G point of view, we've now got a full-time CEO, which is great. Someone who's moved with Nitin Chopra, moved from Meta to come in and to build this. And we are going to be scaling that. We're going to be scaling that with our PhD group very aggressively in the next year, two years, hopefully trying to find a new ecosystem that will point a direction for the way this can move. And I'll find another occasion to talk about that greater length. So now that I have a full-time CEO taking care of editor G, that's great, which is why I have had the chance to get back now to doing something that I truly love, which is returning to the field. And for once, therefore, at Newsnext, with your permission, I'm not going to do the usual stuff about talking about the business models and about why TRPs are so bad and how AI is going to solve all of these problems. I'm going to talk about something else that is intrinsic to the cause of journalism, which is getting out into the field and actually telling the story, which is out there. We all talk about how balance has gone. Yes, that's a problem. But something else that seems to have increasingly started to disappear from journalism is actually getting your hands and your feet dirty, going out into the field, going out into the fields, getting mud on your shoes, finding out what's happening on the ground, what's happened to that journalism. I'll tell you what's happened to that journalism. Like with balance, like with the lack of bias, it doesn't mean. Why would companies, why would television channels, why would other people invest in the time and the effort and the money to travel around, to go into the interiors, to take camera crews around, to try and find out. When it is so much simpler, so much cheaper, so much more rewarding in financial terms, unfortunately, to just sit in a television studio, get two spokespeople in and ask them to shout at each other, shout at them also, do some skating and screaming. It works. You get TRPs from that. Why are you going to go out into the interiors of how hot it is out there, how uncomfortable it is out there, driving around, rattling around. Okay, the roads are much better than they once used to be. Why would you do it? But the answer is, if you don't do it, how are you really finding out what the stories are? So that's a real challenge. And by the way, I have to tell you that in a sense, the deliberation I felt in the last, I've already done 1000 kilometers, by the way, Amroha, Rampur, Murad Abba, that was in Dosa two days ago, three days ago with Sachin Pined with Bhopindar Yadav and Alwar two days ago. And I can tell you those questions are asked everywhere that I have gone and I have met people and I have spoken to them. I was with my Boob Ali in, where was I at, Amroha about a week ago. And he asked me a question that I must say all of us have to sit and think about a little bit. He said, answer to him because what he said is correct. And I know why it's happening is because there's no business model. Now, I know it's very, in a sense, many of you will look and say, it's all very well for you to say you had your own company, you sold your own company, you have the luxury of now going out into the field, you even got yourself a CEO to run the company. So now you can do it, you can get out into the field and report. And that is true. Maybe I have to say that I'm lucky to get a chance to get back to doing what I once loved. But I don't want to say the question that Barkha was asking a little earlier, the Rajdeep was referring to, would you have got back into journalism? Would you have done journalism if you're starting right now? I think the last couple of weeks have shown me and hopefully I will still feel the same way after the next two months. I'm now again being reminded of why I did this 30 years ago. Why did I get into journalism? And why does the passion that all of you who are young people out here thinking about getting into the profession, I will tell you, that is where the true high will come from. That is where the true excitement will come from. When you do what is difficult and uncomfortable and go out there and report from the ground, that is the ultimate high in journalism. It is not being a studio anchor. It is not sitting in the studio. It's not sitting in comfortable air conditioned studios. I think I said it in one of the first piece of cameras that I did on this entire series when I said, agar aapko chalavi vishleshan karna hai, toh aap air conditioned studio se nahi kar sathe hai. Aapko shedra mein aana hi padega. And I think that's where you will eventually find the high in that. Now that's how do you do it? How do you do it? I get back to that question because unfortunately with journalism in India, what we all know to be correct eventually pumps up against the business model. Why do TRPs come from? Where does the revenue come from? Where does advertising come from? Where do the clicks come from? Sensationalism, hysteria, bias, clickbait, tabloid stuff. That's what the business model is telling you. And I'm afraid we're looking at various directions, but at the end of the day, the issue right now is that the business model rewards bad journalism, not good journalism. That's just the way the business model is. Now we're going to try and change that. I keep on promising you this year after year that there will be efforts made to change that. And I tell you where that change may come from. And this is the hope for the future. Look, we are heading for a world where the business of creating content will increasingly become commoditized. And it's going to happen with AI of nothing else, for example, within a year or within two years. You know, I was actually here on this stage about two months ago, three months ago, in a gathering very similar to this. And I said AI is going to be able to do a lot of content creation. The content creation that you think you can do as journalists, AI is going to be able to do a lot of it for you very quickly. And somebody very correctly on the panel said, yes, but that will be in text, not necessarily in video. And a week after that, Swara came, which enables you to do a lot of video by AI. The nutshell is going to be that within a year or two years, the task of content creation will not necessarily be the prerogative of media channels or established journalists, because somebody sitting in their dorm room, a young kid sitting in a dorm room, will be able to use AI to actually create stories and produce them really well and do that great. So content creation is not going to be the preserve of established quote unquote journalists or media houses. What is going to be important then? And our view at editorgy, for example, and others may have the similar view is that the real differentiation will come from curation, from the credibility that comes by saying, I trust this person to tell me what is happening. Trust, credibility, and therefore curation. The belief that this is somebody who will tell me what the truth is, that may eventually become the differentiating factor in an AI driven world, where there will be billions of stories, not hundreds and thousands of stories, there will be billions of stories coming at you every single day. How is somebody going to be able to give you the ability to navigate through that? That is going to be the differentiating factor. That's what we're trying to build. And that is where your lack of bias, your ability or your desire to go out into the field who will prove to be the differentiating factor. At least that's my hope. That's where I think things are going to go. That's where I hope things are going to go. And if not, well, then it's great to get out into the field again. I'm not intending to be with this to be a fable speech, but if it is able to play out that way, I don't hope that I will be eventually remembered in this sort of an affair and not in a suit and a tie, because this is what real journalism to my mind is. Thank you. Thank you so much, sir. It's really an honor and privilege to hear things from you. I request you all to kindly wait. Ladies and gentlemen, it's a golden opportunity. Anybody wants to ask any question? Please raise your hand. Ma'am, can you please pass the mic over? Please introduce yourself once again. I'm going to direct the question. Hello, sir. Shazia, this site from Golgothia University. Sir, I want to ask that with the rise of social media and citizen journalism specifically, how has the landscape of ground reporting evolved, sir? Okay, that's a really fascinating question. And specifically when it comes to citizens journalism, it's actually a very important part of what we're trying to do at editor. The meaning of the technology is there because we believe that anybody can be a good curator of information. The stories are there somewhere and can curate them and put them into their own news channels or their own blogs, which is what we are building at Editorgy. But in the actual stories, being able to go and interpret what's happening on the ground, being able to tell what is fake and what is true, that is not necessarily something that everybody with a mobile phone can or should do because maybe you require some training, maybe you want to filter out some of the more obviously fake news. A situation where everybody is out there with a mobile phone and saying, I'm a journalist and I'm telling you what's actually happening. It's not necessarily a recipe for you to be able to figure out what's truly happening because you'll never be able to tell what is fake, what is true. You won't be able to tell what is malefied and bona fide. Some people will tell a wrong story because they got it wrong. Maybe people will tell a wrong story because they deliberately wanted to tell a fake story. So citizens journalism or citizens reporting is somewhat problematic. Reporting is something which eventually professionals will have to do. But people will always be able to select the right stories and share them. So citizens editors, citizen editing I think is the way forward, not citizen reporting. Thank you so much for that question. Thank you so much for that answer. Any more questions over here? I think I'm over here. You're mic and you're going to go in my piece. Front, front. Yeah. Right. Hi. So I am Garima from Dredge Security International, Private Limited. I am very interested in deep fake technology and I wanted your view on the fact that when AI will take over, so to say, news media, don't you think one of the aspects which journalists will have is to detect deep fakes and inform about that? So that's exactly why I said that the landscape is changing much faster than we can imagine. And that's again where credibility and curation is going to become the important point because let's face it. If you think right now there is a torrent of information coming at you. Some of it is genuine, some of it is fake. Right. Within a year or two years, that torrent, that river of information that's coming to you is going to be a waterfall. You're going to feel as if you're standing under the Niagara Falls. And a lot of it will be fake. And for an average person or a common person to tell, is this true or is this not true? It will be impossible. You will have in some bites of Rahul Gandhi being presented to you every single day. Five of them will be correct. Five of them will be fake. It'll be the same with Prime Minister Modi. It'll be the same with everybody else. So you will not be able to tell what is true and what is not true. That's how good AI is going to be. So what our belief is that it is the job of the journalists and the intermediaries and is going to be the curation to be able to tell, look, this is correct. This is not correct. And to be filtering that information. Somebody asked me, what is is editing? It's going to be in the business of creating content. We said, no, we're actually in the business of making straws. What straws? There's a waterfall of information coming. Now you have to capture that information. You have to filter it into a pipeline, smaller pipelines, even smaller pipeline and then a straw to which people can sit on that information to understand what's happening in the world. That's really what is being built. It's important to do, but it is going to be critical a year or two years from now, specifically because of what you're saying. Very well put, sir. Thank you. Thank you so much, sir. I think some real views on deepfakes that I request you to wait for me on stage. Can I please invite Mr. Wade Shukla, founder and CEO, Milo Maren advisor, BW Retail and all to Kaili Komp on stage and hand it over to him. Give it up for BW Retail. Please, ladies and gentlemen, once again. Thank you so much. Thank you so much, sir. All right, so ladies and gentlemen, we'll do the first panel discussion of the deal. I'll give them some time for that. How are you feeling about the life of this event so far? Some wonderful minds and industrial leaders have expressed their views. Are you all loving it? Are you all enjoying it? Anybody wants to share anything in terms of how you're feeling? Anybody from the audience wants to share how you're feeling regarding this event? I see any hands getting released. Nobody wants to express their opinion? You're feeling cold right now? Okay, yes, of course. That is there. And I'm sure the kind of views that they're expressing is definitely one of the signatures down the spine. So ladies and gentlemen, please yourselves for the first panel discussion of the day. And I'll definitely wait for a heads up from them. And once again, it's a kind request to everybody, especially the ones who joined us here. Please, please, please kindly keep your phones in silent mode. We really do not want to distract any of our speakers. They have taken time out of their busy schedule just like you all have. So let's have the respect for all of them. And please keep your phones in silent mode. Anybody who's been to something that they need to attend the agenda here, request you all to kindly proceed outside, finish the call and then come inside. Let's not distract any of our speakers because it's a humble request to all of you. Are you ready? Thank you so much. Ladies and gentlemen, the first panel discussion of the day, the topic for the moment is YouTube news channels, vanity projects, or impacts in journalism. I'll introduce our speakers first. We have the pleasure of having Abhithya Rajpal, executive editor of National Security and Strategic Affairs of TV9 Network. We have Housheela Sharma, Senior Anchor and Consulting Editor, Network 18C NBC. We also have Dr. Professor Fred Rikmati, Professor of Economics, Zed H.D. Khan University. We also have Aptir Khan, Editor-in-Chief, Arah as the Vice and the session is all set to be inaugurated by Dr. Khamenei. Please request one of you on stage please and please give it up for all of you next gentlemen. So sit down please. I can't hear the musicians over there at the back. Can you please stand up now before all of them? So say it. First panel discussion it is. Thank you. Thank you sir. Thank you. Before we proceed out, a round of applause for this gentleman. He's really keeping the house down. Thank you sir. Thank you. Thank you everyone. Thank you. Good afternoon. Namaskar. It's nice to be in this imperial hotel. I don't know how many of you know the history of this place. This was the first big hotel when the British made what is now known as Latian's Deli. It was designed by the Bloomfield Brothers and Bloomfield Brothers were part of the PVW department. I'm giving you that insight because there's a big historical event involved in this very room where you are sitting. At one point of time the Muslim League had its conference here and their soul spokesperson at that time, a gentleman called Muhammad Ali Jinnah, was giving a lecture and there was an assassination attempt made in this very room. So this room has history and we are also going to talk about something that is going to make the history of the future. Television broadcasting in our country and news broadcasting specifically has had its very good days. A time has come a lot of people who were watching television realized that newsrooms and news networks had lost what we call classical television. What became television as we watched it every day and I participated in several of those programs would reduce sometimes to slang in matches to really allow anchors to a lot of emotion and outbursts. And some of the people who are very popular on television for various reasons as their careers progressed moved from that kind of classical television or news television to a new form of television or new form of digital media on YouTube. We are here to discuss whether the 500 million people who subscribe to YouTube in India and it's a fairly large number, it's more than the population of United States of America are watching it because they still believe that they will get the truth on YouTube vis-a-vis television as it was or as it is or is YouTube TV network a vanity project, a post-retirement job. We have brilliant people this afternoon and I'll start with Ms. Sharma to give us her views on what she thinks. She's writing a book incidentally on exactly the same thing so she will be able to give us good insight into what's happening with the people who are on YouTube and the value of YouTube and the credibility of YouTube. Thank you so much for the introduction and just to share my journey I've been a journalist for more than 20 years and currently as he mentioned I'm writing a book on the changing face of Indian media. All the speakers that you heard there were my family in fact Vikram was my former boss. He was the CEO of NDTV Prophet when I was with NDTV Prophet and I have heard perspectives from all of them. I've spoken to all of them including of course Dr. Anurag Bhattra, Mr. Shekhar Kapoor, Mr. Vikram Chandra and so many more basically all the star anchors of our country so to say. I've spoken to all of them and the view that emerges is that the challenges in YouTube are the same as the challenges in television. It is about credibility, it is about authenticity and YouTube could be a narcissistic self-promotional narrative which does happen sometimes with a lot of anchors especially the star anchors. At the same time it could be an unbiased genuine journalism where they're touching upon topics which haven't been touched upon by the mainstream media. They do have a vital reach so to answer your question it's about impact versus influence, it's about engagement versus bias, it's about authenticity and credibility versus clicks and revenue. So just to sum up I would say that profit and content we cannot go hand in hand. At the end of the day the revenue models have to be looked into whether it is YouTube, whether it is a mainstream media content cannot choose revenue. So the minute you need to separate content because at the end of the day whether it's a TV channel or whether it's a YouTube star or an influencer they're all trying to get some form of revenue. So if you want authentic journalism where facts are just narrated without a verdict being passed and where a journalist is not pro government or anti-government or not pro a certain business house and anti a certain business house if you want honest unbiased facts you have to separate the revenue model. So that is my take on it that I mean as for the topic it can be self-promotional, it can be impactful, it's not about the medium it is more about the revenue model which has to change. Mr. Kaur, do you believe that making money is not possible if you are credible? Well firstly thank you to Anwar Ji and the entire team of exchange for media for having me here. A very interesting topic you know when I look back really I started my career back almost 16 years ago and even before that you know during my college days I was into activism and back then it was an accidental you know move towards activism and there was a website called petitiononline.com where I actually wrote a petition and that became my claim to fame and restless history but the point here is that YouTube in itself the topic that we are discussing today is a creator's paradise. It is something that we spoke about perhaps a decade ago is citizen journalism. Whether it is impactful or not, whether it is linked to revenue or not is something that we are debating today. In my humble opinion I think everything is derived particularly for the news channels and news broadcasters from the revenue model so I completely agree with what Ms. Sharma really said but at the same time we have to segregate a business model from a creator's model. Of course revenue is the final end game for the creators and for the news broadcasters as well and at the same time the word biased that we use quite often. I don't think there is anything unbiased. Everything is biased if somebody in the news medium is telling you that we are not biased we are the most authentic and unbiased platform or journalist they are lying to you. I think overtly or covertly the bias does stem in. Of course in the last many years it's obvious on which side a particular journalist or a channel is swinging earlier they used to act smart. I would just be very honest about the Indian media platforms at least I'm not going to the US which is quite similar. I often hear this that the Indian media is almost especially the TV media is a fish market but it's quite similar in the US as well. I think we are at a very nascent state we are still learning the games and I particularly I work at an OTT platform presently and I've worked mostly in my career for various news channels including Times Now, Republic and others. So at this moment we have to realize that YouTube is not just the biggest visual medium it's also one of the biggest search engines. In India there are staggering figures that come out if you really go in deep into it. An average consumer consumes at least seven hours of internet every day and out of that 30 minutes to an hour is on YouTube. So certainly it is a creator's paradise. I was thinking that every influencer who is on Twitter, on Instagram or Facebook finally is also on YouTube and perhaps has an embedded link that goes to YouTube. So I think YouTube is something that certainly cannot be ignored in the creative field for broadcasters or for the creators and particularly for the business news channels and news channels. I think it's a big revenue model, big business model to get money, to get viewership because TV in the traditional form has its roadblocks. TV in its form has a certain kind of audience particularly the English medium where I work. There's only a particular age gap or a particular area that you actually cater to. YouTube has an entire audience and an entire world out there where you can read. So I think this debate of a vanity project or impactful journalism will continue forever. I think we are unfortunately moving away from the traditional impactful journalism although perhaps some journalists will have that fire within them but the corporate structures, the business models and the revenue needs certainly changes the prerogative and the demand and at the same time, yes, unfortunately some of the projects are vanity projects and will remain so. Thank you. Thank you Mr. Kall. Mr. Khan, how are you guys? Yes, what's your subscription? How do you see YouTube as an option for saying exactly what you want to say to the world? Well, I want to tell you about my experience. Let me just give a brief about my background. I've had the privilege of working with French television and digital law pre-medium. So I'll be doing almost three decades of journalism very soon. So and when I see the present state of affairs and journalism I'm also like I'm concerned like all others and that's why when I moved on to the digital platform which is our voice, we took a decision, a policy decision that we are not going to do any polarized content. We will be doing inclusive content rather than doing polarizing content. So first two years were pretty difficult and we are now running in the fourth year but after the second year, you know, these first two years we are all struggling and we are worried whether this kind of content is going to work or not but after two years it started looking up and we started getting more and more views. So we took a decision not to do the kind of content which is happening elsewhere but I want to give you my take on what I feel, what I've been thinking about the larger questions which we are confronted with, you know, as far as journalism today is concerned. You see these and I assume that when we talk about vanity, we are talking about individual journalists who have moved away from the conventional journalism, they've done their own thing. Many of them are our friends, their colleagues and some of them spoke today also and they, if you look at where they're coming from, they are essentially very very people with strong ideas who are very confident, personally independent and they all do something on their own. Some of them were underrated journalists. They were pretty good at their job, they were great storytellers but they did not get an opportunity but with the end of social media and youth especially now this endless opportunity and they don't have to worry for their salaries, they don't have to worry for the editorial policies, they don't have to worry for the style sheets, censorship? Yeah, censorship of course. You see, I believe that there's really an update on the freedom of speech which are constitutional guarantees but our constitution also has arrived at which is public order. So what is happening is that the old school of journalism was talking about the legacy journalism. They, I partly agree with her and I partly agree with what Bukundar was saying. Bukundar was saying that this is not the end, this is not the graveyard, we are not standing in the graveyard of journalism. I agree with him, you know, on that stat. But as far as Baka is concerned that you have, you know, the old school of journalism need to open. I agree with her on that. So what I'm trying to say is that we are going through a lot of revolution, you know, world, it's not just in India, everywhere in the world. And what is happening is that the old school of journalism is questioning, we've been there for 30 years, 40 years, they're questioning themselves that if we are dead, not present on the YouTube, they're not getting numbers, are they not good journalists? So what we need to learn and what we need to understand is the changes which are happening, the evolution which is happening in the entire, you know, not just the journalism, it's a part of the entire society, the civilizations. So what is happening is that the thing, I'll try to explain what I'm trying to say, you know, since everyone is talking about scenes today, one is the, the conversation which is happening in the conventional media, or just news channels and all the choice which the social media brings and the confusion which is happening around us all around us. So people are looking at the world and the people are wondering whether they know for criminal information. So what is happening is that this confusion is happening essentially because of the global turning, the cause of the changes in the economy, changes in the economy and the traditional societies are collapsing. So people are feeling lost, they're feeling left out, the children are challenging the traditions, the traditions they've been following. So I mean, a Muslim man would be wondering why his son is not wearing a skull cap while offering prayers. Why is he not, why is he shut down his bed and he's going to, you know, his office? See, a Muslim man will say that why is my son, he doesn't even touch your eggs, suddenly started getting children, what is happening, there's something wrong around my culture. I mean, people are touching the first motions which were there. So what is happening essentially is that people are turning on to their own identities. They're trying to, they're crossing instead of being left out. They are by comfort in their own communities. So what has happened is this is given rise to this YouTube challenge which are riding on the, essentially on the wave of politicization, of the globalization which is essentially political. You know, they're not wearing, you'll see that all the problem, most children, they're not sports, they are not investigative journalism, they're not health, they're not environment, they're essentially political. So what is happening is that we are riding on the political, you know, sort of wave and see, there's no harm in criticizing government, there's no harm in criticizing political parties, there's no harm in even criticizing criticizing court judgments. You know, you have, you as journalists, you're supposed to do it. But what happens, the problem rises when the YouTube channels, the news channels, they are working as personal agenda and what happens is when they start getting popular, they are creating an identity for themselves. And then they start liking that identity and that's when the vanity comes. I'm not saying that all YouTube news channels, the people who are running it, they have the conduction, they have communication and they are self-motivating. So let's not take it away from them. So what I basically want to say is that this, the confusion which we have surrounded with is getting rise to polarization and this is going on and on. We as journalists today, what we need to do is give them solutions, give them solutions, give them reassurance, give them security, which is worrying them as far as their identity is concerned. Okay. Thank you, Sakana. That was a fairly long and winding monologue, but we learned a lot. Professor Martin, Padreak, Konosala, you are next. I made a sea of confusion in Europe also. How do you view Indian broadcasting and YouTube industry, the search for truth in YouTube in the largest democracy, not only in the world, in the history of the world? Bonjour. Thanks for having me. I will not discuss how we see India from Europe, from France, since I'm sorry to say it's not probably the main topic we have in our country. At the same time, I will just mention a few points that show how optimistic we can be and also pessimistic we can be. And so as Radhip Sardisay said this morning, and by the way, I love his introduction, it's both good news and bad news, and especially also on YouTube. The question is, is vanity project an impactful journalism? The answer, of course, is not. YouTube is everything. YouTube is vanity project, is impactful journalism, is entertainment, is social journalism, is a place where you can crawl, a place you can move. It's also a place where you find terrorism. It's everything. And I will say that the main problem is that we are not in front of the media. We are not in front of one TV. We are in front of every media and every TV. And we don't have to forget, and it hasn't been mentioned yet, that it's not just YouTube. It is part of Alphabet, which means part of Google. So it's an international American big company. I don't have anything against America, but it's a specific place, all by a specific corporation in a specific country. Exactly in the beginning, which was I think 2005, when Google was created and bought for more than $1 billion by Google. And there is in San Bruno, I think, which is a city in the Silicon Valley in California. At the same time, and that's the good news, YouTube is American, but it's also in anti-linguages. It is both story and also you can play. There is now the YouTube world that became YouTube premium that makes that we want to see videos without publicity. And it's supposed to give you more money to the content. And that's also a very good place where you come to and have an economic models, and especially for undergrowth, as it has been mentioned. So that's pretty good, even though don't forget that the underdog, even though one is very famous on YouTube, gets not a lot of money, compiles on with what Google and YouTube own themselves. In addition of that, if you compare in the music side that YouTube to Spotify, Deezer, Apple Music, and many other scobers and so on, YouTube is the only one that gives as less money as the other ones. So they don't pay content well. In other words, that's something I still don't understand. When you're so powerful, when you have so much money, why you don't pay content? Music content, but also the so-called underdog and everybody that puts a video on YouTube. Then another bad side, I'm following a lot of people on YouTube. I'm following the X-ray, you know, and wonderful interview by Simon too. You might not know this guy, he's a young artist from Pakistan, but he was also here in Delhi, where he had a very nice show, he's very young and what he does is absolutely wonderful in terms of arts. But I'm also following on YouTube some of you like Kami Seba, who is a pure propagandist, 100% fake news from Africa. I also follow a well-known Richard, not the host, he's supposed to be a very nice journalist, but actually he is paid by Iran and that's pretty well known because he worked for Amal Yadim, which is an Iranian TV, to build fake news all over the world for millions of people. So they are extremely popular, but they are also extremely biased and they are not just biased because they have different opponents, which everyone can be okay, but they are biased because they are paid by, I would say, to be friendly authoritarian regime, to promote propaganda. The last point of this very quick introduction, it's more positive and more optimistic. I would believe that even though YouTube can be a very bad tool for very bad people, it can also be a new way of having relation with others. And I do think that if you are in India, but also in Berlin, the goal is not necessarily to speak on YouTube to be able to become the most worldwide. It is also very important to be heard here. And I do think that the internet in general and YouTube in particular are not just global tools, they are also local tools. On YouTube, there are a lot of borders, even though it's free and there doesn't exist. It means that the borders are first of all the territory where you live. Second of all, the language you speak, it's not the same if you speak in Hindi or English or in one of the customs and language you speak in India. The border is also the culture, the sphere of culture you are part of. And it's also maybe even more important, this mix of territory, language and culture you are part of. So the good news to finish is that you can exist with your own values, your own local content, your own community, both local, that also is important, not only to be famous everywhere in the world. And to finish, I will say that a lot of people like me, you know, the old kind of journalist, for a long time when we were, you know, step into working as a journalist, we became blogger. Now the same journalists are becoming YouTuber and have their own channels or sometimes Booktuber, which is a YouTube. So at the end, there was a lot of bad things on YouTube, but that's also a good news. That's it, Bakut. Tremia. Blushalma, I know you were having to go. Long time, but I'll ask you a question and then before we end, I'd like to know, are you all going to be famous YouTubers? Are you going to follow somebody who's very famous as a YouTuber? But you can ask what you, you can say what you want to say. So I would just like to steer us back to the topic where I feel that there are advantages and disadvantages of YouTube. And first of all, we have to distinguish content creators from journalists. Everyone who is a content creator is not a journalist. So that's the journalist. So journalism is a profession. Not everybody who knows medicine can be a doctor. Not everybody who knows science can be a scientist. So the same way, not everybody with a phone and a camera. And journalism is something you have to learn. There's a system in place, there are checks in place. And that is the benefit of legacy media that there are processes in place. Again, I'm not saying that YouTubers or YouTube journalists cannot do justice. We have Rajdeep, we have Barkha, we have Ravish. We have so many who are doing a great job and they're great followers. But what I'm trying to say is that we need to look at advantages and disadvantages. So while there are low entry barriers, while there is diversification of content, while there is innovative storytelling formats, which are the benefits of YouTube, there is also disadvantages where they're not enough checks, there is lack of authenticity. Again, like TV channels, you need to watch five YouTube channels to get the real view, just like you need to scour through five channels. Most people right now, if you ask them, nobody listens to one TV channel. They look at one and the other and the other, and then they form their own opinion. So where is the credibility? That's what my question is. So you're asking me where the credibility is? Mr. Khan, you are in the television business and do you think? Credibility is getting compromised either way, their checks need to be in place. That's what I'm saying. Do you think YouTube should be censored, controlled and you always sound like a government officer, I'm sorry to say that. Well, I don't think that you could censor YouTube. Of course, there are some pros and cons. Of course, Arthur mentioned it briefly, which is about disinformation and misinformation that happens so frequently on YouTube and any social media platform for that matter. We've seen that happening. We've seen the INB ministry also blocking some of the YouTube content, particularly from Pakistan or China. A lot of these efforts are made. But I would slightly disagree with my co-panelist, which is that I don't think that journalism could be learned. I think journalism is something that comes from within you. I went to a journalism school and while I don't regret it, in my speech, while receiving the award, I said that I don't think journalism can be taught. It can be chiseled and here and there, but it comes from something within you. There has to be a passion. There has to be a conviction of courage. There has to be a zeal within you that makes you a journalist. And at the same time, I would leave you on a very positive note briefly because we don't have time. And this is that how much we've grown over the last 10 to 15 years. I remember back in 2006, when I was in college, and I started this campaign on Piyadas Shri Matu. And at that time, of course, we didn't know what to do. I was not a traditional activist who knew what all needs to be done. And what I did at that time was reach out to NDTV. And Sonia is sitting here. I saw her after many years. And NDTV was of great immense help. We together launched this campaign for justice for Piyadas Shri Matu after a decade. And the justice delivery mechanism and system had to move within days. And today, when I look back, we have YouTube, we have Twitter, we have Facebook, and a common person can raise questions if you turn a particular media as biased, you know, he doesn't have to care about it. He can ask questions. He can make his own videos and question the system. That's how far we have come. And we are only growing. Of course, there are elements who will create trouble. And we'll have ways to deal with it. But I think impactful journalism continues to be there. You just need to have that conviction within you. But unfortunately, for the news channels, the revenue model, unfortunately, will remain. The advertisement will remain. And that will guide, unfortunately, the content delivery and editorial. I follow News 9 plus OTT wherever. Thank you. Good. I'm just saying that I follow multiple people. And I follow, again, I work with CNBC. I was with NDTV for 14 years, but I follow multiple channels. And I again feel that it's a great place. Journalism can always survive and thrive. But I do feel there is a little bit of a distinction to be made between every each and every content creator and a seasoned journalist. So that's what I feel. YouTube. Well, I don't follow YouTube channels, but I follow a lot of other stuff on YouTube. I follow music channels. I follow channels of philosophy, a lot of things. But I would like to say one thing that we as responsible journalists, either trained or untrained, whatever, we are standing at the crossroads where we must decide whether we want to give our viewers the content which they are accustomed to liking or should be as responsible journalists, give them the content which we as responsible journalists should keep. Thank you very much. That's been a great conversation with all four of you. Please give them a round of applause. We are ending on a very positive note after hearing about graveyards and end of the story and bad news. And somebody also said journalists are like cockroaches. I just can't swallow your speakers. I couldn't make sense out of that. Thank you very much. Thank you. Ladies and gentlemen, the loudest and the best. Thank you so much. I'm so proud that these discussions are happening. Maybe 15 years back, nobody would have imagined. Thank you so much. I request Dr. We're going to give a special appreciation to all of them over here. Can you please clap and appreciate the sponsors, ladies and gentlemen. Thank you. We're also having a good second video. Thank you so much to all of you. Thank you so much for all of them. Thank you, perfect. Ladies and gentlemen, it's now time to quickly move to a fireside chat. I'll quickly give them some time to get disordered on stage. We have a fireside chat right now. Let me tell you on the topic. The topic is bridging the trust gap in TV news. I'll repeat the topic for you all once again. It's bridging the trust gap in TV news. We have Sonia Singh, editorial director of NDTV Dialogue, joining us over here. And the session will be moderated by Chenique or Senior Editor-in-Chief. Please give her a few minutes. Ladies and gentlemen, as the subject of this session, please come to the line. Yes, thank you. We deserve a bit of appreciation. Thank you. A very fun and engaging panel discussion by Bhuvan Sir. Thank you everybody for gathering here and trying to keep the spirit of journalism alive. I'm honored to have Ms. Sonia Ma'am here. I've been following her since very long. More than three decades in the newsroom and there's nobody better than her to say how to make the evolving newsrooms get better. I would have to start the discussion with this ma'am. I had a poll on Instagram, which, okay, I'll be honest, did not have a lot of reach, but I asked a very direct question. What do you believe TV news is credible anymore? And to my surprise, not even a single one said yes. 60 said no, 60% said no. And the remaining 30, 40% said depends on the news channel, which was very surprising for me since I wanted to see at least one say yes. What is your viewpoint on the same? What are the primary factors that people this age don't believe in TV news anymore? So, thank you very much. And it's wonderful to be interviewed by you, Chenique. It's always great to see young, bright people. So, thank you for interviewing me today. I think one, I'm not here to write the obituary of TV news. I'm always an optimist, but now that I'm no longer an active participant, I guess I'm more an observer of television. And I think that there are things, of course, that television can do to reinvent itself. I think we now have to always talk about how the Prime Minister is a master of reinvention. It's as someone said that when his opposition is attacking PM Modi 1.0 and he's reached 3.0. So, I think television news also has to now re-evolve and look at what can the new avatar of television be. In fact, in a sense, the world television news itself is a misnomer because you will find that there is no company today, which is just television. It will be journalism across platforms, whether that's your phone, whether that's a computer, whether that's a television screen is now increasingly irrelevant. So, in that sense, I think the world television news will also soon be passing. I think what's important for news and journalism today is something which we may have lost out in the fast-paced world, in other areas as well as authenticity. I think you have to be authentic. And I think if you're not authentic, viewers are very quick to sense that. And that will play out. So, I think the authenticity and the credibility are key issues and that is really stuff that no amount of marketing budgets or advertising budgets can buy. So, I think that often we do find that strategies evolve around what will look good or what will get the most clicks or the most likes. But that is not something which you can predict or you can do it as part of a marketing strategy. It has to be done as part of a strong editorial backing and must have the content to be able to justify that. I think one of the other big issues is that I think India is such a huge country and I think with this and we can talk about this separately, but I think with the revenue models of television networks in the last decade, somehow we are not telling or reflecting the stories of that country of 1.4 crore people or 1.4 billion people, 140 crore people in a way which is representative. And I think that is what, I mean, if you look at recent state elections, I always find it extremely odd, but how even journalists can't sense the way the wind is blowing. So, you'll have opinion polls, you'll have analysts, you'll have people all saying very confidently that this party will win. And then when the results come, a completely different party has won, which has not been reflected anywhere on the television analysis reports. And then the same people will say, oh, this is why it happened. So, I think if we did have that connect, you would not find increasingly this kind of almost dysfunctional analysis of events when the reality is so different from what is being projected. So, I think that is a really important point. Authenticity and building your connect back with the people whose stories you're telling. Those are key. Very well said. I think I have a headline already which says, marketing budgets can't buy trust. So, very well said about that. My next question is, you know, we are in an era of TV news where we have heard people say, chance is so neither drugs, sun, sunny, khabar, nation wants to know. These are the taglines we know TV news and their anchors buy. We have sort of blurred the lines between entertainment and information. It has become infotainment. How does this impact the trust factor on news TV, according to you? So, when I had a daily show, my tagline was, you don't have to shout to be heard. Now, I have to go if that necessarily stands true, because sometimes it is the loudest person, but there's also saying that empty barrels make the most noise. But I think what is important and I think we should be careful that boring doesn't be credible. So, we also have to reinvent in a sense that you are talking the new language which people are talking and I think you have to be very much in sync with that. You have to, as I said, you're telling stories. What is the best way to tell stories? It's not like you're boring people with information and just facts and without having the human face to it. I think always in any story, it has to be that why are you telling the story? Who does it impact? I think that is the main reason of journalism, that what does it change? And I think that if you're basically just repeating the same thing that everyone knows, it doesn't really break new ground. I think that's really important thing especially for young people today. I think whether it's Instagram, whether it's on X or others, they don't mind where they consume media from, journalism from. So, I think in that sense, the television barrier might be broken because they're watching a debate show which may have originated from television on X or anywhere else. How does it matter? That was exactly my next question. Thank you for coming to that. As much as TV news is losing its credibility, it's been very well impacted on YouTube and other social media channels for us to consume the news. But on the flip side, PIB recently blocked around 9 to 10 YouTube channels for fake news as well. So, what is the whole scenario here? How does the lack of credibility on TV news impact the consumption of news and other new mediums of channels? So, I think the lack of credibility of TV news channels. In fact, I would be much more nuanced on that. I would say that the news channels and again, I would use the word TV, but news networks are still the most credible source of news. Of course, in that there will be glitches or there will still be some areas which I may not agree with. I think debates are perhaps more culpable for that than actual news. So, I think still for news, it has to be credible source. And I think the credible source are still the news organizations, whether it's NDTV, whether it's India Today, whether it's the Indian Express, it will be news organizations. Now, you know, access that news on a different platform than television. But news organizations are still definitely the most credible source. I think individual journalists are of course interesting to watch on YouTube, but often they're not mostly news sources as much as news analysis and through their prism. So, I think that's a very different genre completely. It's an interesting genre, but it's a completely different genre from the news organization networks. And I think we've seen that many, many mistakes have happened when it's actually come from non-new sources and mistakes and especially in India where you can have often common clashes or other issues or a person's life destroyed or jobs lost because it's something that just comes up as a social media rumor. I think we need to be very, very careful. And I think you will find that the credible news organizations that, of course, everyone makes mistakes, but the level of mistakes or errors have been much, much lower than any kind of YouTube channel. You've been in the industry for too long now, more than three decades. According to you, have you ever come across some sort of non-new time to be like that? No, not at all. Always relevant, always young. Thank you. My point is you must have come across mistakes in your team, by yourself as well, where you felt like you have compromised on the quality of news. It may have happened sometime or the other that you came across something like that. How did you try to rectify that? How did you try to regain the trust of the viewer after that? See, I think everyone makes honest mistakes or mistakes that I mean, especially that when I mean, when we began, as I said, when NDTV began doing news, it was the first independent news channel. We were the first Indian channel to actually do breaking news in that sense. And I think the world mistakes you made, I think the world genuine mistakes, I think for sure. When I look back at the terror attack in Mumbai, we would definitely not have covered us and other news channels in the way we did. And in fact, after that, guidelines came out at that time, I was a member of the news broadcasting, a standards authority headed by Justice Varma. Completely new standards came out to make sure that Indian television would never cover terror attacks like that again, that we would not cover it live, it would be deferred, there would be absolutely, I mean, there would be no unverified interviews done by people who didn't have knowledge. And the first focus was that no harm should be done. And I think at that point, because of live news, nobody realized that broadcasting live, the implications it could have, including the issues, the government authorities who are briefing. I think now government authorities have also learned and news organizations have learned that as well. We saw it when there was a Vankat Nabi, then the Indian pilot who crashed down in Pakistan. All news organizations came together to make sure that none of the photographs of him in Pakistani territory, which could have been disturbing actually broadcast by us. Social media did it, but no news channel did it. So I think we have learned over the years, we are much, much better than we were, guidelines again, recently against hate speech, both against politicians, of course, by the election commission, but against news channels are something that are self-imposed. So I think it was all very important factors, which people don't often give credit to news organizations for. Again, coming back to basics, I generally like to come back to point square one when we go too far in the discussion. How does this discussion matter in the real world out there? No, I think it matters a lot. I think it matters a lot because I find that increasingly people go to echo chambers, you know, they will want to watch a journalist who reflects their views and they will believe that what he or she says is absolute gospel truth. They want to watch a news channel, which they believe is on their side. I think that is something which again is a cause of introspection and self-corruption, if a news channel is seen to be on someone's side, then it's not doing its job. So I think that is something which all television journalists should be very careful of. So I think the biggest self-correction really is to make sure that every story has multiple sides and the news needs to make sure that they're reflecting accurately the multiple sides and complexities of a story. So I think that is very important and especially in election season, I think it's crucial for the credibility of any news organization. Which was also my next part of the question. We are coming up with general elections. Everybody is raised up for that. How do you think that news channels can this time make sure that there's the least possible credibility issue when it comes to the coverage? I think the level playing field, I think as in whether it's sports or news, I think the level playing field has to be given. The election commission of course will ensure that for election, but I think for television as well. And I am a big rotary for the fact that I think India needs a media commission. And I've said this before, the revenue model is broken. Half the reason is because if you have the pressure, newsroom has the pressure, the management has the pressure that you have to also be looking at what your ratings are, what your likes are, what your clicks are. You have to have a media commission model which can function in a way like the BBC, but the BBC of course is only one channel. But here we have to do it where there is a taxpayer funded in terms of a subscription model which goes across television networks and is then run in a sense through a media commission. With TV networks, of course, it can be private management. It has to be, there will be national channels, regional channels. And we need to look at a media commission for India now, not of course in time for these elections. I think in the years to come, we'll find that this is something that's definitely needed because of the influence and impact that media has. I think this media discussion topic can go for another one. Now we can have a separate panel discussion on the same. But I think we only have two and a half minute left. I would like to wrap this up and open the stage for audience after that. How do you envision the future of TV news as to coming back to the state where the trust is blind with the viewers and the audience? First of all, any trust should be blind. I think that's really that's the biggest challenge to credibility and trust is when that somebody believes in you blindly. You have to, I mean, just as we question politicians or government authorities, in that way, we should be open to being questioned as well by viewers. And I think that as I've made that point that I think authenticity, credibility and connect are the key areas where the media has to build up. And as I said, tell new stories because I think the problem still is, and this is not just in the global, we've seen that Elon Musk on X has made the point that our mainstream media, the viewers are collapsing. And the recent Oxford wrote us, we made the same point that people are watching television because they feel it's only about bad news. I think we need to be reflecting the new stories of a new generation and of a changing India and also of a changing world. I think that's a good ending. We can open the stage for the audience now. Any questions, please? Any questions from the audience? So here we have a bandwidth of questions. Anybody wants to ask anything? Please raise your hand over there. Can you please carry us on the mic? Sir, over there. Yeah, this is very nice to hear. Just tell me news and views. There's a two separate market or it can be mixed up? I think views is good news. No, I said I have said this before that is cheap. And I think that when the debate format came in about must mean about almost two decades ago, it was seen as new and exciting also because of the credibility of the panelists who came on. I think now it's become it's almost a shouting shop and it often replaces news. You will see that prime time is often dominated by talk shows or shouting shows with people who don't necessarily have the best knowledge of the topic. So I think that if news can actually replace views, it would help all of us much more. Thank you so much. Thank you so much, ladies and gentlemen. I think we have one last question. We are really running short of time. Hello. How possible is the media bringing about social change in the country? Thank you. I think it's very powerful. I think it's part, of course, of the larger social ecosystem, but I think at that point, the campaign for Jessica Lal as well, I don't think it is recognized because that really changed. In a sense, the whole case, we had a full investigation reopened because of the media impact then also after the labor case where we saw new laws come in. Those were also extremely important. We have seen that the media has brought about a lot of change on what was seen as socially acceptable at one time. For instance, fairness ads. I mean, we saw at once that the world was considered. I mean, every channel and network would carry them. But again, at MTT, we decided not to end with that spread. And now you will see that even fair and lovely now, I think has a different name or has changed it. So I think media has huge social impact. Often we don't realize how powerful that is. But I think that is something we need to be really careful about, especially when we, as I said, are broadcast news, which may be irresponsible or common or toxic. We need to be very aware of that responsibility. Thank you so much for that question. Thank you so much. Please have the loudest amount of appreciation for them. Please. Thank you so much. Very well pointed out that, in that instance, I request really to kind of give over the position. Thank you so much for what is here. That was an intriguing discussion. Now it's time for a very special keynote. And when I say very special, I truly mean it from the bottom of my heart. I will have a special keynote session from the man himself, one of whom Mr. Sumit, I will see consulting, as you all know, for more than 25 years, he has also worked with network 18, Zee, he has a special keynote session on the topic. I will repeat the topic once again. Please give it up for Mr. Sumit. He is in German. Thank you so much, sir. Good afternoon. Am I audible? Okay. Thank you. I don't want to trouble you. I don't want to trouble you. It is possible that I am saying a few things that I have said a few times, I feel that I am repeating myself. So it is a pleasure to repeat. Sometimes good matches are seen again and again. In the 1980s, when there was a clash between India and the East Indies, it was a pleasure to watch it again and again. If something is old, then it is not old. So I apologize. I am helpless with my habit. Until I get something new, I keep repeating myself. I keep repeating myself. I keep thinking about my mind. The topic is my... Okay, think about it. You should be worried. You should be worried. I have taken this topic myself. I have put my hand in this burning fire. Because we are very sensitive about thoughts. Everyone feels good about our station. Everyone feels good to listen to our thoughts. The question is who is thinking about thoughts. What is happening in thoughts is not important. Where is the thought coming from? It is also more important. It is at least mine. There is no story behind it. There is a reason behind it. There is a philosophy behind it. It is said like this. I am sharing this topic in 2-3 parts. In the next 10-11 minutes, which is with me, I will try to keep my own thoughts behind it. Many people do not agree with me. We live in a people's country and it is important to agree with them. I want some people to agree and not listen to me. People's country is beautiful. We should always celebrate our difference of opinion. We should be made happy that our thoughts are different. That is why we are free. That is why we are in India. Let me start with Al Ochanah. I did a show for Udharan. I did a show. And at the same time, on X, Facebook, you don't have to mention so many platforms. You must have been worried since morning. There was a comment on a social media platform. And it categorized you in one place. That you are like this. There was a comment about 5-6 comments below that. You are not like this. So if from both the sides, from the book of Taul, you decide what is going on, then I don't believe that you are doing a good job. Even if you are eating food from here, if you are eating food from the side, that means you are troubling both of them. You are doing a good job. You are walking the right path. There is a problem. When you say things from one place to another, like I saw this in the morning, I forgot the name of another senior journalist. So in that, it is said that it is being painted these days. Darbari media, Godi media, Modi media. If such a thing is happening, then it will be painted from one side. And if you are not doing it, if you are painting from both the sides, then that is also fine. Sometimes stories are so strong that you don't need to do anything. You don't need to give your opinion. I asked a big question to Sonia, if someone had a second question. I would like to appreciate them. It was a very good question. In fact, it was a first question. Talk shows or news, news or views, it was such a question. We are the same. 15-20 years ago, when these views started coming, big politicians started sitting in TV debates. I remember as a reporter, I am talking about 25-20 years ago. I have been in this profession for almost 30 years. I am talking about 1998-99-2000. The Prime Minister used to come on TV. The cabinet ministers. We used to sit in the North, South Block, and the ministers used to say, that we should go on TV for half an hour, or in the prime time, or anywhere else. And in front of them, if you keep the condition that in order to counter it, they would be ready. They were not afraid that they would make my live debate. Now it has turned upside down. Now it is not like that. Now you cannot even imagine. Now the situation is that one party sits and it was a shame that after he left, he would say, that you should make the other party sit. Or it happens that you shouldn't make him sit. Let one party sit. So time has changed. And I was talking about the live debate, the TV shows. For that, we should all look inside and see that I am on the side of TV, and I am talking like an audience, like a viewer. We have given an easy way to kill good journalism. We started enjoying it very, very much. We as a darshak, think about how many mistakes you have done for such a thing. Why didn't you like good journalism, ground reports? And you are sitting with two or three people who are talking on the right side of the topic. They don't know that the debate show will end in 18 minutes. I have to spend half an hour and 18 minutes sitting in this debate show with this mindset. They don't know how you are doing it. We let it happen. We appreciated such shows. We did such things. It is possible that some people are sitting in the room who forward such clips. They saw it. So how did they save it? What did they say yesterday? What happened yesterday? But the TV is the same. There are so many people. I am not calling myself a 5-star. We are on the same number. We are in the culprit number. You are not ready to be yourself. Think about it. Because as a darshak, as I am saying again, we let it happen. Now we are getting used to it. Mr. Sonia has said very well that the easiest way is that you spend 2-3 hours, on news channels, to have a debate show. What are you doing? You don't even have to send an OBI. Your cameraman is sitting in the room. You send the zoom link. You take the zoom link from here and send the guest. The same light, the same face. It is visible in your window. Now it has become so easy for us. What is the phone? Sir, this is the topic. Your time is up. Okay, I have sent the zoom link. In any corner of the world, you are connected with the zoom link. Our job is that you have forced us to do so. You have made us a priority to do bad journalism. By seeing this kind of show and increasing it. We are in this situation. I am repeating again. I am the culprit number 1 but you are also the culprit number 2. Think about it. Last week, there was a report of a women organization of Sikki. 3 or 4 days ago. If you tell me 1% of the people in this situation then it will be a big deal. But if I tell you who left the party and where did you join and why did you leave and what was in the state then you will know everything. You will know everything in the debate show. In the report of Sikki this is a very important data for our country and we need to work on it. I want to underline this. Such reports and such journalism do not come to light now. I am talking about Sikki in some media organization. Sikki's women organization surveyed between the women of India and said that the women of India who work at home, taking care of the people, cooking, taking them to school, cleaning them up. If we get a salary if we give them a salary then the GDP of India will be more than 7% to 12%. Then we thought we will think of such reports. We all will go to the women and get them to work. We all will order them. I don't know how much everyone helps them. But is it necessary to give such reports in time or time to be empowered? Or is it just saying that the women of India have insulted the women and the women of India have insulted them? This is not going to work. These are tits and tits. These are small box items. The real studies are going on and the work is going on and the reports are not going to work. Why? Because there is no evidence. I sell this show and 70% of the work is done. If I show two tits to women and they say that then it will be 70% plus. This is also a problem. If I am doing a bad journalism and I am thinking about it then I accept it. Have you drawn my attention and reminded me of what you should do. That is why Kabir's famous and Nindak's famous I would like to tell you all that you should always teach me and tell me and think about when you can go on the right path. We should all think about whether we are all satisfied with our life and whether we are satisfied with what we are doing and what we wanted to do that the environment around us and the situation around us is that we are going on the right path. We will be able to achieve what we thought in life. Everyone will have a new dream that after 5 years, 10 years or 15 years we want to see ourselves whether we are able to live in that environment or in that atmosphere. Living in Delhi and sitting in a hotel and thinking that I might not be able to do toilet. When you go out and go 40 degrees to 45 degrees you will not get water when you get cold you will have to go 50 degrees from Delhi. You don't have to work hard. We are able to give them opportunities. Who will do that work? We have to do that work. And to do that work you have to keep a check on yourself whether you are satisfied or not. And until there are no check in balances in our life until then we will keep moving forward in this simple journalism that it is very easy to go to Manipur to report on women what was happening in Manipur for that we need your power we need your backup we need your help if you want to see a good journalism it can happen from both the sides how do you see the story Sonia has said that I will take last 2 seconds I will take 3-4 minutes Thank you We should think whether we can do such work in the coming time as a journalist as a student of journalism when we go after 5-10 years after 20 years after 30 years then we should go easily that we have done a good job we should not remain as a spokesperson the problem is to become a spokesperson the questioner is being raised in a tough house so if I am asking and both of them are asking me a question then I would like to thank you so much Thank you so much Sir, we should be very grateful not that Thank you so much and many people say a lot from the perspective of Rakhna Agit we have space for one question someone wants to ask please pass on the mic somebody over there we just ask for one question please give it to them over there one question Greetings As you know this is the leading publication of the leading news channel of the new red team so when your speech was going on you had talked about the 983 World Cup NDTV and CNN both of them used to go for sports they used to do sports but now both the channel and the channel that was a little too much it is completely different so whose fault do you believe sorry tell me your name Mr. Laxmikanth Tiwari I am showing you the mirror sorry you are not seeing NDTV India if you see NDTV India then the amount of sports we do even today when the IPL is going on at least 4 shows 3-3 shows every slot morning, afternoon, evening prime time 6th episode is dedicated to cricket but it is not just cricket in which India does good no matter what whether it is a game no matter what I cannot be proud of this because it covers NDTV I cannot speak about others you have also mentioned news 18 news 18 is my past I have worked in 5 channels after that what is going on it will not be good for me but sports is being shown there is a problem in sports copyright issue all the sporting events that sports have copyright one second footage because you are in audio visual medium if you are not showing how Chakka Wara Virat Kohli has done his importance you still have to show pictures those are old pictures so this is a big challenge that the viewers who used to get analysis on sports they started getting it on sports channel so it is not necessary to watch news channel but even after that because I think if one person sees cricket or sports then I should cater to it if I cannot do 24 hours then I can do 1 hour in a day we are doing it delicately thank you so much that's all thank you so much thank you so much please request you I would like to call director of event marketing stage give it up for ma'am ladies and gentlemen thank you thank you so much thank you thank you so much alright fiery conversation right over there yes we have a panel discussion right now I will give the team over here sometime to talk the setup in the meantime I will announce the topic for a few the topic for the moment for this panel discussion is beneath the surface how TV newsrooms function smoothly in high stress environments I will repeat the topic for you all once again let's beneath the surface how TV newsrooms function smoothly in high stress environments and before we get started with this one I request all of you once again to please kindly keep our phones in silent mode we are hearing some vibrations and phone ringing noises which I believe was a source of disfaction for our speakers so let's ensure that doesn't happen once again I request everybody to kindly keep our phones in silent mode and also send me a kaha this is indeed a social media so please keep taking as well hashtag at the right ether that is the hashtag especially on twitter if you are asking please use the hashtag hashtag E4MNewsEx that is the hashtag for the day and I believe we are sorted with the panel topic I will announce again also if you are trying to call on stage the speakers and the moderator please give it up ladies and gentlemen we are seeing one of our senior journalists Profilakumar Mishra, times now Nafbalat Sehseria individual we have founder and managing director from NetValue Media and the session is going to be more great but I am in preparation to send a shout out for me now in Shah Rukh Ali Piyan they talk about Zorsi when I say Zorsi I request all of you back to engage in Zorsi thank you thank you thank you thank you welcome to this forum we have сanadan Pandey his media has long been the founder of NetValue media managing editor we have persine munawar he has also his media has been winning for a long time he is the poet, poet, writer my name is Profilakumar Mishra the people who are working in the Guest Co-pon who is the CEO So you all have to do a lot of work on this. Our topic is that the way the technique is used in the media is very quickly started. Newsroom has a lot of work. So how do we work in that situation? What are the things that have to face them? First of all, I would like to show you the show with you. So how do you see these things in the media with the influence of technique, which has a lot of challenges on men power. Good afternoon. Thank you, Anandji. I am an advertising and marketing professional. Anand, you asked about the other panelists, who are the leaders of the newsroom. I am a media practitioner. I believe that the work of any production is very difficult. Before that, we are commenting or whatever you are saying. And no matter how much you prepare, no matter how much schedule you are planning, but there are incidences there. Challenges are coming every second because you are handling 24-7 events. As far as I know, because I have handled the stage shows, you keep on saving accidents. Since the technology has come, different types of technology is being used in every newsroom. So the people who are working on it, it is very challenging for them to adapt. You move from one news channel to another news channel, when the company updates its technology to a new channel, it is very difficult to adapt. And during that adaptation, it is very difficult to handle the technological challenges. And as far as I understand, the entire news production department is based on your skill, experience and discipline. You believe that the content you want to do is your greatness. So these challenges will always be made. Technology keeps coming. Keeping people disciplined and trained. I think that is the biggest challenge of the channels. And every news production unit needs its own people. We are always training them in a regular interview. And keep them busy with new technologies. So its production is always good. Yes. Now I would like to share my thoughts on this. Thank you very much. Thank you very much. Thank you very much. I am not a criminal. And I don't know what the future holds. I would like to say that I am not a criminal. And I don't know what the future holds. I have a child in my youth. I don't know what the future holds. I am a journalist. If you are working in the media, you are working in the media, you are working in the media, I am a media advisor. People say that they work like a man. They work like a woman. Every time they have to be in charge of this. Every time they have to be in charge of the news. This pressure is very simple. People say that they work like a man in the media. Don't let your face be with us. There are many ways to stay at home. And the biggest pressure is on the screen, which is a channel, which is your favorite channel. There is a news from your channel. The biggest stress is that it becomes silent. And it moves to the other side. There is a lot of stress. But this pressure is... I came here in the morning to talk to my professor. I said that in some of your courses, there is a lot of stress on the journalist. There is a subject like that. There is a chapter like that. There is nothing like that. He said no. The one who comes to the media, the one who has seen the media, who has seen the news, and the one who has a good dream. The one who comes to the media and doesn't get the assignment, he says, where are you? I said, stay here. I said, stay here. I said, stay here. I said, stay here. I said, stay here. I said, stay where you can. These are very important topics, and this is the pressure. But there is a lot more pressure. There used to be an information about Delhi that we have got in the morning or a week or so before, requested by great leaders that already have news. This is full of planning. There is a trial that There is a judgment of the code car, whether the judgment will be in yes or no. If we prepare for the first stage, then it is in yes and it is in no. Then there is a little less work in it, with the graphite scale, with the run-down, and there is a little less work in it. If we do a lot of work on the same planning stages, then it should be prepared for the first stage. The first stage should be prepared for the first stage. The guest coordinator is very responsible for that day. For that day, all the guests who should be on his channel, he has marked them, he has to talk to them. What is the policy of that day? It should be prepared for the first stage. So that someone doesn't have to back down for the instructions. And all this is done by the team leader. If he has the strength to take the stress, not to disappoint, then he depends on the team leader that he takes so much stress on himself. Look at the news, till the time you are in Chilla, till the time you are in Suresh, till the time you are in Vrindavan, there is no doubt. There are times when there is a shortage of such opportunities. There is a lot of work going on in Chilla. All of a sudden, someone is talking to someone, a big leader, and he is talking to us on live TV. After that, all of a sudden, where your reporters, your helpers, they have gone and sat on their own. Now it is important to bring everyone back, there is a lot of work going on there. All of this, if these are the first time stages, like we launch satellites today, if there is a launch like this, then all the work will be done by the team leader. And in the current process, we will find out what kind of talent is there, what kind of talent is there, what kind of stress can it take? What kind of stress can it take at this time? What kind of stress can it take for this Britain, for this North? If we have to deal with all these things from the beginning, and if we have to deal with all these things from the beginning, then everything seems to be very easy. But it is not that easy. We have to find a way to do it. I have not seen my content yet. In the night, the team leader, the editor, who is responsible for the whole channel, he is also responsible for his work. Until he is with him, look, we have a group of people, this is a group of people, but it is very difficult for everyone to handle it. Because the same day, the same day, the same day, the same day, the whole team is responsible for it. There is a lot of stress in its whole life. I believe that if the team leader is good, the team leader controls all the stress, all the tension, and puts all the pressure on the team. And he keeps planning all the things. So I believe that he needs a lot of stress. There is one more thing, when we have a lot less, sometimes it is cost, the work alone is not done. We talk about alcohol, we also take other work from alcohol, we use multi alcohol, then all the work you need from one person Now it has a stress. Family life, food, and trust. It stays in this class. There are problems in the house. There are issues in the house. Like I said, it works like a forge. So, you get a forge massage. There are a lot of issues in which you don't get a massage. But here, there are a lot of issues where you are worried because when you want to sleep then you have to remove it or you have to stay with it. You have to do this. So, there are a lot of these issues. We have to try to to do a lot of things. There are a lot of stress. There are a lot of stress. There is a chapter on how to get rid of stress. And how to get rid of the stress. So, how to do stress management and how to do the physical analysis and how to get rid of the stress that I am talking about. How to get rid of the stress and how to get rid of the stress that I am talking about. I have also seen that time to time there are a lot of such issues where you can get rid of the stress. And I believe that the problem is that you have to put pressure on the patient. But if you have to do it that will take place so that the patient will get rid of the stress. Thank you. I would like to involved Mr. chapter as Mr. explained this will be a lot of stress but the stress that there are the connectors. For example, there is a budget for brother Malhi or there is a big party meeting and he is going I'm going to tell our viewers how the guest coordinators feel in the newsroom and what are your experiences? The role of guest coordination is very important. If our team leader is good, such as I'm in Nubahat right now, my team leader is Mr. Navika Kumar, he is clear that what we need and what we need, he gives us the first instruction that we need this and that. He knows who will come and who will not, he knows everything. He tells us and we implement it. If there is a clear editing chip that I have always got, even before it was in other channels, then you don't have any problem with any work. There is clarity that you have to do this, this, this, this. He will not come, he will come, he will come. And what I have is that I have been working for 25 years and I stay in the office for 15 to 12 hours. If there is a problem or there is a plan A, plan B, and plan C, I am always ready. If there is a budget, if this is not going to happen, this is going to happen. If you have this clarity, then there is no problem, dedication is very important. Sometimes you just say that you are a product, you are always ready to work with it. This is happening right now, it was not happening before. We try to stay in the best of the best in our minds and that is our thing. I would like to ask a question in front of Janardhan. For now, there are a lot of discussions regarding TV debates. At that time, if you are fighting in a TV debate, then you have a lot of fun. But if there is a ground reporting, then you don't get a chance. They have a lot of fun. When you look at TV debates, there are a lot of views on social media. What is your opinion on this? There is a category of news. The whole world does not watch it. There is no audience of the news. In the last two decades, there used to be news in newspapers. There was news without noise. There was news and news because in audio-visual media, there is no news without noise. The impact of that was huge. After that, the news became GEC. The audience has grown a lot because the audience has evolved a lot. We do data analysis from the media. We think that we are fooling the audience. The audience plays with us. The audience consumes our data and leaves the rest. In the last decade, the audience has evolved a lot. The audience has grown a lot. The audience has grown a lot. The audience has grown a lot. This is not my perception of the market. This is a fact. It seems that what we are selling is being sold. Our Hala Gulla is being sold. Our wrong news is being sold. Our sensationalism is being sold. It is not sold. There is a time when it goes away. I am giving an out-of-context example of Rakhish Awan. He is very popular. But Amitabh Bachchan and Dilip Kumar and Shahrukh Khan cannot be made. There is a time. I would like to say that according to the consumer, the consumer will gradually filter it. The hold of becoming a GEC, becoming a comedy channel and becoming a sensational channel will gradually backfire. The channels that were selling these things, after going far away from the news, will be forced to come back to their place. The audience will bring them back. The audience is such a large audience, it is a country of millions. Some people like it. But it gradually makes you reach your place. If someone is working with the leak of the news, the market will bring it back to the news. Otherwise, it will come out of the market. Many people have gone out. I would like to take a question from you. How can you reduce the stress? You have told us a lot about your TV experience. You have come to know a lot about artificial intelligence. The Prime Minister also told us a lot about deep-fake. We have an advantage in digital. If you post a video or post a news, it will be deleted. But it is not about TV. If you have come across fake news by mistake, or using artificial intelligence, using deep-fake, if a statement of any kind has gone wrong, whether it is the company's mistake or the head's mistake, then a lot of problems are created there. How do you see this challenge? How do you see that we have to break the news? How did you break the news? How did you break the news? What do you think about this? I think it is a good thing. If something has gone wrong, then we need to apologize. We have to get rid of the news from our platform. But if we are going to break the news, then it becomes so difficult from there. I will tell you one more time. There was a TV news channel. I was the head of the company. I asked him, I have often seen that you break the news. But after that, it becomes so difficult. It cannot be seen. How is this possible? I said, whether it is the head's mistake or the head's mistake, then break the news. If it is the head's mistake, then get rid of it. If we are going to break the news, then we will get rid of it. This is all about the head's mistake. If we are going to break the news, then we have to make some mistakes. But if there is a condition, then we have to break the news. I tell you one more thing. In that time, I worked in the administration of the Khabib-e-Palpatra. I have worked with the administration of Khabib-e-Palpatra, who is the head of the company, and I have worked with the administration of Khabib-e-Palpatra, and he has written his name, and he has said that the death of dead dead parts is unen expands and we're going to build all the吃ables by climbing the Flood, that's where it goes. I haveBOB asked to ask from Papak that it was over 96% during this time, and he decided to get rid of Khabib-e-Palpatra I left it in his dialogue. I have asked him to torture us died. This is what happens in the court before the court. I had a friend who was close to me. He told me to come and meet him. I told him that I was going to meet him. He said that he was going to meet me. I told him that I was going to meet him. He said that I was going to meet him. I told him that I was going to meet him. He was all aware that they both were not coming. He was right. Now tell me this. So this was the situation. And I may have said that I was going to meet you. But the problem is that why I was going to mess with you, They were working with the media advisors. And they were saying, what are they saying about them? And they were saying, what are they saying about them? So basically, you get a lot of pressure from the government. You are not saying that you are going with us. You are not getting this field manager. You are not getting this field manager. They were saying that you only have the power of the world. You only have the power of the world. You don't want anything else. You don't have anything in life. You are going to be a leader for a long time. That is why we didn't have such a large number of leaders. But today, they are named. So basically, you are going to be a leader and you are not going to be able to take that stress. If you are doing something bad that you like, then you are not able to take that stress. Sumi ji, you have said a lot of good things. How many times have you been stressed about that? How many times have you been stressed about that? I say that there is the biggest option for the government to revamp the channel. Why have they given us the example? When the channel changes, the channel will go down, then everyone's purpose will be gone. Similarly, you believe in the position of the leader. Why do you do that? Why do you do that? If he is wrong with you, why do you want to use the position of the leader? So basically, when people work in their comfort zone, then they get stressed. The only thing to consider is that the more stress you can have, the more you can enjoy if you are on the team. Your team is so worried. Whether they are proud of their home or not, their mind is also worried about you. How much you are doing, how much you are giving them, what you are giving them, they are still stressed. The more you will stress your team leader and give your team less stress, the more your leader will remain the same. When I told you about my brother, I used to see his laptop. I have seen his videos, they are often different. They are very different, they are showing someone below. Why are you doing this? What are you doing here? There is nothing more than this. You are cutting it. We are doing the same thing. After that, I saw that when the situation gets settled, they call everyone. They say, everything is fine. Very good. This is the improvement. You have to make a decision of your team. After everything is done, you have to make a decision of your team. Very good. Good job. Your team is doing well, but you have done a great job. If you don't get more stress, you will get more stress and your team will be disappointed. If you don't get more stress, you will have more time. Time is up, you have to make a decision. I would like to ask you a question. The newcomers who are coming to the industry, you give them some advice. How can they reduce their space? We will give you some advice. I want to say that it is a challenging thing. If you don't take a challenge, then you have to do something. Then why did you come to the media? And dedication is the most important. This is not good. This is not good. Do what you have been given. And do your own target. You must have seen that once you were in the media, a child was given in Gurgaon. In Gurgaon, everyone started to go to the gas quarters and fight because they were told that we needed it. But money is given to everyone. It is not like that. You have to talk with love and you get it on time. That is why you don't have to take stress. The one who will do the work will have stress. Thank you so much. Thank you. Thank you. Thank you so much. Thank you so much. Thank you so much. Thank you so much. Please stay on the stage. I request Saeed Kasim, founder of Rajputbhai, Saeed Kasim. I would like to invite him on the stage so that he can have a presentation on our guest scope. Let's go to the stage. Thank you so much. Thank you so much. Thank you so much. Thank you so much. Thank you. I will give them some time to get started. Ladies and gentlemen, it has been a great day so far. The first half has been amazing. We have a very interesting keynote session as well. Then we move over to lunch. The keynote is by Nala He is responsible for brand integration, brand innovation, and events along with special shows. He is ready. Thank you so much. Thank you so much. Thank you so much. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. It is said that we are doing something that is very important to the country. And the country thinks that we are doing something that is not necessary. That is the nature of the world. It is said that there is a fundamental difference. In today's history, the Indian society has changed from a wrong attitude, technology and all kinds of thinking. They have almost finished the gap between the two cities, the Delhi-Jassi-Rajdhani. The news that I and you are getting right now is only about the people sitting in the village. That is why it comes to us that you gave it to us. That is why it comes to us that do you have any news about it? If not, then it asks us. And we have become accustomed to walking on a narrow road from a traditional path. But the danger may be for some people as well, which is called TRP. This is the cost of the market. Whether the person who is seeing the crime needs to be seen or not. Listen carefully. If you go 50 miles away from here, then there is a big danger of water. And this danger is going away. We will not be able to imagine that in today's history, India needs water supply after 7 years. And the water supply is ending. There is a village in Maharashtra. Kibriya Bazaar. That village is a sub-continent. It is in Patrao. There is a village in Ahmednagar district. This is the district of Hindustan where the water flows. They used to run around the house. They used to lock the doors. People used to leave the house without water. That man helped the people of his village and the people of his area. And the plantation began. The fields that are called water, which are called traditional fields, were closed by the farmers. And there is an integrated agriculture. There is a fishery. There is a horticulture. There is a dairy. It was done by the farmers. But Kibriya Bazaar is not India. There is a village in Ahmednagar. The one that is most polluted by the water and is happy, and it is a sub-continent village. They used to empty the house and the fire. They used to give power to the people of their area. And the people in the village are the people of Patrao. We have changed the way we live. The people of the village who are standing in front of us, we are living in the village on the day of the fire. I don't know how many people are here and there. What is the solution after two hours? What is the meaning of the solution? But the survival of a village is changing. Many people's lives are changing. Our hero should have been there. But we don't believe it. We don't get it in PRP. What is the solution? I get less than 70% of the average PRP of my channel because I am a person of the world. And the person who is a person of the world who doesn't listen to the people of the village, was saying to the universe, do you have any solution? Why don't you do it now? You won't change. But we have to change. We are not doing it for you. You raise the question to us. But you are a person of the world who doesn't listen to the people of the village. In this country, there are 135 power plants. There are 135. There are 125 million plants which are kept for 40 days. And the power plants that are in the village, they are made of coal. The total power plants are produced from coal. Coal is still in the original condition. You have to lower it as well. There is a lot of crisis. In the morning, there was a 20% increase in electricity consumption in Kerala. There was a 20% increase in electricity consumption. There was a 20% increase in coal consumption. To complete the commission of coal, we have to use a C1 of coal. So if we lower it, what is the alternative? There is a village called Dhanavad. Nobody knows. The village called Dhanavad, was a land of Lakshmanpur. It was called Laluksaadiyad. The area of Bihar used to be covered with coal. That is why it is called Dhanavad. And 100 kW of coal per generation is the lowest dependent. In fact, there are small industries in the area. That is why it is called Nitin. We don't want to make it. If we don't want to make it, then why don't we? Similarly, if you are coming to Sunamila and you are coming to the banks of the ocean, and you want to come, then I will have fun. The basic nature of Bihar is the nature of the world. It is to enjoy. It is to understand, to understand, to live, and not to find a way out. It is 140 kW. I am a farmer, and I am bringing all the things from here to the church. This is part of my show. It starts at 8 p.m. and it doesn't take long. I only talk for an hour. The producer knows that there will be visual, there will be graphics, but it is not necessary. We have come into a discussion that doesn't go on, but it keeps on going. It is about death. Death is not about how many people die. It is about the cycle of death. It is about the number of people who die. It is the game of life and death. It is about the nature of life. We all are trapped. So, the people of Sita are swinders. They are very good people. They do charity in the field. If I don't have time, I will finish it in a few minutes. In four parties, the people of Vihar, the people of EP, in four parties, God's blessings are earned in 30 to 30 months. Because they have done it scientifically. For example, that man earns 7000 to 75000 rupees a month by buying his vegetables. We don't have any swinders. In this country, you eat a lot of farmer's food. There is a shortage of MS. It is said that there will be a lot of farmers, but it doesn't need it. If the country is given a land where farmers can buy their vegetables, then it can't be a farm. For example, a friend of mine who used to work as a farmer, he used to go to the farm of Makhanah. He used to work in the field. He used to work in the field. He used to work in the field. He used to work in the field. He used to drink tea from the river. He used to meet his people. He used to go to the village. He used to save his life. This life can be a blessing if the people of Sunilat are able to make their own land. We are not. I don't say that we should go separate ways. There is no right on anyone. The last person standing on the ground, he is making his own land. Does he come to the country or is he responsible for the land? There must be. The question of power is not the power of the person. But where are your perspective on the people or what is their family? And how much does the people are accepted by the people or what kind of people do they have? Kashmir. After 3070, a father came. After 2019, what was Kashmir? The changes in Kashmir, the way they are changed, the more they are changed, the more they should be shown to the world. I am not talking about any government or government. But if the decision is taken and they are affected by the land, and you see the changes, then it should be mentioned. In North Kashmir, the highway is going from Uri to Uri, from Srinagar to Malaam Lavani. The road to Uri is going towards Malaam Lavani. Malaam Lavani is becoming a stadium. South Kashmir is going towards Malaam Lavani. There was no place to keep each and every one of them. Today's history is very important. Don't you have any problems in your hands? But we don't have any problems. We have a question. We have a question about how many hours can we cut and how many hours can we do wrong? How many people in Kashmir can do wrong? There was no land to keep each and every one of them. My number was saying that it was from 1926. I was in Kashmir and I was in Maharashtra. And I was also in Mazar. Today, I am in Kashmir. I am not in Kashmir. I have never been to any country in India. I have never been to any country in Kashmir. But I have never been to any country in Kashmir. The world change in Kashmir is the result of a decision made by India. It should be shown to the world. It has changed a lot. That's why people can change with the change in India. They have their own questions and needs. They like it. If we don't understand them, we don't understand them either. We will go and play our tiffin. They will come and listen to us. They watch TV. The world has come here. They will come and watch us. If they don't like it, they will come and watch us. They will come and watch us. They don't know what they are doing. They can't understand what I am saying. They will listen to us. They will listen to us. But if we go back, we will do what we do. It would be good if we change. In the end, people say, if you live half of your life, you will die. If you don't die, you will have a lot of trust. So according to you and our change, I don't have a lot of trust. That's all I said. Thank you. Sir, you have done a great job. I think we must all praise him for his beautiful voice. It feels like honey. I feel like listening to him. I don't have time unfortunately. But thank you so much. I request Mr. Jannar Dhan Pandey, founder and managing director of NetValue Media to kindly come up on stage and give him a token of appreciation. Give it up for him. Both of them over here. Thank you so much. Thank you so much. Ladies and gentlemen, the event is going really well and smooth and it's important that we thank our partners who have supported us right from the beginning. Our partners, it's like, you know, impressively, I think it's important that we support them and the big brilliant so far. Our partner, true star, associate partner, Vistar News, probably the only Vistar sales, Vistar News, your own channel. Can I please request the team to kindly please believe this all of us? So, this is going to be So, this is going to be So, indeed a delight to sit amongst all of you and quite a fantastic unique here to have and you know as it is said that amongst the biggest mass aggregators, cricket and elections are the two big properties that bring masses from across the country together onto one event and both these events actually stretch over between 40 to 90 days. Now in this particular year, both the elections and IPL are happening side by side. So in such an amazing year, it's just phenomenal to have an imminent panel starting with the forever young Rajiv Dubey who consumes only darker health products. He used to look like this 20 years back and is amongst the biggest advertisers in the TV industry. Then another very, very, very dear friend of mine, Deepali. So while what she does and wields power in the corporate circle, she runs a podcast called CEO being CEO with Deepali. So I haven't yet qualified, but I'm waiting for that day. She ever since she started as a young professional at Tata Motors, she's just been driving up her engine and now she's at the helm of the CK Villa group. So fantastic to have her. Then we have Mr. Kohler. He runs a group of industries and is an illiterate consumer and is the only one on the panel who has yet not sent me an arrow. So we're going to try that over the next half an hour. We convince him and we'd like to know his views about this. And we have Mehraj who is, I think, amongst the only four or five people who've had the unique ability to play both sides of the news spectrum. So he's been a part of the business side. He's been a part of the editorial side. He understands the power on both sides and the challenges on both sides. So with this, I promise you an amazing panel. And after this panel, we look forward to a very strong Q&A. So as I said, I'm going to take this discussion with the power of live content. As all of us know that there are things that you can wait and watch. If you missed it now, you can go back and watch. But live content is not like that. You have to watch it when it is unfolding. And therefore, in the advertising fraternity, there's a lot of premium. There's a lot of attention. And it goes beyond reach and frequency into actually delivering impact for an advertiser. So I'm going to push this question on to Rajiv, who's amongst the most intellectual friends and people in the fraternity. I know. So give me an idea of how he used to look at news earlier, the journey of news. And now that we become all-time live, we've connected to you through TV. We're also connected to you through apps. We're connected to you through social media. How is that journey changed? And how is the advertiser interpreting this change of journey in news? Hi, everyone. I hope everybody had a good lunch. I still can hear some people eating. Good for you. That's not eating, by the way. So finish soon. Yeah. So another big senior of I still go. And we had a long journey, like you said, young guy. He's been the youngest amongst all of us. And all this serious information, data, like, I think the data, keep sending new data and keep flooding with data, industry data. And you learn so much from him. We're not the first time he's sitting on a panel like this, like been module night, like with the Italy and with that as well. Sanat, we're meeting for the first time today. I know I will be just discussing on the sidelines, how is the discovery of news happens to a consumer, right? So if you are, if you look back 30 years back, you used to discover news through a newspaper or say there's to be one news bulletin at nine o'clock, one is to sit and watch and used to understand and discover what is happening in the country versus today, you know, your news is on the go. So you have a pop up on the screen every second, every minute of the day. If something happens, you don't have to wait for your friends to tell you what's happened. You immediately get to know. So that's the first step of creating the news to a consumer. Then what happens is that day after you want to read a form on your bias, read a form on your the thing which you've learned, you go back to television, then you start watching news on television. And thereafter, you know, probably you would like to listen to the debate at times and sometimes you don't. You basically, then one tries to form an opinion about the whole thing. So where does the brand put in and where does, say, advertising Netflix, you know, so that's where we come in as an advertiser. We try to be there wherever there is a, say, a best opportunity to buy in the sense that the most number of viewers present. So journey is long as a news provider, as a news channel, a news provider one has to look at how does the consumer journey maps up and where all, say, advertiser can fit in. And for us, advertiser is one of the most, the most is that every who I spend should be given to some business for us. You know, that's the only thing which matters for an advertiser, nothing else matters beyond this. In short, that's what I make sure. No, that's very well articulated because I think that's where everything starts. I think we're all chasing the consumer whether as a product or as an advertiser. So that's a great start. Rajiv, thank you for that start. And I think we'll take it from there. And over to Dipali, I think the journey is, you know, the starting point. And therefore, you know, like you have a journey on the consumer side, you obviously have a funnel on the media planning side. And news does come at some stage in the funnel. So what I'd like to understand is how was it previously? And how does 24 change things? And how do you actually at what level does news come? And then how do you pick up the ones that you want to invest on? Really, first of all, thank you. And I might just start a podcast, which is being COO with Dipali Nair for your sake. You know, on the question of the selection of media, what I want to share is as an advertiser and Rajiv would agree with me, it's become far more complex because in the good old days, you know, 30 years ago when I started working, it was simple. There were, you know, very few channels. The media fragmentation was not for the level that it is today. And you understood your consumer hearts extremely well in terms of where they were spending time. And then you actually worked with the media publications, be it print, you know, be it TV to say, okay, how can we create impact properties apart from the ROI, you know, the day-to-day ROI numbers that we were looking at. Now that as an advertiser has completely morphed into a completely different game. And let me just paint a picture for all of you. You know, today, for example, at the group where I work at CQBella, we are trying to talk to couples who are dealing with infertility on one side. Okay, then you're dealing with nascent and plumbers because we have pipes that we sell in our businesses, you know, how to get these influences to know about the pipes that we sell, the putty that we sell, the cement that we sell, you know, we're also talking to automotive, you know, we also have a lot of automotive components we have, you know, in the largest automotive business cell, which is NBC bearing, which is where by the way, we find that, you know, after digital news do very, very well. You know, our surprise, what is interesting and why I'm giving you these pictures is surprises keep coming to us every 12 to 18 months whenever we kind of look at what's working, you know, 24 months ago, we would have been surprised to say we would have thought that, look, TV, Ajta and TV news would do very well with this, let's say the socioeconomic class that we're talking about, which is, you know, plumbers, repairers, automotive, you know, component, you know, retailers and the trade, you know, community. But we're finding that a lot more of that is actually moving to digital news. So news as a genre is still extremely popular with this set of people, but when we're consuming the news, now, whether that is on YouTube news, you know, whether that's on apps, whether that is on links that are getting sent to them on WhatsApp is further fragmentation, you know, that we're kind of, you know, looking at. So one is you may buy into the genre, but which platform do you buy into that genre itself is becoming an issue. And you know, the other thing is this, you know, free to air channel thing. So when you mentioned IPL and news, I think you yourself are saying that that's a major difference, right? The people who are consuming IPL on certain select channels are very different from people who are going to consume TV news, you know, which is free to air. And you may not, you may think of only IPL and, you know, TV news is a genre that we need to look at. But in my world, things have become also very important, you know, a lot more fragmentation on the film opportunities that are available to us. I'm not talking about cinema, but I'm talking about, you know, what's happening once again on digital channels and on, you know, TV channels. So the genres may remain the same, but the further fragmentation that has happened on account of the platforms that is available has made our job extremely complex as an advertiser. Now that's just on the numbers. The number two issue now is how do I do an innovation? How do I do that impact property, right? They're not female and that's where I expect the media channels to come up with ideas, you know, just doing, you know, so the brand on the laptop or, you know, the inside studio branding, things like those are all now, you know, tricks of the trade which have been seen before. What's new, what can be done for a brand which is very meaningful for my brand to become memorable is an area that I find today that I think we struggle. I'll leave it here for a moment here. So two things, one is fragmentation of platforms, even if you buy into the genres. And second is how do you impact an innovation? So the pollators went on to prove what I sort of said about her in the introduction. So you can see how detailed her analysis and control over the subject is. So she's actually put forth two very important points and therefore they in a way reflect very importantly for publishers and broadcasters like us that is very important to be an omnichannel brand now. So if you're a brand only on one platform, chances are you're going to lose the consumer on any other platform and therefore the only way to keep him engaged is to be present everywhere. So over to Sanath now. Sanath, you're looking and you're coming into this fold recently and you're now looking at expanding your brand and starting to spend on advertising and looking at news as a genre and therefore it's far more complex than people like us who entered about 25 years back. Now there is news like the Pali said, like Rajiv said, there are different points in the journey. There are different ways. So there are various parameters. Now there is news which is perhaps chosen for another reason. There's news which is chosen for maybe say co-trust or credibility and then obviously ROI on digital and ROI on TV and reach numbers are different. So now coming in new and fresh, when you look at this genre and also in the year of elections, how are you looking at this whole thing? How is it panning out? Is it perplexing or have you been able to make sense of this? So talking about the new trends going up on, this is a very important year as you mentioned that we have the IPL to the people in the world coming in. We have the general elections, perhaps the biggest festival of democracy, we have these two elections coming in. This is a very important year in the Indian media industry. Talking about revenue, the revenue will definitely increase because the relationships are increasing day by day and it will definitely even more increase to get what's happening on one with the war happening in Russia, Ukraine and Israel. I mean, I can't go to Israel and see what's happening. So I will put on your new channel because you have your own channel. We're building life from Israel all from Ukraine and which gives us the capability and where's doing. I have been working in my company in your channel so that I work with audience to watch my brand on your channel and I can get some visibility from that. That makes sense. So good luck to you and we'll obviously help you plan your media. Miraj, I'll have a little question for you because you saw sad on both sides. Now, when you're actually seeing the class of the titans, which is IPL and there is election, so there's a little bit, I mean, there is loyalty on the teams you follow in IPL and there are some new teams which perhaps don't enjoy the kind of loyalty like Chennai or KKR Hoot. Whereas in contrast, when you look at elections, the decision you're going to make is actually going to decide the quality of your life for the next five years. And therefore, on a journey or on the editorial side of the media business, the pressure is going to be a lot more. And how do you handle that? And to what level would the quality of news, being on the ground, trust, credibility, how do you build that so that you actually stand out in a market that's fragmented not just across platforms, but also I think within TV, you have over 200 channels viewing regionals even more. Thank you. Thank you for inviting me and giving me opportunity to share my thoughts. I think 2024, yes, we all have been looking and waiting for 2024. And I think a lot many among us thought 2024 will actually take away all of our problems and perhaps we were so excited since 2022, 2024 about so many elections, etc. And allow me to speak my mind, Vivek, but I think 2024 is actually not doing that job because 2024 is very predictable. And news is all about being unpredictable. So I think it has taken a bit of an excitement away. And I think 2024 is definitely in that manner going to be a big influential year and it's going to have influence over all of us of what we think and how we do and how we handle TV news because it will force us to rethink and reinvent ourselves because I think even before revenue product and perception really play a big role. So advertisers perspective here and audiences perception about us in TV news, I think we've got a lot more to do there. And it doesn't mean that we haven't done enough. I mean, at least for me, TV users put food on the plate for last 23 or 24 years. And so I have a lot of regard for people, what they have done and what they intend to do. But also we need to sort of sell the power moves to people who are willing to buy a little bit from us. And for example, let's say, I just mentioned that reminds me of his interview of Prime Minister Modi. And when he's asking about his health and Prime Minister Modi is talking about what his doctors are telling him and that he's not sleeping enough, the kind of engagement that gives to the audience is not measurable in terms of frequency or reach or something that you know, typical advertising buyers are actually or the creators awards that were done recently, the kind of engagement is created on social media. So I think there's so much more with news media if only we could talk about it and highlight that fact that, you know, the utility, the emotional utility that it gives to audiences. And of course, all of it has to be beyond politics. So I think 2024 is going to teach us this big lesson that sometimes politics is so predictable. That's the politicians job they've done well and they probably make the results of 2024 predictable for them. And so now it's it's news channels or news TV news is turned to make it more more, you know, worth waiting for that nine o'clock or therefore 10 o'clock. So I think that's a lot more work needs to be done. And I think perception wise, advertisers to demand more than just, you know, appearance and visibility on TV. And like you just touched upon that fact, and I've been a big, you know, sort of advocate for that fact that people don't even remember now where they watched news, what was it TV or was it digital? I think we for the sake of accounting or for the sake of team, you know, team building, we say, oh, this is TV, this is digital. I think what we've done in past, let's say, if I count last 25 years of very flourishing TV news media, what we've done is we've built great brands. And now these brands have to go further stretch themselves and find their next orbit. So that's what I think. That's a good plug next to orbit. I want to say something. You know, taking a cue from what Mehrad said, there was a point of time when Hollywood movies were just movies, but then they became huge merchandise and marketing opportunities, you know, to make money for the producers and also to create excitement for people. Sports events that happened, sports events at one point of time used to be just the news events. But you know, sports events then became spectacles and that again happened, you know, in America. In my lifetime, you know, elections at least, got a flavor when sephologists come in. I know the term only because of, you know, the election analysis, you know, that got done. So that was something new that happened, you know, to the election news. But Mehrad is saying the way I will also say and make this appeal is that I think somewhere TV news have the opportunity of reinventing how elections are reported, you know, in a completely different format and creating a very different experience which perhaps can bring the attraction back to TV news and maybe they do something which is either in the Omni channel version like you're talking about or it is something which is uniquely TV and cannot be replicated on social media. That opportunity exists, what that is, I will even answer. That's very poignant and fantastic that Mehrad has already pronounced the word it for 24. And obviously, he told me three months back that he was going to jail because it's nothing uncertain, as he said. So now moving to Rajiv, Bali gave us a very good sort of glimpse into the future. And in a way, you know, she's not said it in as many words, but what she's saying is 2024 is not going to come back. And if news has to do something, then the time is now. Now we, you know, as news players, we know certain things, but you know, we've sort of not been able to communicate it to advertisers like you and, you know, therefore, to some categories with not, you know, so very relevant. So my question to you is how do we now use the 2024 opportunity to not stop at the election cycle, but make this revenue a little more permanent? So there are things that are permanent here. For example, I will reach to 30% of the HSM, which IPL will not, which is free dish. Pankaj, correct me if I'm wrong. So around 30% in HSM will be free dish. So that is something that that is uniquely news. Then, you know, today if you go by search volumes, the search volume of keyword Modi is far more than search volume of the keyword Virat Kohli, for example. So there is this, you know, real interest and also for this time, you know, it's a little more lengthy period. It's started on the 16th of March when they were announced and it's going to finish around 16th of May. So I'm taking another week forward from 4th of June, where, you know, the counting day comes in. Now, how do I make it so memorable for you and how do I create so much value for you that I start enjoying the kind of, you know, the premium or the guarantee in a media plan that today they say, for example, an IPL does. So first of all, you know, advertisers should continue to advertise, you know, on a genre. So but you know, you should spend enough money to have the impact felt. So what happens is that if I just look at one event, election, for example, you know, I'll not do justice to a genre like this, like a news genre, you know, which is like roughly about 6% of the total TV universe currently, last elections, it had reached to number 11% 2019, 2019 May, it reached over 11%, reached to a level of 21% share during overtime. That was definitely because Modi used to come on TV every day. And that time, we had measured that if Modi live, Modi speaking live on TV, or in the sense put together, like all 199 news channels put together, used to generate rating equivalent of 21 in that five minutes speech, right? So we found that thing very important. And he said, okay, if we dominate 20 news channels, will it give me at least 60 to 70% of the total GRIs, which are generated, right? He will leverage on that. We kept to leverage it on it on our time to come. But you know, so what happens is they're coming back to election point. So election at time is a time when you would like to increase the rates and you want to charge me hard money, right? Which I'm not going to give you, right? My job is not to give you money. So you don't take money from my pocket and my job is not to give you money, right? So I don't give you that money. What I do is as famous, I give you money over the period of time. I give you money over the period of next one year or two years or three years. So that's what we did last time as well as we didn't spend so much money in elections, but subsequently as 2020, 2021, 2022, we spent disproportionately higher money on news genre, but not in one month, not in one event, but spread over the period of time. Because news kind of is way one. Like, in my opinion, news is reaching out to just 6% of the universe of people right now, whereas cricket is reaching almost 50% of the universe in that period. Maximum hold of 11% 12% right? So it's going to be slow one. So if I spend say 100 crore rupees on news in one month, I'll not get that impact. If I spend that 100 crore rupees spread over the year, I'll, my impact will be much more. So if I spend same money on cricket versus news, what happens? So if you spend same money in one month, you'll get huge impact. It's good for say, sort of kind of brands and from the plan of companies, but from these like us, which have to be on TV every day, we are in a different business, we have to reach out to the same consumers again, again, sell the same product. I want to come to you and say, they took those to you every month, right? So I don't want to just sell it in one month and say, okay, I'm going to come back to you. I'm going to sell it to you every month. So I have to be present on news every month, every day of the year. Just a small amount of time, but that's what my message will be. You know the question, therefore Vivek is back on to the TV news channels to say, how do they utilize the opportunity of the election event to ensure that the six persons starts becoming eight to nine percent consistently? You know, to take the debate further from where Rajiv is talking about. Yeah. Having said that, I just want to make a point here, not all brands have the kind of threshold budgets which are required to be present in IPL. Now, we're looking at it because I have 12 businesses to look after. Some are big, some are small, some have mediocre size budgets. So where you do not have the thresholds to be present in IPL, we will seriously look at the TV news and the election as an opportunity to create an impact. So that opportunity exists. Having said that, I also know that the good deals on election with the TV news are already done. So I know brands have given you lots of arrows already. Yeah. Now, so actually both of you are your experts in your field and therefore you caught this, you say it and demonstrated like nobody else. Because when we see it, we also see the same thing that I also advertise so I've had two ads, I advertise for my brands. So when you go to say you keep advertising on that same soap for about say 30 days, you know, while you're building frequency, but you're limited to a certain TG. But when it comes to say a news event or a sports event, the longer you spread your campaign, your audience keeps growing, keeps growing, keeps growing. And you know, collectively for the news broadcasters, the target this year obviously is to reach 100% of the TV audience. So news can't pitch out to 100% audience in a very short period, you have to take it over a period of six months to... Correct. And also I think while we do that, we also create the spectacles like she spoke about in sports. So I think lately Ram Mandir was one such spectacle which brought the attention back to the ground. And I think we'll have to keep doing more and more. I mean, I talked to a lot of the CMOs, I think what happened on the Ram Mandir one is that I think the broad managers were caught nothing. I don't think they got two to three months to prepare. No, you were there on TV, but nobody actually had a creative relevant to that one. So I really... So what I personally did while I was myself there and I was there a few days before there. So I felt I was over there. And it was like the same thing on television. We were like doing that time when it was coming live. We had prepared for it three months in advance, you know, because we knew the date and we prepared for it and we were there. So anybody who was watching TV said that what have you guys done? So you're one of the... Just planned in advance. No, great. You were, I mean, excellent and kudos to you. You're one of the real advertisers. But when I speak to a lot of the band managers, they say that, look, we didn't prepare. We didn't know much earlier because a lot of them are dependent on them. It's been a long time, Vivek. I also want to highlight how people, a large part of population has also been exposed to digital for long enough. And so now a lot of people recognize the hierarchy of trust that we say, pregnant on TV and then social media. And I think a lot of people are going to come back to TV news for the credibility or the respect it can come on. So that also, I think we're going to see in the next few months or weeks happening. I hope Rajiv and Deepali agree on that. A lot of many audiences after being immersed to digital are now coming back to TV to get that, to see the credible and respectable content back on TV. But what's happening is that digital is getting very lost now. And TV, say a certain section of TV news is getting very elite. So what I see is that real an anchor can come and talk to the audience on one on one basis. So they're like some examples, like there's one show, Masooshanth on Aasthath. There are some shows which are in digital media like there's a channel called Lullan Puli Matsumetohai. So people are interested in that thing. So if still, I mean, good old days when NDTV used to run channels and like every anchor was a superstar star. So we need to create such kind of anchors who could come and talk to the audience and relate to them. So that kind of thing will work always. That's what people will come back to news and news because more premium genre to be on. So I think Vivek, it's not about what has happened earlier. I mean, I missed the Pranay Rai and Dharav Soparivala's election analysis. It's not that I want that back. It is that I think the news channels need to find something innovative and as large as the batch to replace my nostalgia, which this younger generation will get caught on to, which gives us the numbers and the confidence to say, okay, there's something different happening on TV news. I think that is important. The problem of the news is that there can be fake news on the internet and all. Not on the TV news channels like NDTV. There is no chance of having fake news. All I made was news. You might not agree with that news. But if I had that news, people are guaranteed that that news will be 100% accurate. So I believe a conservative will definitely come back to your channel out of the most channel to see that news to at least conform that way. So this is actually happening. This is not the reason. That's very well said. In fact, we run out of time. One of the reasons I sort of chose to be a moderator here was that it will be less pressure. But as I told you, it's an amazing panel and they've ensured that towards the end of this, the owner's lies back onto the news broadcaster to make ourselves relevant and transform ourselves into bigger properties, into more ways of hooking audiences for longer and to actually build our brands in this really important time of elections and to stand out as sort of flag bearers for what is fact checked and what is not. So thank you, ladies and gentlemen and most good-looking people on this panel, including me. And the time's up. So if there is any Q&A, I would like to take it because he seems to be sort of knowing everything well in advance. Nothing seems to be uncertain. Can you give him a mic? You have a question, right? Rajiv, you're going to raise your point on the current period of the Prime Minister. This less of a question, it's more of a comment and a question as well because this reminds me of a conversation that Vivek and I were having during the last big season of cricket. I have a sum total, I won't recall the exact digital numbers, but the sum total of the top five channels, concurrent views were almost 90% of what cricket would deliver. It was last year, I don't remember the exact event and within the article as well on that. But what that really says is cricket sells at about 20, 15, 20, 30 lakhs effective rates, whereas news, the sum total of those five top channels would be a fraction of that. So if you're looking at frequency building, I think it's a fantastic opportunity that you have and brands like Bambu, Seekable as well, the advertisers here. So news is a fantastic opportunity, right? No doubt about it. I mentioned what we've given in RO, but it's on digital news, not on TV news. I have this doubt in my mind at least Rajeev can smell that. Yeah, that news is a genre that exists and works. I think it's also, like I said, very clearly, there are very few brands in the country who have the kind of threshold monies who invest in ITL to be noticed. But then news is a very good genre to be in. So first of all, one is that you slow down, like you keep passing through your digital channels and not be in one channel because news ratings can happen anywhere. And the second is look at these opportunities when those icon, the viewership, which is like Ranjan movie, when somebody significant coming and talking about on TV, like say, suppose there was a pre-speech given by one great leader in the country, he'll probably come and run a lot of ratings. So probably an opportunity, which should be live across all the channels because what happens is one leader comes, says something somewhere else, and that somebody else says interpreters in a different way. If the same guy, same couple of different channels might have a different impact. So those kind of opportunities are always welcome, and one should go behind them. And it's always well known and fast because what happens is that as advertisers, we were told that it was so-so's things would happen in the next two hours. And I was wondering if there was time to put something on air, if you want to advertise. Yeah, actually, so in which way the news comes, that also builds a very strong case for me, Vivek, for at least that five, six bad guys in the news broadcast to come up with some kind of a move for advertising, where we can actually offset a huge amount of kid revenues towards news because they deliver almost 90, 95 percent. And Pankaj that this comes from you makes it even more relevant because I think a lot of people in the audience don't know that Pankaj today actually is company Chrome has the only unified measurement panel. They're the only ones who run a unified measurement panel where they get the TV data, they get the digital data, they can actually remove the duplication and look at an incremental reach of what digital is giving over TV and TV is giving over digital. And also secondly is the only one who's already ISEC enabled, which is a new classification with Taji along with me and we all sort of launched. So thanks Pankaj. I think that's a very relevant point that I'm going to take back with me. Just one thing before you come in because it's very important. I come from the news background. So while he's going to buy multiple channels, I'm going to start using multiple toothpaste. One thing I cannot sort of be on stage and not speak about right from Pankaj to Rajiv and Nepali. I'm not willing to accept news as a low price medium. I mean, whatever the history, what are the pricing so far, that's a step for the related news because we were just talking about the same amount will buy you more frequency on news, but I think news still connects with the elite of this country so well. The masses, I mean, that's a medium that connects with heart of people and minds of people. And yes, there's so much. I mean, it's just my view. There's a perception. I don't think that TV news has got its due in this market or in this country. Thank you. Thank you so much ladies and gentlemen. Thank you so much. I request you all to kindly wait and I'll invite Savita Raj, film producer of Ghosla Ga Ghosla and Jhunthu kindly come to the stage and give them a token of appreciation for one of the great songs. Savita, just please, ladies and gentlemen. Thank you so much. Thank you so much to all of you. I'll quickly request the team over there to kind of clear all right, interesting discussion full of insights, full of knowledge from the industry store has themselves. Now it's time for a very, very, very special keynote, something that you all have been waiting for for quite a long time. We're going to do it very, very soon. A little bit of a minute time for a very interesting keynote session, something that you all have been waiting for for quite a long time, an industry store himself and the master himself, a man who knows it all in the true sense of the term with his vast experience. And officially I declare the keynote over here. We have a very special keynote by one and only Sudeh Chaudhry, Consulting Editor at the Arts Center. He truly needs your introduction, but as you all know, he's a consulting editor at the Indian News Channel Arts Center holds the show Black and White. He started his career in Zee News and then worked with Lifee with NMI Marathi before joining Zee News again. Sir, it's a pleasure and privilege to have you over here over to you, sir. Thank you. Can you please add some silence in the room? Give it up for Sudeh Chaudhry once again please ladies and gentlemen. Bola Baat Karna Khatre Se Khali Nahi Aur Sach Baat Kana Toor Be Zada Khatarnak Hai Phir Bi Maa Koshish Karoonga Iss Ye Jokhim Uthate Rue Ki Hosakta Hai Ki Yaa Se Nikalne Ke Baat Trolling Shoru Ho Jai Aur Baah Saree Cheezan Sunne Ke Li Aur Dekhne Ke Liye Lekin Hum Baat Kare The Jo Mujhe Baat Aya Gya Ki Trust Vishwas Vishwas Niyata Iss Ke Baare Me Hum Baat Kare Hai Aur Jab Bhi Hum Media Ki Baat Karte To Vishwas Niyata Aur Trust Ka Naam Apne Api Aajata Hai Kyuki Hum Jaha Hai Aur Baha Darshakon Ke Trust Aur Vishwas Ki Wajah Darshak Hum Baare Upar Vishwas Karte Haa Isli Hum Baari Baat Sunta Hai Economics Me Ek Law Hai Jisko Hum Kate Hai Law Of Diminishing Returns Aur Bo Law Ye Kata Hai Ki Agar Aap Ek Shetra Me Zarooraz Se Zada Investment Kar Dite Hai Ya Lagaataar Aap Invest Karte Chale Jaate Hai Toh Ki Jo Profitability Hai Aur Lagaataar Girti Chale Jati Aur Mujhe Lekta Hai Ki Ye Trust Ke Mame Aur Media Ke Mame Bhi Ye Law Of Diminishing Returns Lagu Ho Ra Hai Darshak Log Apna Vishwas Apna Trust Apna Bharosa Lagaataar Invest Karte Haa Lekin One Bo Return Shahid Nahi Mil Ra Hai Aur Ye Law Mujhe Aisa Lekta Hai Ki Waha Lagu Hote Haa Maan Liji Aaj Aap Baat Buri Tari Ke Se Bimaar Ho Jaate Haan Aur Aap Koi Raat Ho Raat Sergeri Ki Zaroorat Par Ti Hai To Aap Ek Aise Doctor Ki Upar Vishwas Karte Haan Jise Shahid Aap Mila Bhi Nei Lekin Us Doctor Ke Saam Ne Aap Late Jaate Aur Bo Sergeri Karte Haa Ki Kintna Bada Vishwas Kintna Bada Trust Haa Ishi Tari Ke Se Agar Aap Kisi Kanuni Maamle mein Phaz Jaayin Aur Aap Koi Raat Ho Raat Ek Vakeel Ki Aavashakt Haa Pade To Aap Ek Bilkul Anjaan Vakeel Jise Aap Jante Bhi Nei Haan Use Apni Zindagi Sompne Ki Lek Tariyaar Ho Jaate Haan Aur Aap Yit Uske Upar Vishwas Karte Haan Ki Wo Aapko Bachaane Ki Lye Sahi Faisla Lega Sahi Aap Media Ki Upar Bhi Log Aisa Hi Vishwas Karte The Ya Hosakta Habibi Karte Ho Lekin Jab Aap Baj Jaate Haan Dekhiye Jis Doctor Ke Upar Aap Baar Baar Doctor Saab Doctor Saab Kaya Karkura Vishwas Rakta Haan Ki Ek Baar Meri Jaan Baj Jaayin Aur Aur Sergeri Karte Aap Ki Jaan Bacha Bhi Leta Haa Aur Uske Baad Post Operative Jo Samay Shroo Haata Haa Aap Ki Sergeri Ho Ghai Doctor Ne Aap Ho Kaya Kya Aap Do Mehne Me Thik Ho Jaayin Ge Lekin Aap Do Mehne Me Nei Chaar Mehne Me Thik Ho E Aalag Aalag Karunon Ki Bajya Se Kuch Bhi Hosakta Haan Lekin Aap Dekhiye Ki Us Doctor Ke Upar Aapka Vishwas Thoda Sa Dagmaga Ne Lekta Haan Thoda Kaam Hone Lekta Haan Aapko Shakha Hone Lekta Haan Ki Kahi Ye Doctor Mujhe Bevkuf Toh Nei Banara Haan Ishi Tari Ke Sa Aapko Rat Ho Raat Bail Chahiye Relief Chahiye To Aap Us Vakeel Par Haan Banker Ke Vishwas Karte Haan Lekin Agar Bail Na Mele Us Ke Tamaam Koshishon Ke Baad Bhi To Aapko Apne Vakeel Par Shakha Haan Kahi Baar Aap Apna Doctor Badal The Haan Kahi Baar Aap Apna Vakeel Badal The Haan Aur Kahi Baar Aap Apna Patrakar Bhi Badal The Haan Usi Tari Ke Sa To Mai Iska Kui Bura Nei Mantak Ye Shaaibd Jaise Me Nei Ka Aayi Ek Law Haan Aur Ye Praktes Me Aayega Kyun Ki Haam Saab Log Insaan Haan Kabi Kabi Mai Apne Aap Se Pushto Haan Ki Haum Log Media Mai Kyun Haan Mai Media Mai Kyun Haan? Kya Kar Rao Mai Media Mai? Koi Musse Sawaal Kuch Hai Ki Aap Media Mai Kyun Haan? Kya Jawaab Haan Chahiye? Jab Neta Se Log Pushto Haan? Aap Rajneeti Mai Kyun Haan? Tamaam Neta Kitein Ki Mai Samaaj Seva Karne Ke Liyaya Haan Gharibon Ka Shoshit Ka Jo Vargh Haan Uski Seva Karne Ke Liyaya Haan Mai Desh Ke Liyaya Kuch Karna Chaat Haan Agar Aap Kisi Actor Se Pushto Haan Aap Kisi Actor Se Pushto Haan Ki Haan Mai Logo Ka Manoranjan Karne Ki Liyaya Haan Log Mai Unke Samaa Apne Kala Ka Pradarshan Karna Chaat Haan Komedian Se Pushto Haan Ki Haan Aaj Ka Log Kitein Parishaan Haan Stress Mai Haan Mai Unke Chere Par Ek Muskurat Dekhna Chaat Haan Kitein Bala Kaam Kar Raan Wo Ye Nahi Wataayenge Aap Ho Ki Mai Paisa Kamaani Ki Liyaya Haan Wo Ye Mera Profession Ishi Tari Kise Agar Aap Kisi Sports Person Se Kisi Khiladi Se Pushto Haan Ki Haan Toh Kya Kata Hai Mai Apne Desh Ka Naam Roshan Karna Chaat Haan Toh Haan Log Jo Media Mai Haan Kya Karna Chaat Haan Baada Sawaali Haan Ki Haan Media Karmi Haan Ya Haan Patrakar Haan Agar Jiz Din Haan Haan Ne Is Sawaal Ka Jawaab Apne Liyaya Doon Liyaya Haan Ki Mai Ek Media Karmi Hoon Mai Ek Media Sansthan Mai Nukri Karta Haan Jise Aap Loh Kahi Bhi Nukri Karta Haan Mai Bhi Nukri Karta Haan Aur Ya Mai Ek Patrakar Haan Aur Patrakar Bhi Mai Ek Haas Aur Mai Kuch Karna Chaat Haan Toh Agar Ek Patrakar Jib Kisi Se Ye Kaya Ta Haan Mai Bhi Samaaj Ke Lye Kuch Karna Chaat Haan Mai Bhi Desh Ke Lye Kuch Karna Chaat Haan Toh Aap Neta Ki Baat Par Toh Vishwas Kar Liyate Aap Aakter Ki Baat Par Bhi Vishwas Kar Liyate Kapil Sharma Se Agar Aap Interview Karenga Uski Baat Par Bhi Vishwas Kar Liyate Ki Mai Karololugon Ke Chere Par Muskurat Dekhna Chaat Haan Par Agar Koi Patrakar Aap Se Ye Kahe Toh Aap Se Ye Kahe Karab Bhi Lekte Ki Patrakar Bhi Hai Aam Are Deshm Aur Aapne Aapne Tarike Se Kaam Kar Re Haan Aap Samassa Ke Ya Haan Bhi Haali Mai Písli Aapne Dikh kha Bhi 600 Vakeelon Ek Chithi Bhi Haali Mai Písli Aapne Dikh Kha Hasn't Aap Nadeekha Haan Bhi Haali Mai Písli Aapne Dekha Haan Bhi Haali Mai Písli Aapne Bhi Haali Mai Písli Aapne Dekhi Par D fase Zaada Roze Zaada If you don't get the decision of your choice, then first of all you say that the judge has been sold, the court has sold, and if the media doesn't say what you like, then you say that it has been sold. So these are the two institutions that I feel as a whole, the one with the highest reputation, the one with the highest defamation. Now look, when you defame the court, if you say something about the court, then they have the content of the court that you can put in jail. But the media doesn't have the content of the court. If someone says something about us, he can say anything, but what will you answer? This is a challenge. And the fact is that we speak the truth, but the truth of everyone is different. If there are 500 people sitting in this room, then there are 500 different kinds of truths sitting here. There are 500 different kinds of expressions of one thing sitting here. If I tell you to change the state of India at this time, then there will be 500 different expressions. If you define India, then there will be 500 different truths sitting here. And every person will feel that my truth is right and the other's truth is wrong. Maybe some time ago, we used to tell the truth about ourselves and we used to give respect to the other's truth. Right now, we just want to hear our truth and tell our truth. And if someone else tells us their truth in front of us, then we get a word that is wrong. That is why you must have seen that a word is in a very popular media these days. As soon as you have not made your own decision according to the person in front of you, he will immediately call you a godi media. Before independence, when the king used to do it, you can say that the media used to do it in the royal court. Whatever information used to come out, it used to come out from the royal court. And the king used to keep his documents. The king used to give dictations and the person in the court used to write. After that, the British came and we saw the other side of the media. The purpose was to gain freedom. Mahatma Gandhi himself used to run a newspaper like this. So the media had a purpose, to gain freedom. After independence, everything changed. The media also changed. Now see what change came after independence. This information or before independence, we used to say that the media is creating awareness. The media is creating awareness. The media is gathering people so that people can fight against the British. This information, awareness, information has become a product that has been sold in the market. And this awareness, it started to become the media's factory. That's why you will see that in that era, most of the newspapers were of the media. And the media used to run it like a factory. If you look at the changes in the society, in the 50s and 60s, I follow Hindi films a lot. Because you know the correct change of the society from the Hindi films. And the director, writer and producer of Hindi films. If you want to understand anything, leave the newspaper. Look at the films. Look at any Hindi film that is being made in India. The producer because he puts his money on the story to show the changes. And he won't put money on the wrong thing. And the writer and the director because he presents it to you with his experience. So in the 50s and 60s, you must have seen that the villain in the films was a landlord. And the hero was a poor farmer who was in debt. Then in the 70s, when the industrialization took place, the farmer was the owner of the factory. Who wore white suits and white shoes. He used to wear white suits and white shoes. And when the industrialization took place, he was a factory worker. So we saw the fight between the factory worker and the worker. After that, if you move ahead, then the actors in the films, politicians, police, there was a time when the actors were actors. And then the underworld actors started becoming actors. They also came into our country. Because they were changing in society. Then you must have seen Ameer and Gareeb. And if you look at the names of the films, Roti Kapda Aur Makan was the name of the film. Roti was the name of the film. From which you come to know what kind of society I live in and what people want. And from where you are moving ahead. Now, the time for Roti Kapda Aur Makan has gone. Because people are full of food. Roti got the clothes, the house. Now when all this is done, then the mind goes. And when the mind goes, then this law of diminishing returns. This comes into the act. Because now your needs have changed. Now, the next challenge is that when all this is happening, then who will do the media differently? Who will do our work? This challenge is not in front of the doctors, not in front of the lawyers, not in front of any other profession, not in front of the CA, not in front of the engineer, not in front of anyone, not in front of the media. And the people of the media do not understand this. The government will never defend the media. It is a good thing for any government that they keep attacking the media and the media keeps on spreading it. Does the public come to your rescue? No. The rescue of the media or the court will save you. Maybe the court sometimes tries to save the media. Because when the leader gets angry at you in a legal fight, then you get a relief from the court many times. But the court cannot stand for you every day. So the first thing that is responsible for saving the media is I think that we are the media itself. But what do we want to do? The media has already spread. In our country, as many political parties as there are, in hundreds and thousands, as many thoughts as there are, as many pieces as there are of the media, as many as there are of the media. You feel that even in the media, the parties are running. Even in the media, there are so many different people running. And it is not a bad thing to be thinking. But on the basis of that thinking, attacking each other, cutting that media, insulting each other, weakening it, this is happening in the media. And the people in the media, they are stubborn, no one is trying to understand them. So what I want to tell you today is that the media will have to take the responsibility that the credibility of the media, the faith of the media, how can they bring it back? And if the media itself does not believe in themselves, then why will the other one do it? And today in the media, even more than a political party, I see a big fault line. Even in the media, more than a real political party, in the political media, and the result of that, today the people of the media are fed up. The big factor may be that now people have a thought, and that thought is of the social media. From today, 10-15 years ago, the editor of any newspaper and channel, he used to decide what would go on the screen. That is, he used to control the entire content. And if the government controls it, then everything is controlled. If you control the people of 10-15 countries, then the entire content is controlled. But after the arrival of the social media, no news can be suppressed or stopped. This is also a good thing, and also a bad thing. The good thing is that the content is free. Now the content is not locked in any room, and the content is not locked in any room, and the content is not locked in any room. Or leave the content, which is the owner of the channel's newspaper, now he cannot lock the content in the room. And as an outsider, the content cannot be kept, so he has to leave the room. Now this is not the case, which is a very good thing. That is a very good thing. But without the regulation, without the rules, it will be like, you will say on the road, you will say on the road. So now, the verified news, the verified information, for that people come to the mainstream media. And to give an opinion, to give an opinion, or those who want to hear or those who are left with mainstream media, they come to the social media, to the digital media, to YouTube. The difference is that, when you work in a news channel or in a newspaper, you are bound by rules and broadcast codes. But when you work on YouTube, on social media, you are not bound by any rules. So this is not a level playing field. This is good or bad. I want to know a more hard and more aggressive opinion, which I am not getting on mainstream media. I am coming to the social media. Many people came to the social media. Many journalists from mainstream media have come to YouTube. Most of them are doing good work. And they have given a very good alternative to the people of the country, which may not be able to give mainstream media. There may be different reasons. It may be because of funding, it may be because of regulation, it may be because of politics, it may be because of the owner of your channel, it may be because of your own opinion. There may be different reasons. But there was a space, which was empty, and today, the journalists who show you on digital media fill that space. But not everyone. Some people are filling it. Those who still work with honesty, who still have a conscience, without regulation, they have a new regulation on them. So the new regulation is very important. That you are accepting that regulation without any rules, or not. Unfortunately, the people who are on social media, they have broken Laxman Rekha, and their model is that the further they go from Laxman Rekha, their viewership, their chance of becoming viral will be more. So, if it is necessary for a doctor, for a lawyer, or even for a driver, or even for a broadcaster, a license should be necessary. I believe that. Do not confuse it with the government. I am saying that the government should be controlled. I am not saying that. I am saying that you should control anyone, any culture. But control is important. The rules are important. And today, if you upload some videos on YouTube, then leave it. If you upload a video on WhatsApp, and 500 people are connected to you on WhatsApp, then you are also a broadcaster. I am also a broadcaster, because I do a show today. You are a broadcaster on WhatsApp, because you have 500,000 viewers, and you also have a chance to become viral. So, you will have to apply any regulation on you. Or I am not saying that the government will decide what regulation will be. But we will have to do something. What can be right? I think that we are ahead. It cannot be right. Because the mainstream media, the whole revenue model, is either on advertisers, or on elections, or on political parties. So, all these institutions, when they buy viewership, they sell it. Who sells it? Advertisers sell it. Advertisers buy this viewership from them. That is, our audience has a deal. There is a transferable vote. I took the vote here first, and then I passed it on. And it happens because our consumer, our audience does not want to give money, he needs free content. In nutshell, our consumer will have to be a stakeholder in this whole game. Until the people of our country do not want to be a stakeholder, and he needs free stuff, it will be difficult to fix this system. And as people say, if something is free for you, then you are the product. People in our country cannot understand that they themselves have become a product. And the facts that are kept in front of you these days, there are facts, but if a fact is kept in front of you without any context, then the picture remains incomplete. For example, in parties, we would talk in different places about the time when Doordarshan used to come. On Doordarshan, a lot of people sell old clips of Doordarshan on WhatsApp. There used to be great news. Now, where did that time go? But think about it yourself, Doordarshan was under the control of the government since the first day. When did Doordarshan become free? Doordarshan has always been under the control of the government. I remember when Rajiv Gandhi was Prime Minister, people used to keep Rajiv Darshan in a joke. But today, people who talk about this have forgotten the times. So talking about revolution, talking about freedom, talking about revolution is very easy. This is a very romantic word. But if you look at the Arab Spring in Arab countries, what is the result of that? It can happen in India as well, especially in the media. One solution that comes to my mind is that if a journalist-led society comes to our country, which is a big company, if they are led by journalists, if they are owned by journalists, then there can be a change. So I have not come here to discuss any idea. I have brought a suggestion. One suggestion can be that viewers, whether it is 5 paisa, if they are led by journalists, if they are led by journalists, if they are led by journalists, viewers, whether it is 5 paisa, but start giving money for the content. Second, it can be that we should create a situation where our good, talented journalists give them a chance and in our country, this media is coming out of the journalists' hands. And we will have to help them in the entire ecosystem. For example, these days, even in the media, if such startups come and we encourage them, even viewers encourage them, our government, our ecosystem, our good husband, the people who give us education, they should help them to stand up. So I think we can create a very good development. Now you all want to know what should be the role of the media in elections, because I have been told that a lot of people have said that if you say that BJP is winning, then the media will call you the media at that time. But the big thing is that we are not supporters. I cannot say it from the side of supporters. As long as the supporters do not work hard, as long as the supporters do not win, any journalist, as long as I support the supporters, they will have to do this themselves. Now what is Vipaksh doing? He is not doing anything himself. He is not working hard, he is not thinking new. And we hope from the media that he should help them, give them as much weight as the government is giving them. There is a party of 300 Lok Sabha seats and a party of 30 Lok Sabha seats and a party of 3 Lok Sabha seats. Should they have equal weightage? How is that possible? But even today, in the media, you will see this inequality. For example, Harvind Kejriwala. There is one Lok Sabha seat, but the coverage they get in the media is the coverage of the 400 Lok Sabha seats. No one cares about it. There is poverty, there is a small party, there are very few Lok Sabha seats. When you get coverage, as much as there is a big country, you will get coverage of the 100-200 seat party. They have weightage. So it is wrong to say. And if there was truth in this, Congress today has a 50 seat party. He should get weightage, he should get the same airtime. But today, even the 50 seats party, you get airtime equal to the 200-300 Lok Sabha seats party. So it is very easy to say, this is a good word, what do you like to hear? In return, I have brought a word today, if you like it. I was thinking while coming in the car, that I will keep a word in front of you. If you like it, then you tell me. And I thought of its name, its name is Malai Media. So you can see the Godi Media. As I told you, today what is happening, but you never see the historical land of Prasht Bhumi. In our country, for the last 70 years, there has been a lot of Malai. Who ate a lot, who took a lot of fruits, good fruits, big bungalows, from all the governments they got those benefits. And now, when you are not getting, they suddenly found a new term, Godi Media. Means, if you are not getting, if you are getting Godi Media, then people are very clever, People make their choices based on their understanding. People who see us, whether on mainstream media or on digital media, they don't see anyone's favor. Even if the government sees us today, no one can become a star. No one can become a star. No one can become a big star. No one can become a small star. The people of this country decide which journalist they want to see, which news channel they want to watch, which newspaper they want to read. It keeps happening. But if this had happened, then Sachin Tendulkar's sons would have become bigger players. Sonil Gawaskar's sons would have become bigger players. Amitabh Bachchan's sons would have become bigger stars. And our big leaders would have become bigger than their children. I believe that this is impossible. People decide for themselves who they want to see, who they want to give power to, and whose power they want to take away. So these were some of my thoughts that I thought I would share with you. I have presented my thoughts in front of you. Because when I wake up in the morning, there was a time when we used to look at whatsapps and see which messages are missing. Then when the social media came, I used to wake up in the morning and look at what news is going on on social media. What is the trend that we have been doing all night for the past 7-8 hours? The first thing that I fear the most in the morning is not that I am trending myself. It is not that I have lost something during my show at night. I have made someone bad. And today, it has always been the same with me. Especially, I have seen that all these things happen on the weekends. You are very excited about your weekend. And you think that you will relax or do anything. Today I am relaxed. Today is not my show. You wake up in the morning. You have made some plans that you will go for lunch or dinner. You will meet your friends. The mood is very good. Did you see the phone? I am looking at my name. And believe me, 90% is on Saturday or Sunday. I am not sure what is in Shukrwar. Shukrwar, I say something like that only at night. And then my weekend gets ruined in the next 2 days. So I tried not to do anything bad in front of you. And we need to have the strength to rest in our society. If you are going to listen to the truth, then listen to me and the rest of the people. But the two solutions that I have suggested to you today, collectively, if we think about it and make an ecosystem, and if we push the start-ups of the media, then believe me, our society will do very well for it. We will do very well for our country too. And you will be able to create a very good balance. And the hopes you have from your media, you will be able to fulfill those hopes. So we will have to disturb this business model a little, we will have to break it a little. And we will have to see how we can encourage journalist-led organizations. Thank you. Thank you so much, sir. Sir, you have told us about Malai. Please share with us your experience. Yes, thank you. I spoke about friends. You are wonderful friends. Thank you very much. I want to say that, I want to thank Sairat Kasim, who has given me the appreciation for the conversation. Give it up for him. Please, give him the pleasure. Thank you. We also will be having questions for Sudhir sir. So if anyone has a question, I think about that. If this happens, then we will be having the questions as well. Sir, can I have the mic over there? Please, over there. Sir, I will hold it for you. There will be some questions. Take this mic. Hello, sir. Shazia Biswaj from Galbottia University. And firstly, I am very honored that you were watching on TV today. First, face to face. So, sir, the question is that recently, the PR advertisement of BJP in which they mentioned a statement which is quite viral. I am sure everyone here has seen that statement. My interview with the Honorable Prime Minister in Ukraine was required so that the students of Ukraine could be rescued. But at the same time, we saw videos of the students of Ukraine who were contracting this statement. And the media has shown this statement a lot, including Ashtag also. So, don't you think that the media misinformation is giving to the public to some extent? Okay. Look, there is a lot of discussion on this particular example. It is very difficult to cross check this for the media. And you should see it in such a way that if you are going to fight from Delhi to 500 km ahead and there is a fight on one corridor and not on the other. I will do it in such a way. Suppose I live in Noida and there is a fight in Noida. But I was walking in Sarantpur. I didn't stop there. I didn't stop there. I didn't stop there. I didn't stop there. I stopped in one corridor. So, one of its possibilities is that it is possible that it would have stopped for a while. It would have stopped for an hour or two. But the thing is when its confirmation comes from other people as you have seen a few days ago when the news came the Indian media took it from CNN. Yeah, right. You remember? Yes, sir. And CNN published this. After that some people in the government also confirmed it. Some ministers of the 12th government also said about it. And the media reported it. What is the job of the media? What is the job of the media? Report it. There is a fact check, sir. Fact check. I will tell you three things. There is a situation. You see that situation in a special way. I am also seeing it. You are also seeing it. And others are also seeing it. I see that situation in a special way. The first challenge. What is my reaction on that situation? Everyone will have different reactions. Definitely. Third, in that situation what are the things in my control and what are the things out of my control? Decide this. And I am asked in that that these things are out of my control. So what you are saying these are some things that are out of our control. Like the death of Mokhtar Ansari both things are going on. The poison was given. Yes, sir. And this was natural death. What is the government saying? Natural death. What is the doctor saying? Heart attacks are dead. The poison was not given. But some people are saying the poison was given. I am the media. I have to report. What should I do? Today you are listening to the whole media that the poison was given. Did it come in the report? Yes, sir. Did it come? Yes, sir. Why did it come? We cannot cross check. I did not post-mortem it. I did not see the reports of post-mortem. I was not in jail. I did not know that the poison was given or not. So many times you know that it is impossible to cross check these things. So what will you do? The official channels that are giving you that information will give you the information. So this situation, what you are saying, this situation is not with us. It happens every day. This situation has increased. Because the situation is very bad. How can this happen? Suppose there is no change. So what will all people say? It is a big thing for India. Look, our fate is so bad that we have stopped the war for a while. If your father had stopped the war, how much would you like? Obviously. Would you like? If you had really stopped the war. Yes. Thank you so much for the question. Anybody else has any question? There are a lot of questions. Please give them a mic. Then we can go behind. I am K.K. Rajoduri. I had great satisfaction for the last half an hour in listening to your deliberation finding it totally non-partisan. So you have observed about the situation in this subcontinent. I would like to equally learn from you about your views how the western media perspective is presently being adopted with the changing paradigm shift globally. Thank you. I don't understand your question. If you will tell me then I will understand. I mean, western media global changing paradigm shift how they are adopting with the changing situation globally. Western media. We have learned from you how we are adopting here. How the western media is adopting. Parallel scenario. We have learned from you how the western media is adopting. You are asking me what we are learning from western media or what we are learning from western media. You got it rightly. What we can learn from them. What we can learn from them. Yes. Oh. Look, I don't want to learn anything from them. I don't know. But I feel that the most misused and hyped word is neutrality. And the romance of neutrality which is created by our interest that neutrality should happen and you should be neutral. The champion of this is the western media. But we have seen a lot that the western media is actually the least neutral in terms of neutrality. For example, if you look at the Indian media, you can see their emotions in their reportage today. Right? And how can they be selected? I will give you an example of this week. When Hemant Soren was arrested neither the U.N. was worried nor the U.S. nor any media was there. But when Kejriwal was arrested, everyone was suddenly worried. Their media was worried about how Kejriwal was arrested and they should get a fair trial. So maybe there was no idea before. In our country, when people used to listen to BBC radio, they didn't believe any news until they heard from BBC radio. So we had made so much neutrality that we took time to get out of it. But now I feel that we have come out of that neutrality for quite some time. Now we don't need any western media. We are capable and our media is doing very well. And our system is so vibrant. As I told you, you cannot hide any news in India today. You cannot press any news. You will have poison, and natural death. I can assure you that. So I don't think we need to learn anything from western media. You answered very well. Any more questions over here? Excuse me. Here. I am Amrit from Vistaan News. I am a journalist and when I go to the field, which you were talking about, you have to face it in a bad way. People ask me when we go to the public especially after the farmers. And in the north, we face it more. You are a pro-government and against government. And the people who use your words are very good at hooting. Are you a Godi media? Or is this narrative that you are in the studio, and what is the answer? Or is it a way of hooting? It is a way of hooting because it is a journalist who is doing a job. He is giving information between people. But the perspective in people is wrong. We feel it and face it. Thank you. This happens with all the journalists and you have to face all these challenges. First of all, what you are saying or what Bheer is telling you is a political work that is done by a party worker or a darshak. I always share every feedback in two ways. If I get a political work on social media and he tells me that he doesn't like my work then I see it from a different perspective. And if a darshak gives me a feedback then I see it from a different perspective. And now since so many days I have understood that this is a darshak or this is a work. If it is a work then I forgive it and I eat it. If it is a darshak then I get worried and then I think that if it is a darshak then it is necessary to think about it. In reality as I am telling you there are so many people in the system who are still working I am in the system and you are in the system and some people are out of the system and the people out of the system that what is happening in the system is wrong all these have been sold i.e. a serving judge you put a launcher on it that you have sold it and who is putting this? A retired judge. Look at it this way. This is a very challenging situation but if you have lost your trust if you have started doubting on yourself then people will start calling you a liar and because of this you will start saying that don't call yourself a liar this is a huge pressure that is being made on the media that if you have not done this then we will report you to the court if you have not done this then we will report you to the court this is the same narrative we want to fight this we should fight this I always say to our reporters that you should fight this you should give an answer and all these people who are talking about this I will tell you 90% this is done by some party who are told that you will do this you will insult the media I am talking to you I have not insulted anyone I respect every thought I respect them this should happen so don't lose your trust you didn't do anything wrong and they want you to lose your trust and you will understand that today the truth is needed otherwise it will be considered a lie generally so many people over here are motivated am I saying the correct thing you can validate it thank you so much and one last question we can take and then the lady over there this is the last question that we have sir sir when I do a show for an hour I try that I just came and I informed you I don't think so I think if I get a chance on a big platform then I should be your partner I should be your partner and I should think about every family so I I give my selection of news so that all the people whether they are women whether they are UIs and this was a big surprise for me I started giving a positive quote people say that the news is always negative but I can tell you the last thing I give the most positive quote that means the society is in search of positivity you have to listen to it which can motivate it what was the question sir ashtak is having AI anchor so my question is AI anchor can replace human anchors in the future even your job can be dangerous it can anything but I feel that the news atleast today is a very personalized experience people want to hear that news with a special anchor what is the duty of the news what is the duty of the news the news is the same today the biggest news of the day but what people say that how will this anchor speak how will this anchor speak how will this anchor speak and what they want to hear from that anchor they come to you your personal style of storytelling will always be there and this personal style of storytelling no one can snatch it from you no official intelligence so I feel your style everyone that style will not be able to take it from you but the people who don't have any style who just watch telecom who are educated and educated they will come in danger so one is the news reader and one is the anchor I feel that the anchor will not come in danger but the news reader will come in danger so it would be good that the news readers slowly become the anchor develop your style whatever they want to do if they don't do anything then they will be saved but if you keep on reading something else then AI will take your job very very thank you so much honor and privilege to hear you alright ladies and gentlemen not the interesting insight field session from the man himself now it's time for an interesting fireside chat we have the topic of misinformation how it's created and consumed and how to turn into it I'll repeat the topic for you once again it's a fireside chat misinformation how it's created and consumed and how to counter it we have the privilege of having Anjana Omkashia senior executive editor and she will be in conversation with Shauhili Gangulyi senior correspondent exchange from the for this fireside chat Shauhili and I'm gonna ma'am come up on stage so there they are right now it's time for please thank you all yours hi everyone I think we are here at one of the most awaited sessions for today can I hear some noise guys thank you welcome Anjana so we are here to discuss something very important for the media landscape which is misinformation so since morning we have been hearing a lot about credibility trust and noise and misinformation I want to understand from you how do you perceive today's media landscape as with respect to this misinformation buzz word how much do you think it's prevalent in today's media landscape hi everyone so I think it's the biggest challenge that the media industry faces today I would like to put my answer in three different categories the first begins with the fact that's from mainstream media social media is huge now it's on our keyboard it's in our fingers like if you are even now it keeps your mobiles it keeps us this habit of I mean I just got hold of a magazine which is our bazaar magazine and I like something and I almost enlarged the image that's how addicted we are to our mobile phones so what does that speak about us that says that we are ready to believe, see and probably indulge in everything that's coming on to us hands via the mobile so I think media faces a huge challenge because of the social media onslaught I call it onslaught on purpose because I feel that there are some very good parts to it like everybody has a voice but also a lepros propaganda and misinformation is being spread via that media how do we counter it and what is misinformation we should first understand what is misinformation any information that is not based on facts is definitely misinformation that is holding the other part of the truth and just putting for one side of the truth misinformation I think it is any information at least in the media industry if it purposely holds back one side of the truth is misinformation according to me whether it is murder whether it is the matter of Brestachal whether it is the law of this country if the truth of one side is hidden in any media house or suppressed and keeps the truth of one side in a strong way then it is misinformation many times we do not understand it that is why I think it is very important and especially the media house I am working with in today's group whether it is related to murder because even today in Sushant Singh Rajput everyone was saying the same and it has been disentangling both sides of the story is our job it is our it is our It is our it is our it is our it is our it is our it is our it is our it is our it is our it is our The second part of this is misinformation. I believe that this is the biggest threat. Many other media houses, other than YouTubers, which are very big these days, they don't even have anything on them. They give value to mainstream media, but you see their thumbnails. There are no thumbnails on YouTube. The world is changing, the world is ending, or one sided story. And as you watch the video, you get to know that if we are pulling down mainstream media, what is the reason behind it? I think the biggest challenge of misinformation and media is that there is a very well-designed machinery at work to discredit media right now. If you watch this, you can say that there is no such thing in the society. I'll tell you what happened with me. There was a news. I don't remember the news. But whatever it was, I had first speakers with me. So till date, I have given four guests. I will start with four guests. There are usually two guests in the middle. I didn't want to go to the other guests because I wanted a proper debate between them. There were two guests left. The time has ended. So I was on any tour and I told him that I could get two guests. And at that time, incidentally, Alok Sharma was talking about himself. And he was talking about the Prime Minister. Now he is pointing out to me right now that I have pointed out to him that stop calling Alok Sharma because he was talking against the Prime Minister. That is a misinformation. So either I go back telling everyone I do it with every morning, evening, lunch. I was not doing this. I was doing this. Or I just let it be. But then that misinformation is spreading by a lot of media from Instagram posts. So there was this very famous music director. I don't remember. He also put it on his story. So then I wrote to him what had happened. He said, okay, I'm deleting it. I'm knowing many people with more followers, less followers. I'm also even part of society, different parts of society without verifying the information. I don't like her. She's bold. She's rude. You are okay. We also probably made, we made boxes in which we want our journalists to fit. One can be decisive. They can be outspoken. They can be rude. I like him. He's arrogant. Wow. And if a woman chooses to even be anything beyond kind, nice, humble, very polite, a very space giving, then she's questioned for that very behavior. So I think there are a lot of challenges that we need to face. And it's not been an easy journey. I started long back as I keep talking. When women were already considered just for, you know, the second half of the bulletin when we were running light news or the soft news. From there, the election, hard phone use, fighting people every day, not that it's very enjoyable. I'm trying every day to bring in a little more human to politics and trying to make my shows more interactive and interesting. I tell you my speakers, spokesperson from different parties also to add a little humor because I think that the screeching and the noise takes us nowhere. But then these are three big challenges. So the first challenge is the very inform, what is misinformation? Holding, withholding one side of the information is a huge challenge. Then social media and the various platforms. What's up? You sold something to 100 people on a group? How many people in my family sell something to me? Look, this is happening. And I know it's false news, but they're not ready to believe me. They say, I've seen it. It was on Instagram. Instagram has become very good. I've seen it on WhatsApp, on Facebook too. I said, I was spreading lies everywhere. You didn't know. So that's the challenge we face. And the third is this, that everybody is playing a part in this crediting media. And I think it's very important that the media has to have a point of view that we all understand this. And when you go back, just think, was I okay today? It's okay. It's okay. We can have like, we're just human beings. Do you ever think that maybe I'm wrong? Maybe I took that position, which is my ideology. I should do the same thing over there. Make amends the next day. We all need to rethink and not think that we are gods. I have seen so many media people who think they're gods. And I've seen those gods fall also. So the day a media person thinks he's God, then also I think he falls into a trap. And we are not gods. We are just like the guy who serves you tea in office. You're just an employee. Come back, use your brain, do a nice job, go home, sleep well, spend time with your family. But beyond that, you're not gods. You're not gods. You're humans. Very, very well, sir. And then I mean, there are a lot of points that we can take from your audience because we have a lot of young people in the audience as well. And one question here. So I was at an agency ad agency party and I had heard from a very senior official there that media sort of forgetting the line between sensationalism, the Samsung and misinformation. So did you think that line is getting blurred and the hunger for the Samsung and sensationalism is sort of feeding the misinformation? How is this gentleman? I can't name but there was a senior official. He's an advertising. He's an advertising guy telling us that media people are looking for sensation. But I think we probably talked to him in the wrong time because if he would have said this 10 years back, then probably I would have countered it. But I would have said that I would have accepted it and been more humble. But I think that was the unknown. Media has by and large, largely, if we can say, been focused on news and politics and elections. And the viewers are also watching that they're really hungry for news, which is a great thing for us. So I think the same sensationalism has gone down quite a bit few notches for sure. But I can't tell you that it's completely gone. That's something that we need to continuously work on. And I'm going to also mention how you've been in the industry for a while now. And then you join. Can you give us a picture of how fact checking was done then versus how fact checking is done now? How has the landscape there changed? So now we have fact checking teams and offices. That's the kind of challenge we face. We never had fact checking teams because your reporters were your fact checkers. But now, because so much of misinformation, up to my video, I'm selling drugs in AI and I'm selling diabetes drugs in AI versions. So how do you counter that? You need fact checking teams for that. So the difference, the biggest, first difference is that the fact checking teams are fact checking teams. So that is the kind of, how big this issue has been that you can imagine. Second, this is true. And till date, I'm telling you, our editor-in-chief, Mr. Arun Puri, his instruction and his line are very good. I think every media house should remember it. Whenever he was looking at a story that no reporter owns, like you don't have a reporter's PTC to it. He would say, whose story is this? And then he would ask questions. Whose story? How did you make this story? So make a reporter accountable for every story that you are having. So the fact checking comes when a human has accountability. Now on his mother's head, if this news was wrong and there was one wrong line, then it was on his mother's head. So when you come to your job, then everyone is worried. So then the same way, there is fact checking in proportion. So that's how you handle it. Earlier it wasn't that much. I think earlier, the news wasn't that fast or there weren't that many media houses. I think as soon as there are political parties and national, there will be so many media houses. So there is a race going on. But there were so many challenges earlier. Now it's too much. Time has evolved so much. But again, another important point that you mentioned, I saw it on WhatsApp, on Instagram. I mean, the news is true. So as a person who's been in the industry and as an expert in this industry, what could you advise to common people to stay in their homes? What should they look for in the news to believe that yes, I've heard randomly, Instagram is nothing. I think it's a source that has been reported. You have to build up the most credible channels, media sources, individuals that you trust. Because these days, there are more opinions, there are less paths. But whenever you consume the news, you can watch it till today. Searching your media house is very, very carefully. Who am I going to trust? That is the best way because all the media houses which have credible reporters or faces who are taking accountability for that news are the ones who will put forth the best paths for you. And as we are closing in and the timer is ticking, I have one last question for you. And since the morning, a lot of people have mentioned the need for your regulatory body to hold, like you said, a reporter needs to be hold accountable for the story. A lot of people mentioned about an industry body being able to hold your media outlets accountable for the stories they are putting out. Do you feel that is a need in today's time of misinformation in the industry body? I think there are broadcasters associations and et cetera which take care of following regulations and if anything is going too berserk. I say a complete no to any governmental regulation for sure because I think that will only be that is not welcome at all. But within the media if people think that we need such a body then why not? I mean we already have such bodies existing. And I think each one of you has to be accountable. We have to just remember who we are. We are not here. Our job is in one line to put both parts of the story in front. Our whole job is to tell you about both the parts of the story. Whatever story your filter can be different from your brain. Their filter can be different. Their filter can be different. You can feel important or not. But whenever you are aware of it please tell both sides of the story. And whenever you are aware of your choice please tell both. So that filter we have to build. If we are good with that filter then I don't think we need. And then from the association there will be prejudices, biases many complications will come. I think media houses and individuals have to look within themselves. That's the best way forward according to me. Very, very well said. With that I am done. Do you have time for questions? Of course we do. How can we live without questions? Does anybody have any questions over here? Is there a question for anyone? I think there is one person over there. She has been very diligent since morning. Very patient and asking some good questions as well. Very good question. Can we get the mic sorted? Hello. Hello. I am Shajia this side from Golgothia's university. I am going to ask a question as a journalist how did this happen to you? Did you have any sad check or any problem? Did you have any misinformation from the audience? No. No one answered you from the back. Okay. I have actually one more question please. My face is like a mess and other people's fault is on me. So it's good that you asked me this question and I have any misinformation so far by the grace of God I am not on any social media platform not because of me. I am doubly careful. When I was told by the PCR the news was that it took five days. I am so careful. I can't tell you. I can't tell you. I can't tell you. I can't tell you. I can't tell you. I am a journalist and I can't tell you. I can't tell you. I can't tell you. I can't tell you. I can't tell you. I can't tell you. I'll get so careful and listen to me cowardly piece see In the last we mentioned, Modi Sarkar is Sarkar and BJP is partly. You want to refame your question? Okay, thank you. Thank you so much. One question, please. Hi ma'am, I am from a security background and the fix is something which really interests me. So I want to understand considering that AI generated defects have become very common and they are going to be more such defects in the future. Does your news organization use any defect detection methodology or call in an expert to evaluate videos? Absolutely, we have them and we also have a legal head and every second day I send him one video that I get that this is a fake video of AI. So we take up those cases legally as of now. Swing the people who are using our name and brand to sell their product. But it's a massive challenge as you are saying because in coming days it's going to be we have very joys about the fact that my AI anchor came and my field movie and studio movie but now he is cleaning my voice and my face and he is also selling his anchor. So it's a very big challenge and we need to really stop that and see how it goes. Alright, thank you so much. I guess we are done with the questions right now. Thank you so much. Can I hear more? Please. Thank you so much. We have a request you to evaluate. Please request. CMD, Execon, Media Solutions Limited to kindly come up on stage and give the token of appreciation to Anjana Omkarshet. Please one second ladies and gentlemen. Thank you so much. Thank you so much. Thank you so much. Thank you so much. Thank you so much. Thank you so much, ma'am, for joining us over here. Absolutely privilege over here. Thank you so much. Request them to kindly get this cleared. Thank you. Alright interesting fashite chat moving on to another very interesting keynote session coming from somebody who's really experienced and has seen it in us. We have a special keynote session ladies and gentlemen with one and only Sankhe Jupadhyaya, co-founder of the red mic. He's been there. Thank you so much, sir. Thank you for being here. So looking forward to seeing you. Please hold this chair for him. And you want the hand mic? Absolutely, sir. Thank you. Pleasure. Thank you. I think if it is in the middle, then it would be better. Why don't we remove this? You don't want to wear it. So I'll stand in both. The mic is ready. Thank you very much. Thank you very much for inviting me. In this profession, I think it's been 22 years. And in 22 years, a good experience is to work in different newsrooms. I worked in a newspaper, I worked in a news agency. After that, I worked in different television channels. I worked as a reporter, bureau chief. After that, the anchor. After that, an opportunity to head an output channel. And now, with all this experience, and with some of my colleagues, to start a news media start-up. The whole thing that will happen today, the last 10 minutes, will be just this. That now we, or anyone, don't need a large media organization. There is a massive liberalization when it comes to news media. We truly, and you won't believe it if I use this word, that this is a random call. We cannot have anything more positive than this. And now I will focus on the next few minutes. Look, the experience of different news organizations for so many years, that experience was something that every place, to think of different people, to know their biases, it's not a bad thing to be biased. If anyone of you says that you are unbiased, don't be biased. Because it's just a simple thing. Anyone who is saying that he is truly neutral, or he is totally unbiased, they are lying. They are lying because there is only one condition that you will be truly neutral and biased. Do you want to guess what that condition is? Anyone. When do we become completely neutral? Thank you very much. The day we die. The day you die, you will be truly unbiased. And until you are alive, you will be biased. Yes, your responsibility should be that your bias or opinion that should be based on absolute facts. The problem was that in all these newsrooms that the opinion became absolute. And then you used to retrofit those facts. I have already believed that this is my truth. And now I am going to find out where is the truth in this. Where is the truth that will justify my opinion. So when all these things start happening in the newsrooms and I don't believe it wrong, the kind of faith that I want to do, there will be an audience for everything. This is why it happened because the entire news medium operates on the concept of locality, on the concept of popularity. If you are popular, then people will see you. If people will see you, then you will be popular. If you are popular, then because of people, advertisers will come, advertisers will come, you will earn money, you will earn money, you will invest. This is the model. The problem was that while chasing locality, the casualty became the truth. Now your entire focus has to be locality. And the biggest problem in this is that it is not necessary that every locality is true. You are saying the truth, it can be true or not. It is a risk that you have to take. And these are the basics of journalism. It is not necessary that you talk about locality every time. And because of this, many news organizations, where I have experienced this, this is my own understanding, I can be wrong also. I can be challenged on these facts also. I had to believe that there was a casualty behind that locality. And when it became casualty, then many of my friends, many of my friends, who have met in the field, will know that the true spirit that they want to journalism, they get a voice from the heart. Today it is not fun. Today a good sleep is not coming. This has nothing to do with your respect versus EMI battle that we fight in our jobs. What else? Let's go for a job today. Let's talk about this ecosystem. What do ecosystems give you? Ecosystems give you a set of viewership. Then you start speaking like them. And the more you do this, the more you go away. You are free. If you generally believe in it, then you are free. We have started this new media startup. It has only started with one mantra. And the mantra is, what is right is not right. Say what is right and not what is popular. Now it is obvious that a question will arise. And it was the same when we were starting. Let's become heroes. We will speak the truth. Who will listen? Which advertiser will put money? No one will see. No one wants to listen. So my point is, in every, and this experience of my 21 years I would like to share it with you. And why do I say that this is a golden time. It is a terrible liberalization in the medium of journalism. And you can do it. When a lot of journalists and media houses have started capturing these ecosystem-driven catchment areas, they can be political, economic, anything can happen. So you reduced your audience. How many of you have met such people who say that they have stopped watching the news? Thank you, sir. You prove my point. These are people who are opinionated. They are not dead. They are also dead. But in the audience of 100 people, what happens is that people make a lot of noise. Two types of people make noise. People are sitting quietly. These are the people who want to hear the truth. Even if they are not in an ecosystem, because they are not in an ecosystem, they are seen as dead. You went towards the ecosystem. Because you feel that I will get a democracy from here. And what about this silent majority? Where will this silent majority go? I just want to tell you this. Our experience in the right mic, in the last three months, and I don't wish to, you must have noticed that I am not taking anyone's name, I am not taking anyone's name, because there is no need. There is no need at all. I am really, really grateful to the big media houses of this country, for the way they have behaved themselves, that they have created an entrepreneur out of a person who would have never thought of doing this. We were feeling so proud of ourselves. I was so ensconced in the comfort of a job. How can we become an entrepreneur? We all journalists, how can we be entrepreneurs? Thank you to these media houses that now they are creating an opportunity and thanks to technology. The silent majority have the a very big proof. Living shining examples were the red mic. We say what is right and what is not. what is popular that in three and a half months, I have an audience base, a subscription base of five and a half lakh, five subscribers and millions of views. And this is not for any ecosystem. Because I see a lot of comments when you read them, you will know where they are coming from. And if they are coming from a catchment area, because you will say the truth, they will be disappointed. But gradually, gradually, gradually, you will attract that silent majority again and again, which was somehow forced to say that I don't watch the news or I don't watch the news. Or I only watch something else. It is not that these people are not hungry. It is not that these people don't want to listen to the news. In this digital platform, there is a series of news that has millions of views. The problem is that when this is said in the newsroom, it is a boring subject. Actually, the news is not boring. The way of telling you is boring. The way of talking to you is boring. Because you are running after that category. If your ecosystems don't appreciate it, then you think this is the people. This is not the people. And this is what I want to say. I appeal to all those advertisers who may be here, all those people who are thinking that the debates that used to take place on television, why is there no such speed today? Why are there no such views? Because every formula has a law of diminishing returns. Every formula goes on for a time and when you explore it, it will end. Today, if you are looking for a good advertiser, if you are looking for a business opportunity, then it is in this. And it is such an immortal thing that can never be lost. Because whenever there is a war of popularity, for the truth, people will get emotional from inside. They will know what is happening. Now is the time. The time is now. In this time, catch people like us. Catch many who are like me very early on. We are available. We are blessed in front of you. Invest in people who say what is right and not what is popular. Thank you very much. Thank you so much. Sir, I request you to kindly wait. We have the token of appreciation as well for you. May I please request Mr. Rajeev Brindavi from Astro Saada, Astrology Portal, to kindly come up on stage and give away the token of appreciation to sir. This is indeed the moment for him. Thank you. Sorry, we are really short on time. So we really have to move forward. Thank you so much. So I think you can maybe take it offline because we have to follow the timeline that we have. I'm really sorry. I would love to accommodate. But next we have a special keynote session. Ladies and gentlemen, the topic that's going to be discussed right now is navigating the new media landscape, opportunities and challenges for emerging news channels in India. We have the privilege of having Mr. Rukendra Rai, CEMD, and a little machine from our news network over here with us. Thank you so much for joining us. Rukendra ji ke liysur siddharikis. Thank you sir. Would you prefer a hand mic or this? Thank you. Excellent for media. Hello. Thank you very much for the excellent for media. Thank you. And a long association. I think with the excellent for media I have. Approximately since 2009 I have been connected. And every function has to come. So before me a lot of the speakers have spoken and Mr. Sanket ji has also spoken. He started his new entrepreneurial journey. What are the challenges and challenges in front of emerging media? The subject is very important. If you are quiet then it would be great to talk outside the door. So as soon as emerging media and what are the challenges in front of emerging media, this is the topic. So as if someone asks an actor that before you there are many big actors, what will you do here? This question can be asked by an old man who is a new entrepreneur. Where is the place to stay? What will you do here? And this question can be asked by a journalist who has a big face on the prime time. So where will you stay? And it is said that the challenges are the challenges that change in the election. And to change in the election we have to find a chance. I would like to give an example. But after that a lot of big actors came. Rajesh Khanna, his co-host Sunil Dutt, Balraj Sahani and Bacchan also came. A lot of big actors and big people came. And everyone was successful in the first place. And everyone showed their talent well. And maybe because of that success they tried to copy Dilip Kumar. So they became copy. But the people who showed their talent and showed their original talent got a new position. And because of that new position people reached a different level. I would like to give a small example of Times of India. Because we are all media spectrums and we have a story of success in Times of India. When Pradeep Guha Ji became the CEO, editor-in-chief he used to challenge us to make Times of India the most powerful newspaper. So the newspaper was powerful. But how it was made to the best of its quality is like a commodity product. People are waiting for it. For example we have tea leaves and milk. So how we are keeping Times of India's newspaper with tea leaves and milk. So Pradeep Guha Ji understood this. He also mentioned this. That cricket and volleyball are the most famous and popular sports in India. So he started the film Gossip with a supplement of Bombay Times. And in every city like Delhi and Lucknow there was a mandate to show the film Gossip on the front page. That one use made Times of India a commodity product and people started reaching Times of India. So it was a very interesting session and I am very fortunate that I came here an hour earlier than the time. And I had a lot of fun. Now I would like to say a few things like what are the challenges in front of us. The first time of Kare Palika, Naya Palika, Bidhai was when the press word was joined. The four organizations that will run the country were Kare Palika, Naya Palika, Bidhai. But when was the press word joined? It has a short history. In the British Parliament in 1787 a session was called to attend a big ceremony. And Britain's parliamentarian was a political thinker, Edmund Bogg. Edmund Bogg for the first time in 1787 he said in his speech and from where the parliamentarian and the media made a voice that Kare Palika, Naya Palika and Bidhai should be given all the powers to keep an eye on the press and the media should be made so that Kare Palika doesn't take her responsibility and doesn't take care of her job properly. Bidhai is making his law and legislation and Naya Palika is taking care of it properly. It is very important to have a third eye when Kare Palika, Naya Palika, Bidhai and the press were born in 1787. The fourth pillar was built in the courtyard of our Lakh Tantra. And because of this we got a lot of help. I remember a great man. I would like to say that the four fathers of the United States and four or five fathers of the nation had an American president, Thomas Jefferson. Thomas Jefferson was a great man. His speech always inspires me that in the past, how much of a politician and how much of a person he was had the feeling of giving and giving. There were a lot of politicians in our country who were the president of the United States. One of the doctors in Hirtal, when he was a health minister, he was sitting there. So, Thomas Jefferson said that if I am making a government which is a press, then I don't want to do such a government. If anyone is making a government where there is a press, then I would like to welcome them. I would like to welcome them. So, Thomas Jefferson, who was freed in the United States on July 4, 1976, and who had become a press fourth pillar in Britain in 1787, and then in the 18th century and in the 19th century, if we are talking about Thomas Jefferson, and his politics in the future but what happens is that where there is a lot of idealism, many times you can also see the fall. In the same place, in the United States, there is a lot of media. Mr. Puliger, who is known as Puliger Ward, is a journalist. Mr. Puliger and his colleague was one more journalist, William Hertz. And when in Cuba and in Spain, that is, when Spain was attacking Cuba, and America was looking at all the conditions like a spectator at that time, at the same time, an incident occurred in the sea area of Spain, and the newspaper by William Hertz had so much news that America had to get into the war. Later, this was proved that it was a complete lie. It was a tragic accident. But thousands of people were killed in that war and two countries had to get into the war. Just like that, I would like to mention another incident that would show America the Vietnam War. How half of the clothes were burnt by a young girl and she was screaming on the street. That was the news of America. That was the news of America. And the people of America were standing against the American government. And America had to stop their war night and night against the Vietnam. And the caption of that photo that we write that it's a story that comes out of America and makes the war. And it's a story that comes out of that war. And in that America where the government said such a big thing, that was the beginning of the war. Now, on the news and on the news I remember a story by Jetli. In some society, they said that Ramnath Goyankar did not have any other business. If they had any other business, then they would have to take the middle path or take their steps back. Now, the second question is that the established media house and the emerging media house in front of us, that the owner of a big media house I am not very sure I am not taking such a name. Please forgive me. We are not in the business of news we are in the business of news. Now, the question is that if a book of news or news is sent to the house of news then how many of us will like to read it. One can see that it is a news but if it is a news, then why would we watch it? Why would we like to watch it? Why would we watch it in the newspaper? Maybe in the newspaper, we can see that there are news with it which is important for us. But on the news Mark Payne, a poor man gave a lecture that if you do not read the newspaper then you do not have the information and if you read the newspaper then you do not know it. Why? Many people and many agencies surveyed and asked whether the world has been better or worse. Many people said that the world was better but the world was worse. Experts say that the world was better in the world. We are living in a very beautiful world and in a very good era. But why did people say that? There is a reason behind it that people have come to understand that the news that is being published is not making their mind very healthy. They are getting tired and are getting more negative in their mind. In such a situation if the news and the newspapers are not responsible for the health of the society then we should be proud and positive in people's minds. If we are not able to do this then we are only being responsible to present the negative or wrong news. I do not think people are saying wrong things. People who say are saying things that they understand and see the situation. In today's date there is a big challenge in the face of the mainstream media. I just mentioned that there was a big incident in the mainstream media but no one showed the news that a common man was being attacked by a group of people by a group of people. The entire country took the government's support and the paramilitary force was deployed and things were improved. The second incident when Osama Bin Laden met American Marines they did not show the news in the mainstream media. There was a man who used blackberry but did not show the news in the mainstream media. The first person put the news in the blackberry group. Then Osama Bin Laden and many others reached the news channel. Today's competition is between emerging media and established media. Our competition is in the hands of every person. As long as we reach as long as we tell as long as we are sitting here there will be a group of 10,000 to 5,000 people who will put the news in the blackberry group. So the challenges are not like before. The challenges have reached the next level. And as many challenges will reach the next level the society will also reach the next level. As I was listening the society did not know that what is the danger from AI Sudhir Chaudhary gave a very good answer that the people who read the teleprompter and read the book are really dangerous for them. But those who have content who are educated who go for their style they are not in danger because what is AI AI is a product made by someone If Mona Lisa is made by Leonardo da Vinci then Mona Lisa cannot be dangerous for her She has the ability to remove thousands of Mona Lisa Yes, AI can do that Mona Lisa can remove many but if her carbon dating her provenance then Mona Lisa will be a fake she cannot be the real one then news reader is a different nation and journalist is a different nation but the journalist and news reader will have quality she does not need to be afraid of AI and it is necessary that when the industrial revolution happened then this question came what will happen? all people will be helpless not only helpless but those who have the best industrial revolution then I believe that as much as you go for a hybrid model you will progress in your life like those people who started getting married in other caste they have become very successful they have got a very good brain and those people like I say about the Adivasis they are poor just for one reason that they could not get out of their jungle from their territory they only married between the Adivasis if they were married in Bombay, Delhi then they would have a super brain and like I say they do not even get married that is why they are going to that time those people who went out to get married those people who went out to marry their children they reached a next level in their life and I believe that in the coming days if they get this chance from other groups then a super human race will be born a new generation will be born which will write a new history and the today's AI will also be born of the next level so if we are emerging then we are emerging if there are challenges if there are no challenges then what is life and maybe before I was saying that there is no neutrality I also believe that there is no neutrality when you say that there is no neutrality then you are very poor that we are never free from our partiality that is we have learnt and got the values we never get up we keep fighting if we feel that we got the wrong values and this is good then the old values are also embedded in us but we try our best like I have told a story of Mahatma Buddha and when he met Yasodara then Mahatma Buddha also agreed Yasodara when Buddha's father invited him to the royal court and his 10 friends gave him the message and maybe the message didn't reach Buddha because after meeting Buddha and King Sudodhan said that you are doing this much work I know that you will not come back but you are doing this much work saying that King Sudodhan is struggling to meet his son so maybe one of his friends gave him the message and when Buddha came to meet his father he came and stopped in a temple he was shocked that the son of Samarata came he became the Prime Minister he came King Sudodhan was also going to meet Buddha made a request that I have a life I have learnt a way to live to live a life I will come to meet my father I will not go to the court I will not go to the court everyone is his wife so after meeting him I asked him that he will not meet Yasodara I will ask Yasodara and Buddha after that I will listen to one of the most important accounts of this world so King Sudodhan said that no, Yasodara has sent a message that if you want to meet him you can go to Yasodara's palace he refused to come so when he met Buddha he went to Yasodara's palace but why is Buddha Buddha my heart was shocked when he went to Yasodara's palace he did not say that the door was opened by hand or opened by hand or the door that was given to him he came to the palace to meet his father he stood at the door of that door and said, he was very disappointed like a beggar is standing at someone's door to ask for forgiveness and see Yasodara Yasodara comes out and holds Buddha's hand like Rahul's hand without saying anything Buddha is standing there and asks that you will not tell me to come inside so Yasodara says that you were the one who gave this palace you are the one who gave it Buddha said, now I have nothing except this beggar and why is this also, I think more than this the one who had seen a dog drinking water by the sea so he thought that this dog is more evolved than me to drink water why do you need a beggar why do you need to wash it so the dog left the beggar which was after Buddha so listen to Yasodara when Yasodara called him inside so Yasodara asked him two questions the first question was don't you trust me so much that the beggars knew that they were going to war they would not come back they would put the arrow and bid farewell you are a human to give something to society to give something to the world they were going on such a big journey so don't you trust me so much that I bid farewell if you would talk to me Buddha said Buddha said that for the first time I have no answer and the second question Yasodara asked that you have returned as a Buddha after 12 years tell me that you could not be Buddha in this palace could not be in the market could not be in this world then Buddha said that for the second time I was quiet and I had no answer because when any Buddha how can he deny that Buddha could not be made in the palace and in the world that God could not be found and life could not be understood then Buddha said in his promise that for the first time I felt that I could not be free even after becoming a Buddha from my ancestors and Yasodara told me that yes I should have told but at that time I was not free from my ancestors I was afraid that as a Buddha you would stop me from becoming a Buddha in my steps so what I said that being a journalist neutrality and impartiality of impartiality we can never be free from our ancestors there is no way we try to be better and it is our right to be better it is our right to be better it is our right to be better because of our efforts today we are the same in the journey of the development of this human civilization of three lakh years I share this youth in six parts the first the youth of the people who were the leaders the second when the fire was extinguished then the human life became the greatest power in the hands of the people when we were the weakest animals in the jungle we started scaring the biggest animals in the jungle this was the second time and one lakh years it took to reach the source of fire from the people after that within one lakh years we started living in the society after that we started farming after that the humans started making things with their hands then the industrial revolution then the revolution and in the time when I say it happens I am finishing in a minute so one last example I would like to give when in our Delhi city two of our big community were sitting together where do we make mistakes and why do we do when the incident of 1989 when the government of the public party came and for the first time it was announced on Raju Gandhi that this is not Mr. Clean and in that the discussion started so in the first round the name of Mr. Chandsekhar came out a young journalist sitting in the community as soon as he heard it he told it on the phone Mr. Chandsekhar went after an hour and there was a senior journalist sitting in the other community whose age was nearly 50 and he did not show any hurry after a while it came out that Mr. Pratap Singh will be the Prime Minister now what happens that both the events were right both the events were right in the first round Mr. Pratap Singh was announced and in the second round such a debate such a debate such a debate that Mr. Pratap Singh was formed and he took it the news world is very beautiful very good and what we live in is also very beautiful if there are no elections then there is no life and if the elections are made then obviously then the fun of the media will end so I want that every day there should be elections we should face it there are no brilliant ideas every day there is a timeline in which we go it is the timeline of the elections but this struggle has brought us to where to shift ahead we have ample opportunity and the start up is a new word of today which should be learnt by the media that resources are scattered what can you combine that will help you Jai Hind Jai Bharat Thank you Thank you so much sir you have listened to our program very well about the future and about the past I would like to say Mr. Abhishek Soni from Ashur Sagar so that he comes to the stage and he gives away the token of appreciation for him please once again for this beautiful Thank you Thank you sir Thank you very much Thank you Thank you Thank you Thank you Thank you Thank you There are several kinds of misinformation obviously one is the malefied kind when you are being told something which is obviously wrong with the intention of telling you something wrong one is unintentional something that is being circulated which is a rumor but I think the very fact that a professional media industry exists and in the end push comes to shove when things become bad during covid everybody put their TVs back on and they are back you are going to get a bit out of youtube and twitter but in a large measure you still come back to professional journalist gives us some hope that the pains we take is worthwhile so I am not going to say that we get everything right all the time but I can tell you a lot of painful effort goes into making sure we get most things right most of the time Thank you The very same pain that Rishabh was speaking about how do you can you just break it down for us what does a day to day fact checking helps us to look like a lot of important things that should go into it see actually just to take up where Rishabh has said what we are dealing with because what we are saying is noise because it is one of the news you are getting from the mainstream media the other is the news that you are getting on social media there is a whole lot of news that is coming to you unfiltered which is why I am saying even in this age of social media mainstream media still will exist and has a platform and the reason for that is because whatever we put out goes through editorial checks the checks and violence is not there in the social media or the citizen media but the interpretation of that how it is presented and the context that is also equally important that is all part of the noise how do you separate the news from the noise I will give you an example if I see a speeding car that is going to be a news be I can say the rich kids car I look at the car obviously the driver driving it has money is he drunk, is the boy young you can come to some kind of conclusion late at night whatever that kind of news is fine the minute I say the driver was Muslim and the citizen was killed that is noise that is something one has to be very careful of how we present facts that is something you do not see in social media you know the first can't be identity go through it I don't want to present it in a religious point of view or they want to shame the which poor drunk so some criteria are good some are not, some should be really avoided in today's day and age and I think that is where mainstream media plays a role not all channels unfortunately are sticking to this which is really sad in today's world I mean that is something one really needs to look with them and find out but by not I think be careful as to how we present the news that is important one thing I am noticing to everyone that I have asked this question is the whole social media is coming up a lot you have been in the industry for quite some time even when social media are not taken over the whole totally right so I will come to Maria Maria the rate of misinformation or noise that is out there was similar when social media was not there also or did they just have a boom add to the boom and misinformation so if I were to put this in context in 2005 when I started as a journalist that was the age of Facebook and output it was not the age of Twitter and Instagram so things have changed at that time the sensex was hovering somewhere around 6000 right now it is in the range of 60,000 so you can imagine how much distance we have traveled but overall yes things are different but I think what is happening right now is also that those who are entering mainstream media are also realizing that mainstream media a great degree of channels and newspapers have great degree of credibility even today that so if a tweet is put out by an NDTV Twitter handle then all editorial checks and balances would have happened so and similarly if you get a news which may be out from any other handle you will think twice you will not be sure about the content because the person behind that content is hidden and he is taken or he or she has taken that recluse I would say in they have hidden their identity so that is why I say that no matter what yes the responsibility on us is far greater but all is not lost and still the media retains its credibility perhaps in the next few years we will realize that the kind of bombardment of sorts which happens on social media in terms of content because its free for all everybody can talk about it in their own way I feel that social media is great for opinions but when it is about information I am not too sure about it there has to be a great degree of understanding that those of us who are putting it out have gone through checks and balances they have gone through multiple layers of checking and cross checking with our sources and then putting that out so there is a difference between what is being put out by say a news handle versus what is being put out by an anonymous twitter handle very well said I mean I want to open this question up to the entire panel what advice people in this room who are regular consumers as regular consumers of news what news should they trust and what should they look for so as to avoid the likes of whatsapp university things that we hear about Rishabh we can start with you you can't help it when you are going to receive information and the information from whatsapp generally comes through trusted sources it comes from friends it comes from family you forward it on and those people trust you so your trust carries along with it but it is systemic if I am going to a legal proceeding I might have some common knowledge of the law but every technicality won't be known to me I will muck it up after a point of time if I am a doctor I might have some common knowledge of when to have a parasite more but when it comes to life and death I don't want to risk it right and trust my common knowledge it is a very delicate and probably risky thing to do unadvisable for most people so just to pick up and you will find consensus here the reason you will find consensus here because the noise is out there already you are surrounded by noise you put on youtube or netflix half of the video just figuring out what you want to watch there is too much content it is not a problem just for news people netflix is facing problem in how to figure out monetization of content hbo is facing this problem cnn is facing this problem and so are we here in India the noise is already out there at the end of it when push comes to shove and I just give you two examples when everybody was stuck and a lockdown was being announced and a lockdown was being announced what were you relying on did you put your television back on were you watching tv were you watching tv news or were you relying on twitter and whatsapp and youtube for all your information if you find that you were relying on tv you are relying that you went back to the people that you trust similarly during elections everything will happen but on election counting day will you be watching it on youtube you might be watching a news channel on youtube probably come back to the mainstream for all the people who are worried about the future of media and I will end with that thought it was said the print media is dead but now on mobile phones everybody is reading again then it was said radio is dead now podcasting is everybody wants to jump in and start their own podcast so audio is back tv is also reinventing itself and there is an evolution that is taking place Indian media industry is not very old it is about two decades old most of us have been around that for about two decades three decades certainly not more than that NDTV itself is the oldest 30 years now ok so that's it alright so compare it to how we compare ourselves to a western tv industry which is 80-90 years old it's evolving of course content has evolved very rapidly but there is so much content everybody is a content creator so when you open things you are you want to be okay you want to be governed by an algorithm deciding what you get to watch or at least you want a human being applying their mind on what you should be watching I'll leave it at that thank you Rishabh Priya coming to you in the last couple of sessions there was the term of deepfakes and AI coming up a lot and audience questioning the speakers on the stage about the risks that they come with with regards to misinformation so what you are saying about the growth of these deepfakes and AI how do you think misinformation can become because there is a lot out there people looking at other's faces showing as if they are saying things how do you think that should become well we are lucky we are living in an age of branded personalities news is not news it's not just times now on music or NDTV it's also whether it is Maria or Rishabh however the anchor is becoming we don't say we say and then you decide whether you trust that anchor or you don't trust that source and for us we are saying that whenever the TCI tells us something she first verifies it for herself because it will be attributed to her that she has said it so your source is very very important in terms of deepfake which is why I would say that you know that so it is an anchor so that same anchor is being shown in a deepfake showing that the audience should I think the public and live know that this is the anchor the credibility of the source is that she would not be doing it so in the end the back stops with us it's the kind of credibility we project to our viewers the kind of trust we bring with them because we are talking to our viewers every single day we are there in your living rooms on your telephone so we have most intimate connection you know us as well as better than we know you know you are seeing your news you have a consistent relationship with us we switch channels but we remain the same so that way I think the best way to back you deepfake is your own personality, credibility and your consistency which is what something we as news anchors we have to if you are not true to yourself you are going to be your biggest loser yourself so at the end of the day look price before you say something or you are going to come back and hunt especially now every word is recorded and said back and if I may quickly add one thing you know where Prishab said during Covid I think it was the finest hour of television when we mentioned media was during Covid and just when Covid ended came a worst on the Sushant Singh Rajput case how badly we felt you know during Covid we were so reliable we were giving the right information medicines vaccinations way to go and not to go minute a sensational thing happened and we lost it and that was really really sad from where we came crashing down that's something we have to introspect right as we are closing there was the end Maria one last question for you what role do you think journalists play in sort of educating people about media literacy right and how journalists can sort of influence people who you know sort of consume the right kind of content and right kind of news if I were to say yes so there is a difference between a journalist or an influencer or a journalist or a content creator right so we know that I mean there's you may have a different terminology but then journalists are because of the institution we represent and increasingly what we are seeing we have seen that in our respective journeys that when we started as journalists we were supposed to be specialists so a beat was given and you would nurture it you would interact with politicians or bureaucrats or try and ensure that you have you know the right set of people in the right set of places that's why when you grow as an individual in the profession your credibility increases because your source building has happened I would also say that in the present generation because of social media there is this instant fame which comes one tweet one story and you become a star but then it's also about sustainability I mean you're continuing to sustain yourself as a credible journalist only because if you break stories you continue to do it election after election you continue to do your ground reports that's what distinguishes overnight phenomena with someone who has been there seen there around who can refer to you know in the election programming you'll hear repeatedly by journalists who will talk about what I saw in 2014 what I saw in 2019 because you'll be going back in time and talking about it so I think that is what the present journalism or journalists are bringing on the table a number of them are there in across media who have been around they are bringing energy and experience and they're talking about it by not carrying that prism of ideology or by prism of propaganda the number of them who are there on the ground by saying and following the basic principle with which we all began which was about seeing it and saying it so what you see is what you say wonderful thank you very much Maria do we have time for questions unfortunately okay if anyone has question I think our speakers we'll have to take it off thank you so much I think I was right good discussion on separating you from nice thank you very much there will be there will be there will be there will be there will be there will be I believe the mic is not working but my voice is loud enough yes I think I I think I think Thank you so much for sharing your wonderful insights and information. I do have a lot of reliable information on misinformation. So, to this to them, I request the team to kindly clear this. I know the awards are set to happen in the evening and we're coming towards the end of the evening. Energy may be coming in the evening. I would be happy if they give an exchange for media that there's no doubt when it comes to energy. Give it up for exchange for media. Thank you so much. The stage is set and clear. And on that note, it's an honor and privilege to call our next guest for a very special keynote session. Ladies and gentlemen, please give it up for the founding editor. I have been waiting for a long time to be here. Thank you so much for joining us. Pleasure. We are running out of time. Please wrap up. We are running out of time. We are running out of time. We are running out of time. We are running out of time. We are running out of time. We are running out of time. We are running out of time. We are running out of time. We are running out of time. We are running out of time. on our parent platform or on our social media platform they are not able to tell the real reason of our content as we have uploaded an interview and within 24 hours, we have cut different platforms and you keep sending us this try or keep being happy that your content is so good that a lot of people are posting real shots or chunks by cutting them so both the situations I hope that with the help of technology we will overcome this problem too in a few minutes there will be an award ceremony here most of the people are waiting for it but before all the excitement some Gurugambhir people should come and give their speech Mr. Anurag Bhattra from the same programme is here with the help of this man the audience might come to know that next time the beautiful trophies of the three colours are distributed here one of them should ask for their culture whoever is the winner today should be very happy there is a lot of knowledge in the world if someone comes to ask for knowledge from us then we say a lot of knowledge is being given stop it start acting our mentor is the executive editor in chief of India Today Group Kalipuri ji he told us a year ago which was amazing I will share it with you which is called on the stage he said that a lot of people in the world and he came to study in a very prestigious university so his professors shared this there are a lot of amazing ideas in the world but they could not come on the ground there are a lot of amazing ideas in the world but the ideas that he thought he changed them in reality he did not just stick to knowledge he brought them to action he fixed the bugs that were lacking and he said it too easily because he thought he fixed the action he fixed the action we are in our newsroom there are 2-4 problems you must also be there and new creative solutions come but I think this is the high time when we are new we are changing India changing India which has been changing for thousands of years this is its beauty the earth does not forget to move on its own does not forget to change the country think about it it is good our marketing brother said one more thing he said it is important to go here because people from the industry have the advantage of giving knowledge so people from the industry think about it that the news platforms such as Akbar TV should be prepared because they go everywhere I will not do the TV Akbar because I do not have the point because I have another mentor Supri Prasad he should not say anything and should not say anything keep watching TV because these are credible news sources they have their own ideas but they are digital but I think advertisers should go beyond the trust of the digital algorithm to see which brands are on the ground they have very great credibility and who have huge wealth wealth does not mean money wealth does mean Southern who do not have the status of wealth and who have no status of wealth which people who are successful in getting trust they say a lot and say a lot but the flag of a party because as an adviser you also want to In the long run, the public knows who you are and who you are getting from and where your news agenda is coming from. When the public knows, then we should also correct ourselves and when we go in front of the public, we should not be ashamed. Many of us are doing this. It's very easy to say on some stage that the media has become like this. We don't know what other people will know. We know how the business is going. How many types of pressure are there and how good news can be made among these people. All of you are doing a good job. Thank you very much for giving me time and time. May God keep their health and well-being correct. It's a very long time. As I was saying, the numbers are increasing. I would like to invite Janardhan Pandey, founder and managing director of Net Value Media to give a token of appreciation to him. I need a moment to talk to him. What's it for? What's it for? What's it for? Thank you. All right. Long day indeed. There's a long way to go. But on that note, we have the final and the second session right now going forward. This is going to be a fireside chat with the one and only Supriya Prasad, news director of Artsterg India and GNT. She's going to be in conversation with Pankaj Sharma, editor of Samachal for Media. In the last session of the day, it is... Can you please clap like you ladies and gentlemen? So Pankaj Sharma once again ladies and gentlemen. So the stage is on yours. Namaskar. I am Pankaj Sharma from Newsmax. I am the director of Artsterg India and GNT. Supriya Prasad, you are very welcome. Thank you. I have a small question. You have been on the media for a long time. You have seen the media in different ways. What are the big changes that you see in the media? The media, as you have seen in the last session, when the society is changing, then everything changes. Whether it is in the film or the media, whatever it is. Because it reflects all the society. Your society is changing. So you see it in the same way. I can give you an example of this. When we started in 1995, we were able to write all the books. At that time, we were able to monitor each and every one of the books. At that time, when I was sitting here for 24 hours, people were using Jai Salaam media. Jai Salaam was moving in the truck. So you can see how the society has changed. You can see changes everywhere. As we have said, the director has come. He is the director of Artsterg India. He is the director of Artsterg India. In your view, what kind of work do you need to do? There is no need for any work. The most important thing is that we are the people. Whether it is news or TV or television, everyone's basic purpose is news. The whole structure of the news is something that is very important for people. People should have faith. The people who have faith will have success in the system. Whether it is news or news, whether it is news or news, people who are used to watch Artsterg, people who like television or television, but it is important that you have faith in the system. You should have faith in the system. I am telling you that the success of Artsterg, Artsterg has changed with time. So it is important that you have to keep changing with time. No matter which medium you are in, you will have to keep changing with time. I remember that there was an idea of Abhidhu Bhatia. When there was no answer in the Qalaf, there was a lot of talk in the Qalaf. The Qalaf will be published in the first period. But the people who accepted it early, when we were in Australia, people asked us how it can be done in the first period. We made it. When you keep changing with time, you will sustain it in any medium. But you should keep yourself in the system. If you have to eat roti, sabzi, or pizza, then you are in the Qalaf. When people are eating pizza in the society, then you have to believe that you have to eat it. If you have to eat roti, sabzi, then you will not be able to eat it. Your children will eat it with you. As you said, everyone wants to know about his friend. But there is a time when a person is showing his friend how to eat it. He is showing his friend how to eat it. He is showing his friend how to eat it. This is what I was talking about. People think that for small people, for small people, for their small work, they have to do the right thing. They do not think that they will not be able to eat it. This is why the reason for the success of Aasthal is that for small people, for small work, for small success, for small work, for small work, we filter the news again and again. When the Ram Mandir was going on, Aasthal was giving 25 lakhs. The rest were not saying it. Because people wanted it. That is why they are not successful. Because for small things, they run the wrong news, they want to find the way to success. That is the wrong way. If you are not successful, if you want to find the way to success, then you will never be successful. You should always have a long way to go. You should have a long plan. You should set your goals and you should be successful. Whether you are showing news or showing anything, if you are going to find the way, then you will not be successful. You are not successful. But in this way, you are not successful. You are successful. You are not successful. You are not successful. You are not successful. You might be successful. There is a lot of demand. There is a lot of demand. There is a lot of demand. Then there is a lot of demand. But you know, I believe that speaking the news and the teaching is Lemia Usava. So, I also Hisston. So, it is our in]. We have to increase money every year. You have to do a lot of things. So you have to see whether it is good or bad. And the other thing is that you don't believe that as the AI will increase or decrease, then the rest of the people will be affected. This is how all these things are going on. So let's talk about it. See, the AI is a technology company. It is a computer and the AI is the source of its time. So the AI should be used as much as it can be used in technology. But the AI anchor will not be used in any anchor. AI anchor is a limited role that can be worked on. But it can't be done. And we are doing it in a positive way. First of all, bring the AI anchor. And AI is not a threat to any anchor. But yes, we have a lot of things with it. So you can see that we are friends with Satat-Langu. Now you can listen to our Black and White in Satat-Langu. You can listen to the Black and White in Hindi. They are not able to speak their language. So the positive use of the AI should be used. What is the benefit of AI technology? When we talk about technology, we can talk about the benefits of AI technology. So how do we get the benefits of AI technology? How do we get the benefits of AI technology? How do we get the benefits of AI technology? I told you that you can't justify the way you use AI. You can't use AI. You can't justify the way you use AI. You can't say that you use AI. That is the nature of a human being. But the ways you use AI, the ways you use AI, the results are successful. And they are successful. So how do we get the benefits of AI? How do we get the benefits of AI? We have made a lot of fake checks. We have made a lot of fake checks. But even after that, there is no effect on it. Many people think that fake checks are unique. They keep saying that fake checks are wrong. So how do we get the benefits of AI? The fact check works. But the fact check is wrong. Actually, people don't get the benefits of AI. So the journalist is asking for the benefits of AI. There are some who want to make a fake check of AI. They want the fake news to be promoted. So people do it, but it doesn't happen in our society. So we don't worry. We keep on taking care of the police. People are saying that we are doing a lot of things. We are not able to get the benefits of AI. So how do we get the benefits of AI? People keep on taking care of the police. People keep on taking care of the police. People keep on taking care of the police. I am saying that we are some people who don't have the benefits of AI. We don't have the benefits of AI. People don't get the benefits of AI. I am telling that we don't get the benefits of AI. We don't provide the benefits of AI. I have thought that we get the benefits of AI. We have run a campaign. We have run a campaign. We have run a campaign. So the point is that 5-6 minutes is not enough for the channel, you can watch the content of the channel, especially if you have the right to watch it. We don't have the right to watch the content of the channel, we don't have the right to watch any content of the channel. This is also a melodic set of propaganda, people are not thinking about TRP, they are not thinking about it. You can't watch TRP in the channel, you can't watch TRP in the city, you can't watch TRP in the city. What is the problem with this? This is the problem of the election, what is the preparation for the election? We have no choice but to vote for the election, we have no choice but to vote for the election. What is the problem with the election? We have no choice but to vote for the election. We have no choice but to vote for the election, we have no choice but to vote for the election. There are a lot of star anchor reporters in India and you are so famous, how can you manage them? No, I have to do this, everyone is working as a team and everyone has their own work. Everyone does their own work, we do our own work. And in that, we think that we are not a star. We all work with the team, we try to do good work. What is the problem with the traditional reporters in India? There is a lot of information, it looks good. But the work that will be done by the reporters can be done by the reporters. It is not that there is any political party that says that they will be made by the reporters. But this work is very serious and it should be done in the same way. What is the problem with the election? We have no government, we have no government in any state. We have no government in any state, we have no government in any country. But as some people have an LCE mind, they have no government, they have no government. They don't have an information. And they should come to you to do it. When you work in a system, it's your work as well. And we cannot work in this system. We have no government that says that we will be made by the reporters. But we do not have government that says that we cannot work with them. We have no government that says that we won't be made by the reporters. In India, you have achieved a number and today you are very successful. So, you can see that you are the most successful person in the world. You are the most successful person in the world. This is my goal. I think for the first time in my life, I have not met anyone. The hard work is the most important thing. You can work hard and come. I have never met anyone in my life to do anything. To do anything, to do something. I was a steward and I have been a steward for a long time. I have done my best. I work with the same passion. I also work with my colleagues. This work is not a bank's or government's work. You are doing 9-6 jobs. You work with the same passion. I have reached here with the same passion. You can work with others and come. You cannot meet others. You have to do something differently. You will have to work with others. You will not have to think. By the time you are working from home, you will be able to do the same things for a long time. You have to do a lot of work for 4 months. By the time you are working, you can't do anything. But, you work hard. And you should go on the right path. You should never go on the wrong path. You should not go on the wrong path. I can give you an example. I was not aware of any problems in my life. I was not aware of any problems. I did not have any such person. I was in his house. I was working in my own farm. In the farm, I was always promoted and I remember the path. I have heard a good thing about India that she promoted the farm. She is doing a job that she can manage a farm. I have seen a lot of people who are not good at farming. First, she is a farmer. She is a farmer. It is good that you do not do good things. You should not go on the wrong path. You should not go on the wrong path. I am a farmer. I am a farmer. I am a farmer. I have been here for a long time. I did not want to go on the wrong path. I cannot go on the wrong path because of the pain. I cannot go on the wrong path because of the pain. I am a farmer. I am a farmer. I have been working with the pain for a long time. I cannot go on the wrong path. I cannot go on the wrong path. I am not repeating the same. This is the problem. I think this is the system of our country. You don't have to worry about it. You should be aware of it. You are the leader of your work. You should learn from Mr. Dhrit. Thank you very much. Thank you very much. Thank you for your advice. You have given us a lot of time. Thank you very much. Thank you very much. Thank you very much. Thank you very much. Thank you very much. Thank you very much. Finally, come to an end of the 13th edition of the news next way 24. It was all the ones over here. We'll be right there for morning and a huge shout out to the entire team of exchange for media group, especially on rock. Mr. The entire team of exchange for media organization. All thanks to the console and what there is all for the support. Hotel staff. Thank you. And we will sign the awards very soon. We'll see you again. Thank you so much. This is the award show. It's signing off. Thank you so much.