 Honestly, nothing else replaces the feeling and the satisfaction of someone coming up to you, sharing with you how great and how thankful they are for you to create something of a masterpiece. It's like I'm doing something really good and it feels so good inside and nothing replaces that. And really it just feels like in the business and what we do in coaching, we really look at like who the person is, what are all the strengths and gifts that they have and how do you put that into your business and so we do that a lot without clients and I feel like Frankie D's Donuts has been us awakening like an even bigger expression of our own gifts that are like in the other business but they just get to like come out in a more creative way here and like it's so interesting to spend like we go in at 11 p.m. at night and then they pick up at 11 30 the next day. It's like a big 12 hour shift making donuts. We're totally exhausted but then the customers come and they pick up their donuts and it's the best feeling in the world.