 So, you know, I'll quickly dive into the topic, we have something very interesting that we often read about, we have it on Twitter, we discuss and we have brought it to this forum which is rebuilding Austin News TV. First of all, what made us even, you know, think of this topic, is itself a story. What is wrong that we have to even discuss this? I mean, I think that day perhaps would not be long enough for us to start really dissecting what you're saying, but I guess the fact that you've chosen this topic is a reflection of what is news television, what is national television. I think just yesterday I read somewhere that how for the international press, for the international media, the Indian media has become a joke. You know, the Indian television media has become a joke in large parts because of certain steps and certain rules which have been undertaken by the Indian media. And there are many who would argue that why do we need any justification or certification with the global press? I think that argument is also valued in parts. But to say that everything is absolutely above or nothing is local in Indian television or in Indian print today, I would say, I think would be missing the world through the trees. So I guess the topic is right, it's timely, and it's a topic which needs to be debated extensively. At India I get a point on a daily basis, I reiterate this, that the choice ultimately is of the view of what you want. What you want in more proportions is what the media would give you, in even greater proportions. So at India I had, what is the story, how are you trying to fix this in your, whatever is in your control, how are you addressing that part? Well that's the most important question that you raise, other than all the other trusted questions which I'm sure you may have. In a natural role, what we really attempt to do at India is on the basis of the collective experience that my team and I have had over the last two decades across various television newsrooms. It's been a great pleasure and pride that today at India head, we have the best and the brightest from multiple newsrooms across the country, digital, television, print. And the story that I hear from everybody is the same. Then we want to grow, it's not as if the people don't want to put in the extra work or really try and push the bar. It's just that legacy media has ended up becoming a platform where the question of raising the bar becomes very difficult. So what do we do? What we do is we've identified a weakness or a vacancy which existed within this very crowded television ecosystem. The first vacancy was that we said that why should all national television coverage be restricted to what's happening between Delhi, Mumbai, maybe Lucknow and in parts, and in parts to be partnerized and when the story goes bigger. Is India just restricted to these centers which typically contribute to the updates? I've often said this in the past and I have absolutely no problem in repeating this once again. I think the entire geographical map of India has been changed because of the desire to change the updates. There are stories which happen in the southern parts of the country. There are stories which happen in the eastern parts of the country. Sometimes you just don't spend enough time. I have taken it upon myself because I said that you did by example. A lot of my colleagues don't necessarily agree with me and some of my colleagues are here. You see it's very easy to fall for the story which is unfolding on the day. But how to look for something which may be somewhere there We may be unwilling to identify the story squarely, turn the spotlight squarely on that story. That's what we do in India here. Between 1 o'clock to 4 o'clock on a daily basis, 3 hours Monday to Friday, special focus of the southern states. 8 p.m. on a daily basis, Monday to Friday, the top story is not what is happening in Delhi, not what's happening in Palakkad, not what's happening elsewhere. It's about what's happening, the top story in the southern states. I'm now going to be completing 2 years now in July and I kid you not, I have never ever struggled to identify that story. Which means that there are enough stories. It's just that we want to look for those stories. We are now looking for those stories. It's giving us great goodwill. It's giving us great joy. And I must share with you that on the 19th of next month, we are now going to be the first major Indian national television news entity to be taking this entire exercise to Dubai. We're now expanding in the release of parts of the world and the kind of feedback and the kind of response that we're getting there. This is just phenomenal, this huge. We often, when we try to understand why news has been reduced to shouting matches at times. So the problem lies with the business model. You need to get attention. What we have seen like a lot of new channels that have started our publication. They started with the honest, the motives honest to change the things and bring in a change. But they end up becoming the same. So do you fear that sooner or later this might happen to some noble cause like you have started and you want to change the ecosystem? I'll tell you why that happens. And I have often spoken about this. I think the fundamental problem, again with television, I'm only talking about television right now, the fundamental problem with television is the over-dependence of ad agency ecosystem. If I start sharing with you the stories which have been narrated to me and in some cases I don't know maybe they're from agencies as well. Some of the top CEOs in this country of big broadcasting organizations, I've often had these conversations with these CEOs and I asked them that how is it possible that a program which is being recommended on an anchor who's being scrutinized by pretty much every court in the country. Again, it gives me great pleasure that India is the only entity, only one major news network right at the beginning of my other blood journey here should be for 150 crores. I wear it as a value pack on my sleeve that they value us to that degree. We're the only entity which has not been racked on our knuckles by some arm of the judiciary. You name one national television entity which has not been accused of spreading fake news, spreading bigotry, looking at a story from an anchor which perhaps deserved a different look at. The fundamental problem is the ad agency ecosystem. Because a person who's fixing your ad rate, your price at which you sell yourself is not interested in your content. I've had conversations with those people because of what reasons are you fixing this price? They say, no, okay, you have four channels, you have this distribution, you have this sort of tick boxes. One, two, three, four, five, six, seven. If there are ten boxes, if you tick seven, okay fine. Then my relationship with you, I like you, I don't like you. Your prices may be 5x, I don't like you, but you still tick the boxes. Your prices may be 3x. There is a complete disconnect between the content which is being produced and the price which is being offered by ad agencies. Because nobody is wanting to fix it, everybody is a beneficiary. So that's why you reach for it. So I have time for ten more minutes or less. You are also part of the ecosystem. This debate is also somewhere, there's something you have contributed or you have been part of the system. When you look back, is it something you feel that I could not have done, I would have done differently? The only thing I must say, where is this, that I think I should have taken this step in my life far earlier. There were opportunities, but everything has a time. And who would not like comfort? I don't come from a business family. I mean, Victor and I had the pleasure of working with each other for a while in ADTV. You know, I still look at myself as a potential reporter. I love that kind of technology. My other brows, my own polygons. Is that I'm the only one who is taking care. And often others are shying away. I would love to share with you that on Twitter, spaces. Again, this is the only entity. I would urge all of you who are here please watch these programs. India is the only entity which has blended audio content with video content. On a daily basis, we have roughly 1,000 people who are joining us via this audio town hall live on a platform, live on a television channel. So if I'm interviewing Mr. Chandra on a television camera, there are 1,000 people. You know what all they're on? On Twitter, spaces, we've integrated it live. There is a great conversation which is happening. If I'm on audio, I'm on mobile phones in my car. I can ask you a question if you're on my television camera. I genuinely believe that these kind of initiatives over a period of time will end up finding this entity within this ad agency ecosystem as well. Which right now is fixed by TRPs. I do not subscribe to the TRP model. I don't care whether my TRP is right at the bottom, which it is by the way. Because I don't have the money to work on distribution platforms. But are we not doing reasonable business? We're doing reasonable business. Are we doing better business? I think there is enough opportunity for that as the agency starts to recognize this kind of content. My final question, we have been hoping that the news TV will change. We've been discussing this over the last 2-3 years at least. But what we've seen, it's become a performance. Some of the news anchors, I won't name, they go all the way. They dance on the screen. Where is it headed from here on? Don't you want to honor some of those anchors? I thought it was some of these awards. Look, you know, I mean to each their own, and I wish everything went well. But I think the time is now coming before Indian television media, if it is not already come. Where some of these people will have to ask these questions to themselves. That is this, how long can this totally last? You will ask yourself. What does it matter to you? Does it matter to you that I am giving you information which should be of importance to you? Or how many push-ups I am doing on the news floor? Does it matter to you? Am I jumping 10 times? Am I boxing or doing something? I am screaming. I can scream. But I think that model is broken. That model is broken. I feel sorry for poor reporters. I feel sorry for very bright enterprising journalists. You know, I was in a conversation the other day with a researcher. And he was telling me that the number of people who are now quitting media altogether, news media, apparently it is at its highest in the last two years. So something to be stated about this model of entertainment versus information. Yes, thank you so much. We don't have time for a question. Okay. So, Bhubin, we have the pleasure of having you and, you know, while I eat Vikram and then I can do whatever I have to do with you. Now, when you do journalism now... You said you will do this... Yes, you said dirty thing. I know you now. What's going on between you and me? Bhubin, you know, of course I know you're dirty and so on and so forth. When you now become an entrepreneur, you're first an entrepreneur or are you first a journalist? I can't be an entrepreneur if I'm not a journalist. In my business. In my business. In the business that I'm in right now. But the skills for being an entrepreneur is another set. And that's why, you know, I've asked a similar question to Vikram. What are the new things that you added on as a professional? That you're discovering something, you know, you've got to look at distribution. You've got to look at business aspects like recruitment, you know, of business people. You've got to look at revenue. You've got to look at the brand. Of course in news, the journalist and the journalism you do is the brand, right? To give us a sense of what have you been able to focus on and balance? The first thing I learned when I started putting on the hat of an entrepreneur was the appreciation of those who are doing sales and marketing all this while. It's not as if that in our previous avatars, in my previous avatars, it's not as if I was not associated with the world of business. Let me also break this huge, you know, phrase which a lot of editors of your great legacy would give that there is this great wall which exists between editorial and marketing. No such wall exists. And anybody who tells you is only pulling bull over your eyes. No matter who that is including me, if I was to tell you that this wall exists, I'm lying to you, so I would lie to you. I think the time has changed completely. The first thing I learned was greater appreciation of creating content which would bring value, value not just from the point of view of what the viewer is watching but also from the point of view of which entity would be willing to back that kind of content. Branded content. Branded content. People who would feel that there could be beneficiaries of a certain kind of content or people who would feel that okay, fine, this is an information, I think healthcare sector for instance. You look at the kind of innovations which are taking place. Please watch our digital series which is called Innovation, Stars of E. We're spending a lot of our time looking at the kind of great moves which are being made in the healthcare setup. Just a short while back before I came here, healthcare startup was having discussions with us in terms of creating something which is information based but something which helps it. That is what I think is a huge skill set which I have acquired. The other games of distribution and these are all products which have been there. These are all moves which have been a part of the business journey in the past as well. But there is greater appreciation of what works and what doesn't work. In my earlier avatar, I wouldn't have linked twice to send five people on a journey across the world because I'm going to suspend. But today I do think twice. I do think I myself, I'm a big exponent as you know of using the mobile phone as a broadcasting technology. We've been trying to see whether an iPad and a mobile phone working together can replace a television studio as well. These are kind of moves. My last question is, young students from IMC, some of the winners who are being recognized in the afternoon in the audience what is your advice to them as they move to the next phase in their editorial business? Just focus on storytelling. If you have a story, it will be told. Let me show you. If you don't tell your story, someone else will tell the story. But that story in today's day and age will come out no matter what story you may as well be the person who tells that story. When I started out my career, we used to have something called reading. Where you come back, you shoot through the day, you come back, you write a lovey script, someone else edits it for you. There's an anchor who then comes out, doesn't link with the story, gets played out with a 30-15 second interview to see in 15. Those days are gone. It was replays by a stand-up where you replays which was all driven by business models. I think those days are gone as well. Today we have a former vice chief. Again, another great initiative that we've done. The former vice chief of the Indian Army today is our exclusive video blogger. He does a weekly series for us. What does he talk about? It's not a television show. It's a show which is shot on mobile phones. And it's a show which talks about foreign policy. It talks about war from a strategic point of view. What does the India need to look at? Russia, Ukraine, all kinds of things. So, more focus, more awareness and more recognition, please, of technology is what has set you apart from people of the past. Thank you, Bhupi.