 Gert, c'est vraiment un plaisir pour nous d'avoir vu dans notre convention. Et par le challenge, c'est de partager la vue du futur de la technologie, et spécifiquement dans cette communauté, en travaillant dans différents espaces de l'infrastructure digitale. Donc, la flèche est pour vous. Merci beaucoup. Bonjour à tous, j'habite à Bal. Et ce sera le seul Français que je vais vous donner. Je pouvais essayer de vous présenter en français, mais ça serait très agréable, même plus agréable que en allemand. Donc, je vous présenterai en anglais. Si je parle très vite, s'il vous plait, bougez-vous. J'ai vivé en Amérique pendant 17 ans, et en Amérique, si vous ne parlez pas très vite, vous n'aurez qu'à dire quelque chose. Donc, j'ai appris quelques choses. C'est vraiment un grand plaisir d'être ici. Merci pour l'invitation à Jean-Luc et toute l'organisation. C'est un plaisir d'être dans le pays de Jacques Attali, un des futuristes originales. Il y a quelques gens qui ont inspiré mon travail, et l'un d'entre eux était Alvin Toffler, qui peut-être connaît Peter Drucker, qui était dans son propre droit de futuriste. Et l'autre, c'est Jacques Attali. Il y a beaucoup de changements en France, maintenant. C'est très intéressant de regarder. Nous vivons en Basel. Nous sommes en France, 5 km, nous voulons manger en France. Donc, nous avons beaucoup d'invitation. Je suis là pour vous parler de la technologie de futur. Si vous êtes sur Twitter, je pense que Twitter est assez populaire en France. Je suis G. Leonhard sur Twitter. Je n'ai pas de pieds français. Je vais commencer très vite, non? Si vous êtes sur Twitter, je suis G. Leonhard. Juste, follow-moi. Juste vous donner une idée de ce qu'un futuriste fait. Si vous n'avez jamais rencontré un futuriste alive, je pense que le français, la prospectif, ou le prospectif, en ce cas, c'est un bon mot pour ça. Je vais essayer de partager les quatre sites. Donc, nous ne sommes pas prédictes à tout ce qu'on a fait. Nous avons basically pris le temps pour voir ce qui se passe autour du monde. J'ai une compagnie de 25 personnes qui sont des agents de futur, comme des agents, essentiellement, comme une petite armée. Et puis, nous essayons d'aider les gens à développer des modèles de business pour réinventer ce qu'ils font. C'est ici que certains de nos clients sont en train de se mettre en place. Il y a environ 100 clients qui s'entendent tout le monde. Technologie, les entreprises, Google, d'autres, comme les publishers. Gaston Baguet, un autre futuriste français, dit qu'il s'agit de la raison de l'entendre et de distirmer le présent. Je vous souhaite, ce matin, de vous distirmer, car, si nous ne sommes pas distirmer et ne sommes pas risqués de ce qui se passe, on ne va pas faire de quoi. Ce sont des bonnes années de change parce qu'il y a beaucoup d'interruptions et d'interruptions sur le niveau global. Juste 2 jours auparavant, il y avait une storm de Twitter, une activité de Twitter sur le réel 20 et l'issue de changement climatique qui costait plus de 10 millions de tweets pour aller sur par heure sur le changement climatique. Donc nous avons un grand nombre d'activités d'interruptions et nous entrons dans l'arrivée, je pense, de l'esprit. Sur ce site-là, je n'ai pas utilisé, c'est... Qu'est-ce qu'il s'est appelé ? Sorry, je n'ai pas utilisé. Je pense qu'il s'est appelé 23andme.com. Vous pouvez avoir votre DNA analysé pour 300 dollars. C'est utilisé pour 100 000 dollars. Mais ça va être 50 dollars pour avoir votre DNA analysé. Nous avons vu l'utilisation de sociales, de médias et de révolution. Nous avons vu cette rupture et des lignes dans toutes les différentes manières. Je travaille dans l'Indonésie, sur Telcom, l'Indonésie et ils mettent tous les îles en ligne. Et ce sont des gens qui n'avaient jamais de radio ou de télévision. Et maintenant, ils peuvent utiliser leur téléphone mobile pour regarder YouTube. On pense à la sorte de rupture et de disruption que nous allons voir, pas seulement en Europe, mais sur un niveau global. Ça me rappelle Mr. Spock. Peut-être que vous êtes dans la même âge de savoir Mr. Spock. Et ce qu'il a dans sa main, c'est le tricordier. C'est une machine qui peut protéger les gens et faire une analyse de la disease instantanément et fixer-le. L'année dernière, il y avait une organisation qui s'appelle The X-Price, qui a mis 30 millions de dollars dans la création d'un tricordier réel. La mission est d'être mieux que un équipe d'administres pour la analyse de la disease. Vous avez un défi de pricking, vous priez votre main, vous priez l'entraînement, vous avez un record de votre politique et ça vous dit ce que vous avez. C'est la mission. Vous pouvez dire que c'est ridicule. Comment peut-on que personne pense qu'il va remplir un docteur ? C'est un défi de pricking. C'est une question de la technologie. Mais les idées utiles doivent changer nos habits, pas seulement la technologie. C'est vraiment ce que l'on fait pour les habits. On a des politiques, et si on regarde ce qui se passe avec les enfants, vous pouvez voir que les enfants qui sont utilisés à l'i-pad vont être regardés à la zoom. C'est ce que le changement de l'interface a déjà été avec les enfants que ils pensent que c'est bloqué. C'est ce qui se passe avec les enfants. C'est ce qui se passe avec les enfants. C'est un défi de pricking. C'est un défi de pricking. c'est ce qui se passe avec les enfants que ils pensent que ce serait bloqué, le magasine est bloqué parce qu'ils n'atteignent pas de zoom comme un ipad. Ces habits changent très rapidement, et chaque spectacle qu'on a autour de nous devient quelque sorte de télévision ou radio. Est-ce que vous allez dans les taxis et surtout dans l'Ontario, ou Hong Kong, ou quelque part comme ça, vous voyez les taxis qui stoient à 5 différents screens. Facebook, la réseau sociale, Weibo en Chine, map the iPhone, five different things are sucking up to the screen. So there are screens everywhere, and they're all connected. Ericsson anticipates will have 55 billion devices connected to global machine to machine network in the next five years. Think about all the opportunities and of course all of the challenges that we have because of this connected televisions, radios, and readers. Imagine this device, this is the one laptop per child, cost less than $5 to make. Imagine this in the hand of five billion people who can read, who can vote, who can learn stuff, who can put the health records online. And that is going to change the world of course in Europe, we're much more, we've already gone through a lot of these things, but in developing countries this will be three billion people in those countries doing this. So what will this do for us? By 2017 you can see in this interesting chart that 56% of Nigerians are already going online using mobile networks. By 2017 we can expect about 50 to 75% of all media consumption to be on mobile devices. Basically what that means today that if you're not mobile, if your company is mobile, if your radio station isn't mobile, if your television station isn't mobile, if your brand isn't mobile, it will probably go away, it will be irrelevant. If you own a radio station today then you have to look at technology, and how that will change the way you will go forward. We'll have over the top content, I'm sure that's a big term here in France as well, direct television that you can watch like Ted.com and others. We'll have a 250 billion dollar advertising market supporting those new business models, digital business models in the next five years. And you can say well that's all far away but it's actually happening very, very quickly now. And the pace is happening all over the world led by ultimately China. So we'll see a lot of business models coming this way. We're seeing a convergence of things that were previously not together. One of them of course being search and social, television and the internet. And this is the kind of stuff you know I was in the internet business in the 90s. And we talked about this every day and said oh it's going to happen next week. Well it didn't happen and we all died of course, because it was too early. But it's here now, the television and the internet is the same thing now. The television is connected to the internet. The computer is connected to the mobile. We're not ever really offline except for mentally. We're always connected. So when you think about this for example if you're in a telecom business, some of you may be in a telecom business, SMS has a good chance of dying. Because when you have a data plan and you're always on, why do you want to use SMS? No point, you can use other tools. It's convenient, it works, it's a habit, yes. That's $300 million a day for the telecom operators that are up for grabs. That could very likely go away. So think about that convergence of real challenges, telemedia convergence, television converging with the guys who run this. A $3.7 trillion industry converging with the $1 trillion industry. We had to see in France of course with Orange and Deezer, which is a streaming service. We've seen those things in Orange Television of course. France in fact has been very much on the cutting edge of this very trend. Telemedia. But what we're seeing here is that this previous silos, I think this is very important if you're a startup, if you're in the business of creating new things, if you're innovating, we're no longer in those places sitting separately next to each other. That was an easy time. If you were successful being a telecom, you didn't need to worry about the content guys, no matter what they did, it didn't matter. You weren't responsible, it didn't matter, but now it's basically that business model of silos is game over. The content guys can't do without the telecoms to develop new business models, and they can't do without the advertising people. So we're entering a world that I call an ecosystem. Not in the sense of green, but in the sense of connected. Technology is no longer in a silo. If you're in the technology business, you're in the content business, and vice versa, you're in the advertising business, you're also in the business of devices. And here's a guy named Michio Kaku, who's a acclaimed physicist and futurist, and he tells us what we have to do to be ready for the future. The keyword is reimagining, reimagining what we do. I work for car companies that are clearly saying, you know what, in five years, it's quite clear that people will be using self-driving cars, electric self-driving cars. Why would I buy a Lamborghini if I'm going to not drive myself? I mean, this is a substantial change to the business model all across, and they have to reimagine their business. Check out this video. The future. The internet is going to be in our contact lens. When the internet is in our contact lens, you blink and you will go online. And if you meet somebody at a meeting, your friends are a classroom, and you don't know who they are. Your glasses will identify who they are and print out their biography in your contact lens. So you will always know who you are talking to. At a cocktail party, you will always know who to suck up to if you're looking for a job. This could be very useful, but I mean, clearly, this is a very strange society if this is true. In Japan, you can already go to a dating bar and you scan the face of the woman who you're dating, and the social network information comes up on top of the profile and you can decide if you want to proceed or not. That would not be socially acceptable in France or in Switzerland, or maybe in some places, I don't know. But certainly, this is a really strange. We're moving now in a world that was governed by television. Some of you may have some connections to television. A world where we spend five or six hours a day on wasting time on television and where television lie to us a lot more than the internet ever has. Weapons of mass destruction. I mean, that world of broadcasting is becoming a world of what I call broadbanding. And so, cloud-based systems and conversation, interaction. And they're actually not replacing each other. And that's the scary part. I mean, it was easy. It was just all moving in one direction. But broadcasting will be there. Big broadcasters will be there. But they have to adopt all these pieces of a new food chain that's currently governed by Facebook and Twitter and YouTube and what have you. That's inevitable. Because, you know, to be frank, a lot of these places have only utter garbage. I mean, it's noise. It's basically a huge amount of noise that we don't know what to do about. So we need the old guys to figure this out, how to filter to make sense out of this. I mean, clearly, you need both. And this is a huge opportunity, if you're in a startup space, to help the media companies and the telephone companies figure out this problem. Intelligent software. Recommendations. Artificial intelligence. Comparison. Protection through social DRM and all those kind of things. It's a huge business area. Personally, I think, because, you know, you're obviously in the business of innovation here, you're living through a very, very lucky time. Ten years ago, the internet really wasn't that frugal. You know, it wasn't really like, it was there, but it wasn't really usable. Now, all of a sudden, we've made this huge leap into social, into local, where we can go into a mall and get a coupon from the store to buy something or not buy something. Mobile, the cloud, the video. 85% of the top 1,000 companies in the world have a video channel where they communicate in video about their new product. Video is about to become the number one thing on the network. So, Kleina Perkins, lead investor in Facebook, who is actually making some money with the IPO. I hope you didn't buy any Facebook shares. But anyway, I don't elaborate on this. But they came up with this tagline, Solomo, social, local, mobile. And if you want to know the future on nutshell, that's the future. Social, local, and mobile. Not the computer. And on the computer is dead. So, in this situation, there is us, you know, that's all of us, we're in the cloud doing stuff, recommending things, saying, yes, I like this, I'm turning left here, I'm going here, I'm coming from this website, and so on. So, in this world, you can truly say that the consumers are the show. I mean, who is the show on Facebook? There is no show on Facebook. We are the show on Facebook and we are also the show of YouTube. That's why some people say that Facebook is a perpetual virtual reality show. Which is very true. If we stop playing the show, then there is no show of Facebook is dead. Because they're not MTV. So, we are the show. That's sort of the next five years. And again, all of a sudden, we become a lot more important and much more powerful. And in a way, you could say what happened, for example, in technology or so, that you had, you know, big guys chasing the small guys and now this is reverting to the small guys chasing the big guys. Of course, it's not either or, it's both. But imagine, if you're this guy here, it does not feel very good because, you know, basically, no matter how you look at it, the world isn't going to be the same. You don't have the same monopoly position in a good or bad way. Just look at the music business where I worked for ten years. They have shrunk 72% in a decade by essentially telling the users that they couldn't have what they wanted. I mean, we've seen, of course, in this country, I won't mention the adobe word. Maybe I will mention it, but it didn't go anywhere. I don't know what your opinion is on this, but it certainly hasn't created any money except for the lawyers, maybe. So now we have this issue where all of a sudden things are becoming open. For example, APIs, right? We're living in a world of APIs. Every company has application platform interfaces connecting with each other and they're realizing that they're giving authority to others. Twitter runs 4,250 companies sitting on top of the Twitter API. If Twitter says, API is closed, over. We're living now in a world of interdependence. We see that with the Euro and the Greeks. We see that with global warming and oil. We're living in a world of interdependence. And we may not enjoy it, because being independent is easier. But we're living in a world of interdependence. Also, we're living in a world of new powers. We can bleed data. We can make fools of ourselves on the internet. We can use Facebook to express our opinions. We have to learn your responsibilities, especially I think in Europe, we're not very fast with adopting new habits. But we have to learn your responsibilities and there's many first-time things that are happening, the virtual handshake of data. I don't think we need regulation to tell us at this point what the definitive rule for the future is. We just have to discuss the process of how we're going to find out what is best for us and when and how. And there has to be some sort of standard, clearly. Just like there's a standard, you don't go to the bar naked. You wear a suit when you go to the bar. Whatever you do at the bar, but there's a standard of what you do there. So being naked in cyberspace, being transparent is a huge challenge and just imagine that this eye will be ever-present and this is not science fiction. If you're using a toll-booth device in America to pay for the bridge, this device is always on because it tracks when you come through to pay, it can track where you go. In theory, if they care too and I'm sure sometimes they do. So the question is data mining. What is creepy, as I say in America? Good word in French, I don't know. What is bad and what is cool? You can check into the Palms Hotel in Las Vegas and if your cloud score, your social network score of Twitter, if you're important on Twitter, they will give you a free upgrade. They actually look at you on the internet before you check in and their ratio is being important or not. Whatever the rule is, I don't know. Would you want to skip this? So one thing, actually don't skip this because it's good, is a television that's envisioned by Intel. Intel will make a television that can scan people's faces in the living room and synchronize the ads to who's there. Man, woman, young, old and whether they're angry or happy. Would you watch TV if you knew someone else was watching you? Intel is reportedly planning its own television service. Let's say it will be a chop-down version of your standard cable service and it will come to you through a camera-equipped set-top box that knows who's watching. John Adams! You can use a Guinness right about now. Okay, so it's not going to scan your eyeballs but it will use proprietary Intel chip tech to determine the gender and age of its current audience. Intel thinks it can provide more accurate. And guess what Intel is saying? It's saying if you set up this box and you let people scan your eyeballs paying with data. This is not far-fetched but this brings up a huge amount of opportunities as well as challenges. I think if you're in the business of data which is technology, isn't the business of data almost always, right? There's a huge opportunity for orchestrating what happens with that data. I mean, there's clearly all the leading companies today like eBay and Google and so on, they're in the data business. So there's a huge opportunity and this is why I think we have to be very careful especially in Europe that we don't kill the golden goose. We don't make people feel think that they're always watched by us if we're running appetizers because they'll kick us out. And this is what Facebook has to face when Facebook pushes the border too far and you may have noticed that General Motors pulled out of Facebook right before they were in public. You know why they pulled out? That's an obvious story. General Motors said to Facebook we don't like the ads, they're not big enough. If we don't give us the big ads scrolling all over the page, we're leaving. And Facebook said, we don't care about your big ads because it ruins Facebook if you do that. So go away, and they went away. That's the real reason. So if we don't kill the golden goose I think then we have a good future as far as the data is concerned. Clearly there's now an initiative in America called Do Not Track. If this happens, then you can hit this is my browser, right? My Firefox browser. Tell all the websites I don't want to be tracked. There's no cookies or anything. Then appetizing is dead. It's 100 billion dollars. It's dead. If this happens. So that's a very sensitive point also for the future of innovation. Clearly as I said earlier we're moving now into an interdependent role. If people don't allow us to track them then we don't have a business selling appetizing because it'll be useless. I think interdependence has to be a goal, not independence. There's very few companies that can do independence like Universal Music or Disney have done in the past. Or Apple. Apple is the exception for all of these roles. It's a super empire run by Superman. But if you want to be Superman or ex-Superman, rest in peace if you want to be Superman you can give it a try but I think it's better Dropbox. You guys are using Dropbox, yeah? Lots of Dropbox users. Dropbox has a great principle of interdependence. If you tell others about Dropbox we'll give you extra storage. Give something to get something. That is a principle of a network society. That is also the principle of commerce of a network society. That can sometimes be quite difficult just like what's called collaborative consumption. You know what the biggest trend is in the car business? Anyone have an idea? It's not the guys in Germany with the connected cars. It's not to buy a car but to share a car. Car sharing, peer-to-peer lending of cars, flat rates for taxis. All the car companies knows if this happens in all major cities around the world again, why would you buy an S500 if you're not driving yourself or you can be driven but then you have to share it and what's the point? Could be any car then. Collaborative consumption, a great book by Rachel Boltzmann, I would recommend that you take a look at it. We're heading into an era of deep and global disruption. There's a great report by Raiko. You can download the 80 pages just Google here, this agent of change report. But we're moving into a time of significant disruption for the next five years in technology in media which is becoming again the same thing. Disruption often defines success. The light bulb, the eco-friendly light bulb. That's disrupting the way that people can hardly see it. Or the map that's now part of Apple kicked out Google Maps. These bloody beginners like Waze called Waze or Waze or something like that. And of course TomTom bought Google Maps on the iOS. I mean, all this disruption, this is the guy's ways. This is an app you can download. It's a shared app where people are sharing traffic cameras which is a little bit like this thing that you have here in France that every driver uses. I think it's called the cobalt or something. Whatever it is. But you're sharing stuff. And this is basically coming to a conclusion is you can either disrupt something or you can be disrupted. It's true now for whatever sector you're in. I mean, basically that's true for sort of a lifestyle promise. You can look for disruption. And this is basically, if I work with startups I'm always saying if you're not disrupting anything what's the point? It's very unlikely you're going to be successful. I mean finding a mission to disrupt something basically. A company in Holland called Lear that does augmented reality. They launched two weeks ago an app an augmented browser that you can hold over a print magazine and it will give you multimedia content to go with what's in the magazine without trapping the magazine. It's called augmented printing. And this has the potential to change the entire printing business into a connected business. I mean, you can invent something like this. It's very powerful. I don't really know how it actually works. I haven't tried it yet. But I have tried it in the past. But it looks very promising. So disruptive innovation is really what we're looking for. And a lot of that is coming from France actually in the last five years it's quite interesting to see that there's a lot of interesting things happening here on a global level. So who knows Sonos? This is an audio company. Sonos fans here. Sonos does create an audio system that streams music to any place in the house or wherever you are so wirelessly. And three years ago they made a bold move that said this little boxy on the left was $300 was the controller for the wireless activity in the house. And then they noticed people weren't buying this because it's pretty much a waste of time that could just be an app. So they went with a free app they made the decision to drop the sales of a $300 device in their favor of a free app. Which turned out to be the life saver. Everybody buys the speakers and that's really what they want to sell is the speaking system. So making bold moves, but not stupid moves. That's definitely a recipe for the future. I'm going to skip this because I want to give you some examples. But talk about media briefly. This is a huge opportunity. This entire media business which includes gaming, films, television, music is shifting from a no attitude to a yes attitude because guess what, they don't have a choice. Because the stuff is being used anyway. Digital books now more books sold on the Kindle than in print. In the US and Europe I think it's a little bit less and that's still but it's also increasing. And what did the publishers say when Amazon came to them with the Kindle? Publishers said we're going to charge the same or more than the print. What did Amazon do and said well never mind, we'll pay one third until you get used to it. And now the price. Clearly media companies have to shift from no to yes they have to think about business models not legal models I mean not legal models in the sense of jurisdiction in the sense of revenues. And that's happening for newspapers in music and others eventually it's all about access now it's not about ownership. I mean many of you may be in the age where we like to collect books but basically media is shifting to access and there's hundreds and hundreds of startups who are working on this very topic how to make media become an access based model that's true for books for travel business information all that kind of content we're thinking as we can see here iTunes sales are totally flat in the US and around the world while streaming is exploding that's a global phenomenon this consensus of these are in others. So friend of mine a future as in Australia has come up with a beautiful chart called the newscape and if you are looking to build stuff that works with the media business or the content business that's basically explaining it all what has to be done now is to add values around the content so a newspaper adds an interface like Flipboard adds analysis, the timeliness, the relevance of a community like the Huffington Post the only reason that people love the Huffington Post is because it's social it's connected with everything else the only reason I watch CNN is because they use Twitter they're actually very good at the integration so building digital servers around content is a huge mission it's also a very fruitful mission because the time is right, it's not 1999 where we already tried this and failed and died so technologists the media companies will need serious help to get into the future this is a huge field and it's becoming really powerful now all the investment of the past has been investment in about 700 music companies, digital music companies they all died and failed because it wasn't the time but now it's happening so this is very good reality and you're seeing now for example all people always saying people don't want to pay for content, don't believe it I mean anybody who tells you that people aren't willing to pay for content it's not true they're not willing to do the deal that we're offering them it's like going out and saying you can eat french fries on the street or you can have 250 dollars in the hotel what are your choices limit the choices look at all the stuff that people are paying for from Netflix to Hoola to The Economist of Wall Street Journal New York Times 300 dollars a year millions of subscribers so people are paying for content I think it's overdue and I think you know here in France also big discussion about the pay wall I think we should flip that and we should say we should do something that I call the pay will not the pay wall create something that people will pay for ok so I want to share some opportunities with you and then I think I'm already heading towards my final time here so I'm going to make it fairly quick so people always saying we're talking about the future let me talk about here and now we have immediate opportunities imagine cable and satellite tv becoming just another app imagine France television being an app on your interactive tv along with Ted.com that's our future and I don't mean just another app in the sense of meaningless an app as part of the options that's a huge amount of activity that we're going to see in this overlap of television and the internet great business for all kinds of things screens, mobile devices connecting and so on and so on twitter will become the next CNN oh you say you're sitting here laughing right but I'm serious right now it's garbage and noise and only the experts can find their way but that's what's happening with you it's real time 22 seconds to report to us that Whitney Houston has died how long did that take on television 54 minutes in average so I mean clearly that is the moment that we're going to see data, the other big opportunity if you're investing in companies look for companies who deal with data and figure out what to do with it it's just as good as oil but cleaner data is in fact I call data is the new oil I'm sure you've heard this before it's not for me, it's been used many many times the European commissioner of telecom has said this already in 2009 so if you haven't listened you hear it for me first imagine a company orchestrating big data in the US companies have figured out they could save 400 billion dollars if they could use data to orchestrate what people are doing and going back to data and oil this is of course the BP disaster you don't want that to happen with data so whatever you do in your business whether it's a business or a company orchestrating big data in the US companies have figured out they could save so whatever you do in your business whether you have an existing business or built don't let data flood out then you're basically dead even though BP has not been killed which is kind of an interesting angle there imagine the total convergence of all the new Nike has a running shoe connecting to the internet this is the only thing that keeps Nike interesting all the shoes are the same there's a couple million people sharing their running experience on the internet using this fancy shoe and that has reinvented Nike and of course location that's based on this the radical convergence of mobile devices and television that's a very fruitful term new ways of connecting the cloud and the crowd so I mean there is a huge amount of things that are happening there between what's in the cloud and it's hardly working now many ways it doesn't actually work but when it does work it's impacted in this way and the total reinvention of advertising I don't know if any of you in the advertising business but advertising basically sucks so I don't mean old advertising we don't want to see we don't want to pay attention to it we hate it we avoid it now advertising has to become good it has to become meaningful and we're going to see the shift here the shift from mobile for example a lot more people are paying attention to mobile it's a reverse that shift is a 250 billion dollar shift advertising is going to follow attention and attention is going somewhere else so it's also a great way to innovate and go forward open systems we're clearly moving towards open platforms not to say that closed platforms can't work they can I wouldn't try it but some people do bank on that I think that world gardens like Apple and Facebook and Nintendo whatever was there before that they can't be nice but would be very difficult to make because basically what they do is they create an economy it's all about themselves this is why I didn't buy Facebook shares because it's a world garden and I don't think that we're in the long run pan out open systems will win exceptions exist open is the new captive when you talk to people about marketing now we have to capture the customer keep the customer, tie up the customer retain the customer like prison well the future of marketing and advertising is the opposite about getting people excited about what you're doing that is the opposite open is the new captive a global culture of API systems talking to each other actually in a scary way also humans talking to systems and vice versa which will be an interesting discussion about how that will come up reaching a global audience by using social local mobile this is possible now for everyone I mean I get about 50, 60 mails a day from people saying please I have a startup would you go to our Facebook page and like us because they want to use the viral mechanism finally and then I have a summary then I'm really going to finish trust is the new money that's the only thing we have left to pay with is trust because trust translates into people saying you know what I'm going to buy from you even if it's more expensive as long as I can trust you as long as you're transparent as long as you're real as long as you don't take me for a ride and exploit what I'm doing that goes for governments that goes for companies and that goes for individuals that is the currency of the future so basically you know if you building a company that should be sort of the corners down there so summary here first let's reimagine what we do you should spend 3-5% of your time on reimagining what your company will look like in 3 years if you haven't started one yet then you should think about what's going to happen in 3 years not what's happening today and you have to go where it's going to be not where it has been the end of silos you can't just be in the tech business that's the past you're not just in the software business when you're software business you're in the content business data is the new art if I was to invest in a company I would look in this direction and say if you're not really disrupting and if you're not really creating something that is based on these principles I wouldn't invest very un German thing to say speed over perfection this is not true if you make airplane engines because it's too dangerous but in many companies we have to change the way that we innovate we have to be much quicker and at lower rest and a lot more of it I mean this is really tough for publishers and companies like that to actually innovate quickly without it being perfect I mean this is of course American principle but the cloud and the cloud connecting the cloud and the cloud there is a trillion dollar business model there in terms of technology in terms of social connections in terms of all kinds of revenue streams finally the most important point disrupt or be disrupted it's your choice you can sit there and wait and then you'll be disrupted for sure there's very few companies that cannot be disrupted by these trends in the next couple years thanks very much I have a mobile app you can download it's $500 thanks very much for listening