 So yesterday in a talk one of the speakers yesterday in the talk one of the speakers said You should listen to the music in your head Very carefully because your subconscious might be telling you something Today this becomes a literal truth. I Am I think we're all like this mind blown awesome? Thank you and such an interesting combination of talks as well. I'm sure you all have questions. There is a microphone There is a there are two microphones indeed going around and we're gonna take some questions I'm just gonna ask one big level question when devices are everywhere and We will had a war ability wearable technology but Discussion yesterday and that was we were touching on some of the same themes But now I wonder when technology is everywhere will we go back full circle and just start behaving like people Again, you see will it become so invisible that the technology disappears and we go back to a sort of pre-technological Society or will it change us fundamentally? What do you think? Hold on. Um, you know Some people think that Doing the work so I talk about automatic solutions Some people talk about doing the work as being a richness to who we are and if we just have computers Solve all these tedious tasks for us Then we won't be who we really are we just be lazy and sit around But I might hope is that if we do as we continue to evolve and We do have technology that helps us take care of all the chores that we don't want to do every day We'll have the time to really invest I'm have an optimistic view on humanity that will spend our extra hours making each other's lives better But other people have different takes on that What do you what do you think Tomonori? I think then we can Notice and that we cannot notice now. I mean the We can get the another sense kind of another sense Yeah, that is my answer Yeah, so so it is a new place and I think your vision for what that place will be like or the serendipity aspect of it It's incredibly useful. I realized I should have said serendipity if somebody doesn't know this word basically means a sort of lucky coincidence But it means something happening at the right time in a way that feels meaningful, right? When when the right information comes to you at the right time Perhaps this talk these combinations of talks was a serendipitous moment for some processes that you guys are thinking about right now Let's have some questions or reflections normal debating rules If if you want to say something that is not a question you get like one sentence no more. Okay questions reflections Be brave Before questions, I have a request It I cannot answer long and difficult to question because of my English so Easy and the simple question, please Thank you simple English good for everybody. I think at this point who has a Uncomplicated question or a very complicated question with small words There's one right here in the front row Yeah, let's get a microphone over here and while you're doing that let's take an aura over there. Yeah, so wait a little and over there There you go. Yeah Now that was too confusing. I did a twin thing. See to save time. Okay. Let's start over here, Annika I'm just wondering with all the smart to call technology. Are we getting smarter? Are we getting dumber? Are we getting smarter or dumber we humans? I'm assuming. Yeah, well, you know every Every day when I go home I have this set of things to do that I like to call digital chores They're like responding to all the emails responding to different things taking looking at my mints trying to figure out all The different things to do and this takes up 20 minutes to an hour of every single day And I'm not socializing. I'm not seeing other people. We walk around like this With our with our phones in our hands We're kind of oblivious sometimes because we have to do so much with those interfaces with those and With our phones with our computers and I think I hope that if we eliminate some of those chores some of those digital chores We as humans will get towards a better a better social experience where as do more face-to-face kinds of communication Do you think we're getting smarter or dumber because of these machines? We can be smart because computers will help our activity and We can Focus on thinking something Over there in the back row first. Yes Well, actually the can you hear me? I think that first question was a very simple version of my more complex one which was similar around. Yeah thumbs up Emotional development So I'm in I'm interested about the character That was used to develop the ears that she was very shy and That the ears might help her communicate But I wonder if there's sort of becoming an over reliance on that rather than Personal development and working on our ability to communicate with each other more directly Okay, let's translate that so that to see to make sure that I understand what you mean So what what I hear is Would it? In if a shy person uses cat ears for instance to communicate Would it not be better for that person to develop themselves to be less shy? Ah Last month Karna went to MIT MediArabo and she's all Still shy, but she bring Nekomimi then people ask her. Oh, what's this then she her She felt her mind is opening It became an alibi to interact indeed. Hmm. It's very interesting. We had a question here lady in red Pardon, we need a microphone over here. Yeah Yes, a simple question. Where can I order those ears? Yes, where can you buy it? Good question Ah Now you can buy I think You can buy at amazon.com But I don't know The situation about in Sweden, but I think you can buy online Very good. Thank you over here. Yes. I have a question Will you Make technology that can help us love more Not more love more. Oh, I think so In that case I Would I would like to ask Samsung the same question golden When will Samsung make it make a technology that will help us love more? Well, it'd be awesome to have that pitch deck together. Maybe we can work on it It's one over here. Yes. Hey, yes So I was just so first one sentence. I think you should work together. Yes, and the question would be and that's more to you I think What kind of possibilities do you see with that kind of technology? With the ears and the brainwaves so for the new no UI Thinking what kind of possibilities do you see? Yeah, definitely. So I Broke down my talk into the three principles and the first was to embrace typical processes Instead of screens and the whole idea there is we just do the things that we want to be doing and then technology is kind of built Around it. So the car door we just kind of do the thing We want to do is grab the door handle and the doors unlock or lying in your bed hospital bed And does what you want to do and I think brainwave technology allows that same thing, right? You can if you can garner and with enough confidence that somebody wants to do something in a particular situation So you see a certain problem You see somebody going through a set of actions and you want to improve that set of actions And we have enough confidence that they're actually thinking about a particular thing that could be a pretty awesome Response I mean you want to talk about magic moments if you're just thinking about something and the technology response to it That's pretty impressive. I mean, I think we saw in that South by Southwest video people just like Not understanding what's going on but just filled with delight and that's the kind of thing that can happen Yes, there's Christian over there. Yeah, I'm not gonna be the romantic If interfaces, I guess that they are created by to put also publicity and all these things So you're thinking that the you you want to not to have so many interfaces Do you think that there's gonna be like some brands or corporations that they're not gonna help on? Developing this this area. Yeah, absolutely. I mean I work for the largest screen producer in the world And it can be an uphill battle I mean I think right now one of the really hard things to do is that we are we have a language Established around how to sell and how to talk about Smartphone apps. We have an app ecosystem, right? And it doesn't mean you can't create an app that has no interface you can do that Actually the moves app if anyone's used that has my favorite icon of any icon It's a it's a phone in someone's gene pocket because that's how you input into it. You just walk around It later has an interface to see that data But nonetheless, it's easy to sell that kind of stuff because we can see a hero shot We can see it in a magazine, but it's harder to sell experiences, right? You we walk into a technology store and you see a bulleted list underneath each product And when you go to shop for a cell phone somebody says well, this has 10 megapixels and this has 20 Processor speed is this fast. We don't sell experiences all that well You don't often walk into an electronics store and somebody really understands the products in that way So it's a really hard challenge to be to say to somebody well when you just do the thing you want to do It just works. That's that's a hard thing to sell right? You kind of to see it or live through it and Advertise is not really ready for that at the same time though. I mean brand marketing The whole point of brand marketing has been to sell abstract ideas connected to brands So taking a similar type of storytelling and and translating experiences I think will not be incredibly difficult necessarily at least. Yeah, it's a good point I mean something like coke or Pepsi right those are just experienced cells and brand cells Oh, yeah. Hi, I'm Annette. I'm with the University of Copenhagen. I was thinking a Lot of technologies these days are made more and more individual Could this connect back to something emotional make it more social again because even what we call social media is really about Individuals showing off to each other Yeah, I'm all about individuality. I think we make a mistake when we try to create averages that I Don't know if you have further things to add I could say a few things, but the individuality of technology The question is technology well for individuals for individuals. Yeah How I'm oh, I'm sorry I hope so because If we share our emotions with others we Could make a better communication and the relationship between people and people if we cannot Speak same language Now I'm feeling I Wonder though if we have a whole group of people wearing nekomini and they react to the same things I think that will be very powerful to be part of that group Do you see what I mean? Everybody's ears going up at the same time For instance, that could be one way of being social with these these individual technologies We're running out of time. I have to say so let's have some final comments What we're just gonna add to that and say, you know the good thing about those ears is that it shows what you're sharing, right? There's a total transparency, you know exactly What's being conveyed to the world and in a lot of these back-end worlds and like something like Facebook Or you don't really know what people are sharing so you need a lot of transparency I think it'd be awesome if someone wants to be able to share that individual information But they need to know that they're doing it so a product like this you can see what's happening And with any last words, okay? Next one our new product neuro come will be the best product of us so Please check our home page. I promise we all will Thank you so much