 We invest in you, the people who make quality content. We make bets that your quality content will get views eventually. It's our job to help you get more views. Of course, you have to work to get more views by promoting your heartbeat on your YouTube channel, on your Twitter account, everywhere you talk to with your friends. Tell them to follow my heartbeat. But we also have to do our job. And if we don't, then we lose the money that we've spent to pay you for your quality content.