 It's important for everybody involved and the ones that give direction to the club to understand the identity of the club, the DNA, so to speak, the history, sort of build on that for the future, but in general it comes down to three main things, you know, you need to have a vision, you know, about how you want that club to operate, whether it's with an academy, not an academy, grassroots, not whatever it is, whatever level you work at, but you need to have a vision, then obviously you need to have the right strategy to put those things in place over that period of time, and last but not least, you need to have the right people to put it into place, the right expertise, the right experience, so all that, you can capture that in one word as, you know, as a process, so the players will always respond to the environment you create, you as a coach, you are the one that has to put the menu together, it's the players that are the ones that are playing and make the right decisions, the key is for the coaches to give the right guidance.