 All right you got your leads now what do you do speed to lead is extremely important so you're on the talk you got five minutes I recommend when you get digital leads from us that you call them within five minutes all right we're down to 450 449 will you get it will you pick up the phone with the five we get this question a lot shows everything else like hey should I call okay should I call my leads immediately yes speed to lead is imperative prospects are harder to get a hold of now nowadays than they used to be and then they've ever been so when you get a lead call it immediately so that's why I say hey we preach five minutes okay we preach 12 touches we preach speed to lead we preach calling a lead reaching out speaking to them reading a script doing your thing within five minutes all right so a minute's gone by have you called it yet all right you got four minutes left you're on the clock did I stress how important speed to lead is it hits your inbox what are you going to do what are you going to say are you going to joke are you going to pause are you not going to know what to do okay you got three minutes and 45 seconds now you have to call the lead now says still a question look at this question like five times yesterday true or false still true five times yesterday how fast should I call the lead the moment you notice it came in you think I'm serious about this you think I'll be training and speaking and preaching about this at eight percent three minutes 21 seconds is it important oh my gosh is it important speed to lead I mean yeah not only getting two 12 touches six calls three calls the first day two calls the second day one call the third day okay a text an email every day all three days we cram 12 instead of 72 hours we leave a voicemail every day we go door knock when we can't get a hold of them and the reason we preach 12 touches is because 80 percent of sales statistics tell us 80 percent of sales are made between the fifth and the 12th contact okay two minutes 45 seconds have you called it yet you're about halfway there okay also not only that but harvard business review the harvard and inside sales.com did a study okay they called a hundred thousand unique internet leads over three years here's what they learned and these were online leads over three years here they learned that when they got to six calls six calls they had a 90 chance of contact and I'm not saying you're going to get it to a 90 chance of contact nowadays because that's slightly older statistic but it doesn't matter at the end of the day they went six calls it was good enough for them was good enough for stats it's good enough for you the agents that call most insurance agents call zero one maybe two times and it's a joke it's lazy quit doing it minute 48 left okay you can see how important it is look how long this has been like we're still hanging out and talking we started just three minutes ago it's taking time they're already on to the next thing they were thinking about you they wanted help and now what are they doing now they're they've moved on right look at the other billboard that they just saw they see another tv commercial an online ad direct mail their friends calling them their daughters texting them their dogs puking on the floor right they're checking the mail they're going and playing bingo maybe they're watching our stuff who knows right they're sitting there watching the prices right and jeopardy and all other stuff if it still even exists right because it's a busy world they're going to the going to the the buffet right the Chinese restaurant yum yum bowl down the street right at the end of the day we're 45 seconds away if you don't call them in the first five minutes it's a waste and you screwed up and you're going to blame the vendor or yourself if you generate the lead whatever five minutes is imperative i actually prefer three but i'm giving you five because most agents are too slow maybe lazy maybe you can keep up with me on the basketball court i don't know but i'm preaching five minutes because it's imperative that you reach leads within five minutes all right you got 10 seconds nine eight seven six five four three two one oh no the chance of you reaching that lead just went down so don't never let it happen