 What's up? I just want to give you a quick heads up when I'm talking in this clip My voice is distorted So I want to make sure you're able to adjust the volume for your ears or whatever make sure they don't hurt But the conversation is too good for you not to hear it So we went ahead and made the clip anyway This is from episode four of no labels necessary the future episodes are just fine audio wise check this out The information is too good to miss Crystals, you know crystals a restaurant. Yeah, you ain't seen their ad Coming up man These three new crystal side chicks are thicker juicier and crispier than ever Keep your main thing. If you want you just want to be your side chick I didn't know where that was going. I didn't know where that was going Bro, that is so fucking genius, bro That's so genius, but who had the crystals marketing team thought to put that together, but that's what I want to know. I Am glad you asked Check this out, man. Check this out crystals Brittany Renner commercial All right, let's see if they say it without bam two chains and crystals Launch side kit camp shy chick campaign the pretty winner two chains Hey, he got the sauce. He had a vision. He had a vision. That's a that's a that's a damn genius I can't even laugh like I don't know. I don't know if I would have came over that But I think I got it as like a YouTube b-roll add or something bro that shit threw me off man I might go to crystals out there leaving me It's a lot of things that I got from this man like One it's beautiful to see Artists take their creativity and apply it Right, like cuz that's a very real path and there's so many ways to get the money these days if you show Creativities of artists and we have more examples of this. We need to actually need to break this down at some point, but When you build out your career If you go about it in a way create that's truly creative truly thoughtful Then you're basically creating a portfolio All right, but people see a vision of Billy to execute it the way you Understand aesthetics the way you are to talk to a certain audience. They respect that Yeah, you see how that translated for somebody like Pharrell and Kanye versus Right an artist that you're just hacking tick tock and hacking like some of these Playlists or just other types of marketing to get the strings and that's great because that's not necessarily every artist every artist It doesn't necessarily have a true creative Directive visual, you know a vision Created somebody who could do something like that, right? Yeah, a hundred percent a lot of artists don't necessarily have and you are just more from a music standpoint And that's great too But the ones who are truly truly like you're creative and that's your bag And I know shit is more expensive to do that way to production value, but the long term is You can do stuff like this and people respect you for it. That's a good point I never thought about like the creative assets being the artist will build up a portfolio I never but yeah, it makes a lot of sense because you know music you don't think about Things like a portfolio or resume, you know, unless you like on the back end trying to get a job But that's exactly what it is because they probably oh with to change has You know the billboard was a billboard know the GQ show that he did, right? He got no Q show to change. I was really creative in amazing videos He got a lot of videos of crazy pink trap house. Yeah. Yeah, that stuff. Yeah, I forgot. That was a crazy roll out Yeah, he has a crazy portfolio, but I never thought about that exactly and like The testament of what to change is done creatively or had done around his brain creatively even though it was due collaborations is The fact that when you found out that was to change you weren't completely like surprised. Yeah, you know what I mean Yeah, it may actually made it make sense. It made it make sense, right? So it's it's an interesting thing and on the other side, right? You got to look at this britney and renter situation and compare it with Meg did something with like Popeyes and something with maybe McDonald's. We know Travis McDonald's thing Yeah, so there's these opportunities to use your cultural like savvy or cultural currency To monetize and ways that weren't available before because all these brands are Understand the culture is valuable more and more so they're like, how can we get in and they're not being they're being shameless about it back in a day? You know in the 90s still and you know the Tommy Hill figures all like a lot of these brands They became aware some of them came aware, but they weren't truly acknowledging it now that stuff like this. They're shamelessly Chasing it down like how can we get in we know that we got to use some of these actors in the community to To you know get that attention. Yeah, so like the opportunities that are gonna come for artists Or anybody who makes themselves a character in the community because obviously, you know, Brittany is an artist, but like like I said the Travis and in a and sweetie and and Meg have all had those type of collaborations, but this is another thing that was genius about Let me see if I could find it about crystals that I appreciate it from this Let's see I'm fine real quick. I know they talked about it in Complex too. Let me see At crystal we are here to disrupt the QSR. That's quick service restaurant something like that Landscape and are excited to be working with Brittany Renner as she has a pulse on the culture See pulse like that's what they're looking for it, right? We know everyone has a favorite already So instead of fighting to be your go-to. We're happy to be your little something on the side Beautifully What makes it even better is understanding your market position. Yeah, we know we aren't gonna be McDonald's We know we aren't gonna be whoever is ahead of them. It's a lot ahead of crystals I got a steep hill but building that man as something on the side Like so there's a lot of power in being lifted not uber. Yeah, there's still a lot of money on the table Yeah, you know I'm saying and yeah, you might have your appetizers when you're at McDonald's and all these other places, but just as a whole it's a second option I'm gonna go to crystals and they need to stick the landing, right? This is something that brings initial attention. There's a lot of follow-up, right? So we talk about create conversation for the rollout. All right This creates conversation. You got to keep following up There's more things that they need to do to stick the landing and make sure it stays in people's minds as a second option But boy did they Did they aim ready aim fire and hit that that spot with this one part of my interruption? It's brand-man shine here and I gotta take a quick second and say if you appreciate this Information if you want to see more of how to build market and brand yourself from people who are really doing it and Have some of our peoples who also are doing things in the industry come around and drop gyms or y'all hit that subscribe button Hit that subscribe button hit it hit it hit it That's it Back to your regular schedule program. Yeah, I only think I wish that it differently because you said you got it It's a you too bad, right? I think I got I'm pretty sure that I got it as a you too bad If not that now it had to be a you too bad. It had or I might have ran across it on as I add on like a Instagram something but I'm pretty sure I saw it as I add I already know I already know what you gonna say you wish they did differently. Go ahead They made a meme strategy, bro. We say made me Perfect for it. It's made for it And the Internet's well the meme culture in particular is no stranger to Britney Renner as a brand She's been she's the face of hello. Yes memes. Yes. It's been perfect, bro I don't see enough corporations doing that Like taking advantage of meme strategy. I think and I don't think they quite understand that part of it Yeah, we saw Wendy's really Take advantage of like Twitter That's Let's do that dude around like a code and move like when bird boss came out that was using me Oh, yeah, yeah, they do that. That's true. Yeah, that's true, but I think that's clear to them because Movies are entertainment industry. Yeah, that's that industry. I think Play you know restaurants and some of these other out who are outside of entertainment industry They're starting to understand how we use entertainment figures in culture But yeah, they don't quite understand all the marketing strategies that are available when you go that route. Yeah Yeah, I can't believe I might go back and look through the show your room or something I refuse to believe nobody posted about Amen The mean pages are yeah, if they see You know, I Got this this campaign. What are your prices? Oh, yeah, it's $400. I bet you send it over Crystal's in Britain. You wonder oh crystals actually were $2,000 for corporate You know, they're gonna run they run the prices up. So I Don't even I think they probably didn't because crystals probably would have still invested in the higher price Yeah, but that's how it goes, right? They literally will just say, oh, yeah No, our corporate fees, which makes literally no sense is no, it's all I know you got more money Yeah, so I'm gonna charge you money. That's what they literally tell you but the thing is What did I just say? Oh, they probably didn't go that route So they probably didn't get the prices risen on them But on the other side, you know these companies on the meme side If they recognize something like that, they'll also say I know I'm not gonna pay I'm not gonna post unless they pay me Because they know that they're advertising something like, you know understanding your value type of thing So we see that unless All right The power of popping when you get something popping then they got to chase it because they know it's gonna give them views Which is still a value for them. So you didn't have to pay them But they post it anyway because they're like a shoe. It's a conversation. I gotta be a part of the conversation So I guess they didn't understand how to quite get it popping But this is also the beginning. So maybe it's coming, you know, maybe they're just laying the ground work Or maybe they're listening to this podcast and y'all gonna give us a little bit of a little fee You know, we just dropped down y'all. I don't love to be a part of that breakfast. I see I see the vision for it Yeah, yeah Chris was doing a lot culturally though right now because remember they got the one over and how meal that had They did the whole cultural movement like Keith Did the influencer event there? Oh, yeah Made it the whole hip-hop Crystal has been going hard recently. I don't know what's on the agenda for this this next coming year But it does feel strange. You know what's on agenda We are on the agenda. We are the agenda, but there's a video I'm gonna pull it out. We probably have to do a whole talk on this. It's called how to sell to negroes Yeah, I think I've seen that. I had never seen it before. I just saw some of it We gotta talk about that We're gonna do a whole little just like side pie special topic bruh because that is interesting It brings out a lot of shit brings out a lot of shit most of her you like Right right the nail on the head. You know All right, but check this out too Appreciate you watching fun fact every time you soak up one of these gyms you get a little bit smarter from these clips So if you want to be a gym seeker collect all the gyms keep watching. I'll see you in the next clip