 Your brand is literally anything visual on your website. Why would I rebrand? Neely, the tool man at your service. I'm loving it. Welcome to the journey. Today we're gonna give you some great ideas for rebranding your website. All right, Neely. I know that I brought you here today to talk about rebranding, but I gotta be honest. I don't quite understand when or why we should be doing that. Like, I've had my website coughing clips for a few years. I love the way it looks. Like, the brand is consistent across all my sites. Why would I rebrand? Yeah, there's a lot of different reasons of why we may rebrand. Some of us have built our sites years back, right? And maybe it's time to put just a fresh coat of paint on the house, as I like to call, right? Yeah, so that rebrand of your website can really increase the perceived professionalism for your business and for your brand. It also helps to just make it a little bit more modern and fresh. There's a lot of cool marketing trends and ideas and website designs out there that just aren't the norm now. And what you did way back when may not really apply. And you also wanna make sure that your site's responsive and it looks good on mobile because everyone's on mobile, right? Absolutely. So those are some of the biggest reasons why you'll really wanna rebrand your website this year. All right, so I put a lot of time. I have put a lot of energy and money into this. Right. Where do I start when it comes to rebranding? Yeah, to understand what your brand is, your brand is literally anything visual on your website. So that's a lot. That's a lot. Yeah. I just realized that when you said that. Yeah. So we're talking social media. Oh, my merchandise. Merchandise, website, logo, all that stuff. Thought. Just anything your customers see on your site. First step, we gotta create what's called a style guide. A style guide is basically just a document that you have all your information on about you, your brand, what colors you use, what fonts you use, the logos you use, literally everything visual. It helps to put it in one document. So that way when you do go and rebrand, you follow that document to a T and you're not like, ah, I create this page and it has like this font and then this page has this font so it creates inconsistency. We wanna have that consistent brand across and then I'll carry over to social media, right? And like GoDaddy, we have the GoDaddy green, right? Yeah, the GoDaddy green and orange. Like you see it everywhere. You instantly think of GoDaddy. And there's a lot of different colors out there that you can use that have different meaning. Like red means like bold and excitement. And if you really wanna change your brand itself to be perceived as something different maybe, changing up the colors might be that easy first step. And then adding onto that style guide, really making it consistent, right? When you think of consistency, we'll pick a brand, for example. Like what is the first thing you think of when you think of McDonald's? Ooh, I'm loving it. Right, they've created that brand, that logo, that's the first thing you think of. And then like the M, those two arches and the M, the red and yellow is literally across their website, across their brand, across social media, it's everywhere and it's consistent. So if you go to Instagram, you have the same looking feel as you would go to Twitter as they would go to Facebook, as you would go to their site, creates consistency. So when you see it out in the wild, you're like, I'm loving it, right? And that's perfect. You want to do the same thing with your brand, so that no matter what anyone finds you on, they're like, oh, yeah, that's that one business, that's you. I recognize it. I recognize it. All right, Naly. Definitely getting some great tips about the re-brand, it's feeling a little less overwhelming. But as I always ask when we get into other marketing endeavors, what are the tools? Are there tools? Explained. Naly, the tool man at your service. So there are a couple of tools that I use to help different clients and customers really re-brand their business. So the easiest is just get a Word doc or a Google doc or whatever you use to house some of the information in. But as far as the visuals go, that's gonna be Canva. Canva is my, it's my life, right? So you can create all sorts of social templates and logos and just literally any visual aspect of your business there. So you create your Instagram posts, right? Your templates as you do. Yeah, as I do. And then you can create, you can resize it to be a Twitter header and update a little bit. Still has the same brand, still has the same fonts. You can create all those templates. So when you go to create even more content, you start from your style guide, your template, right? You go from there. Efficient. All right, Emma. So another thing that I tell my clients is you have to be intentional with your re-brand. Don't just re-brand because it's a new year, new you, right? I say the same thing about social media posting. Don't just post because you haven't posted in a week. Right, it's gotta be intentional. It's gotta be thought provoking and it has to be for a reason. So that re-brand is really if you want to elevate your brand, elevate your professionalism, maybe change how you're perceived in the world. You want to be known as a green company that really gives back to their environment. So maybe they'll update your logos and your colors, your brands to be green, right? Because that's really that symbol for it. Or if you want your business and your brand to be exciting, maybe look into some yellows on your site and putting some yellows into your brand because color is super important. Same thing with the fonts you use. You don't want to just use the same old boring fonts. If you go to google.com slash fonts, there's an entire library of free fonts you can use for your site and get some cool little variations that really make your brand stand out. So many things to think about. Right, all right, that's all we have for you on. Some great ideas to rebrand your website and we'd love to know if you have any other ideas or what you plan on doing. Let us know in the comments below. Also, be sure to like the video, share it. There's other businesses out there with very similar questions. Maybe they're going through a rebrand dilemma. Also, be sure to subscribe and ring that bell so you'll be the first to know when we have another video out. This is A Journey.