 The tobacco industry has been successful in its efforts to gain a foothold in Southeast Asia, using a variety of tactics such as CSR initiatives, forming strategic partnerships and leveraging litigation and deception to undermine government regulation. In order to prevent this from happening in African countries, it is important to understand how the industry operates in Southeast Asia and take steps to ensure that similar tactics cannot be employed in Africa. This includes providing legal support and resources to combat industry litigation, closing regulatory loopholes in tobacco marketing restrictions and prioritizing measures to protect health policy from the influence of the tobacco industry. This article was authored by Gianna Gale Herrera Amul, Grace Ping-Ping Tan and Yvette van der Ajk.