 Oh, hi, welcome back to hashtag entrepreneurship Tuesday on why in the morning at Y254 channel is where you can find us across all the social media platform at Michelle Ashira is where you can equally reach out to me. And in this particular session, it's all about matters pertaining innovation. And today we're looking at Netflix and Netflix is all about providing service solutions making you and I gets easy access of services. Service at hand, which is your phone most definitely. Instead, we have the founder, Sammy Francis Mouinde. Mouinde, I believe, so she, yeah. That is true? Yeah, Mouinde. Okay, so we're talking about all about Netflix, the innovation part of it and what is Netflix all about. Thank you very much, Sammy, for creating time to be with us. Thank you. All right. For someone who is watching this particular conversation between you and I, and then they're asking, what is this Netflix? Because I'm also curious to know more. It's all about service, easy service provision to clients, customers, and how can they get it? So brief explanation of what Netflix is all about. Okay, thank you, Michelle. Netflix is a mobile application hub where you can get it on Google Play Store, by downloading and installing it. Once you install Netflix, you get access to various essential services that anyone requires in a day to day, running of his duties. For example, let's say that you are in your house and you want an electrician to come and fix something around and you don't have one in mind, one in your phone book. You just go to Netflix and once in Netflix, you look for the category for electrician. Any electrician who has signed up on Netflix and is within 15 kilometers radius or come unborned, you see him, they are just reached from the nearest to the farthest and you are able to call the one who you want to come and provide you the service. Okay. So in this particular platform, I've got an opportunity to actually see it and people can actually get it from the Play Store. And I'm asking, so does it entail all industries when it comes to different services providers? Well, we have a variety of services and every day we are handing out a category that's part of the needs. For example, as I was coming someone, we talked to ask to me, do you have the saloon services? And that's a service, that's a category that we are considering handing. We bring saloonist on board because there's someone who is in the house, he maybe can't leave the house and he needs someone to do his or her hair. So it's something which is dynamic, it's changing. Someone was asking if there is cleaning services? Cleaning services, we have a mamafua, it depends on cleaning services. I had that concern and we are considering doing the office cleaning. But now, if you need someone to come and do the cleaning for your house, we have a category called mamafua. You just look for a good mamafua who comes on board and you sit down and you agree on how much she can chance you to do the cleaning. Oh, right. And some is, I'm curious to find out how did you come up with this innovation and what influenced you actually to think about this particular idea? Well, it was a kind of a personal experience. One time, my kitchen sink had a kime fujika and it was pouring those kitchen wastes. So I needed someone to come on gently and they fixed the sink for me. I did have a plan bar out there and even in my directory, I did have a plan bar. So I started asking my neighbors, did you have a plan bar? Did you have a plan bar? Eventually, the whole place was messed up. This moved my mind to think around it. What if someone came with an idea of putting all these essential services in one platform such that if, for example, you are in need of a plan bar like me then and you are in need of a mechanic, you are in need of that mamafua who you want to come and do cleaning in your house, you are in need of a courier to take a certain parcel somewhere very urgently to deliver something very urgently. You need someone to carry certain stuff in your house, asking for transport. I thought it was a brilliant idea if you can put all these services on one, under one roof, under one shop. And this moved me and from then I started putting one, two, three things together and eventually, Netflix was born. Which is actually amazing having all the services under one roof. For someone who is watching and have an idea and they're listening to you, we would like to find out from just an idea to implementation, how did you move from the idea to implementation and what made you so confident that this particular app would work? And why Netflix? Well, one thing, I'm a Christian. I go to church and one day, my pastor was preaching. He told me, if you are looking for money, don't just go and look for money. Look for a service. And satisfy someone's need. Okay. For a solution. Of a solution. So, by offering the solution that now people can get those services at the comfort of their rooms without, through the phone, it changed me. It moved in school. When I was a kid, there's an opportunity. Remember, in every difficult situation, there's an opportunity there. Now here, it is an idea and implementation. So what was your first step after? Now you've decided it's Netflix and you had a sketchy idea of what you wanted in terms of the service provision that you intended to offer the clients in offering a solution to our problems. So what are your ideas? What are the steps you took? Well, first of all, I decided to register a company. And I created the website. Then I looked for some IT guys who did my hub. And I started putting these ideas together from different categories. You see, I've told you, you have a variety of categories. Putting all these ideas together, all these categories together under one roof. Then all systems were up and running. All right, so I'm checking the app right now. So I got mine from the Play Store. So we have a couple of services that are being offered. We have an electrician. We have DSTV installer. We have general mechanic. Then we have also gas, car hire. So it's a bit of everything, every sort of services that you've met. There's also Boda Boda that you may require. I would like to find out for someone who is into probably Boda Boda business and they want to be part of Netflix, how do they get to be service provider to this particular app? Because there's the client side and then there's the person who's offering the services. Yes, that's as good, Michelle, for taking me back a little. I did not explain that. This app, I have two hubs. There's the one which is the Enflex Professional and there's Enflex. Enflex Professional is for the service providers. So if you go to Google Play Store and you install Enflex Professional, it will give you a dialog box for signing up. It will ask you for the requirements to sign up. Every category has specific requirements. For example, if you are a Boda Boda guy, the sign up requirements are different from Mamafua. The Mamafua can sign up details and requirements are different from general mechanic. You have even lawyers. For example, you have some overnighter. You need some legal handiwism and you need a lawyer early in the morning. There's the category of lawyers. So for anyone who wants to join Enflex, you download the Enflex Professional from Google Play Store and you'll see the sign up. Once you click the sign up, it will take you through all the requirements you fill them. Then you choose the category. If you are a Mamafua, you choose a Mamafua. If you are a mechanic, you choose a mechanic. If you are a Boda Boda guy, if you are a courier, you choose. And you are just placed in your home category. Interesting, very much interesting. So here we are at the app. And I would like to find out for someone who is going through this particular app Enflex and they wonder how credible is it? Because we have scammers out here when it comes to business. They may claim to be who or the product that they're trying to offer, they actually don't exist. So how does the company ensure that there is the safety of the customer and actually it's legit the person who's trying to be part of Enflex in terms of service providing? Well, Michelle, we do KYC when we are when we are setting up the professionals. And we ask, we demand for proper identification of every other professional who comes on bonds. We ask for the national ID, driving license if you are a driver. If you are Mamafua, we even go to the extent of asking some details like where do you come from? Your mother, your mother's name. The reason why we ask for mother's name is unique. It's unique because everybody knows this matter. And if you go to the registrar persons, your mother's name appears. So just in case, just in case someone messes up, we have a way we can trace the service provider. But every other business is prone to some, these people and people. So at Enflex, what we do is we connect you, we connect to the service provider and the client about the pricing, about anything else you just discuss and agree. So it acts like a bridge between the clients and the service provider. Is there subscription fee for someone like me who is looking for this particular service and how much is it? Well, for now, we are offering free subscription fee for the subscriber, 90 days subscription fee for them to enjoy the service. You see, we are living in very difficult times, these times, not so many people who are going out there to look for jobs. Like one time I was driving around Gungrode and I met some ladies sitting somewhere. I just moved me to know why they were seated there. These were Mamafugas. They had gone all around Kili Manning, knocking to the doors of people, asking, So this one also encouraged me and saw the need of Enflex there that now these ladies are at the comfort of their houses. If someone needs a Mamafugas and is within the 15 kilometers radius, they don't need to move around asking for people to to offer their services. Yeah, currently we are not, there's free subscription to enjoy the service. All right. So for how long have you been, for how long has Enflex existed? We have been in market for the last six months. Yeah. Let me say, since the start of COVID, we have been in business doing Enflex seriously. I'm speaking about this global pandemic, COVID-19, and most people, majority of Kenyans and all over the world, we are trying so much to maintain social distancing and avoiding just moving from one place to another for getting our services and probably living products. So how has the business been for you? For that small time frame of six months during this type of COVID-19, what are you trying to do? Well, it's kind of a, let's say it's just a balance. You see, there are those people who are saying, they don't want people in their houses like in the Mamafugas. Now there are other people on the other head, there are those people who don't want to move. So now the courier services have a lot of businesses because a lot of people are sending their works, their wares, their letters through the courier services, the deliveries, ask for transport, all those kind of things. So it's just like balance, yeah. All right. In six months' business, you have actually implemented your own idea, which is, I look at it as an innovation. Allow me to take you back through the Numaki Dogo, where it comes to initial capital because in this particular program, I would like to encourage people to get an idea if they want to get into business. I would like to find out what was the initial capital and how is the journey so far looking back? Michelle, I would rather prefer we keep that as a secret. Keep that as a secret. That's a secret for now. Okay. All right. So in that period of time, Amflex has existed and everything, what has been your marketing strategy so far? Well, we have a blind theory as a marketing strategy like the social media advertising. We have some of my employees outside there signing up the professionals. We organize some roadshows to create awareness of the whole concept. Yeah, that's the marketing strategy. Yeah, that's what we are blinding now. Okay, nice. We have different service providers when it comes to apps. What makes Amflex quite different from the rest? Well, like now, for example, I don't want to mention a certain app, but we decided to create, to offer a difference with other apps. Most of the apps, like the mobile apps, the apps, they change the client. The system changes the client. For example, now, if you're moving from here to TRM, the current lens, and you get a Uber here, the system charges you. The Uber drivers are crying a lot. They are saying you move from town to TRM and you pay 140 shillings, which is too literal. So as I said, when I was starting, in every difficult station, there's an opportunity. So at Amflex, it's just, you agree. You agree on what to charge. The system doesn't charge. If, for example, you just request a taxi and the taxi driver comes at the door, you tell him that I want to go to the cut-out. How much are you charging me? So you agree. So that makes us unique a little. If you may look at it. And for someone who is watching this and they would love to be part of Amflex, maybe even registration, so how do they go about it apart from just downloading the app from Play Store? No, no. We just get it through downloading the app because even if you come to our offices, we just take you through the app. It's purely you download the app and you sign up. There are requirements, which are? Each category has its requirements. And they are listed there. Right. So how does the company, because at the end of the day, this is a business and you look at it in a different angle, how does the company tend to make returns, considering that there's no subscription fee for now? I would rather keep that a secret, but I'm not a businessman. So you've decided you're keeping everything secret? No, it's only that I'm a businessman, you know. Okay. Yeah, yeah. All right. What are some of the challenges that you have faced while just coming up with this innovation of EnFlex app? Well, the challenges you have come across is, it's just, you know, Kenyans don't believe in their own products, their own. They believe in those apps which are made abroad. Those are the challenges. And also there's the challenge of the rich, and they are the rich in the sense of the markets. You have to blow a lot of capital. Let me now come to say two, to market the app. The capital which we've refused to tell us how much it was. All right, let's go back to the people, other people who have hold your hand throughout this journey, maybe mentors who gave you ideas on how to probably improve on the app and what are some of the lessons that you learned along the way when it comes to bringing a new idea into the market? I have my team. I work with a team behind the scenes. They are the technical guys who are devised on every day or not, need to improve. I have people out there who are doing the marketing. And I have some close friends who are devising me on the way forward, yeah. Do you feel like the government has put in place the proper structure which can actually just boost innovation and also help out people who have great ideas like yours and also young people who will have good ideas? Do you feel like there's that support system? Well, I don't think that there's enough support system from the government because even assessing some funds to get things moving, it's difficult, it's very difficult nowadays. Yeah. But I feel like it's the same. All right. In the... There's a lot of opportunities around. Just people need to think around. And there's a lot of opportunities, yeah. For young people who are watching this conversation and they have this particular idea or if it's an innovation that they have within themselves but they are to implement it, what would be your advice? Maybe they're saying, oh, I don't have money, I don't have my initial capital, it could be funds, it could be maybe lack of mentors. What would be your advice to that particular person? I just tell them to go for it. Go for it, little by little. You know, big ideas come from doing small things. Big ideas create big things. You just go for it. All right. So what do you see, Enflex, I don't want to give you a specific timeframe. I want to look at your vision of Enflex in a long-term timeframe. What do you see, Enflex? What is the plan? I'm seeing Enflex going global, whereby every other service, you just get it by a click of a finger on your phone. People just be digital, we are moving to the digital country with a vision 2030. So I'm seeing Enflex growing to that level that you don't need to go outside to look for all these services. Just by a press of a button of yours, phone, you get all these services. That's my vision, that's why I see Enflex in the next some two years to come. Two years? Yeah. Okay, that's a short timeframe for... Not so short, but you know... Sorry. It's okay. You know, social media, everything is digital nowadays. Absolutely, which is actually true. And you mentioned earlier that the company has a website. This could be the best time that you could offer where guys can find you. Social media, the website, the name to the website. So that our viewers can get to check out more information. Yeah, we have our website, it is www.enflex.co.ke. We have our social media handles that is the Twitter and the Facebook and the Instagram. Instagram is Enflex app. Facebook is Enflex. Yeah. All right. So guys, back at home, make sure you check out on Enflex across all social media handles and they have good stuff for you. So all you have to do is get that remember the subscription for now is totally free. So it's an opportunity for you and I to just jump into it. Sami Francis, thank you very much for creating time to be with us today and talking about this particular innovation of yours. We'll be here two years down the line. Thank you, Ms. I do look at this vision of Enflex. I hope you will hear it, you will see it. Okay, thank you very much. Right now we'll be going to a short musical break and we'll be right back. Much appreciated.