 What's up? I just want to give you a quick heads up when I'm talking in this clip. My voice is distorted So I want to make sure you're able to adjust the volume for your ears or whatever make sure they don't hurt But the conversation is too good for you not to hear it So we went ahead and made the clip anyway This is from episode four of no labels necessary the future episodes are just fine audio wise check this out The information is too good to miss Let's bring up this next topic though rest took over the egypt's no Let's talk over the pyramids of Egypt. I just show this quick little clip All right, the audio is less important though the point is he took over the pyramids of Egypt He did a performance right in front of pyramids. It's a great Great look just the the scenery of it that image of it and There's so many things that I like about it Right, I think they said technically like he was like the first artist, right? Somewhere, I don't know where I was Yeah, he was like the first artist to to take over the pyramids of Egypt and one Being the first is valuable. There's a narrative there. Yeah, right And you know, there's probably so many places in the world that you could just be the first This isn't the biggest artist in the world We know that there's many artists that if they wanted to they could have done this and been the first Yeah, right. So I don't hey, are you gonna do it in front of Niagara Falls? Yeah, I mean Like we're eight wonders twenty one hundred wonders. There's so many places that you can do a concert, right? And you know, I think he has the benefit of having a fan base that's there, too Which is different the way he came up like he actually had like Liberia, Egypt and Somewhere in some places in the Middle East like some of them actually because of his look actually I remember talking to a guy they thought that he was one of them. I think it was like Persia or something Yeah, yeah, he actually finessed and leaned into it for a second rest apparently because the guy was kind of salty where he was Where he was talking about it or whatever but um like being the first Is a huge advantage. So that goes back to creativity, right? We keep talking about being creative a group being creative So you got this narrative of being the first and whatever this is, right that that makes it matter instantly more But then Just an image though It's a dope image and as an artist, you know, it's one of those things that begins to sound narcissistic when you think about artists Talking and their legacy and how they're going to be seen in the future But truly if you think man, this is going to be a great look me in front of some pyramids and that image lasting Like Exactly It's a great image. So you have to think about like how can I put myself in a position to look great? Just just like we do the camera angles and it'll be nobody at the club But it looks lit because we did the right camera angle on the right 20 people It's the same game at scale. That's all it is, right? So how can you find a position and give yourself a good look man? I think this is This is that to a tee like Russ Russ killed this one. I don't know who gave him that idea Yeah And it's such a unique first to it because like who would have thought to do that? Other than Russ apparently and it's cool because like the whole first thing can always branch because like All right, Russ, you know first artist in the pyramids and I don't know some artists come along. Hey now you the first Black artist to do a show of the pyramids and then you know till you're letting a you the first Latino artist to do a role you the first country like it's so many different ways You can branch the whole first conversation. Yep. They're like, I like it because it's like man. He looked outside of just like Regular music first, you know I'm saying or even just I think a lot of music Are focused more like breaking records and being the first a lot of time I guess at this point it's only it's probably perceived like there's only so many firsts You can do now like that. Right very slim. We can break some shit. Somebody already did So that's when you're looking inside that box though Yeah, right because if you're looking at stadiums and all of them type of things which was a really You know a thing. Oh, I'm the first artist to perform in Madison Square Garden I feel like like when Jay-Z performed in Madison Square Garden. It was a big deal for some rate I think it was the first rapper Something it was something like that right, but yeah Oh, wait, let me just look outside of these pre-established venues All right, and now it's easy to be the first and the easy to be the biggest concert, right? Because I'm the only concert That's We're in a world where it's a lot cheaper to do stuff like that didn't used to this probably would have been I mean, you know, this is probably still pretty expensive because it's rusting the concert or whatever But you know getting your own team together You can get in different locations and have high quality videos and moments for way cheaper Yeah, you used to yeah, because I'll say because of technology too, like we we get a lot of first kind of throwing at us because Remember when nfts and like the whole metaverse thing first kickoff But a lot of those headlines certain such are the first artist to sell a nft such as the first rapper to sell a nft It's the first artist right out They like the mainstream industry took advantage of that to just like build out We were working with the artist that was trying to do the whole i'm the first to do this thing in this space That should get annoying too from the marketer side. I must say So the first While we say what we're saying, right The first doesn't always have value. Yeah, right. Like it has to be done in a way That people care right and All right, I'll actually say this If you get people to be aware People will care and remember it is something that sticks But a lot of times people think being the first is going to create the attention And that's not necessarily so if people don't care you that because you're the first one to do it Exactly with shows that nobody was checking for that. Yeah, yeah, right, but he just let us know Oh, I found this like this hello yasin shit and I don't know if he He probably got paid for that. You know, he probably got paid in post of this If you look at this, oh, this is very this is very I get paid for post format You know, I'm like, I'm only gonna say yes Because I'm suspicious of everything It's no way my page will look like this and I'm not getting paid for post Like this is just this is that this is that and then he has the the rest of the uh The the platform on youtube and all that stuff. Yeah, I mean now he might not have gotten paid for this But if he's not getting paid for post Come on. No, no, I Is no way the way I've seen him move. I don't know everything about him He's a he's a rush fan. Like I'm just trying to talk about being a rush fan And I think like it's like these like them is like these like them is a mess that he gets paid by most labels But like he also posts okay things that he knows is gonna get him attention So I could I could I could kind of see that same route. Okay, you know what that means He's a rush fan and rush is smart. We know that Russell smart He pays attention to these types of things more than most artists because He's not so reliant on labels. Yeah, right. So this type of independent outlet matters, which means With his platform Hell all y'all scenes and all y'all should take note on something like this I don't know if it's actually true, but like if I was Russ, right and hell all y'all seen was a fan of mine And with the level with the yellow platform. Yes, I would actually talk to him at some point I'm reaching out. We would have a relationship because he's third party. He's not within the mix, right? He's not in the group, which means I can get direct access Probably not be overcharged or just worried about all these gatekeepers favors and all those additional things And somebody like y'all seen we'll get a great look from being connected to me There's a lot of value to that. Maybe one day we do a real Interview at the very least he has access to somebody the type of person And he normally doesn't have access to being a third party because people don't respect those like just no way so Again, if you didn't get paid for this He did it off a relationship sake. Yeah, all right I can see that like because I don't even know if I saw any other page talking about that So I could see him being like, hey Hey, bro, I thought with you he go to school Hey, you know what I'm saying break this Because I don't want to go to do that because I don't want to go there right But actually I'll have to look more into that to see if I stand on that But I don't think I saw it anywhere else. I I did not see it anywhere else to be real You know again, do people care? Yeah, that's true. You know do people care So you have to make a lot of people aware for them to truly care because it is something really dope I think a lot of people would like it's an image. You are not going to forget. Yeah So that's the thing so to hear something and then follow it up with an image like that Oh, yeah, it'll be drawn in people's mind a lot of people who don't even know who Russ is Would it be like? Oh, yeah, that was that rapper who performed in Egypt. Yeah, exactly That's something to remember. It creates like a random fun fact You know saying you like because you see it and you like Damn, was he the first person to perform in Egypt? Now you googling it you looking it up trying to say damn Man, he was the first person over there, bro. Right there fun fact. Yeah, that's like the Another way to think about the value of narratives if your narrative Can become at least a fun fact to people who don't care about you. Yeah That means that thing is gonna stick There's some power in that narrative because again a narrative is nothing but a thought it's a meme And your goal is to get people to know one thing about you And then get them to know another thing So that person who didn't care about you and don't know much about you They can they know that one thing you perform in Egypt the next time They see oh wait what the the rapper who performed in Egypt the first rapper to perform in Egypt came out with a song Yeah I remember that let me check out that because now I know him in some sense. Let me let me see I like the song oh snap Now I know one thing about and I like a song and then you hear a third loop That song and the rapper and this oh, this is same guy who performed in Egypt and then I don't know He punches quando rondo That was a real big, right? No, that was a quando rondo. Uh, no, it was a smoke perk It was my it was uh We're gonna say quando rondo even though that's not a fact for the sake of an example, right? So, you know the rapper in Egypt just punched quando rondo and um Fourth out guap dad. Okay. Yeah guap dad. They had a little fight. That's what it was, right? So now you got three facts about this person meme meme meme, right? Oh that person collaborate So you can go any direction, right? It could be oh you collaborated with this or you get or you could just get people to know Three of your songs and love three of your songs. They love for your songs But these side narratives help just as much and help bring attention To more of your songs. It's really the The step-by-step version of what you're trying to accomplish that we talked about last time is creating a brand That that people love enough to give you another chance All right, I like you and because I know so much about you I'ma see what's happening, right? If you're a brother Like drop some music You'd be like All right That shit was trash You know, then he dropped another song you probably check out the next one enough, right? And then okay, you might start ignoring it was all right I'm not gonna listen to every single one because like you you're feeling pretty bad But you finally one finally tight, you know starts to hit a little bit. All right, little bro. Come again So i'm happening and you gonna want him to win you gonna want him to win eventually But you are so long, you know Not give clout where where it's not due That's all we're saying I'm all about not to earn that support You're gonna have to earn it You're gonna want it for him, but you're not but you ain't gonna give it easy, right? Yeah, maybe up into like song if you it's been like hot million a row of bad, you know Do I see potential in one like okay? This isn't great But like all right, I see what you potential what you had with a little bro If it's just like five just like no you gotta stop man Around number five I want you to know the other paths in the music industry everybody doesn't have to be a rapper. Hey Everybody don't have to be a rapper fact Appreciate you watching fun fact every time you soak up one of these gyms you get a little bit smarter from these clips So if you want to be a gym seeker collect all the gyms keep watching. I'll see you in the next clip