 All right. First question is from Rebel Hammond. When buying supplements such as creatine or protein powder, what ingredients or value should I look for to know if I'm getting the best bang for my buck? Oh yeah. That's a good question. So let's start with creatine. Creatine is by far the most, one of the most studied and supported by studies, ergogenic supplements ever. Ergogenic meaning performance enhancing. The vast, vast majority of these studies that show that creatine is safe and effective for muscle growth and recovery and strength. And now they're showing it's got heart health benefits and brain cognitive boosting benefits. It's got benefits for older populations, all that stuff. All those studies, almost all of them use creatine monohydrate, pure creatine monohydrate. All these other versions of creatine that you see, it's like spinoffs. They're all trying to capitalize on the fact that creatine is effective and trying to find a way to sell it for more money. That's what it feels like to me. It's just like a brand, like a marketing way to sell like other versions thinking that there's some other benefits you get. It's like what casein is to like whey protein. Yeah. It's the same thing. It's like the little bit of value. It's like you're splitting hairs and the difference of it. It's like, if I would get whatever is cheaper, pure and cleaner. I think third-party testing is something that you want to look at. This made me think about like, because you know how it's all coming out with it's being more of a wellness type of a product. Like how they're going to like repackage it and market it. Like what are their terms they might use with creatine? Yeah, with the wellness market, what you'll probably see is creatine combined with like four or five other ingredients that are supposed to be good for wellness. And I think that's more of a marketing strategy because the wellness space, most people know creatine as like build muscle, bodybuilder, right? So if you're trying to sell it to wellness people. No, it'll be focus, energy, you know, it'll be like that. Yeah, mitochondrial health, you know, might say something like that. I don't know if it'll say that. Do people read that and be like, whoa, I don't know what that is, but I think it's good for me. I'm like, you're a marketing guy over there. You guys always doubt me. You always doubt me. The biohacking space is all about mitochondrial health. That's all they talk about. Trust me. They're also aware, I think of creatine. I'm thinking of the target. The average person. Yes, the average person. I think it's going to be more like clear focus, energy. It'll be something like that. That's what I would think. But I would look for, like you said, Adam, third party testing, purity. If you want the benefits of creatine, just take it by itself in powdered form. That's where you're going to get the best value. If you want it to be augmented, I know Legion sells it with L-carnitine tartrate, which helps with recovery. So that's not a bad product. But really you could just buy it on its own, get a good, pure source. And I think you're totally fine. You don't need to get it all crazy. Well, and that's similar to protein. Now, protein, there was a major moment for me where this like light bulb went off. And I don't remember at what point in my career, but I started like flipping around the label and like breaking down because there was this huge discrepancy. I mean, back then, you could get like a bottle of designer way protein for like 20-something bucks. And then you could pay as high as like 70 bucks. So there was this huge range of like these protein powders. And aside from like the third party testing, because I think that's a must is looking at so, you know, and you're better off going with bigger names, name brands that are more credible for those reasons. But besides that, the number one thing with protein is actually just mathematically figuring out how much protein is in the entire jug based off the dollar amount. Because there's a lot of tricks that they use on labels where it's like, you know, it's a great deal. But then it takes two scoops of protein powder just to get it up. Yeah, look at the servings. Right. It takes two scoops just to get it to 24 grams or 30 grams of protein. And then there's only 20 servings inside there. And then you can buy another one that has 70 servings in it. But then it's a lot. So you got to really, you're really paying for the protein, right? Protein is expensive. So, you know, what labels tend to do is they manipulate the serving size to try and make you think it's a better deal that you're getting. So the best thing that you could do with protein, once you've figured out, okay, this is a credible source, it's third party tested, or it's a big name, is to flip it around mathematically figure out how many total grams of protein is in the entire jug, divide that by how much the total jug cost, and then start going down and you'd be surprised how actually close they are in pricing. They're not that as wide of a gap. The margins are small, they are. Protein. It's such a competitive market that, like Adam said, if they're literally similar, the price is probably going to be very similar. Now, for way, there's a few different types that you can get. There's concentrate, which is the probably the least expensive version. Concentrate has got a little bit of carbs in it and some other stuff. And by weight, it's the lowest percentage of protein, but it's not bad at all. Then you have isolate. Isolate is where they take everything out, except for the protein. So you're just getting protein. And the difference you're looking at between concentrate and isolate is like five, seven grams of carbs. Not a big deal for the average person. If you're measuring and weighing everything, maybe it can make a big deal. And then there's hydrolysate, which is where they predigest it, so it's quote unquote easier to digest for the body. We are literally splitting hairs with all those things. It's not that big of a deal to go from one to another. Yeah, I would look at price. To me, if they're all things equal. Purity and price. Yeah. And that is what is the deciding. And then a taste, if they're all equal, as far as the quality, the next thing I want is one that actually tastes or mixed really well. Yeah, but now if you're going with plant proteins, then there's some other stuff you want to look for. Plant proteins on their own typically do not have the same usability, bioavailability, or what they'll call, they'll score protein by their amino acids, how available the protein is to the body. For lack of a better explanation, it's essentially how much of that protein is going to be used for muscle and all that kind of stuff. So which one is more effective for the body? Animal sources on their own versus plant sources on their own. The animal sources just, they crush them. So with plant sources of protein, one that's a variety. Yeah, you want combinations that complement each other. So Organifize Protein does this. Organifize Protein's got several different plant, it's not just P or hemp or whatever, it's a combination of different things so that it gets closer to the bioavailability. Thank you, easy for you to say, of whey or animal. Yeah, back to creatine now. So I was actually curious about this because of vegans and how we know it definitely has a lot of benefit for them cognitively. Is there actually synthetic versions or is this like, I mean, does this come from animal products in the powder? No, you can get creatine that's vegan source. Yeah, you can. Vegans don't eat it, right? Because creatine is only found in animal sources. But the body makes its own creatine by using amino acids to synthesize it. So you're not going to necessarily be at a deficiency. However, consistently, vegans who supplement with creatine get a cognitive boost more than anybody else, which tells me that if you're a vegan, you probably should supplement with creatine.