 The assumption in marketing is usually that more is better. More Facebook friends and fans, more people on your email list, more people in your Facebook group is better. And I'm here today to challenge that assumption because I've started an experiment that is showing me what I intuitively believed but didn't concede, which is that I recently removed 3,000 Facebook friends. And, of course, eventually I can add them back if there's real mutual interest. But I noticed that after I removed 3,000 Facebook friends, my engagement, the number of likes, the actual absolute number of likes, went up on my Facebook postings. I removed two-thirds of the people in my public Facebook group and the number of likes has not gone down. Isn't that interesting? So it's not the size of the group or the friends list that matters. And this brings us to a deeper point, which is what if we each... I mean, none of us need a huge following. I mean, what we all really want is a stable income because we're serving people well and we need to have the feeling and the experience that we really are serving people really making a difference in their lives. It doesn't require a big following. It requires people coming back to us and saying, you know what, you're changing my life. And so I want to encourage us to take a stand and do the opposite of what traditional marketing, the limitless ambition is trying to say. It's bigger, bigger, more, more. But rather, what if we each took care of our own circle well, truly well. And the people who engage with us, we keep helping them and don't have to worry about all the people who are not engaging with us. Help the people who are truly engaging with us. Create services and make it really effective for them. Then we'll all have enough. We all won't be competing with, okay, how can I get a bigger audience and that eats into someone else's audience? We just take care of our own. So I'll add more notes and surprising details in the notes of this video, but I hope that that's a nice perspective to contemplate. Until the next video, I wish you well.