Upload

Loading...

Adam Lashinsky: Stay on Simple Messages

263 views

Loading...

Loading...

Transcript

The interactive transcript could not be loaded.

Loading...

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Jun 15, 2012

Creating clear and compelling messaging is key to Apple's marketing approach, says Fortune magazine Senior Editor Adam Lashinsky. Moreover, the company compounds success in this area by staying on a unified message. Lashinsky also shares an amusing example of how Apple reminds its employees to strive for simplicity.

View more clips and share your comments at http://ecorner.stanford.edu/authorMat...

  • Category

  • License

    • Standard YouTube License
Comments are disabled for this video.
When autoplay is enabled, a suggested video will automatically play next.

Up next


to add this to Watch Later

Add to

Loading playlists...