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Uploaded on Aug 19, 2010
In 2010 I visited the LEGO factory in Billund Denmark. This visit was one of many I made during Brand Expedition: a 5-month trip in an old Volkswagen T2 campervan, visiting twenty authentic European brands and talking to their leaders about their brand.
On my website, www.brand-expedition.com, you can find more information about this project and the book I have written about it: 'Brand Expedition, a Journey Visiting Europe's Most Inspiring Brands.'