 Gilden Media, a division of recorded books, presents Marketing 4.0, moving from traditional to digital, by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, narrated by Jonathan Todd Ross. Prologue, from Marketing 3.0 to Marketing 4.0. For the past six years, marketers whom we met around the world have been asking for a sequel to Marketing 3.0. Considering the dynamics of marketing, many would expect Marketing 4.0 to be in the pipeline. In Marketing 3.0, we talked about the major shift from product-driven marketing, 1.0, to customer-centric marketing, 2.0, and ultimately to human-centric marketing, 3.0. In Marketing 3.0, we observed customers transforming into whole human beings with minds, hearts, and spirits. Therefore we argued that the future of marketing lies in creating products, services, and company cultures that embrace and reflect human values. Since the book was published in 2010, many marketers have been adopting the principles of Marketing 3.0. The book was so universally accepted that it has been translated into 24 languages besides English globally. A year after the book was published, we built the Museum of Marketing 3.0 in Ubud Bali. The museum was built with the kind support of the three princes of Ubud, Jakorda Gideh Putra Sukawati, Jakorda Gideh Oka Sukawati, and Jakorda Gideh Raka Sukawati. Ubud, with its aura of spirituality, is indeed the perfect place for the first marketing museum of its kind. In the museum we have been curating inspiring cases of marketers, companies, and marketing campaigns that embrace the human spirit. The contents are organized in a modern multi-screen setup. In recent years the museum has been upgraded with advanced technologies such as augmented reality and virtual reality. Indeed, a lot has happened since we wrote Marketing 3.0, especially in terms of technological advancements. The technologies we are seeing today are not new, but they have been converging in recent years and the collective impact of that convergence has greatly affected marketing practices around the world. New trends are emerging from this. The sharing economy, the now economy, omnichannel integration, content marketing, social CRM, and many other things. We believe that the technology convergence will ultimately lead to the convergence... Sample complete. Ready to continue?