 We're now moving towards our next session, which will talk about insights on gaming from a recommendation engine perspective. We have with us Mr. Nadav Perry, Vice President, Global Brand and Agency Development, Tabula. Please join us from Tel Aviv. A very warm welcome to you, Mr. Perry. Good morning, everyone. Thank you very much, Exchange for Media for inviting me to participate in this event. I'm honored. My name is Nadav Perry. I'm the VP of Brands and Agencies Globally here at Tabula. Today, I'd like to spend the next 10 minutes to share some of our findings around how the gaming industry can really succeed on the open web with Tabula. Let me share my screen. Interestingly, 2020 was a year of a global pandemic, a year of economic crisis, a year of significant headwinds in many different businesses and many different industries, including the advertising industry. Research, however, suggests that with this coronavirus lockdown phenomenon, global gaming grew in revenue by almost 10 percent to a total of $159 billion revenue industry. Asia continues to dominate this global gaming industry and accounts for about 49 percent of that. Now, interestingly, just like the gaming industry flourished, we also saw a surge in media consumption in the open web. At the peak of the first lockdown, we could see that readership on the open web for news and other online content grew by 46 percent. Until today, the year-on-year growth on readership is substantial at about 28 percent higher versus last year. Not only do we see that people consume more news, consume more content online, but actually, by examining our Tabula data, we can also see that behaviors are changing. For instance, people are reading content when they wake up. They don't wait for midday or the afternoon. They start to consume content first thing in the morning. Another interesting example is that readership happens scattered throughout the week. If before COVID, people were reading more on the weekends, now they're reading all throughout the week. What does this mean for the gaming industry in India? Well, it's been very interesting to follow that because in 2020, we've seen exponential growth in interest for gaming content on the open web in India. I'll give you some numbers to digest. Page views and site visits on gaming sites and on gaming related content have grown by 32 percent versus 2019. 32 percent increase. Engagements, I think about CTRs and clicks on gaming related content has grown by 53 percent. People are much more interested to engage with gaming related content. And very interesting point. In India, 40 percent of the spend that was invested in Tabula in the gaming industry was invested in regional websites addressing people across the country in their local languages. So the open web is a massive, massive opportunity for the gaming industry. And we wanted to give you three things to remember, which we think are the key success factors for gaming advertisers. Scale, safety and specificity. Let's talk about each of them separately. Scale. Our scale at Tabula is undeniable. We reached 1.4 billion people monthly globally. We power over one trillion recommendations per month. And we've partnered with over 9,000 publishers across the world to create a very, very broad network of partnerships that can allow advertisers to reach scale. In India, this translates into 350 million monthly users that go through our network. This presents a significant reach and scale opportunity for gaming companies as they try to increase their market share. Safety. So underpinning our platform is the power of control. We've worked very hard on producing cutting edge brand safety and suitability tools to give advertisers or partners the power to choose their experience. Meet the specific brand safety and suitability needs for each campaign. You can control your ad adjacency. You can control the context and the content in which your ad will appear. And you can today verify brand safety verification criteria with third parties that you trust, such as IAS, Moat and others. Finally, specificity. We believe that different marketeers have different needs. And what we proud ourselves is that our platform delivers the capabilities through the marketing funnel from awareness through conversions through first date deposits, loyalty and everything in between. Whether you need to increase your awareness for a brand new game, whether you want to drive traffic to your site or drive a high ratio of registrations to deposits, Tabula has the targeting solution, the ad formats and the optimization algorithms to get you to your goal. Don't take my word for it. We wanted to bring you some examples of gaming clients, both based in India as well as global ones that will help you illustrate the three points that I talked about. Scale, safety and specificity. Now it's really interesting to see that we have clients from all over the gaming industry, browser and mobile, you know, casual gaming as well as fantasy sports, Rummy and poker. And they have diverse KPIs, which we've been able to serve from registrations to deposits to installs, etc. So let's look at a few examples. Inno games. Inno games is a great company based in Germany, approaching and addressing the global markets. Their objective with Tabula was to grow their user base and reach new potential players. Inno games worked with Tabula first on PC and then saw success and moved into the mobile space, both in Europe and the US markets. Karine, the senior marketing manager quoted, we started user acquisition for our mobile games on the Tabula network. Our first campaigns showed promising volumes and quality and Tabula became a mobile partner for Inno games for the existing and upcoming titles. So we have the scale. Your own made in India, My 11 Circle. You know, this is one of India's top three fantasy sport platforms trusted by 17 million sports enthusiasts. And if you look at what Saroj, the VP of My 11 Circle said, is with Tabula's focus on brand safety, we were sure that our ads will appear next to the relevant ads, and we don't have to sacrifice brand safety with continues with continue as we continue to extend awesome game playing experiences to more players. Brand safety is paramount to the success of our campaigns, and we're happy to deliver cutting edge brand safety solutions. And finally, good game. Another European client, they needed to really focus on quality of users to improve engagement and existing users globally. For them, it was all about quality and Tabula with our specific solutions were able to deliver 300% increase in player growth. As Mary J Kim from Good Game said, instead of focusing solely on conversions, we started seeing a bigger impact from users inside that already play and engage with the games. So we're talking about a lifetime value optimization here. Look, my Tommy is about to run out. I wanted to remind you that the open web is a massive opportunity. In fact, people spend 20 to 25% of their time online, reading editorial content, reading things that they are interested in and want to discover about. I hope I was able to demonstrate that the bullet can drive scale, safety and specificity to drive your marketing objectives. Come talk to us. Thank you very much for your time and enjoy the rest of the conference.