 He shoots he scores that is how hockey works if someone scores a goal in hockey usually That's the line. He shoots. He scores. You don't hear that in baseball. You don't hear it in basketball You hear it in hockey now. I'm not here to talk about hockey I'm actually here to talk about a blog post that I wrote a couple of weeks ago that I basically said 31 things people doing wrong in blogging and social media and It was one of those weird post and the fact that because I was doing it from March I said, you know, I want to have 31 different topics I want to have 16 on blogging and I want to have 15 on Social media so I wrote out a list because this is how I do things I basically come up with an outline and I go for it So I basically sat here and I came up with 16 and 15 and it was really easy to do because I see a lot Of stuff that I think that people are just doing wrong for whatever reason. It's my opinion. So I figured that okay This is gonna be basically a list post. I may get you know a little more than 1,000 words out of it And I'll be good to go So I start writing and at the same time I start writing that some people start talking to me on Twitter So I start engaging on the conversation on Twitter as well as writing my article Which some people would think how can you concentrate on that? You know what sometimes it's just how I roll So anyway I'm doing this conversation and I'm writing my article and by the time I'm through with just the 16 blogging I'm already at 2600 words. So what the devil? What am I doing? Well, I guess in My little furor here of trying to do a couple of things I didn't just like write a couple of lines under each one of these things and move on I Explained why I thought they were bad things to do So once I had got started on that road. I said well, you know what I might as well do the exact same thing for Social media now just so you know, I don't usually go out of my way to try to write post that long I subscribe to the Mozart theory which basically says you write as much as you need to and then you're done So I've been known to write what I consider long post anywhere between 1500 and 2000 words pretty easily But this article ended up being 4660 words So anyway, it turned out as the second longest article I've ever written I actually wrote one a few years ago where it came almost to 6000 words Then I decided to break it up into two separate articles rather than just have one really long big old article This time around I said, you know what I'm putting it out just as it is I added images to help break it up somewhat But you know, I put out that bad boy just as it was Then I decided well, you know what I'm gonna promote this one a little bit more Then I normally do in some different ways So usually with every blog post I do and with every video I do I Will advertise it five days in a row But only on the day that actually goes live. Do I do it twice? So in essence everything I write everything I produce I advertise on Twitter six times When I do blog posts for a couple of my blogs They go to LinkedIn So I already had LinkedIn covered So I decided, you know what I'm going to put this on my business page on Facebook So I put it in that page and then I decided, you know what I have a blogging group That's a local blogging group on Facebook as well. I'm gonna share it there Then I said, you know what let's put it on Google Plus So I put it on Google Plus, but I have two Google Pluses So I then went to my other Google Plus and I shared the post that I did from, you know From the other Google Plus account Only place I didn't really talk about it was here so anyway, I did all that and I gotta tell you it is only the second post in My blogging history and I've been blogging for over 10 years it's the second post that an article has had more Visits than the main page and the other article was actually one of those kind of fluke articles where It turns out that because of the title and I'm not even gonna get into what the title was Because of the title it brought a lot more people to that article than it really deserved and Then they just came and they saw it wasn't what they thought it was and they left So the bounce rate was somewhere around like 92% no one ever read the article and it was a great article too, but I ended up having to yank it because Google decided that even though they didn't obviously read it They decided that it was violating some standards And so I wasn't allowed to do adsense on that blog anymore, which was actually fine because I never made almost any money I think I made a total of 10 cents Having adsense on that blog so anyway in my mind that means that this is actually become in a very short time My most popular blog post now I've had some blog posts that over the years have had tons of visits, but this one just took off storm by storm I mean it was it was wild So I started to think okay, what is it that really you know gets people to Show so much passion about a blog post because I gotta tell you it got a lot of comments It's still getting comments It got a lot of shares Everywhere, I mean people actually shared it on LinkedIn I'd never had people sharing a blog post on LinkedIn like that before people were sharing it Everywhere a few people shared it right on Facebook No one had ever shared a blog post of mine on Facebook And I just said wow and then I had some people who wrote me say hey you ought to turn this into a book Which I said really come on So it you know I asked myself the question What was it that this post did that none of my other other posts have done? The SEO wasn't anything spectacular because I didn't concentrate on the SEO Maybe it's the fact one that I did advertise it a lot more because this particular post I Actually advertised I think what maybe 16 times or whatever I mean once I wrote 4600 words. I said you know what I want to make sure this gets seen so I put it out there a lot and You know it seemed to have touched something in a lot of people that they just wanted to share it and share it share it And I thought that was so cool so it really I think it kind of proved that it really is the the Sharing of it. What do we call it? Oh my god. See I'm having that senior moment This is what happens you get old you have the senior moment. It's Putting it out there. What do you call it advertising? Marketing is the marketing of the article that really helped it to get going because I cared a lot about this article and I really wanted to make sure that it would be seen by a lot of people and It has been seen now. I'm gonna link down below Because I'm doing this video ahead of time, which basically says I can't add anything to it But later on I will put something in there so that you know You can click it and go right to it if you're interested because I'm hoping to make that article last a good long time I'd love for everyone to see it because I'd love people's opinions So let me you know tell me your thoughts on the marketing process of things that you put out I mean how often do you put out your own stuff and you know if you write an article or you create a video? How many times are you advertising it? Where are you advertising it and what kind of success are you seeing from that? I mean my goodness. I can't see me doing that with everything. I write because okay, you know what? I got a ton of content I just if I do that then I can't share a whole lot of other stuff that I want to share and For me social media is supposed to be about engagement, which is actually one of the things I wrote That's one of my points. Is it supposed to be about engagement? That's all supposed to be about me all the time It's not supposed to be about you all the time. It's supposed to be a mixture I share some of me I share some of you we get to talk That's engagement. Let me know your thoughts on this. I'd love to hear it y'all take care and hope you have a wonderful weekend