 Man. Hey. I get to follow Ray Lewis and Tim Story. How about that? Thank you guys. You guys have all been awesome. I hope you had an amazing day. It's only gonna get better tomorrow. What I'm gonna take a couple short minutes and talk about is a personal brand. And what I've been able to do in this industry using a personal brand, using video, using YouTube, using social media, spending advertising dollars, all those types of things. And these are things that insurance agents can use in your business every single day. And it applies to any business, but especially insurance agents. It really does. So what do I do though? Before I begin, I'm gonna need some help. Who's gonna help me real quick? All right. So what I'm gonna do, I mean we're talking about branding and marketing, right? So who saw me speaking at Insurance Newsnet Super Conference. We had a few. We had a few been able to make it nice. How cool is that? How cool is that? Okay, so what I'm gonna do is I'm gonna jump on our Secure Agent Mentor Facebook page. What I need from you guys, I need you to pull out your phone and go to Secure Agent Mentor on your phone, on Facebook, right now. Because what I'm gonna do is I did this at Insurance Newsnet and you can see the one guy in the back left standing up with his hands up. I'm gonna need your help because I'm gonna go live on our Secure Agent Mentor Facebook real quick. And I'm gonna introduce our following to all of you. Who's ready? All right. Do me a favor though. Stand up for me. Come on. Let's finish this day strong. Stand up for me. Thank you guys so much. All right. So I'm gonna go live. You're standing. Man, I need you to stomp. I need you to yell. I need you to spomp and oh get excited. I mean all of it. You guys ready? You gonna help me out? I love it. Man, this side is a little fuller. All right, but I'm gonna put you, I'm gonna put you guys in the video as well. So let's jump in. So on our Secure Agent Mentor, we're gonna do a quick live video. As soon as it starts, we'll jump in. I'll introduce you guys. Hey, I'm an 8% nation. You see the big LED wall behind me. And look at all of these amazing people. You guys are awesome. Thank you so much. Seriously. Appreciate it very much. While you're at it, shoot. Like the page. Share the video. Tag some friends. Tag me, whatever. Thank you guys so much. You can be seated. Thank you so much. Seriously. Give yourselves a hand. Thank you so much. I'm gonna go ahead and post it right now too. And if you want to have me on Facebook, Cody Askins, I am happy to answer anyone's questions anytime. I get a lot of marketing questions, sales questions, insurance questions. I'm gonna go over my background. Been in the business my entire life. You guys saw my father speak earlier, Brian Askins. My first year, I started in the business. My father started literally three months before I was born. I started to been in the business my whole life. I was 18 as an intern. I went to a little Baptist Bible College. What's up, Fern? Yeah, I went to a little Baptist Bible College. Played basketball. Got a little business management degree. And then about 19, I thought, you know what? I wonder if I can make this thing a career. I wonder if this is for me. Because, you know, I was never positive growing up that, hey, I know for sure I want to be in the insurance business. I didn't know for sure. You know, my dad was wildly successful. Incredible. I thought, I don't know if I can work as hard as him. I don't know if I can do as good. So, but I'm a goal setter. I do nothing without a target. I believe in setting high targets every step of the way. Because if we don't, we will fall short and we will not end up hitting that hard target. So what I did is my dad told me, hey, you're my son. I need you. I need you making Chairman's Council this year. There's like 50 agents in the country that made that probably out of a thousand, 2,000. I don't know. It's a lot of agents with the 4,500 company we were with. And so I went to my dad and said, you know what? Let's make this official. We wrote it down, maybe typed it out. And it was, hey, I, Cody Askins, will achieve Chairman's Council and earn over $100,000 this year. We both signed it. We both dated it. True or false? If we signed it, we dated it, hung up on the wall. And every day I went forward to achieve that goal. I mean, when, when, when Ray Lewis talked about focus, I mean, I was focused. I was obsessed. Grant Cardone's tomorrow. He talks about be obsessed or be average. I was obsessed. There's a little headshot of me that had to get when I won, when I won that trip. But along the way, along the way, I knew that what do most agents struggle with? What do most agents struggle with when they're brand new? Confidence, getting in front of people. That's exactly right. So I learned that really quick. And so, you know what? I'm going to make it, I'm going to make it my focus to get in front of people every single week. I talked to, I talked to my father. I talked to other veteran agents, managers. I thought, you know what? If you break down the numbers, we've talked about numbers a little bit today. I'm a big numbers guy. Target, what do you got to do every day to get it? Right? So I said, you know what? If I see, sit down, I call it my triple S system. Set, see, sell. If I see 10 people every single week, if I ask 10 people to buy insurance every single week, I'll make 100 grand. It will happen. So that's what I set out to do. I didn't work leads. Believe it or not, I want to lead the company now. So it's like, you know what? You didn't work leads. I did in my first year, but I knew I had to get in front of people. I would have college kids over to the office every Monday night. We would do call nights for a couple hours. We would cold call. I'd give them all a script. We'd cold call a DNC approved list scrubbed in that local area. And we would set appointments. I would walk out. I would, I would give them, I would give them gift cards. I'd give them cash for per appointment. I'd buy pizza. And by the end of those nights, I would end up with 12 15 20 appointments for the whole week. You got to remember I'm 1920 years old in college playing basketball. I'm going to college in the morning. I'm going to practice in the afternoon. I'm going to games at night games on the weekends. So by doing that and by being consistent with something I'm gonna talk about a lot about being consistent. I was able to earn $117,391 and 13 cents in my first eight months, took the next four months off to a basketball. Probably shouldn't have could have been 150 or two, but spent a lot of money on on cars, got a chance to receive an award, got a chance to meet Magic Johnson as he spoke to us in California at the trip I won. And so that was my first year. That was my exposure and experience to the insurance business. Maybe I had a little advantage. I grew up in the business. My father's one of the smartest guys in the industry. Didn't hurt. But by being focused, having a target and seeing and that's still something I still preach. And there's a lot of veteran agents that will say, dude, only sitting down with 10 people every single week isn't a lot. And it's not enough. Well, 92% of insurance agents fell. So if they sat with 10 people every single week, there's no chance they fell zero chance. And if I mean, 10 is not a lot. But if 92% of agents are failing, then let's just see 10 on a weekly basis. There's consistency in that. And so there's the 1099 to prove it. I'm gonna show you guys something. It's not it's not a good video. But I'm doing it on purpose. I uploaded my first video on YouTube. I was an agent for several years. I uploaded my first video on YouTube, December 28 of 2015. I always knew I had a passion for helping agents. I always wanted to train. I wanted to help. With my first video on December 28, 2015, check this out real quick. I'm not gonna show much because again, it ain't good. Hi, my name is Cody Askins and welcome to the Cody Askins YouTube channel. Please subscribe below. Today we're gonna go over the six things that every new insurance agent needs to be successful. Alright, I've heard enough. You guys heard enough? Right? I mean, is that a different dude three years ago? Literally 34 months ago, awful video. The first 13 months, I didn't monetize something I'm gonna talk a lot about. Give value to your audience on a consistent basis. I didn't monetize for the first 13 months. I didn't have a website. I didn't have a Facebook page, which sounds nuts. I just started posting videos about my success. Hey, I made eight grand this week. And here's how you can too. And before you know it, people started connecting with what I was doing. I was very fortunate that people were receptive. So I started doing weekly live insurance training calls, started doing live videos, started posting content consistently. There's a few videos, some of the older ones. And before I knew it, I was getting agents sending me messages. Hey, can we buy leads from you? Hey, can you can can we sell with you? Can we you know, can you train me all that kind of stuff? And eventually, the companies and brands that I now run, and the team that we have are all because of the last three years, and everything that we've done online. And when I look back, it's been great, but I could have done so much better. So now 34 months later, we've got a studio with 20 team members spend over 25 grand a month advertising this brand SecureAgent Mentor just advertising that brand. We help over 1000 agents a month, and do over 100 grand a week in revenue, all because of the marketing that we do online, on YouTube, on Facebook, and some of the marketing tips that I'm going to share with you guys in second. Is it cool if I share that with you? But first, you guys saw me do a video. I want to see you do a video. Let's pull out your phones again. You don't have to be on Facebook. I want you to go to your video. I want to practice something. Help me out. Because there's a lot of people that are scared to get on video. Jake Lynn with Legacy Tales says that dude ain't afraid to get on video. We're going to do a we're going to do a little selfie video. You're going to be videoing yourself. And what we're going to do is we're going to do a we're going to do a little selfie video. You can be videoing yourself. And what we're going to do is we'll turn it horizontal so that everyone can see from a screen perspective. It shows a lot more landscape. Vertical does take up a lot more space on Facebook. So we change it up. But a lot of our videos are horizontal. What I want to do is I want to have a little fun with this. Okay. So what we're going to say is I'll actually show you first. And then I'll and then and then I'll do it with you. Okay. So we're going to do is Velcro. What a rip off. Are you guys ready for that? Okay, let's do it. Alright, so what we'll do is watch your phone, put it on video, go horizontal, and then we'll do it all together. You guys good? We ready? You guys saw my first video. Come on. Help me out. Alright, we ready? I'll count it down. Three, two, one. Velcro. What a rip off. Alright, now everybody's done a video. So you got that out here says you've never done before. You've done one now, right? If you want to post to Facebook, you want to tag the conference 8% nation, you want to hashtag your nation even better. I want to give you a few personal branding tips. The big thing with marketing online nowadays is you've got to get attention. Now, it's got to be authentic attention. Can't be fake. You can't be fake. People will see through it. They can tell. Money follows attention. Consistent caring content is what gets keeps people's attention. And when you focus on value, money will come. So the first 13 months of security was really cool. The first 13 months of security mentor, I didn't ask anyone to buy anything. What I did is I consistently posted content online. And my whole thought was what problems can I solve for that person? And when you do that enough, and you focus on solving people's problems enough, and you do it consistently enough, and you actually care about the subject you're talking about. Guess what? Some people love you. Some people hate you. Fantastic. The end of the day, though, you're getting attention, you're building an audience, and you're providing value and helping other people along the way. I've been fortunate to be able to help a few agents along the way. And I'm telling you what, it's been a fun ride. Big things with content, though, is what you can post a video, hey, I'm here, I sell life insurance, you should call me, you know, come on, right? As Grant Cardinal say tomorrow, come on, man, get attention, provide value, be consistent. But when you do it, focus on solving a problem. So think about what you're doing before you do it. We did the fun video, Velcro, what a ripoff. I saw somebody else do that. I'm like, you know what, that's funny, I'll do it. But when we did that, we did the video. Before you do it, it's better to do than not do anything, right? Same thing with the insurance business, it's better to take action and put yourself out there and try before you know everything, who cares, you'll stumble along the way, you'll eventually get good at something. But before, before you post content, you've got to be thinking, hey, what's the problem that this person is addressing? Think about an individual, think about a new insurance agent. What problems are they facing? And how can I, through video and social media, help them solve that problem? Don't, don't get pitchy, don't get selzy, don't say, hey, I've got the best problem in the world. Sounds cheesy. And you should give me $1,000 a month for it, you know, focus on solving a problem, get attention, provide value and be consistent. It's that simple. The part that I struggle with the most with this was being consistent. It's one thing to post in social media, it's one thing to do a video. One week, you say, hey, I'm a lot of people, who's been guilty of this, where you're like, hey, I'm going to do, okay, we'll use working out, because that's an easy one to use. You say, hey, I'm going to work out every week, all year, and we didn't. Or maybe all you guys work out and keep, you know, keep everything you say. Somebody's raising somebody else's hand, I love that. The consistency parts the big key. If you're thinking about solving a problem, if you're focused on providing value, you'll get attention. But if you're not consistent with it, who cares? You'll be like every other person doing something, which is why we do three plus live shows every week, focus on helping agents, which is why I do a live Q&A every Sunday night, which is why we post a dozen videos a week. And that sounds like a lot. It's a lot. But I've got to where it's consistent. And it's, it's paying off. My dad took this picture at, I think it was Kessler in, I think DC, and he sent it to us and I'm like, all right, I'm still in that. I love that. Can you guys say this? I want you to say this with me though. You ready? Set goals so high they laugh, crush them while they watch. Is that good? Or is that good? Is that good? Or is that good? I love that. Joey Yak, welcome to Nashville, brother. You guys want to see him tomorrow. I'm telling you what. Hey, did anybody see the real quick everybody see the April Nation rap, the theme song that we did online and posted it everywhere? Joey Yak did that and it was incredible. It was really good. We need to use it again. Set goals so high they laugh, crush them while they watch. The big thing is we talked about targets. We talked about focus. What's your mission? What's your dream? Why? My father talked about that this morning. Hey, there's days you don't feel like it. There's days I don't feel like it. But when I don't, what am I going to do? My why? Call me, call me crazy. There's plenty of people have. I want to help every insurance agent in the world at some point in the future. It's it's probably impossible. But that's what I wake up and write down every single morning. I'm big on goals. I write down goals every single day. Immediate goals. The next year goal, a long term goal. Goals keep you focused. But what's really cool about goals and goal setting, when you set a high target, when you write it down daily, and you don't give up on it, it forces you to work harder. It forces you to be more creative. And you end up doing way more than you thought. If I would have said, Hey, we're gonna have almost 1100 people sign up for a conference in Nashville, four and a half months ago. I didn't even believe it. But we're doing it now. Because what? We set a high target. I wrote it down every day. And we never gave up on it. Because what happens is most people, we can set a high target. Hey, I'm gonna do this. Great. We write it down a few days, then we then we give up. But what happens is, say your goals to make, you know, $2,000 a week. And then the week you don't, what happens? What do we do next? We lower it. Why? We can do something different. We can be more creative. We can push a little harder. We can grind a little harder. Do not do not lower your goal. Because you're psychologically telling yourself, apparently, I can't do it. These are the goals I wrote down June 6 of 2018. You can see the third one. This is real 1000 plus person conference in October of 2018. This is a this is straight from my little goal book. I won't call it a diary because I don't write anything in it, but I do write my goals down. And so I show that as an authentic way of saying, hey, goals work. It forced us to be more creative. It forced us to have people like Ray Lewis, Tim Story, Grant Cardone, Nissan Stadium involved, because I wrote the goal first. Do you catch that? I wrote the goal first and figured out the rest later. Who follows us on either YouTube or Facebook? Nice. We came up with the conference. I think it was like May 30th, I believe. It's June 6th. June 6th. We came out and I kind of teased a little on YouTube say, hey, I got something big going on. I'll let everybody know in the next day or so. And then we end up releasing it to the world. No clue when the dates are going to be. Who cares? You guys are going to show up anyway. Nissan Stadium, you know, I don't know where the venue is going to be. Luckily, the Titans are on a buy this week. I set the date before I even booked the venue. I didn't know who was going to speak. Vince was the first one we got on board. And the early days, it was me and Vince going to be in this thing. Hey, it's still been a heck of a conference. So before I jump off, who wants a few things for free? What I want to do is I want to give you for being here. I got two things I'm going to share with you real quick and then I'm done. You guys are awesome. Thank you for being here. This has been incredible. I want to give you a few gifts for free copy of this PowerPoint. My 12 step lead process an agent. You're struggling with leads. This process will fix that appointment setting script, the one I use personally and a surprise marketing gift that we're going to end up sending out links out later. Who's cool with me giving this to you guys? Is that all right? I'm going to need a little favor though. You guys have been super helpful so far. I need you to help me just a little more. I need you to pull out your phones and I need you to text branding to 555-888. You want some free stuff? All those things we talked about. Text branding to 555-888. And I appreciate you guys cooperating and helping me. Really means a lot. Paula Meany was one of the first few speakers too, man. I didn't forget about you. All right, we go ahead. You guys do text branding. So all you do is pull out your phone 555-888 and in the text, the actual message portion. You just type branding and then you can send it. But I also want to do something else. You're going to get a link from this text. You're going to get a link from this text and I want to be able to hook you up with the official recording of the entire event, a ticket to next year, and a personal strategy session with me. There's a little more information on the actual landing, the website landing page. Once you click the link in the text message, after you do what? After you text branding to 555-888. So there's more information on the next page. What I really want to do is I would love to do a personal strategy session with all of you. Next couple of months, I probably won't be throwing a conference. So maybe I'll have a little more time still be doing this for four and a half months. It feels so I want to I want to give you the recording. I want to give you a ticket to next year because you know we're going to do it again. Right? But I can't write down the same goal next time. Can I? It's always got to be bigger. It's always got to be better. We always got to strive for more and we can always get more. I want to hook you up with this but to be able to get to that for all four for those I'm going to give you four free gifts no matter what. For these three items on the landing page, it's $197. If you want to do it great. If you want the recording, if you want to take it to next year and a personal strategy session with me for an hour and I can help answer some questions. We can talk about leads. We can talk about marketing. We can talk about getting in front of people. We can talk about branding, blowing up your brand, whatever it is. If you want if you want those things from the page, great. If not, great. Thanks for being here. So text branding to 555-888 and then click the link in the text message. You guys are awesome. It's been a lot of fun and it's only going to get better from here. Tomorrow is going to be ridiculous. Trust me, you do not want to miss that. Thank you guys for having an incredible day one. I'm going to bring John Pets up for a quick second. Alright, thank you Cody.