 obtaining market access, which is the fourth P of marketing mix. This place basically refers to the distribution system through which the startup have an access to the market through which the startup is in a position to deliver the product or application to the customers. To place refers to distribution and therefore all the available options to deliver the new product to your target audience with whom you have communicated and who are basically your potential customers. So it involves three decenns, where customers should be able to buy the product that is the channel decenn, which distribution channel is from which the product reaches our potential customers. How to ship it to the customers, which is the physical distribution, how to manage the relationship with the distributors. Distributors who are middlemen, intermediaries, who are either making it or not using it, but through them the product is reaching the end users, so you need to cultivate good relation with them as well, so that is also the responsibility of the startup. And long channels of distributions can be distinguished, So this is usually a distribution structure, which we use in fast moving consumer goods. So what will be the distribution structure, it depends on what is the product, it depends on how many people are buying the product and how it is located, short and long channels of distributors can be distinguished. In the case of short channels, new intermediary partners exist between a firm and its customer. In the case of long channels, there could be multiple stages, which may exist like wholesale, retail, distributor, as we said, here the internet is a popular way to distribute the product, so it is a very popular way to distribute the product. In a long channel, there could be multiple stages, which may exist like wholesale, retail, distributor, as we said. Here the internet is a popular way for startup to gain distribution access. The internet is a low cost option, because no expensive presentation and showrooms are needed and shipping only occurs when an order and payment have been received. In the case of long channels, there could be multiple stages, which may exist like retail, retail, distributor, as we said, here the internet is a popular way to distribute the product. In the case of long channels, there could be multiple stages, which may exist like retail, retail, distributor, as we said. In the case of long channels, there could be multiple stages, which may exist like retail, retail, distributor, as we said, here the internet is a very popular way to distribute the product. In the case of long channels, there could be multiple stages, which may exist like retail, How would you deliver and how would you get the payment for the for the product being ordered and delivered? The internet option may also be combined with operating a direct sales force and that directly approaches the customer. Your availability is also on the internet, your website is also on the internet and you are interacting with customers, you are engaged in blogs, you are answering their questions, you are also receiving their feedback. But simultaneously, your process is also going on that your sales force may be directly to your users. If it is an industrial product, then the players of the industry are physically going from one firm to another. And if the product is not a handy product, then the brochures or videos are carrying and persuading the potential customers to buy or adopt your application. Integrating these two options can help to accomplish synergy. If both of them run any direct marketing efforts as well as presence on the net, then both of them will cover the market well and one who is not satisfied with one way of communication could be tackled by another way of communication and presentation.