 How would you differentiate jail from the other big agencies that are competing at Cannes? What is that US theory? Yeah, I love that question for a couple of reasons. A few reasons actually. I think, first of all, of all the global networks, we're the only global network that's born the century. We don't have the legacy behaviors of traditional agencies entwined in media buying operations and dependent on that. So we are incredibly agile and we can shape shift around whatever is changing in the market. So that's one aspect that differentiates us. The second that I think is really exciting for us is we're a network from the east, not from the west. And I think that our attitude and our thinking is very different because of that. I think we're more open to what the industry would call different kinds of approaches in thinking. And again, just a couple perhaps from traditional media. We will think in any space or direction that's going to connect a brand better with a consumer. And I think the third thing is, the way that we've grown up with our foundation clients' hands-on, it means that across the network, mobile and innovation and connecting brands with Gen Z is in our DNA. We're not trying to find out how to do it, it's what we do. And I think that's a really unfair advantage in many cases because it's just naturally running through who we are.