 We went down to Newport with samples of Brian and myself, and, you know, we had a very warm relationship with Jeff Stiball, who was partners with Kobe Bryant in a fund called Brian Stiball. And we got around a table like this size, and, you know, all the little vials of fragrances and samples and little jars are on the table, and we've got a little presentation. It's all printed out. And, you know, Kobe comes into the room and he's just, you know, he was just an awe-inspiring figure. I mean, just incredibly charming, very handsome, very smart, very, I mean, obviously a monster athlete, a legend. He was, you know, they were coming off of a great period, a great, you know, an intensive period with body armor. And again, he was, you know, very clear, very aware of how do you build a brand that's authentic and deliberate and with real values and how do you make really good products and also aware of, hey, I'm not, I'm not here to hold up a deodorant stick. Like that's not what I'm here for. I'm here to build a business with you guys, right? So he was feeling us out, you know, and we were essentially saying, look, we're not looking for you to be the spokesperson for a deodorant business. We want you to be a co-founder with us. And this was right at the stage where we'd felt like all of those samples were ready to actually be tested after multiple iterations. And so he had an opportunity to help select fragrances. He asked for a ton of samples, which put huge pressure on our labs because there's like, I want 200 of these. And it was like, who are you, who are you giving these things to? And I guess he gave it to a bunch of his friends and he tried it every day. And that was the juncture at which point there was still so much to be shaped. And that was the, that was the messy period he loved to get involved with. So, uh, it was right at the beginning. I mean, it was, you know, it was a couple months down the trail where we had something that we could talk about in detail. That's pretty cool. Is he always hands on with his investments or was this one of these? Yeah, it depends. I think, I think the things that he, he was in a place, of course, where he had more bandwidth, but everyone wanted something from him. Right. And he had to be very deliberate about, Hey, look, I'm, I'm kind of on top of the world. I've had this amazing career. I've got, you know, all these years ahead of me. Sure. And I only want to do things that really matter, that I care about. And he actually cared about skincare a lot. And he didn't want to have a, just a sort of a Nike clone. He didn't want it to just be another body armor thing. Like he wanted to find ways that this could be different and exciting and unique and original. And so that was, that spoke to him. And so part of, I think what made him so excited was this notion that, Hey, we're going to meet up on a regular basis. We're going to, we're going to show you things. We're going to show you things in design. We showed him prototypes for industrial packaging, you know, ideas that we had different fragrances, different color schemes, different names. He named all the products. Like he was, he was in the thick of it with us, you know? Wow. So yeah, yeah, it was a great, great partnership to start with. And, and he encouraged us to really kind of supercharge the bringing the athlete consortium around us. We have a stable of six other amazing athletes. And so that was, is one of his imparting messages was, look, I'm, I'm one opinion, right? But you need a, you need a cross-section of the athlete community of this country because that should represent your, that they, they should have voices in your business, right? And from the athlete side, are you guys doing equity plays? Is it, is it? Yes. It's equity ownership. In some cases, yeah, in some cases it's part partnerships in that, in that vein where, you know, with James, it's again, it's like, we're never going to be able to pay him what Adidas pays him. Right? Sure. Yeah. Um, I think it's like a hundred, some 200 months and crazy, right? Yeah. And so from him, for him is, from his perspective, it's like, look, I, I'd much rather have upside in building something with you guys. Yeah. And then of course the trade-off is like, okay, well, don't expect a really expensive catering spread when you come to the photo shoot. Like it's going to be you and me. And I'm going to be putting a, you know, a curtain up behind you. And I'm going to be prodding you to say certain things from the camera. And, and, you know, it's going to be eight, eight hour production day. And he was totally game to do it, which was amazing. You know, speaking to them in a way was like, Hey, look, we're not just here because you're an athlete. We're here because you want to be a businessman and you want to commit your time to building things and making things that matter and creating cool content. And, you know, you're on, you're doing amazing media things. In the case of Juju, he's a media entity. He's got a million YouTube subscribers who watch him play video games with Drake and Travis Scott. Like he's, he's a big Fortnite guy, you know, and I think he's in face clan. So he's almost got a bigger following in his e-gaming community than he does in football. And he thinks of himself. It's really intelligent, actually. Incredibly smart, incredibly smart. He's a machine from a content perspective. I think he's the second most recognizable football player in the league now is 22 years old. So that's the kind of conversations we have with our athletes as well. It's like, Hey, you know, we recognize you, you're committed to your craft and your sport, but we want to engage you in a way where you can be on this journey with us and we'll give you a front receipt and you can affect as much as you want to affect because we're a small company. Hey, everyone, thanks for checking out that clip. If you enjoyed it, be sure to hit the like button down below. And if you're interested in hearing the full episode, it's out right now on our YouTube channel. We've had a lot of great guests come on this show before, and we've got a lot of great guests coming up in the future. So hit subscribe so that you don't miss a single episode. And one final note, we're always looking for new ideas and new companies feature on the show. So if you know of someone or know of a company, write us a comment down below letting us know who they are and what they do. We'd be happy to have them on the show. Till then, I'll just be here waiting for your comments. So, uh, see you later.