 Cal Performances puts on about a hundred main stage performances a year. In addition to that we have around 40 to 60 education and community programs a year. We plan years in advance, so we already have things under schedule for the fall of 2021. When we're planning a season it really is about building a season of magical performances. One of our big initiatives is called Berkeley Radical, which is really about our commitment to building a season based on these powerful themes that hopefully change the way we think about the world or ourselves or our society. The marketing plans for the programs that we present really run on two distinct tracks. The busiest time of year of course is January through April because not only are we still working on all of those individual events from the current season, but we're in that big planning phase for the next one. There's a bunch of teams that work here that go into making a show amazing and great and everything that we want the audience to see. So you have your backstage teams, right? You have your production teams and then you have a whole another team that's back behind the stage that's dealing with how they got the people there in the first place. So it's a whole team effort and that's all the things that I think people don't necessarily think about when they come to the show. The fact that we're attached to the university is really what makes Cal Performances unique. We have so many programs that connect Cal Performances to the student body. I mean the most powerful one is our program Front Row where students get to program a major, major evening on the Cal Performances season. We actually have an entire student group, SAFTA, which is the student ambassadors for the performing arts that is managed out of our artistic literacy department, whose job it really is to get the word out not only about the performances on campus and tickets, but also about all the other opportunities there are for interacting and engaging with Cal Performances. We're in a uniquely privileged position here at Berkeley. We are at arguably the world's greatest public university. We've got a massive student body in addition to which we have an incredible cultural community here. So we're all really driven by sharing that joy, excitement, those powerful moments of magic that happen when you come and see beautiful performance of music and dance and theater.